Game, it's a game!

Chiba Games' annual video gamer convention was held on time. Although Chiba Games is the organizer, Chiba Games did not refuse the game manufacturers of the opposing camps to come to Japan to participate in the exhibition.

Of course, there are some manufacturers who will not choose to come. After all, they came, and while it meant that they were able to promote their game, it also meant that they promoted their video gamer convention for Chiba Games.

However, a big manufacturer like Micro Hard has never been absent. Although, they are almost the biggest opponents of Chiba games.

However, in the recent year, Microhard's investment in video games has been much smaller than that of Chiba Games. This is partly because the main business of Chiba Games is the game business. On the one hand, because of the slight hardness, there is not much sweetness in the game business.

In fact, compared to video games, the most important thing about micro hardware is the console. Because, although the Windows system occupies most of the screens, they are all screens in the office field. As for home screens, they are hard to occupy. In terms of the big strategic layout, they chose to make a host computer to seize the living room screen.

However, although their strategy was very good, they encountered relatively great difficulties. That is, Chiba games are too strong in this field.

Chiba games not only have their own game consoles, but also many games exclusive to their own game consoles, as well as exclusive TV programs, and, as long as you buy a Chiba game membership, you can watch nearly 100 TV stations. Such a lineup is absolutely daunting.

When Microsoft decided to go this route, it wasn't without thinking about Chiba games. However, at that time, the Chiba game was harmless to humans and animals, and it didn't seem to be too threatening.

However, when they really entered the console market, Chiba Games, a company like a kitten, instantly stretched out its fangs, and it didn't take long for them to expand enough business.

Even, with the living room screen as the center, entertainment as the center, try to occupy more screen market. For example, Chiba Games is a smartphone developed based on a handheld console.

You know, from gaming handheld to smartphone, it can be said to be a qualitative leap. Although the games played may still be those games, it adds a necessary use case to this machine.

Seeing such a situation, the whole person became more anxious. You know, their layout on the mobile terminal is far earlier than Chiba games.

However, their mobile phones are not easy to use and too commercial, so the end of the entire series of machines is not very good.

Of course, to a certain extent, these mobile phones are all launched by hardware manufacturers, but they are related to the use of a slightly hard operating system.

After all, micro hard is such a way in the field of personal computers. They're software vendors, and they're pretty much just software vendors. Other than that, they are rarely involved in hardware production. In addition to the fact that they have launched micro-hard brand keyboards and mice.

Of course, their keyboard and mouse are still relatively easy to use. Therefore, the market share is not very low.

The reason why they launched keyboards and mice is not because they want to be in the hardware business so much. It's because they're going to give stupid accessory manufacturers a makeover and tell them exactly what to do with a keyboard and mouse.

In fact, those hardware manufacturers are all small factories. Most of the time, they're really stupid.

And Chiba Games, although it can be said to be a software vendor, but from the beginning of the company's establishment, it has been done with software and hardware.

Moreover, because of the characteristics of the game industry, the hardware they make is bound to be a relatively closed product in hardware. If it is not relatively closed.

Just like a red and white machine, using parts that are available on the market, then it is likely that someone will make an imitation of the red and white machine. Take a bunch of parts and save up a red and white machine.

This concern is not unreasonable. In fact, at the end of the era of red and white machines, in those developing countries, there were not really many imitations of red and white machines. They may be called little geniuses, or they may be called little overlords. Or something else, or just the name of the learning machine.

In short, the damage caused by this series of copycat machines to Chiba Games is immeasurable. Of course, they also objectively use cheap knockoffs and pirated products to make more people enjoy the joy of the game.

However, this kind of happiness is better not to be felt. Because, if you maintain such an unhealthy state all the time. If such a state spreads all over the world, then the final consequence is that Chiba Games does not have enough motivation and finally dies in the sea of piracy.

If this continues, no one will continue to make video games. Or, the video games produced are all cheap and rubbish games, and in this case, it is the majority of players who suffer in the end.

Of course, existence must be reasonable. For various reasons, Chiba Games did not condemn this kind of copycat red and white machine behavior too much. Instead, a large number of non-standard parts are used directly on the subsequent hosts. Although this does not guarantee that the game will not be pirated, at least the game console will not be directly copied.

Because, the factories that have the ability to manufacture these parts either have a very mysterious partnership with Chiba Games, or they don't bother to make such imitations.

They don't have so much income when they do something, so why should they take such a big risk and do something that violates the law.

Although, those big manufacturers, in fact, the market treats the law as nothing. The reason why they do that is basically after breaking the law, the benefits they get are enough to cover the entire cost of their violations.

Another device that Lin Yan plans to make recently is the so-called tablet. The usefulness of a tablet is basically the equivalent of a large-screen mobile phone that can't make phone calls. The use scene is generally indoors, in the living room bed at home, or in some work display links.

For the entire fuselage, Lin Yan intends to use an all-metal shell. However, what kind of metal will be used remains to be demonstrated.

After all, hard, indestructible metal weighs too much, and for a device like a tablet that needs to be held from time to time, too much weight often means that the user's wrist will quickly soreness and fatigue, which greatly affects the user experience.

