In such a situation, of course, there are fewer Japanese people who can chat and fart online, so of course there are fewer Japanese websites overall. But does this mean that Wen Xun and their approach is wrong? Does it prove that the premise of Wen Xun's entire marketing method does not exist? Of course not! Wen Xun wanted to choose a platform like the Internet to promote the information he wanted to promote, not because of how many people there are on the Internet in Japan! Of course, more is better, but less is not too much! After all, they just want to throw out the atomic bomb site, to attract people's attention, as long as a certain number of people are interested, isn't it easy to spread?

This is a bit like infectious disease contagion, maybe if you want to be contagious, it is best to infect a large number of people at the first time, and then spread it through these people as the first generation carriers. Of course, this is more efficient, but who says it has to be this way? In theory, infectious diseases only need to have the first infected person, so the next transmission is almost indexed! At the beginning, there were fewer people, which only reduced the transmission speed a little bit, as long as the transmission nature of the virus is good enough, it can actually spread all over the world in a short period of time! Why? This brings us to a matter of exponential growth.

There was a man in ancient India who invented a game of chess, with a board of 64 squares, and he dedicated it to the king. The king was so happy that he ordered a reward for the donor. His Majesty asked the donor what he wanted. The donor said, "He only needs food, and he is satisfied with the king's request for some food." When asked how much grain he needed, he said that he would only ask for one grain of rice in the first slot of the board and two grains in the second slot. Put four grains of rice in the third compartment...... In short, the rice in the back grid is twice as large as the previous one, and all 64 squares are filled. When the king heard this, he agreed. The ministers also thought that this bit of rice was nothing. Then he led the chess giver to receive rice. Unexpectedly, after paying all the rice stored in the warehouse, it was still not enough! Why? Because that's exponential power growth!

The first grid is one grain of rice, the second grid is two grains of rice, and the third grid is four grains, so actually starting from the second grid. This is the 2-1 power of 2, 2-1 is equal to 1, so the second cell is the 1st power of 2, and the third cell is the 3-1 power of 2, which is the 2nd power of 2. There are sixty-four squares in total, so the last square is the sixty-third power of 2. What is the sixty-third power of these 2s? 9223372036854775808 such a number, that is, a number of 90 trillion billion! That's only 64 squares! What if you think of the chessboard as a person? The first person is the rice in the first grid, and he is the only one who has seen such a message, and then the second box is 2, that is, the first person who knows the news told a friend of his, so there are two people who know such a thing.

Then the two people tell each of them a friend, and then the four people know. These four people told each of them one friend, that is, eight people knew. Of course, in such a "contagion" model. In fact, the first person to know is to have many friends all the time, and to tell one more friend every time, in fact, a person does not necessarily have so many friends. But it doesn't matter if you don't have that many friends, because the actual spread of news is not so strictly according to the model that one person can only tell one person! According to the research of sociologists, when humans spread news, it is basically information that one person can transmit to 12 people! These 12 people include all kinds of relatives and friends!

In such a case. One person can spread to 12 people, and then those 12 people can actually be transmitted to 12 people. So after two transmissions, this is actually 144 people. And then 144 people, and then 12 people each? How many people are there? That's 1,728 people! Then one person spread twelve, that is twenty thousand seven hundred and thirty-six, and each person spread to twelve, that is twenty-four and eight thousand! From one person to almost 250,000 people, how many transmissions have passed? 5 times! From one person to 250,000 people, it only takes 5 transmissions! But what is the question, under normal circumstances, we don't find any news that can reach 250,000 people in an instant? Why don't we hear about the gossip that everyone has heard about in our daily lives? The main reason for this lies in how much such a message is worth spreading, because in the process of dissemination, such a message itself will be "weakened"!

In short, if a message itself is very contagious, but it is relatively "weak", then it may reach 12 people, and those 12 people may not necessarily be transmitted to 12 people by everyone! This may be the second time it spreads, not 144 people, maybe only 50 or 60 people. And then what about these fifty or sixty people, maybe some people just heard it, and they didn't spread it at all, so isn't it weak all of a sudden? Of course, this is a problem that Wen Xun has to face, and this is also a problem that viral marketing must face. Because when the information itself is not so uncommon that people subconsciously want to help spread it, then in fact, such a viral marketing has failed!

