Chapter 131 Further Plans
It turned out that after Wen Xun tried this period in a dream, after trying all the methods he came up with, he was finally surprised to find that it seemed that this method he often used in the mountain village was also very useful in Yuben! And after cooperating with the network anonymity system, just like the legendary "no one knows you are a dog ...... on the Internet", Wen Xun's rumor-mongering ability began to break through the sky after a while!
On the phone, he boasted to the executives of the Kadokawa store: "After thinking about it, I found that if you want to spread any information in this world, you have to pay for it, so if you want to make a factory report, the manufacturer must pay for advertising." Is there a model that allows manufacturers to spend money without spending money, and then allows consumers to be very involved in it and spontaneously help manufacturers spread factory notices?
In tradition, there is this pattern, called: Monument spreads. Through word-of-mouth recommendations, we continue to attract more and more consumers. But this model is too old, is there a new model that is more suitable for this era? So I thought, I'm a writer anyway, so why not package the ad as a story? ”
Hearing this, the executives of the Kadokawa store were all shocked. At this time, there is no need for Wen Xun to say any more, they can think of the greatness of this model themselves! After packaging the old advertisements, it is relatively easy to avoid the "advertising firewall" that consumers have generated! Then let consumers show off this kind of advertising as if it was not an advertisement, but a fun thing to show off......
This is not an advertisement, but brainwashing! Could it be that the people in the camp are born with a brainwashing aura?
The senior management of the store now feel that they can find the world's most famous business school and the world's best communication professors, and turn Wen Xun's new model into a new century communication case. In this way, they can even make a book for Wen Xun's new model, such as "Viral Marketing"? Such an eye-catching name is sure to sell well!
However, it is unlikely that their minds are now on this "viral marketing", and they are now thinking about the issue of future tickets! Originally, after signing a gambling agreement with Wen Xun, they also wanted to see how Wen Xun's results were, and then consider whether to give Wen Xun the development of various commercial peripherals. But now just seeing Wen Xun's marketing ability and the degree of topics caused in the society, they feel that they can start planning how to develop commercial peripherals for Wen Xun!
They don't even care about that gambling agreement anymore! Even if the gambling agreement is lost, what about the copyright fee given to Wen Xunhe, how much money can be earned just by relying on it! Now they are considering whether to increase investment while it has not yet been released. DN is stable
In this way, after attracting a large number of consumers, they can roll out the entire surrounding development plan!
Thinking of the surrounding development plan, Koichi Sekiguchi suddenly asked through an interpreter at this time, "That Mr. Wen, do you have any direction for the future development of commercial periphery?" ”
When Koichi Sekiguchi said this to the translator, let alone the translation, all the directors on the spot were stunned! Because according to the management of the corner and store, this kind of plan should be done by their publishing house! You must know that in front of the author, the publishing house will always be a role similar to the "boss"! Of course, this kind of promotion plan should be decided by the boss and let the "subordinates" cooperate, where is the initiative to ask the subordinates what they think?
But in an instant, those directors understood Koichi Sekiguchi's decision. Because they thought of Wen Xun's previous viral marketing! If Wen Xun is such a genius in marketing, then why not ask him? If Wen Xun could come up with a plan that doesn't cost anything and has a very good effect, how great it would be!
"Commercial? I haven't thought about that yet. Wen Xun asked lazily, and then said disappreciatively. Of course, he didn't have time to think about it, he was busy thinking about how to promote it in his dreams every night before! Where is the time to think about how to carry out the commercial peripherals after the promotion!
But suddenly, Wen Xun thought of something. He thought of a dream a long time ago, when he dreamed that Hiromi Arakawa's eldest sister came to him to recommend herself to be the author of the comic book "Fullmetal Alchemist", and even "Fullmetal Alchemist" was going to be animated in the future, and even found a little girl to sing the theme song......
So, Wen Xun thought about it, and said casually: "But I thought about it casually, and I think you can reveal in the official, or through a well-connected reporter, in a well-known newspaper that you are going to comic "Fullmetal Alchemist", and it can even be said that you already have a plan to animate, and you have even begun to look for a suitable theme song singer............