And that kind of light metal is too easy to break. If you don't pay attention to it, you will leave a more eye-catching scratch on it. Although the user doesn't feel very heavy when he picks it up, it makes them feel that this machine is too ugly, and that is not good.

No matter what kind of product it is, it is not the greatest to the greatest extent. Instead, what is pursued is a certain degree of balance.

Therefore, the problem of this shell is enough for the people in the hardware department to worry about.

However, this worry is not unnecessary. After all, the next generation of Chiba smartphones also needs to replace the shell.

No matter how carved the plastic shell is, it is inevitable that there is a sense of cheapness. This is true both visually and hand-wisely.

Therefore, replacing the shell is a very important thing. After all, the price of the next generation of Chiba smartphones will increase by two hundred dollars, and it is actually a little difficult for people to accept such a price.

Such a pricing strategy is actually quite conservative. After all, Chiba Games is the most important company that has been working in the game industry for almost all of its time, and their products, no matter what the price is. In fact, it has always been a cheap product.

Even, because of the cheapness and one element, a lot of things are sacrificed. For example, the sense of quality, such as the pursuit of the overall process.

In fact, if you let every machine, you can have a very high price. Then, Chiba Games is fully capable of making every machine as if it were a work of art.

However, if it is really made into a craft, or if the performance of the work is beyond the sky, the price will also break through the sky. Then this machine is basically dead.

After all, when parents buy a game console, it is not that the game console is better, but that the game console is cheaper. They don't care what the performance is, how fun it is, all they care about is how to spend the least amount of money and make the child happy.

Of course, cheap products generally do not make children happy. After all, you get what you pay for.

In another world, the reason why Ren Hell's console, compared to the other two consoles, has a generation worse performance, but it still sells better than the other two consoles, largely because its price is low enough.

Those parents are interested in low-priced products at a glance.

Of course, this also has to do with their market positioning. After all, the main market they were targeting at that time was the light game group.

Later, the reason why their host is not working. To a large extent, it is because this part of the market is occupied by mobile phones and tablets.

Mobile phones and tablets are bought for other purposes, and playing games is just an incidental feature when you are bored. Basically, there is no need to pay too much extra cost, and those people who play light games, will they buy a game console on the basis of already having a game platform that can still be played, think about it with their butts, and know that they won't.

And Ren Hell will never give up his identity as a hardware manufacturer. Because, the persimmon family, who gave up this identity before, is still hot. They understand that giving up the hardware is like a fish out of water and dying quickly for a game maker like them.

As a result, they did not choose to enter the mobile game market in the end. The good thing is that their games have captured enough players over the past few decades. Relying only on these old users, even if there are fewer new players, they can still survive and live a more nourishing life. This is probably the size of an emaciated camel than a horse.

Lin Yan set many hard indicators for the tablet, for example, the performance of the whole machine, how much is it. Standby time, battery life, what is the minimum. What is the resolution of the screen, what is the viewing angle, what kind of screen technology is used, and what standard is the color to achieve. And then there's the performance of the processor.

These parameters seem to be relatively difficult to achieve, and it is difficult to achieve such an idealized state at a limited cost.

However, Lin Yan still asked for so. Because, he knows, no matter how cheap the machine is. These parameters need to be met in order to be effective.

A cheap and not easy to use machine will definitely not sell much. Of course, the sales volume of expensive machines will not be too high, but you can take the high-end route and attack the upper class.

Speaking of micro-hard, if they knew the step-by-step moves of Chiba Games, they would most likely have set Chiba Games as their biggest competitor.

Because, once the host-tablet-mobile phone, such an ecosystem is successfully built. Then, Chiba games have almost mastered almost all the use scenarios in the home, from the toilet to the bedroom, from the bed to the living room.

And once such a product closed loop is formed, the degree of user dependence will be greatly increased. If other manufacturers want to tear a hole in this.

Basically, there is no other way than to throw a lot of money at it.

However, there is still a great possibility that a large amount of money will be thrown at the product, and the product will not be accepted by users at all. In this case, it is a loss to the wife and a soldier.

Lin Yan is very optimistic about this ecosystem. You know, in another world, even if they are as strong as an apple, they have only completed two of them, although they want to occupy the living room, but they don't have such an ability.

Of course, they don't have that kind of need. After all, even if it is the mobile phone business and tablet business, it is enough for them to eat and drink spicy food.

The number of employees in Chiba Games is actually less than that of Titanium Optics Technology. You must know that Titanium Optical Technology, the person responsible for designing the circuit and implementing the circuit has been as high as five figures.

This is also the reason why Titanium Light Technology has been able to maintain the first echelon in the field of microprocessors. Of course, the reason why they have been able to maintain such a scale. Or is it because Chiba Games' products can be sold. Otherwise, it is like some manufacturers, because the products cannot be sold, they even have more scientific researchers. In the end, these researchers can only be fired with tears.

When they fire these people, their technology will fall behind. If the technology is backward, the product will be even more difficult to sell. If, not for policy-based reasons, their entire opponents may be upset by the antitrust law. Otherwise, their corpses would have been cold by long ago. (To be continued.) )