In the eyes of many people, games are just games, even in this era, video games have become a more mainstream form of entertainment, invading all corners of life.

Few people think of gaming as a whole new form of art. After all, video games are a new art form cobbled together from other art forms.

Look at the picture, that's art, listen to music, that's music. Look at the moving pictures and the continuous music, that's the movie.

In short, it seems that it is a long way to go to make video games a new art form and be recognized.

There are many people in the industry who are worried about this, because they want to make a name for themselves. I want to tell people that I'm not in a garbage industry. Rather, it is a noble industry.

However, Lin Yan did not have the slightest worry. He doesn't worry because he knows that as long as the audience for video games grows into the mainstream, then video games are bound to become an art.

Even, some games that many people play in their childhood are not good to look at when they are made into big movies. Many people in the Asian Association are happy to go to see it. Pay for their childhood and youth.

Of course, Lin Yan is not optimistic about the kind of emotional performance that is almost equivalent to cheating money. Lin Yan believes that only if the quality of the work is good enough, it will capture enough fans.

Of course, in a way, once a game is networked, that sense of immersion is lost. This is determined by the genes of online games. Isn't the gene of online games a kind of socialization, and ignoring human-computer interaction? Therefore, how to make the plot of an online game deeply rooted in the hearts of the people is a very important thing to think about and explore.

Lin Yan's memory at the beginning, I remember that the only thing that makes people very familiar with the plot is "World of Warcraft". Aside from this game, no one seems to care too much about how the plot develops.

For example, Dungeons & Warriors, which used to surpass World of Warcraft, was once more popular. Although, its version update, like World of Warcraft, is driven by the storyline. However, not many people have seriously discussed the plot of "Dungeons and Warriors", and they don't even have the patience to read it.

Of course, this doesn't mean that Dungeons & Warriors wasn't a successful game, although the game was discontinued early due to poor graphics and didn't run long in Europe and the United States. Although the game's icons are reused too much, and even many of the weapons are just a model, and even the color palette is reluctant to adjust it.

However, this game can indeed be called one of the representative works of online games.

First of all, this online game is able to retain many players. It's super easy to get started and doesn't require much thought at all. Secondly, it is also very familiar with the method of inducing players to spend. Starting from smashing the "magic box" to ending with the "sky set", a complete closed loop of recharge has been formed. The whole process is gradual. Many people may just want to open a few magic boxes to play with at first.

However, after that, it was basically a fashion. Although, some people think that such a thing as a magic box is quite useless, even cumbersome.

However, from the perspective of inducing players to spend, the magic box is indispensable. The reason for this is that it is very difficult to get players to take the first step of topping up.

A more recent example is the game company that launched Clash of Clans, and launched a new game, Clash Clans: Clash Clans.

This game, it can be said that when it was first launched, it quickly became popular all over the world. It can be said that it relies on the brand influence of the game "Clash of Clans", and it is more because of the special gameplay of this game.

However, why is the subsequent profitability of this game, and the ability to retain players for a long time? That's worth mentioning.

First of all, the recharge of this game is too expensive and the cost performance is too low. Although the lowest recharge limit is only six yuan.

However, these six yuan basically can't do anything. If you want to spend a little money and spend a little, there is no left of six hundred and forty-eight.

Although it is said that the recharge game is not cost-effective at all. However, players who make a deposit will count.

Players calculate, recharge six yuan, they can't get anything, so why recharge it. The recharge is six hundred and forty-eight, which is too expensive. Most players are reluctant.

On the one hand, the low price as a top-up for the entrance makes them mess up. On the other hand, the overall cost performance is too low. Coupled with the fact that this game has a large number of corpse players, it does not provide any use. Because, this game is an instant matching game.

Therefore, the fate of this game is that there are fewer and fewer players. Of course, it's not too scary. Because fewer players is not a factor in the death of a game. For example, in this kind of instant matching game, the average game operator or developer will hang some computers by themselves.

The reason for the existence of these computers is basically to make the whole game feel simple and easy for novice players. Only then will they keep playing and know that the game has reached the zero point set by the developers. At this point, it becomes very difficult to play again without topping up.

If Lin Yan was asked to design the recharge system for the game Clash Royale, he would design it like this.

First of all, the minimum deposit amount is only one dollar.

Of course, with this recharge amount, you basically can't get anything too good, for example, just open a card.

Next, it is to work on this dollar, such as ten consecutive draws. It's only ten dollars, and then, the player will be asked to draw a better card.

Next, it's a hundred draws, the cards are better, and there is a lost discount.

As for the kind of things like boxes, they don't actually exist very much. Because, opening a box to open too many cards at a time, for players, the excitement will be greatly weakened. That's why in Hearthstone, there are only five cards in a pack, not more.

The process of opening the bag is actually a process full of rituals. It's not scary to be tedious, but it just wants to make the player feel full of ritual.

Looking back like this, the dungeon opened the magic box, and the magic box was not in the process of opening, like a game machine lottery, and many good things flashed by.

You know, such animation settings have their own unique significance. Because, only when it is set up in this way, will the player know that there is something good here, and I almost opened it, perhaps, I spent money to open it again, and it was opened.

