After participating in the opening of the New York flagship store of Lover's clothing, Yang Fan was not ready to participate in the opening of the Lover's Los Angeles flagship store. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

To participate in the opening of New York, one is that he is in New York, and the opening time is just right, and he participates as a major shareholder. There is no need to go to Los Angeles on purpose. Lover's clothing may have a high market value in the future, but in fact, Yang Fan doesn't pay much attention to it, more out of the idea of finding a way for others and earning two pocket money by the way.

After all, the positioning of lover's clothing is already destined in the industry, even if lover's clothing has made good performance, its influence is very limited, and it is far less than his less profitable luxury goods.

For example, a top luxury brand, even if the sales volume is very low, the brand power is different from that of Lover's clothing, and the combination with other brands can still enhance the image of other brands to a certain extent. For example, lover's clothing, which is relatively low-end, and a company with a volume of goods cannot play this role at all.

This is the same as Mercedes-Benz BMW, S-class, 7 series, how much sales account for these companies? The proportion of profits is not high, but why do these companies still attach so much importance to these two levels?

Because it is the existence of these car series that is the most important way to enhance the brand image and distinguish luxury brands from non-luxury brands. It is also the 3 series of volumes, and the C-level can get more brand premiums, who can not pay attention to it?

Mercedes-Benz's global sales have been exploded by BMW for a long time in later generations, and even once exploded by the fourth ring, it can be said that luxury car brands, many people still agree with Mercedes-Benz's premium ability the most, because the S-class has done the best for a long time.

Seriously, Yang Fan has driven the C-class in later generations, and also drove the 3 series, if you just look at the car, it is difficult to understand how the C-class can fight with the 3 series!

The feeling of driving two cars, the gap is very big, if you want to say sit, how many people with drivers are there who buy this car?

What's more, at this level, the C level doesn't have much of an advantage to sit on.

Of course, the four rings, including VW, are bugs in China and cannot be analyzed with common sense. can sell the worst car at the highest price and sell the best, that is, VW Group, no one else has the ability to do this.

As for the U.S. auto industry, although it is not after the subprime mortgage crisis, it is becoming more and more difficult, and Yang Fan is ready to go to Detroit to see if he can see any opportunities. In this way, Yang Fan took Eliza to Detroit, but met Liu Qingfeng in the hall.

Hearing that Yang Fan was going to Detroit, the two naturally talked about the current situation of some of the automotive industry and their respective advantages.

Speaking of this, Yang Fan ridiculed, "Japanese iron sheet is thin, poor safety performance, not crashworthy, buying a Japanese car is unpatriotic, rigorous, solid is their biggest advantage, this is the most successful promotion of VW in China." ”

The reason why Yang Fan ridiculed was that he felt that this method was too inferior.

It's not that he uses patriotism, now Yang Fan also likes to use patriotism, and Qihang has taken advantage of it. But Qihang will not do the kind of shoddy thing, take advantage of other people's patriotism to achieve goals, and will pit these people.

The most important thing is what position do you have on these topics?

Seriously, the body iron sheet is not as practical as the two airbags in terms of collision avoidance, and the craziest thing about similar simple configurations is some companies. As for the chassis or something, no one has a bad head to simplify the configuration, save two material costs, and get you a new platform?

Don't get a new platform?

After several years of research and development, a model can not completely eliminate fatal defects after strict testing, and it has not been tested, change some materials, and you are not afraid of going out of business. At least Yang Fan looks at it from the current point of view, and he will never dare to take such a risk.

All over the world, people with a little industrial knowledge know that standardization is the best way to reduce costs, which is why more and more cars and SUVs share platforms. Therefore, these car companies may use the old platform, but they will definitely not develop a special platform for these. And more than ten years, twenty years of the old platform facelift is considered to be a generation, which is what some companies are best at.

Don't say that the old platform of more than ten or even twenty years ago will be more secure than the current one. In the 21st century, where technology is changing with each passing day, can be ahead of the technical level of 20 years, is it necessary to be day by day?

Eliza heard Yang Fan and Liu Qingfeng's complaints, and said strangely, "Accord is in the United States, and collision safety is the first in the same class." ”

Yang Fan, "......"

After Eliza's explanation, Yang Fan understood that in the American market, the safety of Japanese cars is not better than that of cars of the same level, nor can it be said that they are worse than others. Then Yang Fan was quite speechless, maybe American cars are indeed different from Chinese cars, the problem is that the United States has not done a good job, who believes that they will have deep feelings for the Chinese?

Yang Fan thinks from the perspective of a businessman and does not think that there is such a business.

Of course, Yang Fan despises this, but he can only say that people abide by the rules of the market and use various conditions to earn the highest profits, which is what all enterprises pursue.

Yang Fan is just a little angry with some people, and wants to say that it is okay to be patriotic, learn from South Korea, buy their own brands, and people will pile up a Hyundai-Kia Group. Otherwise, what are you talking about patriotism, it's okay to smash your family's car to play?

