Chapter 132 The last advertisement

In early summer, the seats in the back half of a classroom are empty, and only in the front half of the classroom are students who look as if they are taking notes. The teacher on the podium was engrossed in the lecture, but the students under the podium, who looked as if they were taking notes, kept peeking at the clock above the blackboard, as if they were waiting for something......

As the seconds and minutes approached 12 noon, a group of boys and girls in school uniforms gathered at the entrance of the school. Some of these boys and girls were looking in the mirror, some were talking on the phone and talking to friends, and they all looked like they were waiting for someone to get out of school.

At this moment, the school's school bell rang, and the students who were sitting in the classroom packed their schoolbags with lightning speed and rushed out the door, and after just one minute, only the stunned teacher was left in the classroom......

Countless students rushed out of the school building, they rushed to the playground, they rushed to the school gate. The boys and girls who were waiting at the school gate waved their hands with smiles and waved to the person they were waiting for, but to their surprise, the lovers they were waiting for passed by directly and ran away like every time they saw them......

Students from one school poured out, and then students from different schools converged on one road after another, and then turned to the confluence and ran in a common direction. The middle-aged uncles and aunts on the side of the road watched the collective action of these young people in amazement, they were confused and panicked, they didn't know what was going on.

At this time, if you look from the top of the city, you can clearly feel that the flow of young people seems to be like a flood from all directions of the city slowly rushing to the most central point of the city. When these "floods" finally stopped, at least tens of thousands of people gathered in the square where they were located, and the so-called people were tens of thousands, boundless

The tens of thousands of people were all facing one direction, and they looked anxiously at a bookstore. At the entrance of the bookstore, where the sign reads "Kadokawa Shoten", an old man is putting up a promotional poster that reads, "Fullmetal Alchemist is on sale today......

This is actually an advertisement, an ad for Fullmetal Alchemist, and a final promotion for Fullmetal Alchemist before its release. Of course, this advertisement is also Wen Xun's creativity, and it is not surprising that when he proposed the idea of this advertisement, the executives of Kadokawa Bookstore were stunned for a while......

Two weeks ago, Wen Xun was communicating with the executives of Kadokawa Bookstore on the phone. On the phone, Koichi Sekiguchi, the general manager of Kadokawa Bookstore, weakly asked Wen Xun if he wanted to make a TV commercial for "Fullmetal Alchemist", to which Wen Xun said no.

But Koichi Sekiguchi still used various methods to persuade Wen Xun. For Koichi Sekiguchi, their Kadokawa bookstore usually doesn't advertise novels on TV, but this time it's different, this time just by virtue of Wen Xun's previous viral marketing, it is about to cause a "tsunami" among Japanese consumers. At this juncture, Koichi Sekiguchi still subconsciously felt that he should make a TV commercial, and finally added fuel to the fire, he felt that the current scene was simply too rare, and if he didn't work harder, it would be too loser and too wasteful. And their Kadokawa Bookstore is also the first time they have come into contact with this so-called viral marketing, and they really don't know the bottom of their psychology, and they always feel that it will be more down-to-earth to have TV commercials......

In the end, Wen Xun conditionally agreed to do TV commercials in desperation, but he also put forward harsh requirements, that is, the creative copywriting of this advertisement must be taken care of by him Wen Xun

If he is entrusted to someone else to be responsible, Wen Xun really doesn't believe that others can cooperate seamlessly with his previous marketing. And Wen Xun also realized one thing, that is, before he communicated with Kadokawa Bookstore, didn't he always think about writing a script? Aren't you thinking about relying on creative writing to get a little bit of the film and television industry?

The creative writing script in the advertising industry is the internship base of the film and television industry, not to mention those screenwriters, even many internationally renowned directors have climbed up from the position of advertising film director little by little

So, a week later, Wen Xun submitted a script like this. When the executives of Kadokawa Bookstore saw Wen Xun's script, they were simply shocked. Because of their own business quality, they can see that Wen Xun's advertising copy can be seamlessly combined with his previous viral marketing promotion

Because in this advertisement, there is no advertising words at all, yes, there is no kind of traditional advertising to introduce the product, there is not even a narration, there is not even an explanatory and promotional text, it is just a simple description of a scene like a documentary.

This kind of "low-key" is exactly the same as the style of hiding the head and showing the tail in the previous viral marketing, and packaging the propaganda into a story. In this commercial case, the executives of Kadokawa Bookstore can feel the shocking power, and they can even imagine the curiosity that the movie will bring to the audience when it is released

This is a completely different advertisement, in this advertisement, no one will tell you "no gifts for Chinese New Year this year". In this advertisement, there are only simple scenes. Such advertisements can make consumers feel strange, curious, and incomprehensible. So, they would discuss the strange-looking advertisement with the people around them, and they would be interested in the title of the book "Fullmetal Alchemist" that appeared in the advertisement.

But at the same time, the ad doesn't reveal anything about Fullmetal Alchemist

Isn't this mystery, this singularity, the curiosity that seduces most people, a perfect match for viral marketing?

So after seeing this copy, the executives of Kadokawa Bookstore played an unprecedented role in action, and it only took them two days to negotiate all the actors, venues, and staff. It can be said that the people who handle these things are doing these things at the speed of a 100-meter sprint.

When the commercial was broadcast in the Japanese market, the response was very satisfying to the executives of Kadokawa Bookstore......

After the broadcast of this commercial, it can be said that "Fullmetal Alchemist" has attracted attention from all over Japan. If only young people or some middle-aged people knew the name "Fullmetal Alchemist" before, now many elderly people in their seventies and eighties have also begun to hear of this title.

For a while, Fullmetal Alchemist suddenly became something that people of all ages in Japanese society could discuss together. It has become a kind of household lubricant, so that the father, who is busy outside all day, can finally talk to his children about topics that everyone finds interesting......

Even NHK has begun to submit applications to Kadokawa Bookstore, hoping to come to Kadokawa Bookstore to shoot a documentary about all the marketing processes of Fullmetal Alchemist

It was at this time that the first copy of Fullmetal Alchemist was released in the Japanese market for .......

More to, address