Chapter 130 Rumors and Promotion

After that, the name of "Fullmetal Alchemy Book" suddenly became known to everyone in the otaku forum of 2ch, and everyone began to want to figure out what kind of book this "Fullmetal Alchemist" was, and the station also reported on this incident. After the report, more otaku and non-otaku learned about it through Yahoo, and they began to discuss it curiously in the Yahoo discussion board. Although many non-otaku are disgusted with people who want to jump Tokyo Tower because they are criticized by their parents, they will also wonder what kind of book has such power......

Gradually, this trend began to spread to all levels of schools in Japan. Students from high schools, colleges and universities began to spread the legend of "Fullmetal Alchemist" by word of mouth after studying, and this "Fullmetal Alchemist" simply became a fresh topic for students to chat about in their free time......

The executives of Kadokawa Bookstore really learned the news because the daughter of a high-ranking family came to ask her father if his company was really going to publish a book called "Fullmetal Alchemist". The next day, when the high-level executives made the news out at an internal work meeting, Sekiguchi began to feel that something was wrong.

He remembered that Wen Xun asked their company to cooperate with what otaku forum to post before, and at that time, Koichi Sekiguchi also specially asked the employees who cooperated with Wen Xun's publicity to report what Wen Xun asked him to do every day. However, after seeing that Wen Xun arranged for people to chat and make up stories in the forum for a few days, he gradually turned his attention to other aspects.

And now that Koichi Sekiguchi heard the news he had just heard, he suddenly thought of Wen Xun's so-called "publicity plan", and he suddenly felt as if he had realized something, when Wen Xun came to contact them, he didn't fully explain the publicity plan, but just said that the only thing that needed the cooperation of Kadokawa Bookstore was to contribute one or two employees.

"Could it be that Wen Xun did all this?" Koichi Sekiguchi thought a little nervously. After thinking about it for a long time, he felt that there should be no other answer to this question, and it could only be done by Wen Xun. Because if it weren't for Wen Xun's doing, the title of "Fullmetal Alchemist" wouldn't have become so popular, and it wouldn't have become something that was discussed on the streets

In an instant, Koichi Sekiguchi felt a sense of horror, he couldn't believe that Wen Xun, a teenager, could achieve such a good publicity effect by just posting a few posts on a certain otaku forum, and even if you think about it carefully, Wen Xun basically didn't even spend a penny on publicity

Although the two employees who helped post were to get paid, even if they didn't do anything for Wen Xun, they still had to take the monthly salary of Kadokawa Bookstore, so now that it has become another bookstore, other books have to spend a certain amount of promotion expenses to open the market, Wen Xun, a teenager, can do it without spending a penny, and everyone knows it?

Even after thinking about it, Koichi Sekiguchi felt even more terrifying, he even felt that he was already in a cold sweat behind his back, because after he found out that Wen Xun posted like that, it can be said that he completely used the curiosity of the ordinary people to let the poor people help him for free, and Wen Xun was promoting the title of "The Alchemist of Steel".

So from this point of view, Wen Xun should be proficient in this way, so he didn't explain it in advance, and only asked for one or two people to help, and didn't even ask Kadokawa Bookstore to help find media friends to report a little bit about the news......

Isn't that scary enough? A Chinese teenager who is still a teenager can be in such a situation

Even if you think about it carefully, Guan Kou Xing felt at first that Wen Xun had simply created a new publicity model, and this kind of bridge to create a new model should have happened to a talent who has been immersed in the advertising circle for more than ten or twenty years

This kind of promotion method does not cost money, and even the speed is not satisfied, and it can be said that the target consumer takes the initiative to help the seller to promote and promote - isn't this a paradise scene that all modern businessmen dare not dream of?

"Guys, I have a thing in mind......" Koichi Sekiguchi suddenly spoke at the meeting, and he slowly uttered the reasoning he had just thought.

When he finished reasoning, the voice at the oval desk disappeared completely, and everyone was stunned or thoughtful about his words: "This kind of thing is unlikely, right?" Some people were skeptical, "Is it really just a matter of just a few random posts?" ”

"It's hard to say, you know, Wen Xun is not an ordinary middle school student, he is the first person in the global publishing industry to propose a gambling agreement, if someone can really do this kind of promotion, then I think it should be Wen Xun......"

Hearing this, Koichi Sekiguchi couldn't help it, he clapped his hands and said, "Then let's just call him directly and ask him to see if it was really planned by him."

