Chapter 433: The Four of Them Make a Decision
The advice given by experts can be said to be very mediocre, that is, if Zhu Zhu is really confident in their products, then it is recommended that they take the path of international brands, such as Chanel, Dior and Lancôme, with high production and publicity, first make a name for themselves, and at the same time conquer customers with high-quality products.
After listening to the introduction, Zhu Zhu was a little disagreeing, "But, in this way, isn't it against our original intention?" Those big international brands are so expensive, where can ordinary people afford them! ”
Shen Yiyun took over the conversation, "I really agree with what those experts said, if we want to do this thing for a long time, then we must indeed establish our own characteristics and brands, otherwise, even if our cosmetics are good, they will gradually be abandoned by users, historically, bad money drives out good money, if we really want to do this line, then the direction from the beginning must be grasped, although the advice given by those experts is mediocre, but, the road to simplicity, Should we also learn from the experience of those international famous brand cosmetics and make our own cosmetics? ”
Zhu Zhu was speechless for a while.
In fact, in the last life, Huaxia really didn't have any internationally renowned cosmetics, what kind of little nurses are popular in China, packaging, a little better Herborist, and Xiangyi Materia Medica, which are really not well-known in the world, and even the cosmetics of the stick country and the small sun country next to it have many well-known brands.
Otherwise, in the last life. There won't be so many people, when they go to Xiangjiang or abroad, they have to bring a lot of cosmetics back from the local area, and there won't be the hot overseas purchases of Jumei in the previous life, all because the products of their own country are not good!
So, with Xianfu in hand, can you promote Huaxia's cosmetics to the world with your products?
For a while, Zhu Zhu hesitated.
On the one hand, it is to promote cosmetics to the world, so that people in the world know that Huaxia also has such a good cosmetics brand, and on the other hand, it is the original intention of establishing a cosmetics company. I want everyone to be beautiful. It's a contradiction.
For a moment, there was silence in the room......
Bai Feifei spoke first, "Actually, I think." It's that we are thinking about things too complicated. In fact. We can follow the path of those big brands first, launch our high-end products, and build the brand. After we have gained a firm foothold, we will launch low-level brands to form a wide range of effects and benefit more people. Besides, if you want to be beautiful, you also have to pay a price, if the price is too small, you won't cherish it, if you really want to be beautiful, then spend more money to buy our high-end products, although expensive, but as long as there is a reason why it is expensive, it is also worth it! ”
"That's right!" Ye Guoguo was the first to agree, "Just like my classmate Zhao Lei, although the conditions are not very good, as long as she can make her beautiful, even if our cosmetics are very expensive, didn't she buy them too, and after buying it, it was not too expensive at all, but she kept praising it!" ”
"Well, it seems that I did think it was too simple before, so listen to you, listen to the experts, just do it!" Zhu Zhu also nodded, agreeing with Bai Feifei's words.
"Sister-in-law, if you really follow what the experts said, the most important thing is whether the cosmetics you make can be divided into several stalls, for example, the current cosmetics are of good quality and the effect is also very good, so it is natural to be able to compete with those international brands, so what if you make low-end brands in the future? Also, cosmetics actually have to keep innovating, can the follow-up recipes be guaranteed, these all depend on you! ”
Zhu Zhu gave Ye Guoguo and the three of them a reassuring look, "Leave these things to me, no problem." ”
At the beginning of this month, when Zhu Zhu was drawn, he shook the skills of an incense master, and now, through the skills, he can look at the recipes given by the immortal mansion, and he can make appropriate adjustments, for example, some medicinal materials are reduced by some years, and then some ingredients are added or subtracted, and some simple versions of cosmetics can be made, and the effect is still there, but it is a little worse However, it is much easier to use than the cosmetics on the market now, and most importantly, it is easier to make and the cost is lower.
Moreover, with the lottery itself, new recipes will continue to appear, and it is no problem for cosmetics companies to use them.
"Then it's easy to do, Zhu Zhu, your skills in making cosmetics are really not covered, you alone are worthy of several other people's teams, or even far better." Shen Yiyun smiled reassuringly.
"However, I think that although the suggestion made by Fei Fei just now is good, there is also a point that can be improved."
"Sister Yun, you say!"
"It's a health club! The cosmetics companies sell things to the world, but the club is facing a specific group of people, such as our previous customers, if the cosmetics are sold directly, they have no exception, in fact, it is also to a certain extent offended them, but if we open the club and invite them to become our members, this crisis will disappear. And, to be honest, opening a conference hall is not just about making money, there is a deeper level of importance, we have products, why not use products to maximize benefits? ”
The deeper importance that Shen Yiyun said is naturally to use the hall to manage contacts, Ye Guoguo and Bai Feifei are both children who grew up in the compound, so they naturally understand what Shen Yiyun means.
"I agree with what Sister Yun said, we really shouldn't give up on this aspect of the guild hall." Ye Guoguo voted in favor.
"I agree!" Bai Feifei followed.
"Of course I don't have a problem with that." Zhu Zhu fully agrees, he opened a health club with Sister Yun at that time, isn't the purpose of this actually for this!
"Okay, then let's set this strategy, the most high-end products are put in the health club, and at the same time, some can also be released in batches every year to deepen the high-end impression of our products. The higher-end products are the main focus of our brand, which is used to pursue becoming internationally renowned cosmetics, and after that, we will also make a large number of slightly lower-end cosmetics to occupy the market. Everyone agrees! ”
"Agreed!"
"No problem!"
"Totally agree!"
"Okay," Ye Guoguo jumped up happily, and didn't know where to find a bottle of red wine, Bai Feifei followed, took out four cups, and put them in front of everyone one by one, "Then I wish us a victory, make our brand an internationally renowned brand, and let us become the leader of the Chinese cosmetics industry!" ”
“cheers!”
Four people raised a glass together to celebrate this historic occasion.
However, as soon as Zhu Zhu's wine glass was brought to his mouth, a hand stretched out next to him, "Hehe, sister-in-law, you just smell the wine, just mean it, forget about drinking." (To be continued.) )
PS: Thank you for the monthly passes sent by 'Book Friend 140618135223371' and 'pyinhsyu', Mo Da!