Therefore, when such a virus is made, or such an atomic explosion site, it must be carefully selected, and it must be done as much as possible to make everyone interested! Try to make such a virus not so easy to weaken! To put it simply, to give an example, it's like the enduring Sharata building event in Pizza Hut, what is the source of such an event itself? You can only take one bowl of salad at a time, but there is no limit to the number of salads, as long as you can put it in one bowl, you can take it! Then inexplicably on the Internet or somewhere, there were some people who built a special cow in the salad tower, and the bottom was made of carrots and the like, slowly rising, and finally more than a dozen layers could be made, which could make other consumers stunned!

And after other consumers exclaimed, "This person is amazing", then the next thing is a bit intriguing! On the one hand, after consumers see this kind of post, they will subconsciously feel that there is a bargain to take advantage of! You can learn it yourself! After all, a bowl is a piece of money, and you take more and less is so much money, who wouldn't want to save some money? And how handsome does it look? As a result, consumers themselves are moved to try it! And then because such a message and such a post itself is very attractive, it is easy for consumers to tell relatives and friends about such a thing, and after relatives and friends know about it, it is of course easy to want to try it! So in the end, there were more people who went to Pizza Hut to try to make salads, but these people didn't think that if they didn't go to Pizza Hut, they could even save money on salads! But they didn't realize this, they just realized that if they went to Pizza Hut, they could take advantage of the salad, but after taking advantage of it, they still gave people money!

Wen Xun didn't know whether such a thing of piling salad at Pizza Hut was a viral marketing or not, but what Wen Xun knew was that this was definitely a very good sample of viral marketing! Look at what people are doing, and look at their propaganda effect! Maybe this itself is not necessarily publicity, but it is not a problem to publicize, but the effect is quite good, so that consumers are completely unaware of the existence of promotion! On the one hand, consumers can take the initiative to want to go to Pizza Hut, but also help sell such a message to relatives, friends and people around them! In the end, more and more people go to Pizza Hut, and Pizza Hut is of course making a lot of money! After all, no matter how consumers try, there are still a few people who can pile up extreme effects, and on the other hand, even if they do, how can Pizza Hut not make money no matter how much they pile up? This Pizza Hut global procurement, even in the mainland, is a regional procurement, this large-scale procurement is quite low! Where are the buyers? On the surface, consumers seem to be taking advantage of themselves and seem to be spending less, but in fact, they can only make merchants earn more! This is actually a bit similar to a buffet, and ordinary people think of the buffet as if the big stomach king will be able to make the merchant lose money after the past.

But don't forget, there are still a few people in the world who can really make businesses lose money! Most people still can't make the merchant lose money. So in fact, it doesn't matter if the merchant encounters one or two big stomachs, he has already earned it back on the side of other consumers! It's quite similar to the insurance industry. How does the insurance industry make money? It's just a matter of chance to make money! The insurance industry insures others, such as 100,000 yuan of insurance, and pays 1 million to others in case of an accident. But if everyone has an accident, isn't the insurance company losing money? Could it be that the insurance company is a good person, that is, to help contribute to the society and distribute money to the people? Of course not, this insurance company makes the money of most people who don't have accidents! As long as the majority of people don't have an accident, then it doesn't matter if something happens to a small number of people, the insurance company will enhance its credibility after compensation, and attract more people! And in such a case, the insurance company actually earned! And it's a lot of money!

The core of "viral marketing" is the creation of "virus". Regardless of the final form of the "virus", it must have basic infectious genes. The "virus" must be unique, accessible, and "cool," "fun," and accessible to the audience. "Viral marketing" must be "allowed" rather than "forced", and the audience must be able to accept it voluntarily and spread it voluntarily. In some ways, as long as these elements are ready, such a viral marketing idea is bound to be a hot seller! That's bound to spread very widely! In other words, if Wen Xun can operate well with Kadokawa Bookstore, in fact, even if there are few Japanese websites and forums, even if there are few audiences that can be reached, then in such a situation, "Red Flag" can be searched all over the world! (To be continued)