Chapter 167: Sky-high advertising costs 2/3

Some people may not know that Tang Feng, the musician who once set the ratings record of "Let's Fight", is also the producer and chief planner of "Who Can Become a Marriot". ds this site has changed its new website, shorthand method:,]" Chen Yao's voice fell.

Many manufacturers who don't know let out a burst of exclamations, strictly speaking, the current ratings record of variety shows is still created by the first issue of "Let's Fight If You Don't Accept It"!

What they didn't expect was that this "Who Can Become a Marmillionaire" was actually planned by Tang Feng.

"Who Can Be a Marmillionaire" has set off a national knowledge competition, which tells people that variety shows can also lead the trend, and this is a TV show with the most investment value! Well, I want to say all that, and everyone should have some idea about the prospects of this show. Then I announce that the advertising investment of "Who Can Become a Millionaire" has officially begun! ”

"The first bid is for the naming rights of "Who Can Be a Millionaire"! The starting price is 100 million! Bidding takes the form of a hidden bid! ”

The starting price of 100 million still makes the people below exclaim, you know, except for some prime-time TV drama venues whose naming fees break through this price, there are very few other variety shows that can break through 10 million naming fees because of the ratings!

Many people think that the dark blue side is not thinking about money, and the starting price is so high.

And after the host Oral-O shouted to start, for a while, no manufacturer took the lead in bidding, which made Oral-Le's heart hang.

Just as Oral-O was about to speak, suddenly the numbers on the tender display began to soar sharply.

The manufacturers are not stupid, although the starting price of 100 million made them a little stunned at the beginning, but they quickly reacted, although the starting price of 100 million is very high, but compared to its ratings, this price is nothing at all.

"There is an important thing to emphasize here, starting next week, "Who Can Be a Marmillionaire" will be on the Deep Blue TV comprehensive channel for two days on Saturdays and weekends, at 8 o'clock every night. Two-weekend continuous broadcast, better time slots, better program effects, and. Remind everyone, our first millionaire has not yet been born! Chen Yao picked up the microphone and said again.

"Okay, thank you bosses for your generous bidding, and now the naming fee has come to 200 million!" A few minutes passed. When the bid amount reached 200 million, Oral-O said excitedly.

"A program, the title is the most valuable investment, the title is a year, we only have 200,000 applicants in the first phase, and the ratings have reached 6.5%, and in the second half of the first episode, the ratings are far beyond this average value! And now that we've got 50,000 sign-ups, it's definitely an unprecedented positive for the second episode of the ratings. If you miss this time, you will have to wait a year for the next one! Chen Yao's words were not finished.

Ou Le said excitedly: "Thank you for the generosity of the 099 boss, the latest bid is 230 million!" ”

"250 million, the No. 110 boss, a one-time price increase of 20 million, is really insightful!"

"260 million! A good new price has appeared! Our show is the hottest show at the moment, and there is no other variety show that can compare with it, this is definitely a rare opportunity."

"The new price has appeared 300 million! Oh my God, this boss, you're so generous. Here I would like to announce a good news, the chief planner of our program, Mr. Tang Feng, said before the bidding meeting, the manufacturers who have obtained the naming rights. He will provide him with free advertising ideas. ”

"You must know that "Washing Mother's Feet", which attracted the queen's praise during the Spring Festival and moved the whole people, was written by Mr. Tang Feng! All of you should know what a good advertising creative means! ”

"310 million!"

"320 million!"

The final price stopped at 350 million!

In fact, including Tang Feng and Li Murphy, they all looked shocked, and those sent by other TV stations to inquire about the news also showed shocked expressions one by one.

"Congratulations. New Mr. Billionaire! After being shocked, Li Murphy smiled and said to Tang Feng. In fact, she felt that she had overestimated Tang Feng enough, but she didn't expect that the result was still underestimating him. Thinking of the terms of the previous agreement, Li Murphy felt a little helpless, but more than that, it was a surprise!

Tang Feng was stunned for a moment, and then said with a smile: "Joy and joy!" "It's fake to say that he is not excited, billionaire, he didn't expect that because of such a variety show, he actually became a billionaire! Happiness came a little suddenly.

And everyone else is amazed, you know, the sky-high price of 350 million is just the naming right! There were also several in-roll ads in the follow-up, as well as interstitial ads in the program.

When the CEOs of several major TV stations received the report, they were also shocked, and after the ratings came out, they expected it, but they didn't expect it to be so crazy.

This is a variety show, it has always been said that no one cares about it, compared to the tens of thousands of naming fees of those variety shows on their respective TV stations, it is really different.

"Start the large-scale variety show plan immediately! Can't wait any longer! Also, contact Tang as soon as possible."

"Contact Tang Feng as soon as possible and tell him that as long as he cooperates with our TV station, he will open it!"

On the side of the Starlight Group, Yan Feng was also stunned when he received the report, and after a moment of silence, he picked up the phone and dialed a number: "Jiang Hua, come to the group!" ”

The investment promotion of the next special advertisement, as well as the advertisements in all the programs, as well as the advertisements of the millionaire's moment, were also auctioned off one after another, and the cumulative advertising amount plus the previous 350 million reached a total of 1.3 billion!

"Whew! Tang Feng, let's talk about it in detail sometime! Li Murphy suddenly took a deep breath, then turned to Tang Feng and said.

"Hmm! Good! Tang Feng was stunned for a moment and nodded.

"Huh! That's not right! Tang Feng suddenly spoke.

"What's wrong? Is there something wrong? Li Murphy asked with a slight frown.

"The advertising bidding project is wrong!" Tang Feng shook his head and said.

"The advertising tender project is wrong?" Li Murphy looked at Tang Feng with some puzzlement.

"There's still an ad slot that hasn't been filmed!" Tang Feng said.

"Roll ads, mid-roll ads, special ads, and Marmillionaire Moment ads have all been filmed, and what advertising space is there?" Li Murphy asked with some surprise, the advertising bidding project was taken out by the advertising department, and it stands to reason that she would not be so careless to ignore the advertising space, so she expressed surprise at Tang Feng's words.

"There's also an ad slot, which I just remembered!" Tang Feng said with a smile. (To be continued.) )