Cui Jian said to Xu Deyu, "You know the importance of this meeting...... You follow Mr. Tao and pay attention to writing down Mr. Tao's speech at the group meeting. Xu Deyu had no choice but to stare at Tao Tang, seeing him chatting with Zhao Qingmin and Li Luo on the stage, and then came out of the large conference room, she took her own things, held up an umbrella, and decorated Tao Tang from a distance - the three giants of Tao Zhao and Guo were not clearly assigned to the discussion group by Li Luo, if she didn't want to look for them, she had to keep up with Tao Tang's steps.

Xu Deyu followed Tao Tang to the third floor of the big move, found a corner to sit, and saw that this group is a vehicle parts group, the foreign marketer is responsible for vehicle parts, the marketing headquarters is the personnel of the second section, and the branch is also a vehicle parts.

Tao Zhao and Li just said that Li Luo's annual income indicators were made public. Tao Tang was a little unhappy with Li Luo's revision of the minimum target he had just set, but he did not correct Li Luo's speech at the meeting.

Tao Tang and Zhao Qingmin talked with Li Luo, Han Zhiyong and Luo Chong about this year's indicators after the team meeting yesterday afternoon, 10 billion is the target that must be completed this year, and it is also the group's minimum requirement for Red Star. Li Luo immediately said that 10 billion is impossible, and 9 billion is about the same. He believes that the goal of 9 billion has been greatly improved and can be explained. So he ignored Tao Tang's request and threw this goal to the meeting. I probably realized that something was wrong, so I added a sentence to strive for 9.5 billion.

But after the adjournment, Tao Tang stopped Li Luo, pointing out that the marketing goals announced by Li Luo did not meet the big goals determined by the company, two methods, one is that I correct at the end of the meeting, and the second method is that you will correct it, and it is not necessarily corrected now, at least by the end of the third quarter, the target should be corrected, so the indicators of each section of the marketing department should pay attention to leaving a margin.

In Zhao Qingmin's view, Tao Tang gave Li Luo enough face. Objective? What is Objectivity? How did the superiors consider objectivity when they put pressure on us? Other than that. The figure just set yesterday has been revised by 1 billion today, and it is on this occasion that Li Luo has indeed gone too far. Therefore, Zhao Qingmin stopped Li Luo's defense, "I think the second method that Mr. Tao said is good." But the goal of 10 billion cannot be shaken. You give below 10 billion, and they may complete 9 billion. If you set them 9 billion, they will dare to come up with 8.5 billion to fool us. ”

Zhao Qingmin was a little worried that Li Luo and Tao Tang would be screwed up at the meeting, so he didn't wait for Li Luo to speak, "I don't think I will discuss this first." Let's go to each group and listen to everyone's opinions. ”

So they went to three sub-venues.

On the third floor of the guest house, Liu Shulin presided over the discussion of the vehicle parts group. After Tao Tang sat down, he made a request, asking the marketers to sit in front of the oval table, "Today you are the protagonist, we are serving you, everyone can say anything in their hearts, the opportunity is rare." Then, he asked the names of the marketers and the markets they were responsible for, and wrote them down in his notebook.

Xu Deyu sat behind Tao Tang. This is a bit like a group discussion at the workers' congress, Xu Deyu thought. It's just a formality, and the marketers' speeches will not be new.

Sure enough, starting from Zhang Xian, the chief of the second section of the marketing department, the speeches were all expected. I fully agree with Mr. Li's report and will work harder to do a good job in marketing in the future...... There is no substantive content, and it is basically a cliché.

After the three of them spoke, Tao Tang couldn't help but interject. "Comrades, it seems that everyone does not understand why this marketing conference is held, and the company has sacrificed everyone's rest time. Summoning everyone back from outside for thousands of miles is not to listen to everyone's empty statements! There are two aspects I want to hear, the first is the judgment and analysis of the market, how big is the capacity of the market you operate? Where are the potential growth points? What's the problem at the moment? What are our competitors? How can we defeat them? Let's take an analogy, you are the soldiers who are expanding the territory in the front, and you must tell without any worries about the enemy's situation and our logistical support. Although I have not engaged in marketing, I still understand this truth, behind the order, is the real price, quality, supply period competition! If you don't grasp these three elements well, you won't be able to win the battle! Today, the leaders of the relevant development, production, quality and other departments are here, you don't have any worries, and you can point out directly what you are not doing well! Afraid of what? Everyone is sitting on the big ship of Red Star, and the fundamental goals and interests are the same. ”

Chief Engineer Jiang Shangyun, who participated in the discussion of this group, went on to say, "Mr. Tao supports everyone, and his opinions on product development, technology and quality must be unceremoniously pointed out so that we can improve." ”

Next, a salesman named Ma Jianglin changed the tone of his speech, "Mr. Tao, leaders, thank you very much for giving us such an opportunity...... My name is Ma Jianglin, I am in charge of the Huzhou market, and I summarized my feelings, and I have three fears. The first is afraid that the company's products have quality problems, the taste of being held accountable and fined is too uncomfortable, two months ago, the instrument panel was in trouble, almost two meters can not be loaded into the car, people say that it is our problem, I contacted the factory, I hope to get an answer immediately, after all, we do not understand the technology, but the factory has been ripping the skin, the technical department said no problem, and the branch said that there may be a problem with the mold. I begged to be sent to deal with it quickly, but I couldn't get up for a long time. Corey also instructed that it must be dealt with properly, and neither the market can be lost, nor can it be fined......"