Wen Xun was so similar to a casual plan, but he was shocked by Koichi Pass! He felt that he immediately understood what Wen Xun meant—if it was officially revealed that the Kadokawa store was going to animate the novel of "Fullmetal Alchemist" that had not yet been released, it would definitely attract everyone's attention and curiosity! You can even find a reporter with good connections and write a half-broken story like "according to reliable sources............ or something like that.
Such a completely unorthodox piece of news is sure to attract the attention of everyone who knows the name "Fullmetal Alchemist"? Even people who don't know this name will pay attention to it when they see such news!
Just thinking about it, Koichi Sekiguchi felt that the other party was about to throw himself to the ground! He felt that Wen Xun was simply a legendary marketing genius! Look at Wen Xun's talent, I didn't have any ideas before, I just thought about it for two seconds, and I came up with such a good idea, this is not genius or what!
"By the way, Mr. Wen, I think it's best to choose to leak the secret? And we have to hide it here in Kadokawa, as if we don't want to tell anyone at all? Sekiguchi Yuki thought of something, and Ma opened his mouth to ask Wen Xundao.
"Well...... Yes, anyway, you can think about this kind of detail yourself, and you are not a little friend, so you don't need me to teach you by hand? I believe you must have done a good job, then I'll go take a nap first, good afternoon, everyone......" As he spoke, Wen Xun turned the phone.
Before the phone call, what Wen Xun said in those two sentences was like what a writer said to a publishing house, it was like what the chairman of the publishing house said to the subordinates of the publishing house! But the strange thing is that after he pretended to say it like this, no one at the scene at the Kadokawa store felt that there was something wrong!
As soon as the so-called master makes a move, he will know if there is one. Just seeing the method that Wen Xun Ma came up with in such a short period of time, the senior management of the corner "many stores are already blindly following Wen Xun!" Now even Wen Xun said to them...... If you publish the phrase that the sun is actually square as an advertising slogan, there will be good sales, then they will believe it and do it!
So, three days later, a strange breaking news appeared in the Sankei Shimbun. In this news, a reporter claimed to have learned from an insider at the Kado......kawa store that the Kadokawa store now has a big plan to start comic and animate the novel with "Steel" in Ichiri before the market. Then the insider expressed great bewilderment to the reporter, claiming that such a move was completely insane and not at all in accordance with the usual ......
But I have to say that after such news was published, it was indeed the following that attracted too much attention! Originally, people who read "Sankei Shimbun" should not know the name "Fullmetal Alchemist", but they have always been teenagers from relatives and friends recently. When they heard the name, they even immediately remembered the name of "Fullmetal Alchemist".
As a consumer group of "Sankei Shimbun", those successful people began to analyze the news strangely, and even after meeting teenagers from relatives and friends, they would be curious to share the news they saw with those teenagers......
As a result, this news began to circulate wildly among the group of teenagers, and in a short period of time, the Internet and reality were full of discussions about "Fullmetal Alchemist". Everyone was wondering what Fullmetal Alchemist was. Why does this instinct make the otaku who is about to jump Tokyo Tower normal, and why does this instinct make the Kadokawa store so crazy too?
The so-called curiosity kills the cat, and many people's curiosity is teased by "Fullmetal Alchemist...... Time, "Fullmetal Alchemist" has been the theme of K's talk show. After Kadokawa declined NK's interview, NK asked a few publishing insiders to discuss what Fullmetal Alchemist should be in the studio......
Just when everyone was curious, Wen Xun made a phone call directly to the headquarters of the Kadokawa store. On the phone, Wen Xun used a method similar to an order, asking the Kadokawa store to really start looking for comic book authors who can cooperate according to the appearance in the promotional draft, and even find a suitable singer to sing the theme song!
In Wen Xun's words, this is to do a full set of dramas! Because he already has a little feeling, it seems that if such endless empty propaganda continues, it should not be long before consumers will feel that this is propaganda. It's like brainwashing when the other party finds out that it is brainwashing, and when consumers find out that this is propaganda, then the promotion of "Fullmetal Alchemist" will be difficult to do, so Wen Xun simply suggested that the corner ......: "The store is really fake!" Anyway, if this momentum continues, sooner or later, it will have to be done......