Chapter 139 Marketing III
The next speech was much warmer, perhaps encouraged by Tao Tang, the marketers of the second section began to put forward opinions, although they did not directly name Zhang Xian, but the problem has been more acute, in addition to Ma Jianglin's reflection of the job position is not fixed, more focused on the performance of the cash, that the current cash assessment method is not scientific, seriously affecting the enthusiasm of front-line marketers.
Tao Tang learned about the current performance assessment method of the salesmen in advance, and recorded the opinions of the salesmen in the notebook, but did not comment on it.
But Liu Shulin, who presided over the discussion of the second group, was already under a lot of pressure. He didn't expect the discussion to be like this, he regarded the opinions of the salesmen below as a rebellion, and this situation was obviously provoked by Tao Tang, thinking of Tao Tang's two previous market surveys on Lei Yun and others, Liu Shulin felt even more that Tao Tang had a big conspiracy against Li Luo.
He didn't dare to challenge Tao Tang head-on, but his reply to the marketers' comments was emotional. This sentiment inevitably infected the atmosphere of the venue......
Xu Deyu felt the pressure. She is a kind woman, but also a timid woman, who is afraid of the quarrels caused by her colleagues over work, not to mention the turmoil at the company level. From Liu Shulin's explanation, she really felt the atmosphere before the turmoil, from the rectification of the off-duty personnel to the Yang Kaihe case, now there is a sign of global turmoil that has emerged, and it is likely to extend to all aspects. Yes, she just thought of the word "global", because of the nature of her work, these three Chinese characters that were originally ethereal and empty now have very real content.
Xu Deyu couldn't help but stare at Tao Tang's back, is this person going to turn Red Star upside down?
But Tao Tang sat calmly, just jotting down a few words in his notebook from time to time, and no longer interrupted others' speeches and arguments.
Xu Deyu saw that Tao Tang said something to Liu Shulin, got up and left the conference room. Thinking of Cui Jian's advice, Xu Deyu followed him and saw him go up to the fourth floor, where was the discussion scene of another group.
Tao Tang seemed to have noticed that someone was following him, and stopped at the turn of the stairs, startling Xu Deyu, who was following him.
"It's you...... Did Minister Choi ask you to record my speech? ”
"Yes......" Xu Deyu will not lie.
"The factory newspaper should promote this marketing conference well. But it's better not to publicize me and other company leaders too much. It is necessary to focus on the comrades who are engaged in marketing on the front line, just like the column you did some time ago. Xiao Xu, that column is very good, and the following feedback is also very good. Your writing is good, it's better to be sharper, I feel that you seem to have some concerns, the style of the editor's note on quality is very different, it's a pity...... Was it modified by Cui Jian? ”
Tao Tang looked at Xu Deyu, who was standing on the stairs a little flustered. He noticed that several of the editors' notes were very well written, and the articles were short and concise. The momentum is like the Yangtze River, and there is a sense of pouring thousands of miles. He didn't know it was from Xu Deyu at first, but after learning about Cui Jian, he realized that it was from the woman who looked very weak, which increased his interest.
"Yes, ah, no...... It's ...... I didn't write it myself" I didn't expect Tao Tang to find out that the short article was written by two people. Indeed, Cui Jian revised the second half, and the interrogation disappeared. It became a kind of general hope.
Tao Tang smiled, "I hope you don't have any worries this time." Write a report about a marketing conference with your own eyes, from any perspective, but it is recommended that you use small metaphors for big ...... If we use the metaphor of the sufficient and necessary conditions of mathematics, quality is a necessary condition, and the market, that is, marketing. It is a sufficient condition for the development of the company, there is no market, no orders, all our management is meaningless. In a sense, marketers are our food and clothing parents. Let's go. Listen to what the mine crew discussed about how ......"
"Yes......" Regarding Tao Tang's order, Xu Deyu accepted it as if he had received Cui Jian's task.
As soon as he went up to the fourth floor, Xu Deyu, who was following Tao Tang, heard a fierce quarrel. Tao Tang made a gesture and stopped at the door of the conference room, listening intently.
"You go in, I'm not going in......" Tao Tang pointed to the voice recorder in Xu Deyu's hand, "Record it for me." With that, he turned and went downstairs.
Xu Deyu pushed the door in, found an empty seat in the corner and sat down, no one cared about her arrival, everyone was staring at Zuo Yun who was going crazy.
Xu Deyu saw Zhao Qingmin sitting on the main seat with a solemn expression. There were several company leaders in the conference room on the fourth floor, but Li Luo was not here.
Mr. Li summarized the four problems existing in the marketing department, and I think there are still many problems that have not been discussed, such as the unreasonable use of personnel. And I think this problem has a direct impact on the motivation of the sales force. If this problem is not solved, the enthusiasm of the salespeople cannot be truly mobilized. With that, Zuo Yun stared demonstratively at Lian Fuyu, who was presiding over the discussion.
Lian Fuyu is Li Luo's absolute confidant and the first deputy director of the marketing department.
Lian Fuyu didn't expect Zuo Yun and Lei Yun to join forces to make trouble at the meeting, which seemed to be aimed at Liu Shulin and himself, but was actually aimed at Li Luo. Especially just now, Lei Yun directly aimed at Yao Shounian of the comprehensive department, pointed out that there were serious economic problems in the comprehensive department, and asked the company to file a case for investigation, but was strongly suppressed by Zhao Qingmin.
