It seems that since the beginning of the Internet era, there has not been a well-known, world-class Internet company in Europe. Romance debut{with}{dream} novel щww{mеng][lā}

Except for European countries, the economic development has been relatively stagnant in recent years, and the high-welfare life has made some people lose the strength to pursue money and thus struggle.

Another reason is that the European market is too small and too tightly fragmented. Why do you say that, you must know that almost all Internet companies are supported by a huge user base.

In addition to the large number of countries in Europe, another problem is language disagreement.

Unlike in the United States, as long as you make zuò an English interface, in Japan you can make a Japanese interface, in China you can make a Chinese interface.

In a small country in Europe, you might need to create an interface in four languages for millions of users.

With fewer users, the unit cost is naturally high. This is also the reason why Chiba games are always more expensive in Europe than in other countries.

Because, there are too many excess costs to pay. This is why almost all goods in Europe are much higher than the international prices of similar products. Even if you carry more than a few hundred euros of goods in transit, you will not be able to prove that it is for your own use, and you will be charged expensive taxes.

Of course, the reason for the introduction of such a policy is because there are some people who have a bunch of equipment tied to them, and they take advantage of the international price difference to earn the difference.

You must know that there is an Internet company in Europe, after several years of development, it has almost 95% of the market share in its own country.

It stands to reason that they have succeeded, but their search engine is vulnerable to similar products in the United States and is taken out in minutes.

It's not because they're having a problem with their technology or something else. Rather, because they are short of money, they are vulnerable in front of the Internet companies with big capital in the United States. In the end, the fate was not the worst, it was accepted by the American search engine company, which was responsible for the localization of the country's search engine.

In fact, although it is said that video games have entered an era of big capital. But. With the development of the Internet, small teams are returning.

A relatively simple example is the emergence of social games due to the development of online social platforms. Social games don't require a lot of cost, or even a license to buy expensive software.

A few people. A dozen people, painting for a month or two, or even ten days, can make a social game. In addition, this kind of social game, compared to traditional games, has one thing that is very friendly to the production company, that is, there is not so strict release date.

Keep in mind that the traditional peak season for video games is at Christmas, so most video games will choose to be released before that.

And before going on the market, there are another four to nine weeks for the cassette to be burned. Or the burning of discs. Therefore, the system of the game is very tight.

In the early stages of the game's release, it was common to work fifteen or sixteen hours a day. You know, this situation is very fatal.

As for social games, you don't have to worry about this, and even when the game is released, it is not a problem to have a strict zhòng error, because they can modify it online.

And after the launch of a game. They can also launch expansion packs. Keep upgrading the game.

In fact, Chiba Games has also made an online social game, which is the online version of "Game of Destiny", which supports personal computer web pages. New handhelds, as well as new home consoles.

This game got a very good score. One of the reasons for this success is that many people like to use Chiba Games' social software to socialize.

For example, instant messaging software, and personal blogs and other things. As long as it's your friend, his message. will appear on your timeline.

And the meaning of social games is to let these people have something to do on the Internet, and then, have a conversation with each other.

In fact, Lin Yan is brewing a simple but magical social game, which is "Happy Farm". It's a social game of growing vegetables.

Its core gameplay is to steal the vegetables grown by friends. When this game was first published in China in 2009, it can be said that it was all the rage. It has almost become a national social game.

Although, because the continued playability of this game is not high, it ends up becoming the dust of history and passing away with the wind. However, I have to say, this is a very powerful work.

Lin Yan regained the fun of making a game by himself, although Lin Yan's art level is not very passable, but he can still draw a few stickers of farmland and vegetables.

Even, if you want to be lazy, find a real crop picture on the Internet, and there will be no problem after a little processing. In fact, there are many artists in the industry who do this, because artists are not omnipotent, they can draw everything.

Some will copy the material after finding it, and some will directly process the original picture through guò, and then add some special styles.

Those dexterous artists, their works and the original pictures are put together, and it is really impossible to see which photo they made the pictures from.

This avoids a lot of problems, of course, for example, Chiba games actually have their own material library.

There are only a small number of computers connected to the Internet in Chiba Games, after all, it would be terrible if employees didn't work when they were at work and spent scrolling through forums.

Lin Yan used his spare time every day to spend a total of about thirty days to make "Happy Farm". Then, I found a suitable opportunity and let it land on the social platform of Chiba Games.

In fact, for these social games, in fact, Chiba games are relatively unattractive internally. There are some people who don't think that these games are games too.

Because, compared to the mainstream games of the current Chiba game system, these games do have no pictures, no music, and no gameplay.

However, the revenue capacity of this type of game is not bad. For example, in Lin Yan's "Happy Farm", there are many people who spend money to buy a series of things such as housekeepers, special seeds, and a series of other things, and a day's income. It's actually not bad.

This is the case because some people don't play that traditional video game. Or, you can't play traditional video games anymore.

