Chapter 63: Earned for nothing

Do video games really make sense for the human world?

What is the significance of its birth?

Lin Yan originally produced "Space Invaders", but because he was short of money at the time, he had to find a way to make money, and he didn't know anything else except this, so he had to do this. Pen & Fun & Pavilion www.biquge.info

That's right, this game is also popular in this world, but what's the use of this popularity?

Make hay? Earn money that can never be spent? Lin Yan himself sometimes can't figure it out.

For example, the world may be a little different because of video games, but are these differences really meaningful?

Is it right for people to devote their free time to mobile phones, computers, and game consoles? Can you use this time to do something more meaningful?

Lin Yan knew that this was his nihilistic illness again. However, there is no way to do it. Because, he was really confused, and he didn't know why he was fighting.

If a person lacks a goal, then his life will become very boring.

A farmer's goal is nothing more than a hot kang for his wife and children, and the goal of a city worker, that is, a woman with a car and a house ticket, is a little more advanced, perhaps to ensure that his descendants have these.

Such a pursuit cannot be said to be useless, it cannot be said that it is meaningless, but how meaningful is it?

Lin Yan has been thinking about this kind of mysterious things recently, because these things are of great significance to him.

He wanted to find the value of his current existence.

Otherwise, he really didn't know what he should do.

As the days passed, he found that he was not of much use, which made him very anxious.

Although it is said that the world is missing anyone, it is still running as usual. However, if he was really missing, he would feel something else.

Lin Yan has recently maintained a plan to talk to grassroots employees, but when talking with grassroots employees, he has also found that grassroots employees also have such a tendency.

There are many grassroots employees who don't know what they want anymore.

Originally, during the period when the company was booming, there would always be enough upper-level positions. However, there is no such position in today's Chiba games.

Chiba Games no longer employs more people, largely to avoid a sharp increase in the company's operating costs.

There are many companies that are actually dead to expansion, and Chiba Games doesn't want to end up like this. Therefore, many of the strategies of Chiba games are extremely conservative in the eyes of many.

Of course, this is also because in fact, the entire game industry is basically under the control of Chiba Games. Even if there is no specific control, in fact, most of the time, it can be influenced.

In such a situation, Chiba Games does not have to pursue rapid expansion, expansion regardless of cost, like some emerging companies in emerging industries, and the last thing to pursue is a de facto monopoly.

In a company like Chiba Games, which does not pay attention to wolf culture, there are actually many problems that are relatively difficult to solve.

It's about how to motivate employees.

Although the business seems to be calm, however, it is not.

There is no company that can last forever, and many companies have existed for many years, but no one knows when such a company will fall.

There is a saying called being prepared for danger in times of peace, and this sentence is actually very true. No one knows when the storm will come, and no one knows when the change in the industry will begin.

Perhaps, all of a sudden, today a company has released a completely new and extremely mature technology as a new gaming experience.

For example, virtual reality.

People can directly operate with their consciousness, and the picture can directly act on people's minds.

And this kind of thing, there is a relatively cheap price point that is rapidly popularizing.

In such a situation, it is only natural that the Chiba game will be replaced.

And before this happened, it is possible that Chiba Games had no idea that this technology already existed and could be commercialized.

Just like taking a taxi, the original taxi company will know that one day, a group of people will cut directly from the Internet field and start to promote their own taxi software very crazy?

I believe that there is none.

Even if the facts are right in front of them, many people can't see them. Later, many people talked about it, and that was also an afterthought.

As always, what is backward, what is advanced, will be organized. And advanced things will bring convenience and benefits to people at the beginning, but after a long time of experience, this convenience will become numb, and this kind of benefit will become almost no longer after the old competitors are killed.

Therefore, Chiba Games must always maintain a heart for the pursuit of new technologies. In many cases, new technologies are precursors.

After all, there is no technology that does not need a theory and becomes a physical substance.

Just like in this world, in fact, there are many people who are engaged in research work that is very advanced and theoretical, and it is not even possible to use it for many years.

However, when it really comes time to use them, these theories are really essential.

As a result, Yuki Chiba invests heavily in video game-related technology every year. Since Chiba Games is not a listed company, it is not necessary to disclose the flow of funds of Chiba Games.

However, the more this happens, the more people are curious about where the funds of Chiba Games go.

Because, Chiba Games has never actually made crazy acquisitions like other large Japanese companies, or large companies in other countries.

For example, buying a team, for example, doing this, doing that. There are no games in Chiba.,Chiba games are said to be in the non-game field.,Even in the game field.,In fact, most of the time,It's very low-key.。 I never make any big news, even if I did a big thing in the old days, I just described it simply on the official changelog. There are no earth-shattering adjectives, and there is no fanfare.

However, even if Chiba Games has always maintained this way, in fact, every move they make, there is not a lot of media attention.

After all, as an industry giant, even if the industry giants themselves are low-key, those who rely on the news to eat will make the industry giants not low-key.

Chiba Games has no objection to such a status quo, but it is not said that it supports it.