"Director Zuo, what is the so-called reasonable and unreasonable judging standard? Now the discussion is Mr. Li's report, which is this year's indicator, so don't talk about the use of personnel, right? It's too off-the-beaten. Han Zhiyong, who participated in the discussion of the mining unit, said.
But Mr. Han, whether the use of personnel is reasonable or not directly affects the morale of the marketing department. If we don't solve this problem, where can we talk about indicators? Zuo Yun did not back down.
Han Zhiyong was silent.
Lian Fuyu said, "You said that the use of personnel is unreasonable, and I also said that it is very reasonable." There's no measurable metric. ”
Zuo Yun said loudly, "The standard is easy to grasp. It's the work results! Shall I give you an example? Comrade Lei Yun has served as the chief of the three sections for a long time, and he should be the first to contribute to the development of the market of Huzhou Jianye Group, and Comrade Gong Yiqing of the three sections are all heroes. How can the ministry withdraw them and transfer them? The result? The market of Huzhou Jianye Group has shrunk to the point of negligibility, and I think it has a lot to do with the unfair use of personnel! Mr. Li talked about the performance appraisal issue, and I also want to say that we should not only look at the obedient or disobedient salesman, but also look at the actual performance. What's the use of just being obedient? The market share is about to be lost, and it can still be rated as an excellent employee, and the performance appraisal can be treated specially, isn't this? ”
Almost everyone, including Zhou Bing and Qiu Lin, who participated in the discussion, didn't expect Zuo Yun to shoot at Li Luo like this, even though Li Luo was not in this group. The marketers were even more stunned. Eyes swirled on the faces of Zhao Qingmin, Zuo Yun and Lian Fuyu, the first deputy director of the marketing department.
If it weren't for the presence of several company leaders, Lian Fuyu would have had an ironclad attack, "Zuo Yun, tell me clearly, who are you talking about being obedient and having poor performance?" ”
Zuo Yun didn't back down, "Do you have to name me?" That's good, it's Liu Jianhu! How bad was Liu Jianhu's indicators last year? The results of the assessment of the comprehensive section are simply nonsense, what is the special situation, if they all say that the situation is special, then what will the comrades who have completed the task think? Empathy, who can be convinced? ”
Yao Shounian, the head of the comprehensive section, almost jumped up, thinking of Lei Yun's firing just now, which made him realize that Zuo Yun's madness today has a cause! It has long been rumored that Zuo Yun caught up with Tao Tang through Lu Qi, and he had reported to Liu Shulin more than once, but Liu Shulin didn't take it seriously. Jumping out now, right? It seems that he must have the support of heavyweights, and this person can only be Tao Tang.
Thinking of this, Yao Shounian swallowed back the words that rushed to his mouth. Yes, he is Li Luo and Liu Shulin's person, but if Tao Tang is really ready to use the marketing department to make a move, he really has to weigh it, experience tells him that Tao Tang may not be able to shake Li Luo, but it is not a problem to cut off a small person like him, and Li Luo may not be able to keep him.
But if you don't say a word on this occasion, you will be regarded as a defection by Liu Shulin and Li Luo, and after thinking for a while, Yao Shounian preempted others and said, "Director Zuo, you said that the assessment of the comprehensive department is Hu Lai, what evidence is there?" In front of Secretary Zhao and the leaders of the company, I can guarantee that all the assessments are calculated according to the method at the beginning of the year! ”
"Figured out? Don't coax the leader! Let me give you an example? ”
"Comrade Zuo Yun!" Zhao Qingmin couldn't let the discussion turn into a quarrel, "As for the problems you said about the use of personnel and internal assessment, I have already made a note, it can be regarded as a problem, because of the time relationship, don't get entangled in the details." Who still speaks? ”
"Secretary Zhao, I don't mention this for me. It is because the marketing department does have a strange appearance of righteousness and evil. I am not afraid of reprisals from everyone, but I completely feel that if this problem is not solved, the two expansions are a slogan, and I will not receive good results. Just now the marketers have said, the convening of such a meeting really felt the company, especially Mr. Tao's attention to the marketing mouth, everyone, including me, except for this occasion, we have no chance to reflect the problems of the marketing department! In addition, please also ask the leaders and colleagues to believe that I, Zuo Yun, am completely out of public intentions, and I am aggrieved for Lei Yun and Gong Yiqing, but I have no personal relationship with them. ”
Zuo Yun's words were righteous and strict. But Zhao Qingmin didn't believe it at all. He was now starting to have a headache and felt that the discussion was out of tune...... I really didn't expect that there would be a fierce opposition force in the marketing department, which was regarded as a monolith, and obviously, Zuo Yun and Lei Yun were the representatives of this force. Zhao Qingmin believes that the discussion of the mining unit will soon reach Li Luo's ears, and with Li Luo's consistent performance, he will definitely be very angry about it, and what will happen next, Zhao Qingmin can also think clearly on his toes. What will happen if the marketing department is messed up? Is that what the company wants to see? The problems of the Ministry of Mobility and the Department of Procurement are still hanging over there. (To be continued......)