Chapter 81: Something Useful
There is no doubt that sports will always be a big attraction for people. Pen & Fun & Pavilion www.biquge.info
Whether it's the World Cup or the Olympics, each session can attract a lot of eyeballs.
And video games, on the other hand, have a very interesting feature of liking to these hot spots, obeying these hot spots, and making some games.
For example, as early as the 80s of the last century, Konami made arcade and red and white machine games with the theme of "Olympics".
Although the game itself is not particularly interesting, because it is a hot topic, the game has easily sold millions of copies.
Even, because the Olympics are held every four years, often the games of four years ago have been almost forgotten. Konami also refurbished the game from the 80s twice and sold it until the end of the 90s.
Of course, they have done a lot of such things that insult the player's IQ. Therefore, some players, when it comes to Konami, are in a state of gnashing their teeth.
And Konami got the sweetness of sports games, and they also started to make football games, and the name of the football game is "Pro Evolution Soccer" or "Victory Eleven".
In short, they accurately touched the pain points of players and made a lot of money. In addition, because the football game in the world has new changes every year, and the state of the players changes every year.
Therefore, football games can be released once a year without boring players. It's simply a steady pool of cash, an evergreen cash cow.
As a result, Konami has devoted a large part of his experience to sports games.
Even, it can be said that they are the American electronic arts of Japan.
Of course, Japan is not as big as the United States. Although, they almost monopolize the sports game, sports game market, they, they still haven't reached the kind of influence of Electronic Arts.
Although the reputation of the two of them is not about the same, they both belong to the kind of typical players who scold and buy at the same time.
The closing ceremony of this year's Olympic Games made Chiba Games have a good face.
Because, at the closing ceremony of this Olympic Games, there were many game elements in the eight minutes in Japan.
Among them, the vast majority of game elements that appear are game brands under Chiba Games. This is especially true when the Prime Minister of Japan, who is in Mario's water pipe, and comes out wearing Mario's clothes.
In fact, this eight minutes shows more of Japan's cultural soft power.
It is estimated that on the day when the Japanese Olympics are actually held, at the opening ceremony, some well-known sports manga characters such as "Okura Tsubasa, Sakuragi Hanamichi, and Echizen Ryoma" will come out for a walk.
To some extent, Japan's influence in the field of culture is definitely among the top three in the world.
With the exception of the United States, there is hardly a country with a greater cultural influence than Japan. Not even in the UK.
England, to some extent, is more like a former aristocracy, after the fallen.
You know, a big reason why Britain can still maintain dignity now is because the financial center of Europe is in London.
Because, in addition to the financial industry, the UK is basically not competitive with the products of other countries in the world in other industries.
In fact, the whole of Europe is like this, and Britain is just a microcosm of Europe.
Because of the Olympics, in fact, there are a lot of sports games launched by Chiba Games recently. Fortunately, Chiba Games has a deep accumulation.
Although so many different games have been launched at once, the quality of each game can still be guaranteed above the bottom line.
Chiba Games' influence on a global scale has also been expanded by the performance at the closing ceremony of the Olympic Games. 、
Although it is said that Chiba Games did not place a penny of advertising at the Olympics throughout the course of the Olympic Games.
However, even the leader of a country appears as a game character of their company, so do they need any other advertising?
Of course, advertising is advertising, and whether advertising can be transformed into real consumer consumption data? In fact, it has always been an unsolved mystery.
Because, in this world, most countries do not know the specific effect of advertising.
However, ads do work.
However, when your product is in a unique state in the market, you can relax your investment in advertising a little.
However, once someone competes with your product, you must advertise it.
I know that sometimes whether your product is good or not is not as important as whether the advertisement is good or not.
Perhaps, some people say, isn't it those consumer-grade products that like to advertise. I look at a certain steel plant, and I have never advertised.
They don't feel like they're advertising, not because they don't, but because they're not dealing with you.
For example, a company that makes aircraft engines may say that it will go to the commercial area to distribute leaflets.
A company that manufactures military products may go to a military enthusiast forum to advertise?
You know, military enthusiasts, although they seem to love military products very much, but they are just saliva parties, they can see it, but if they want to buy it, it is absolutely wishful thinking.
Therefore, unless it is this military company, which wants to make figures and models, otherwise, he will not push advertisements like military fans.
The reason why Chiba Games no longer advertises on a large scale is because their advertising work, to a large extent, has been done for their game vendors.
After all, they make more money on console platforms than on PC platforms. Because, on this platform, they are able to be almost free from piracy.
The price of the game is also much more expensive than the PC version.
Therefore, at a time when game porting is no longer a technical problem, most game companies, even if the game is not exclusive to a single platform.
They will also release their games on consoles for a few more months, and then on other platforms.
As a result, a game like Grand Theft Auto, in addition to console players, may be played more than a year later than console players.
Of course, different games do this for different purposes.
For example, they do this because they know that their games are not worried about selling, and the sales of their game series have already exceeded 100 million.
And for some games that aren't very popular, selling one copy is one copy. Since everyone sells is selling, I don't sell anything more expensive.
In this way, although the performance of the PC platform is getting better and better, most people still choose to sell their games on the console platform.
Of course, Chiba Games will not be satisfied with the status quo, even if the current situation is favorable to them. They are also very active in constructing their game store on the PC platform.