In fact, there are many companies that find it very difficult to seek exposure. Therefore, they are very envious and jealous of this state of Chiba games.

They will say many times, they will say that a company like Chiba Games has the disease of a big business, and it will not be able to work for long.

Many of them have even made bold claims to surpass Chiba Games, or become the second in Chiba Games.

However, their dream is estimated to have been stranded for at least the last decade.

Because, in the video game industry, there are not many people who can play better than Chiba games.

Chiba Games has not lagged behind Europe and the United States in terms of technology, and in terms of content creativity, it is leading Japan, which is enough for American counterparts to learn for many years.

In fact, with the architecture of game consoles, it is gradually approaching the traditional personal computer architecture.

The technology of Europe and the United States has slowly caught up with their Japanese counterparts.

However, due to their problematic creativity in making games, although they have excellent skills, most of the games they make are still those guns and cars.

On the one hand, it's because they don't dare to make those creative games, because there is enough market for Gun Car Ball, and many people like it.

On the other hand, they don't really have any good ideas, and most of the time they don't come out of nowhere. Therefore, they want to absorb creativity, they unknowingly play Japanese games, and unconsciously feel infected by the creativity of Japanese games.

In such a situation, it is natural for some people to say that they are following the trend.

Most of the time, they don't refute it, because the people who say it are all right, and they are all right. They can only humbly admit it, at least on the surface.

As for what they think, that's another matter.

Video games in various countries actually have the characteristics of each country. For example, in China, there are relatively few popular stand-alone games, and most of the popular games are online games.

The popularity of online games in China is largely due to the fact that the personal computer was developing rapidly while people were getting rich.

For example, in the old developed countries, the people of their countries have special entertainment tools when they are entertained.

Listen to music with someone who specializes in listening to music, watch movies with someone who specializes in watching movies, and play games with someone who specializes in playing games.

And at the time of the rise of developing countries, because of the performance of computers, they have become extremely good. So, these functions are integrated into the computer.

Although, compared to professional tools, computers may have to be plugged in a bit. But for people in developing countries, who have just become rich, what do they want?

Game manufacturers, on the other hand, are generally reluctant to launch games on personal computers. This is because the personal computer platform is too open. Anyone has the power to modify the file, and the chances of the game being cracked are greatly increased.

They ported a dedicated version of the PC, and sometimes they didn't even get the cost back.

There is even the possibility of the loss of console players.

So, whether it's the Video Game League, Chiba Games, or Electronic Arts, there have been cases where the police burst into the homes of hackers and check their computers to see if there is a crack in the game.

It is precisely because of this strength that it is guaranteed that there is not much piracy of video games in developed countries, in the main sales areas of video games.

In fact, whether or not piracy is used has little to do with the quality of people in a region. Many regions do not use piracy because they do not have piracy to choose from.

And some places use pirated copies, firstly because they can't use genuine copies, and secondly, because they can't afford to buy them.

I can't afford it, and it's definitely not a joke.

If a family's monthly income is 600 yuan, and the price of a game is 400 yuan, then the family will basically not buy the game even if they like it.

Because, they are sane, they want to survive.

Therefore, when the economy gradually develops, in fact, the phenomenon of piracy will disappear little by little.

In fact, as far as Lin Yan knows, many countries even deliberately condone the existence of piracy.

If it's closer to Japan, let's just say one, and that's South Korea.

South Korea is a country that is good at "imitation", and their country has also taken off on imitation. If their country had not reached the point where ordinary people would be shot if they had used a foreign match, it would have been impossible for their local industry to develop, and it would have been impossible for South Korea to become as advanced as it is now.

It has also been discussed before whether such a rejection of compradors is a good thing for a country.

In fact, it is an absolutely good thing for the country itself, but it is not a good thing for the country that is exported.

As a result, most of the time, Japanese game industry practitioners ignore the Korean market. Because, although this market is not small, they do not make a penny.

However, Chiba Games has always attached more importance to the Korean market, and it is not for nothing that it is important. The reason is that the StarCraft they produced in the first place sold a million copies in this country.

Don't underestimate this million copies, generally the total sales of a game, reaching one million copies, is enough to blow for a lifetime, and make a lot of money.

Selling a million copies in a country and a million copies in a country that is not the United States or Japan is definitely a very special thing.

Although this incident made Japanese game manufacturers pay attention to the Korean market for a while at that time, it didn't take long for most manufacturers to give up.

Because, South Korea is a country that does not allow foreign games to be sold directly in its own country. Even if it is sold in the country, it can only find an agent in the country and force an agent.

Originally, the game with a high profit was actually not particularly profitable after this layer of agency.

The Japanese game industry, which is used to making a lot of money, naturally expressed its displeasure in this, so they abandoned the Korean market.

In the end, it was Chiba Games that represented their games together, so that they didn't have to invest too much effort in South Korea to solve the problem of Japanese companies releasing games in Korea.

The reason why they agreed to Chiba games is because the games have already been made anyway, and they don't have to pay any more costs, these games won't be sold if they don't sell, and if they sell for a penny, they're all earned for nothing. (To be continued.) )