When the phone was connected, Wen Xun's yawning voice came from the speaker of the telephone landline: "Ah~~~~ Who?" ”

"Mr. Wen Xun? We are the headquarters of Kadokawa Bookstore in Japan, I am the translator Xiao Huang, and now I am the general manager of Sekiguchi, and I will call you with all the managing directors to ask you about the matter......" The translator hurriedly explained to Wen Xun at this time.

When the translator explained, he saw the note handed over by the high-level officials such as Guankou, and then said to Wen Xun in a roundabout way: "Mr. Wen, we have counted here today and come up with a market report, I don't know if you have the time and interest to listen to it?" Some? Okay, now your Fullmetal Alchemist has become a topic of discussion for almost all young people in Japan, and they're all asking when your book will be released......"

"Really? Ok thanks. Anything else? Surprisingly, Wen Xun on the other end of the phone showed a very bland reaction, as if everything had been under control for a long time, just like ** has been mastering the manufacturing status of the mainland's fourth-generation stealth fighter J20......

Hearing this, the interpreter became embarrassed. As a Taiwanese, he thinks that he is of the same culture as Wen Xun, a mainlander. He is not a person from the dark green camp, he is actually a descendant of provincial veterans of the Blue Battalion, so in his imagination, Wen Xun should have been very complacent and excited to take the initiative to admit that everything was planned by him, right, how did it become like this?

"That, Mr. Wen, there is something I don't know if I can ask...... What did you anticipate in the early days of this promotion? ”

"yes, why would I let you cooperate with me?" Wen Xun replied as he should. But Wen Xun's answer simply gave the translator a headache, he couldn't figure out how Wen Xun had become like a toothpaste now, squeezed it and said a word, and if he didn't squeeze it, he wouldn't say much......

"So you did the whole planning? That's right, our board of directors at Kadokawa Bookstore is curious how you came up with such a promotion plan, do you know, your plan is too genius, it's really unbelievable......" Just when the translator kept trying to put a high hat on Wen Xun, he suddenly heard something that made him very frustrated.

"Don't praise me." Wen Xun interrupted very facelessly, "This is actually very simple, very simple. The principle of this promotion is the same as rumors. According to China's fixed saying, rumors stop at the wise. Is there more of a world of wise people or not so wise people? Why is the vitality of all kinds of rumors in the world tenacious? Once you've figured that out, you'll understand why I designed it the way I did......"

Wen Xun was honest, when he was in the mountain village, he didn't hear a lot of rumors. For example, why does the widow of Xiao Wang in the east of the village seem to be quite close to the village party secretary, and for example, the officials of the great capital have special crops......

As a depressed literary youth, Wen Xun began to think about this issue very early on. He wondered why people liked to hear rumors so much. Why is rumor so tenacious? After thinking about it for a long time, Wen Xun found that those things that spying on other people's ** seem to be not only liked by old ladies, but also by old men, and he found that it seems that human beings are born with a desire to peep? Do you like to see what other people are doing every day, or do you want to know some of other people's secrets?

This is on the one hand, and on the other hand, it seems that rumors can exist, and they must be in line with the "potential expectations" of a certain group of people about a certain event or a certain person. For example, the whole village secretly predicted in their hearts that the widow of Xiao Wang in the east of the village would definitely marry again one day and marry another man. Then, once there is news that the widow of Xiao Wang is close to other men, of course, everyone will be excited, as if all their previous "potential predictions" of the widow of Xiao Wang have succeeded, so that they can all say "I already know ......", as if they had become half-immortals

And in the last aspect, Wen Xun found that rumors also grew in the "hunting" incident. Just like the principle of "snooping desire", Wen Xun found that human beings seem to like to spy on the "life" that they usually can't or rarely have access to. For example, the old men have nothing to talk about national affairs all day long, as if they are the nine elders sitting in Zhongnanhai to attend the meeting of the Politburo Standing Committee, the old men will talk about who is a good person and who is a bad person among the nine elders, who is a loyal minister and who is a traitor, whose son has gone to the sea to do business, and whose child is taking pictures in the UK with a Yanma in his arms......

Since then, Wen Xun, a young man of literature and art, has begun to think about how to use "rumors......

However, Wen Xun didn't explain so clearly on the phone, he said this: "In fact, if one truth is understood, other truths will be understood." How to write a novel to be attractive, then when promoting, it will be done according to the principle of writing a book, and it will not be too bad. I like to write a book and give a breaking point in the first paragraph of the first chapter, so in this promotion, there is also a small breaking point in that story, that is, the identity setting of the anonymous landlord who has achieved nothing. And then through this identity setting, to attract the sense of substitution of otaku. The background setting that wants to be the same can make many otaku regard the landlord's affairs as their own, or at least something related to themselves. When they get involved, they feel the urge to tell someone about it......."

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