So what to do? First of all, Wen Xun wants to make such an idea cool and interesting! So how do you make such a virus look cool and interesting? How can it appear like such a case of Pizza Hut, so that consumers can subconsciously become interested, and then interested in wanting to try? After Wen Xun thought about it, he decided to ignore whether it was cool or not, but to get it in the interesting way first. Just like what he told the editor-in-chief of Kadokawa Bookstore before, Japan in such an era ...... Otaku, I've been reading all kinds of comics for a long time, and I'm a little tired of aesthetics! Why do you say that, because many times these things are commercial writing and creation, and many times there are routines to find.

It's like a Japanese comic book in the 7080s, the protagonists are all hot-blooded young people, and all of them are Xiaoqiang who can't be defeated, and all kinds of stories are all struggles, struggles, and struggles. Even in the 90s, such a legacy still exists.,As soon as the protagonist comes up, he shouts that he wants to become-no-wrong-small-say-3-for Japan's first or something.,And then all kinds of blood and brainlessness! That's right, brainless, many Japanese writers and painters have discovered that it's not good to let the protagonist have too many brains, because it will make it difficult for readers with different personalities to bring in, so it's better to let the protagonist have no brains and just blood, so it's easy for readers with all kinds of personalities to bring it into the story. And then on the other hand, the protagonist has no personality, so how to advance the plot? Wouldn't it be okay to separate the usual practice of letting the protagonist's personality drive the plot and put it on some supporting characters? In such a situation, the painter may only have two days to think about the plot structure! What unusual ideas can you come up with in these two days? Impossible! So many times you can find that the plot direction in these comics will be slightly similar, or the choice of characters or something, so that everyone can understand it at a glance! Even if it's not good, there are no surprises. When the protagonist pouts his ass or someone else pouts his ass, then the reader knows what these people are going to do! In such a situation, of course, the reader will find it a little boring or something. But maybe a lot of times they don't comment too much on this "boredom", after all, everyone does it, and besides, the author still tried his best...... Wen Xun knows that human beings are a little curious, the so-called curiosity kills cats, even cats are curious, let alone people? So how do you get the mystery? Wen Xun thinks, should we make a ...... Invitation-only? That's right, by invitation! Normally, it's all open to discussion, but at such a time, what if we make it a simple invitation? In this way, people who are not invited will feel very curious, and will very much want to know what the invited people are invited to do, so will it have a more attractive effect? And we don't even have to do anything particularly secretive about such a thing, but can make it public in society? Not even limited to the web? Perhaps this half-concealed attitude can make the masses flock to it, and all of them will be happy to get an invitation?

Of course, in addition to such a definite approach, it is also necessary to find a subset of the "low immunity" population that is highly susceptible to infection, and they will spread the "pathogen" everywhere. It is said that when Tencent in China is doing QQ promotion, it pays great attention to finding and targeting people with "low immunity". The average age of the users they identified was about 20. 6 years old, this is a part of the fashionable and sensitive to new trends. This part is the absolute "low immunity" population, they do not have any resistance to the QQ "virus", can quickly accept and actively spread. Of course, in general, in order to prevent the "virus" from falling into a state of "self-hypnosis" in the flow, it is necessary to give the "virus" itself a "self-activation" function, which is mostly written in the transmission path of the "virus".

QQ has made some new attempts in the development of propagation paths. In the early days, Tencent established links and QQ software downloads on major mainstream websites, and called on Q bugs to "don't cll me, please Q me", and then through the establishment and dissemination of QQ culture, it advocated that QQ people establish their own online communities, so that QQ people have a stronger sense of belonging. So such a "self-hypnosis" meaning, that is, "weak intensity" and then consumers spread such a message, then forget it, and did not continue to spread as expected to achieve the effect!

And Wen Xun feels that such a virus transmission model actually follows the model of a certain network product, that is, the vitality is short. Networking products have their own unique life cycle. Still take QQ as an example, as a "virus", the QQ cycle is very short, usually after a version of QQ is launched, at first the QQ people will chase crazy because of the novelty, but soon, they will get bored, if they are not updated in time when they are tired, the QQ community will slowly lose, and the "multiplier effect" of the "virus" will begin to decrease. The process of market acceptance of a new thing will always be different. Experiments have shown that in the early stage of the introduction of the "virus", there are very few people with real "low immunity", and the spread of the "virus" will be a gradual and increasing process, and with the spread of the "virus", the infected people of the virus will begin to appear in a large area.

Once the poisoned population reaches a certain scale, the role of the product and service information carried by the "virus" itself begins to really appear. The audience generally has the characteristics of love and love, and it is natural for them to migrate their obsession with the "virus" to the product or service they are carrying, thus forming a natural sale of the product or service itself. In this regard, Tencent is also relatively successful. Through QQ's viral marketing, Tencent quickly occupied a large number of netizens, and then used its existing audience base to successfully develop a full range of profit channels based on its own resource advantages, such as SMS, online advertising, online games, and QQ registration.

So to put it bluntly, if Wen Xun wants to publicize such a set of his own things and sell such a set of books of his own, he still has to pay great attention to the practice. Although Wen Xun has now begun to plan what to do, he feels that at the same time, he must also stipulate some processes and boundaries that he needs to pay attention to when planning work, otherwise it will be bad if he "goes off-topic" when thinking about it, or overdoes it or does not do it in place. So what kind of boundaries should you give yourself? First of all, if you want to carry out viral marketing, Wen Xun feels that it is necessary to create an infectious "pathogen" or "atomic explosion point" first, make it an explosive communication topic, infect consumers through spiritual communication, and then continue to spread.

It would be very convenient to create this pathogen or atomic explosion point on the Internet, for example, to create a very interesting game or classic animation with FLS, create a game and animation that is a good pathogen and send it out through the email, and whenever people receive an interesting picture or an attachment to a cool FLS game, they usually forward it to their friends, and they send it to other friends in turn. This snowball effect makes it easy to create a distribution channel that reaches hundreds or thousands of people in a matter of hours. But then again, after all, the Internet in Japan is not so popular, so it's still a bit inappropriate to just make flash, and Wen Xun needs to think of other ways. But in terms of such an atomic explosion point, it is still necessary to be careful!

In addition, of course, it is necessary to select the target group for transmission in a targeted manner, so that they can be the initial infectors and spreaders of the virus. Due to the limitation of marketing costs, it is impossible for enterprises to comprehensively promote and spread the pathogen, so after the design of the pathogen is completed, the key to viral marketing is to find "influential people" or "most vulnerable people", that is, early recipients. In some ways, at this time, it seems that it is better to find those more famous people when advertising traditionally, but Wen Xun feels that it is a bit too obvious to find celebrities at such a time! It's like Pizza Hut, and there is no talk of looking for celebrities, people are looking for ...... Eh, people are looking for the kind of white-collar workers who are interested in this kind of small advantage? So we should find the right people to spread?