"Zhang Xian, what are you doing here?" Seeing Zhang Xian squeezing his eyebrows, Tao Tang said unhappily, "We recruited the front-line marketer back, just to listen to everyone's hardships, you squeezed your eyebrows there, you just don't want him to speak." Ready to block me? I ask you, is what the pony is telling the truth? ”

"It's basically the truth...... was forced to question by Tao Tang, Zhang Xian quickly stood up, a little flustered.

"That's good. Pony, what is the final result? ”

"The last batch of products was returned, and for that, Corey deducted my ......"

Tao Tang asked Liu Shulin, who was sitting diagonally opposite, "What do you mean by deducting points?" ”

"It's an internal assessment deduction. The assessment score is linked to their income. ”

"You are responsible for implementing this matter and suing me of the results. If Comrade Pony is telling the truth, I personally feel that the assessment is unreasonable. Comrades, the problems reflected by the pony are quite realistic, and I think they are representative to a certain extent. That's how you ask the question, is this a complaint? I don't think so. If the reflection is true, it exposes at least three aspects of the defects in our internal management, and the results of concealment can only magnify the defects, but the exposure may promote the solution of the problem. Very good. Comrade Pony, I interrupted you, don't you still have three fears? Here's one, please go ahead,. ”

Ma Jianglin, who was encouraged by the top leader, was a little excited, "The second is that I am afraid that the supply will not be timely......"

Tao Tang nodded, "I understand this." Is this a serious problem? ”

"Not a serious ......"

"That's there. Let's put it this way, have you encountered it since this year? ”

"Encountered it once. In February, you weren't here yet. ”

"What result?"

"The result is a new opponent thrown in. Took 10% of our share ......"

"Isn't that serious?" Tao Tang shook his head, "For this matter, Section Chief Zhang, how did you deal with it?" ”

"The factory delayed the supply of raw materials because of the untimely supply, who can we deal with?"

"Your attitude is very problematic." Tao Tang closed the notebook, "I think you are not as conscious as Xiaoma, he knows that he is afraid, as the section chief in charge of this business, how can you prevaricate with helplessness?" Is the Hair Regulation Department here? ”

Liu Xinjun is not in this group. Tao Tang also didn't see the leader of the Hair Regulation Department.

"Xiao Li." Tao Tang explained to Li Zhibin, "Explain to Lu Qi, and ask her to check the responsibility system assessment in February for me." Then he said to Zhang Xian, "The production schedule is not under your control." But it is your responsibility to report it to your superiors. If the pony does not report the inventory of the secondary warehouse in time, the responsibility lies with the pony. If the pony reflects, you should check the progress, and if there is indeed a delay in delivery. You have to report to Liu Shulin or even Li Luo, and urge your superiors to coordinate and solve the problem. You can even go directly to Jiang Yansheng and Ma Guangming. Have you done any of this? ”

"Report to Mr. Tao, all done. There is a written report to back it up. Zhang Xian stood up again and replied.

"That's good. Sit down. I'm not holding you accountable, I'm not satisfied with your attitude. Because that's not a responsible attitude. Just now I used war as an analogy, but in fact, the competition for the market is a war without gunpowder! There is no bloodshed, but what is lost is our jobs and the blood and sweat of the workers! This case of Pony is more representative, as you can see, because our first delivery was not timely, resulting in the loss of 10% of the share! This is the market economy! Pony, you go ahead and say your third fear. ”

"Third, I hope that the company will be relatively fixed in our work, and we will not always be transferred around...... I don't think it's good for work. ”

"Huh? What's going on? Assistant Liu, you can explain. Tao Tang looked at Liu Shulin, who looked at the old society.

"It's done according to the rules. Transfers generally do not cross departments, of course, in order to strengthen the management of personnel and eliminate disciplinary violations...... and other possible problems......"

"I see." Tao Tang nodded, "I've read the materials you reported, but I don't remember well, I don't remember, what is the total number of foreign salesmen in the marketing department now?" ”

"There are a total of 109 people in the three departments......" Liu Shulin heard Tao Tang's sarcasm, and said in his heart, "Do you still have a bad memory?" Keep the things you want to remember.

"So, in the past two years, how high has the turnover rate of front-line marketers been?"

"I ...... around 30%"

That's 70 percent of marketers who haven't moved. How many traitors are there? ”

"Jumped 4, no, 5. I have one in the last subject, and I haven't shown up for a month. ”

"Xiao Zhu left because of the job transfer, and he once looked for the ministry." Qi Guangfu, deputy director of the marketing department, who was sitting diagonally opposite Liu Shulin, suddenly fired a shot, "If he is not transferred, I don't think he may leave." ”

Liu Shulin didn't expect Qi Guangfu to start a horizontal cannon.

Tao Tang waved his hand, "Even if it's 5, it's only 4~5%." Not too high. Today, due to time constraints, I won't delve into this unpleasant issue for the salesmen. Personally, I prefer to be ponies, and I think that the position is more conducive to work. However, it is necessary for the marketing department to strengthen the supervision and assessment of front-line personnel, which must be understood. Because you're out there working and you're doing heavy duty. What I am dissatisfied with is the assessment method, how to improve the loyalty of foreign marketers is a subject worthy of in-depth study, I think every company is studying this problem, today I will not talk in depth, there is an opportunity to do special research. The three points made by Pony are very good and of general significance. Let's go on, like a pony, and say what is in your heart. (To be continued......)