In fact, many players feel this kind of psychological hint. However, like a stupid rabbit, they don't care if they have been deceived. They are more than happy to continue to spend a little money.

After all, if you want to open those good things inside, they can blow them for many days.

Of course, the product manager of this game also contributed a lot when it came to localizing this game. You must know that the structure of online gamers in China is a low-age-oriented and low-educated one.

Mainly students or low- and middle-income people, these low- and middle-income people, the place to play games is basically an Internet café, not their own home.

Most students also play games in Internet cafes, although playing games in Internet cafes does not meet the relevant regulations. However, the rules are dead, people are alive, and there is always a way for people to work around.

Therefore, the operators of the game "Dungeons & Warriors" have made a lot of targeted changes to the current situation of Chinese players.

Although, many changes may not be visible for a while. However, it has actually created a scale effect and produced a large enough impact.

This is like the stand-alone era, you have to get the game magazine first, and the online game in this era has to be done with the Internet café. In the next era, the cost of computers has decreased dramatically, almost everyone has a computer, or several computers, and the promotion channel at that time is the so-called live broadcast.

There are enough people who watch live webcasts, and those who watch live webcasts are generally people who have a lot of free time and their own time is not valuable. People whose time is not valuable, except for a few local tyrants, most of them are people. Of course, it's the students and the low- and middle-income groups.

In the final analysis, although the way of promotion has changed and the channel has changed, the group that cuts into the end is still the same.

So, with the rhythm of live broadcasting, many people unknowingly played this game. Of course, there are many times, and indeed many people, who have made a fortune because of a game.

For example, some game explanations, with a game, it is not impossible to buy a house and a car in minutes.

There is no game commentary, live broadcast of driving a sports car, and then hitting someone and causing a car accident? This is all very normal.

Because, these people are almost all pigs on the tuyere, and the so-called men are afraid of entering the wrong industry, which is what they are talking about. In the first two years, I was a professional player who couldn't necessarily afford to eat a boxed lunch in an Internet café, how could I have thought that I would be driving a sports car two years later.

Some of them don't feel that they have done anything, so why do they earn tens of millions a year?

Of course, sometimes they may not be able to do enough. However, they were deliberately made by the tree to set such an example. After all, with the successful people in the front, there can be people in the back who go forward and pay for their dreams.

Of course, these people are basically cheap labor. They basically don't get much out of it. They're basically just some cannon fodder.

However, the bottom of any industry is not cannon fodder. Many people say that they want to achieve great things, but in the end, don't they all find that they are just ordinary people.

If Lin Yan hadn't been relived once, he would have been just an ordinary screw. Living in a big city, although the income seems okay, I can laugh at my classmates who work hard in my hometown. However, no matter how hard you work and how much overtime you work, you still can't afford to pay a down payment on a house in your city.

In fact, Lin Yan felt that the monthly payment every month was definitely nothing. You must know that the rent of the house he rented, one month's rent is not necessarily much less than the monthly payment of the house.

However, he couldn't afford the down payment. By the time he finally saved up for a down payment. But I found that the relevant regulations had changed, and I was not qualified to buy a house in this city at all.

It is said that everyone is equal, but what is going on with this de facto inequality? Could it be that people born in this city are a few levels higher than these migrant workers?

Obviously, this is not the case, but there is no way, no matter how you think about it, they don't have a very good way to solve the confusion in life.

Lin Yan felt very anxious at the beginning, feeling that his life was a state of precariousness. In fact, what he wants is not a house, but in the name of a house, all kinds of benefits and benefits, which can also be said to be privileges.

With these, it seems that he is a part of that big city, otherwise, no matter how many years he has lived in this city, he is still a foreigner. The city he built with his hands, the city where he paid his taxes, put on a cold face and did not recognize him.

And some people who live a relatively comfortable life point to people like Lin Yan and say, look at you living like a dog, what is the important thing to be happy when you are so tired.

In fact, this is the same as why not eat minced meat, which is a routine.

It's like Lin Yan has a colleague who is a local, and he has never felt that the salary is less. I don't even care about the salary offered by the company. He goes to work not for money, nor for dreams, but just to keep himself from being too idle.

Then, for those out-of-town colleagues, they can be said to be very incomprehensible. I don't understand why they live like this.

You must know that the cost of living in big cities, in fact, is not higher than that of small cities or even rural areas, and even lower under the background of convenience.

Locals, on the other hand, generally don't worry about these two things. Don't worry about the subway from Tongxian to the big city, will there be too many people to squeeze in.

It stands to reason that when you go to work at eight o'clock, you can see the sun. However, there are some part-time workers who have to leave the house at 5 o'clock every day.

And that kind of local colleague is very relaxed, maybe it will be too late to leave the house at half past seven. Then, when he arrived at the company, he asked his colleagues very concerned, did you not sleep well yesterday, and you all looked so depressed. You guys, stay up less late and get more sleep. Look at me, go to bed early and get up early every day, how good your body is, you can't go on like this, it is estimated that it will not take a few years for your body to collapse. What do you say you are doing so hard to make money, your body is broken, what is the use of more money. (To be continued.) )