It can be said that VW attaches great importance to the Chinese market in terms of promotion, and indeed ignores the most in terms of products. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 The reason why info has a special status for a long time can only be said that their government relations are good, or the government relations of cooperative enterprises are good, and the psychology of Chinese consumers is more accurate!

Although he is not used to seeing the Volkswagen, Yang Fan has never bought two fields, and he bought an American car at the beginning.

What is fuel-efficient, maintenance or something, Yang Fan used to not care, a little bit from the bill of the unit's car allocation, everything came. However, when recommending cars to friends, I pushed a lot of Japanese ones, after all, there are so many old drivers in the unit, and I understand when I listen to them.

Yang Fan said with a smile, "Seriously, sometimes I don't understand, in terms of the current situation in China, many people can only buy a car by saving money, and it is not easy to maintain a car, why should you think about it so much?" Shouldn't it be how to fit and how to come? ”

Liu Qingfeng nodded twice, "You are red-eyed, and VW has eaten up the dividends that should have belonged to the independent brand." If you haven't set sail for a car, I guess you don't have the leisure to do so. You think that since it is involved in the patriotic level, of course you must support your own brand! ”

Yang Fan's character, it's good, it's called independent self, it's ugly, it's none of your business, why are you so idle?

"Hey!" Yang Fan smiled dumbly, "Let you say it, look at how despicable I am." ”

When Liu Qingfeng heard this, he said in a fantasy, "Aren't you such a person?" ”

After talking to Liu Qingfeng for a while, he stayed in New York with Goldman Sachs and JPMorgan Chase to continue follow-up negotiations on bonds, and Yang Fan and Eliza went to Detroit.

When he arrived in Detroit, Yang Fan gathered with the experts who came from Qihang Automobile.

Although it has only been half a year, Detroit today can be seen to be even more declining than the last time I came.

Even Chrysler, one of the three major automobile manufacturers in the United States, was once the symbol of Detroit, and it was on May 7, 98, the fourth day of Yang Fan's rebirth, that it merged with Daimler-Benz. And some time ago, negative news broke out.

For this, Yang Fan also knows that the follow-up, the two sides began a nine-year "marriage" in 98, saying that it was nine years, but in fact the good times were not long-lasting, completely led by Daimler-Benz CEO Jürgen Schlenpe, and declared that it was an equal merger, which hid the elements of deception, contention and loss of control from the beginning.

Up to now, Chrysler and Mercedes-Benz have actually been very stiff, which is also the negative news that broke out before, and after that, the two persisted in this way for five years, and Chrysler and Mercedes-Benz separated. Then it was hit hard by the subprime mortgage crisis, and in 09 it declared bankruptcy, and then it was taken over by Fiat Automobile.

Sometimes, Yang Fan can't figure out how Chrysler can't do it, whether it's Chrysler or JEEP's brand, it's all very good. Especially in China, JEEP definitely belongs to feelings, although most of this feelings are caused by the old Beijing 212, and it has little to do with JEEP, but the follow-up joint venture between BAIC and JEEP to produce various improved versions of 212 is equivalent to bringing the feelings out of 212 into the brand of JEEP.

Seriously, in Yang Fan's eyes, there are only two domestic cars that can be called emotional, the old Hongqi and the old 212. What kind of magic car is really not a feeling.

In later generations, the car brands with the most outstanding premium ability in China are by no means Mercedes-Benz and BMW, but JEEP and MINI!

This is all the relationship of branding, and the former represents feelings, unrestrained, freedom, and wildness. Although the latter was once known as the second milk car, it has always been positioned as an urban petty bourgeoisie, which is too flattering, what is petty bourgeoisie? It's too vulgar to talk about money, and taste is more important than price.

Chrysler, one of the three major manufacturers, is like this, not to mention some small manufacturers and parts suppliers.

Detroit is a city that grew up in the automobile industry, so there are too many companies waiting to save their lives. And Yang Fan's visit to Detroit this time is not the same as the last time he came to Detroit when he set sail for mobile phone promotion, at that time, first, the time was tight, and second, there was not much money in hand, and Yang Fan's range of choices was not large.

But now it's completely different, Yang Fan has a lot of time and more money.

When the domestic financial channel was opened, Goldman Sachs, and JPMorgan Chase's billions of dollars were soon arriving, Yang Fan had money in his hands, and he was naturally very confident.

SERIOUSLY, IF IT WEREN'T FOR CHRYSLER NOT BEING ABLE TO SELL IT, YANG FAN WOULD HAVE WANTED TO GET THE JEEP BRAND. With JEEP in hand, after the outbreak of SUVs in China, it will definitely take the lead in the market.

Not to mention that the product positioning is different, Bentley has come out of Bentayga, JEEP adjusts the product line, and the market positioning is difficult?

As for the technical route of the automobile chassis, engine, variable resistance box, suspension and other components, although Yang Fan is not clear, it can be roughly seen in combination with the domestic car configuration in later generations.

For example, electro-hydraulic assistance is more popular now, and later generations are electric assistance, which is indeed more and more advanced, but let Yang Fan look at it, the feel is getting worse and worse from hydraulic assistance, to electro-hydraulic assistance to the final electric assistance.

As for the engine, in the future, in China, the talent of small displacement with sleeve will gradually become the mainstream, and there is no turbocharging, how to deal with the displacement tax. It is important to understand that the displacement tax is the price of the car, which means that the whole vehicle is charged, including any equipment. Without a sleeve, self-priming with a larger displacement is virtually raising the cost.

It's not that car companies all over the world have no conscience, and they have to hack in China. More is the same configuration caused by policies such as tariffs and emissions taxes, and the price is high in China.

Similarly, under different policies, let alone the simple configuration of Chinese cars. If there is really a market, any car company wants to fill the configuration, so that it will make the most profits. Don't say anything about American-spec cars, U.S. specs are very popular in the United States, but if you really go to China, the original class has not been moved, not to mention the consumption concept of the two places, just saying that a displacement tax will make it die very miserably.

To be honest, the consumption in the two places is simply two extremes, what is the consumption style on the American side?

A, B-class cars buy low configuration, luxury cars buy high configuration. In China, these are completely reversed, 80% or even 90% of the luxury cars running on the road are low-profile, but B-class cars are much higher.

These people are not stupid, how can there be no market research on this.

With these impressions as the foundation, Yang Fan is easy to choose...... Talk on behalf of the future direction, not on behalf of the future direction, PASS!

With Yang Fan's actions, soon there was news in Detroit, and there was a rag on the market, and any company was interested in talking. Under this news, for many companies struggling to survive in Detroit, it is simply a long drought, and of course there are more companies that come to Yang Fan.

Yang Fan didn't want to talk about everything, but there was no way, the foundation of Qihang Automobile was too poor, and what rags were stuffed over, experts found that it was more advanced than Qihang.

The expert group was also busy, assessing both the absorptive capacity of Qihang and the market value of these companies......