To be honest, these guys who smashed cars, let's not talk about the problem of parts, and Aisin, which is owned by Toyota, supplies the world's two largest car companies, 6AT. That's right, a lot of people's magic cars are also included......

In the era of economic globalization, it is a bit nitpicking to say that the problem of parts and components is a bit nitpicky, but these people have really never used things like Sony, Canon, Nikon, Toshiba, Panasonic, Hitachi, etc.?

It is these domestic consumers who have created a strange wonder, daring to sell the worst car in the same class at the highest price, but the sales volume can be at the top of the list all year round.

Who is cheating on people, and the result of patriotic sentiment is to get used to this kind of guy?

Not to mention who to overturn the case, Yang Fan feels that the Chinese people should at least look at some companies with some faces, don't be so blatant when most of you don't understand, fool around.

Yang Fan dared to say that after a few years, the style of these people will not change, and if you wait a few more years, when everyone understands, someone will die ugly.

Of course, this life will be a few years earlier, Yang Fan will not tolerate the existence of this phenomenon, at the right time, Yang Fan will expose all this, well, all for Chinese consumers!

Looking at Yang Fan's shamelessness, Liu Qingfeng said speechlessly, "You have a deep plan!" ”

Yang Fan's careful thinking, Liu Qingfeng saw through it at a glance, he just wanted to knock some companies off the altar, since someone fell off the altar, then naturally there will be beneficiaries, the key is who is most suitable to continue the hype on this topic?

Obviously a sailing car!

In terms of roots, many independent brands may be more suitable than Qihang, but Qihang is also considered to be Zhengmiaohong. But in terms of public opinion ability, let alone independent brands, which car company can compare with Qihang?

After a few years, Qihang Automobile has the strength to carry the flag, BD, TX, Xici Weibo, etc. must also have a greater influence. When the time comes, if Yang Fan really dares, it will be enough to kidnap public opinion, let alone guide public opinion. If there is really a war of public opinion, the US expedition can also make a strong contribution.

To sum up, Yang Fan overturned all the joint ventures with one stroke, which of the independent brands is the opponent of Qihang Automobile?

Obviously, the banner in the name of patriotism will be carried by himself when he sets sail. Of course, the so-called overturning of a rod is not to drive them all out of the Chinese market, and they don't have the ability to set sail. But to bring everyone back to the road of cost-effectiveness, no one should stand on the altar and look at the scenery, which is completely enough.

You can't just let people pout at the mention of autonomy, right? Even if it is of the same quality, the price is much lower. As long as the price of these joint ventures can be brought down, it will be worth the ticket price.

Counting several strong domestic car companies, most of them are national teams, without the ability of these joint venture brands to pay high premiums, fighting costs, it is obvious that they are setting sail, and even private enterprises like Geely have the upper hand.

Don't ask why, that's the way the country is.

In this way, the minimum goal of setting sail can also reduce the additional competitive advantages of these national teams, try to let everyone occupy the same starting line, remove these brand reputations, and it will be easier for Qihang to play its own advantages.

In this regard, Liu Qingfeng could only say, "Climb high, see far!" ”

This Qihang car has just started, Yang Fan has begun to aim at the domestic car overlord to prepare ammunition, at the right time to prepare a shuttle for him, yes, Yang Fan is trying to smash other people's brands, he is to break the brand image that people have established for decades, and try to smooth out the gap between Qihang and these enterprises.

Yang Fan smiled and said modestly, "I'm just learning other people's routines, I can't use them for decades, I'm despicable if I use them!" Most importantly, are a lot of things real? ”

After speaking, Yang Fan paused, and explained, "When the conditions are right, Qihang Automobile will indeed benefit, but at least it will also allow domestic consumers to accelerate into a rational level and reach the stage of competing for product power, instead of treating any car as a luxury and paying a premium for those values that do not exist, more specifically, these values are illusions caused by propaganda." ”

Luxury jewelry can have this premium, and luxury cars can also have it, after all, it involves a matter of face. But the economical car is not economical, it is too unreasonable, what face is involved in the car of the same level?

If there is, it is only a misguided self-opinion, but in fact, it is the same in the eyes of others.

If it is a die-hard fan of a certain brand, you are willing to pay a premium, this is your choice, you are happy, no one can do anything, but the problem is that most of them don't understand, they just were fooled, and they didn't buy the right one for themselves after spending money.

It's pointless to put this kind of thing on the platform, really say that it's on the platform, who has the red flag to be qualified?

Yang Fan wondered, what about those guys who smashed the car at this time, why didn't they show their strength?

Although Eliza has exercised a lot in the past two years, there are too many things involved in the dumb riddle between Yang Fan and Liu Qingfeng, especially about the psychology of the Chinese people, she doesn't understand, so at this time, she looked at the two guys with a bad smile, and asked puzzledly, "What are you talking about?" ”

Yang Fan and Liu Qingfeng laughed at the same time when they saw Eliza's puzzled look.

Eliza, "......"

After that, she pouted, feeling that the two of them were laughing so treacherously!