You know, almost all the big games now. The demands on a person are high. It requires a person to have very good reflexes, a long period of playtime, and the energy to concentrate.

However, as society grows more and more rapidly, there are actually not many people who can stop and play games carefully.

Therefore. Games such as the Need for Speed series began to pursue a fragmented game. For example, the time of a game in Need for Speed is basically about five minutes, and the longest is no more than ten minutes. And this kind of short and fast game is easy to stimulate the player's sensory nerves.

After all, Need for Speed is a game that excels at graphics. A game engine developed separately by Electronic Arts, when the wind blows, the leaves fall in the sky, and when cars collide. The sparks of dexterity are all illustrating the power of this game engine.

In fact, most of the large-scale single-player games are exploring a route that can be fragmented, of course, the most popular concept now is the concept of open world, don't you see that "Need for Speed" is all open world.

Actually, Lin Yan is not interested in most masterpieces now, because. There are many masterpieces that look gorgeous, but they are actually gorgeous for the sake of gorgeousness.

In other words, flashy. Although the picture does look pretty good. However, playing and looking are not the same thing.

What's more hateful than flashy is that the promotional video is good-looking, but the actual game is very scummy.

For example, Yubi, a French game developer, is happy to do this kind of trick. In fact. Maybe it's not that they really want to do it.

However, it always shrinks naturally.

However, because of their games, there are indeed many interesting places, so players have not given up on this game company that has disappointed them again and again.

In the end, this game company has become the world's top game developer and game publisher. Since they are in Europe, they have the advantage of localization. Casually, some big manufacturers' games, released in Europe, will also ask them for help.

However, Lin Yan has always disliked this game production company. Maybe it's because this company is too commercial, sometimes the game looks like that, but when you play it, there are so many small problems in it that people can't play.

Oh yes.

In this 2004 year, there is one more thing that surprised everyone in the game industry. That's the explosion of online games in China.

The annual revenue of online games in China has exceeded 5 billion yuan, or more than 800 million US dollars.

You must know that in addition to Chiba Games, China pays more attention to this market, in fact, other game companies have always regarded China as a place similar to India and Brazil.

That is, although there are many adults in these places, they are poor and there are few people who play games, and it is not easy to make money by publishing games in these places.

But after seeing the myth of Chinese online games.

They shut up one after another, and those who had ideas began to explore how to make an online game and make a lot of money in China.

However, since this country does not allow foreign companies to directly operate online games, it is necessary to find a game agent, so there are some game companies, which are still very unhappy.

Because, if you have to find an agent, it means that you have to share the money with others. However, this is a rule set by other countries, and there is no way to refute it.

Therefore, some of these game companies have started to make online games that they like to play according to the preferences of Chinese.

With the popularity of online games in China, there is another thing in China that is starting to gain value, and that is online novels.

Although there are not many genuine readers of online novels, it is a very much in line with the thinking of the Internet.

The products of Internet thinking are actually products that are shared for free. And the piracy of online novels really caused such a fact.

Due to the popularity of online games, these online game companies have huge amounts of cash in their hands. They saw the popularity of online novels, and saw that there were so many people reading books, and they began to wonder if they could turn the popularity of novels into the popularity of games.

Therefore, the road of adapting the game from the novel has also begun.

Even, because of "Legend", the legendary Shanda Network also spent tens of millions of dollars to acquire a top three online novel website in China. It is intended to produce and sell itself to create an entertainment chain. Games fund fiction sites, which in turn provide content for games.

However, it is worth continuing to see what it will develop into in the end.

Anyway, Lin Yan's memory is that the last Sheng-Da Internet chicken flies eggs, and the entertainment ecology he wants to create has not been created.

The position of the boss of China's Internet companies has been slowly surpassed by rising stars.

Actually, this is also a very normal thing. Because, in addition to online games, the rest of the Internet companies basically did not find a reliable means of monetization.

It's like a man who sits on a mountain of gold but starves to death.

Kongkong has a large user base, but there is no means to turn them into money. However, as long as there are users, it is not a problem, it is necessary to have enough time, then it will definitely make a lot of money.

Because of the rapid development of China's economy, the Chinese branch of Chiba Games, in fact, is expanding very fast.

It is even far faster than the growth rate of the Japanese headquarters.

In fact, the Japanese headquarters has not grown much in recent years.

This is because Japan's market capacity is basically saturated. There are so many Japanese people, and the market is so big. The console of the whole series of Chiba games,Covering almost 90% of the population of Japan.,What do you want to do with such a result.。

Unless a new growth point is found, Chiba Games has touched the ceiling of this industry.

Of course, in fact, Lin Yan has already found a new growth point. However, now we can't rush it, because we need to wait for the development of technology.

When the technology matures, Chiba Games can attack in an all-round way and truly build its own ecological environment.

What is nuojiya, what is slightly hard, what is whiteberry, it is all scum. As long as the time is ripe, Chiba Games will definitely become a bigger business, a bigger business. A company that has been praised by countless people. (To be continued.) )