After all, there's no guarantee that a console platform will always exist. Perhaps, one day, the host platform may be just a system.
Of course, if the host platform is to be a system, what needs to be solved is the optimization of different hardware.
This question may seem simple, but it is very difficult.
If we say that the game on the console platform is now related to the platform, it is the relationship between a person and underwear, and there is direct skin-to-skin contact.
So now the relationship between the game and the platform on the personal computer, the relationship between a person and the coat. It needs to go through a layer of clothing, that is, the driver to do the exchange.
In this way, the efficiency drops too much.
Of course, maybe the quantum computer of the future will be able to solve this problem. Even, if quantum computers really develop to the extreme.
Perhaps, the concept of cloud gaming can also be truly realized. All data calculations are placed on the server side, and the client is only used as a terminal to receive data.
Perhaps, when such a day comes, what augmented reality and virtual reality can really become an indispensable part of people's real life.
Just like today's smartphones.
By the way, speaking of augmented reality, in fact, the augmented reality animation at the closing ceremony of the Olympic Games is supported by the technology of Chiba Games.
To say that the technology of augmented reality, the technical strength and technical reserves of Chiba Games, are absolutely leading on the earth.
It can't be said that it has thrown off all the companies, at least, other companies, and it is still impossible to say that in this field, it is still impossible to comprehensively surpass Chiba Games.
Of course, in the eyes of those who don't know how to do it. Maybe the technical strength of Chiba games is not particularly good. After all, there are many manufacturers, such as some processor manufacturers, who like to directly produce a full-special effects promotional video to fool ordinary consumers.
Not to mention all the unreasonableness in the promotional video, even if it is everything in the promotional video, it can really be realized.
The time it takes, and it's not one or two decades.
Of course, the promo video, the concept video, that's the thing, for most people, they just think the promo is good-looking.
Lin Yan actually doesn't particularly like the kind of company that likes to make advanced promotional videos, because such promotional videos will undoubtedly greatly increase the expectations of ordinary people.
And all of this, if it can really be done, it is a great joy. If you can't do it, or you can only do it partially. Isn't this asking for trouble for yourself?
When the time comes, when people see that the things you make are so simple, they will say, "The technical strength of this company is not good." And so on and so forth.
In fact, the research and development of new technologies is like touching things in the dark, and it is normal to gain nothing, but it is not normal to harvest things. It's unexpected, it's a small probability event.
However, many people regard scientific research and the exploration of new technologies as similar to growing watermelons. If you plant watermelon seeds, seedlings will grow after a while, and watermelons will grow on the vines after a while.
How can there be such a thing, if it is like this, human science and technology have long developed to the zenith.
Chiba Games' quantum computer, although the performance of the basic electronic part, can only be said to be slightly better than the performance of the current mainstream personal computers.
Perhaps, after a year or two, it will be obsolete by the mainstream configuration of personal computers.
However, its quantum module, which is really amazing, does many things that traditional game consoles can't do.
Moreover, such a unique module means that many things can only be experienced on this machine. Therefore, the sales of the console are even better than the previous two generations.
After all, in the past, game consoles, in a sense, only relied on exclusive games to maintain the differentiation of personal computer platforms.
And now, when it comes to quantum modules, game consoles have actually returned to the beginning of development, which is superior to personal computers.
You know, in today's increasingly versatile computer, it is really not easy to do this.
However, this situation will not last long.
Recently, I have heard that some manufacturers have solved the patent barriers of Chiba games, and they are also able to produce quantum modules, and they have even begun mass production tests.
Chiba Games has long expected this, and once other manufacturers start selling universal quantum modules, Chiba Games will launch quantum graphics cards.
The performance of the quantum graphics card can be said to be exceptionally good, if it is not for the host to be listed, it is in a hurry. and the cost of quantum graphics cards, which cannot be reduced for the time being.
On this generation of game consoles, quantum graphics cards have already begun to be used.
It's not too late, though.
Although, there have been generations of game consoles that have died on game expansion plugins.
However, Chiba Games still intends to launch a quantum graphics card plugin.
You must know that inside the machine, there is actually a corresponding slot for the quantum graphics card.
Moreover, the whole process is fully assembled, not even a screwdriver is used, there is not a single screw, and a person who is completely novice to the computer can also install the quantum graphics card according to the instructions.
Chiba Games even plans to give out this quantum graphics card for free. This is done in order to increase the installation rate of quantum graphics cards.
However, it can't be completely free, because it's completely free, and you don't know what kind of trouble it will cause.
Therefore, the last thing Chiba Games did was to give away this graphics card for free as many games as many games as they had ever purchased. If, the purchased games, are not enough for this amount, then according to the grade, how much does the graphics card cost.
And this kind of behavior, Chiba Games, according to its own words, is a sincere feedback to loyal old players.
In fact, the price of quantum graphics cards is really not low. Chiba Games is doing this, and in terms of current interests, it is an absolute loss.
However, Chiba Games can afford to lose, and Chiba Games knows what is more important than the current gains and losses, and for this reason, Chiba Games has chosen to do so.
After all, money is a thing that becomes meaningless when it accumulates to a certain amount. Instead of idling around in the bank, you might as well do something useful. (To be continued.) )