Chapter 172: PC Release
Just as "The Maiden Empress" was raging across Southeast Asia, Ambrera's two-year-old PC PC was quietly launched in North America.
Ling Shizhe named the computer Mac and hung it under Apple's banner.
The computer has a dual CPU setup, which is done for the convenience of customers.
As an 8-bit computer, if a single CPU setup is adopted, users must insert a software-related function expansion card into the computer motherboard when using spreadsheets, text software and databases.
A piece of software inserted, three sets of software need 3 different expansion cards, this expansion card is not cheap, a card costs 1200 US dollars, three cards are 3600 US dollars, which catches up with the price of the computer itself, plus the price of the software, all of the total, the price of a PC will reach 8000 US dollars, such a high price can catch up with the small machine of DEC, how many customers are willing to pay for this?
Therefore, the PC must be redesigned to integrate all kinds of function cards into the computer, so that after buying a computer, you only need to buy software, and there is no need to spend extra.
Integrating these function cards into it, in terms of hardware technology at this stage, is very difficult, even if it is reluctantly done, its price will be ridiculously high, and finally the R & D personnel came up with a dual CPU and a design scheme for computing to finally solve the cost of hardware.
Because the software also needs to be adjusted, especially the operating system CM, which must support dual CPU computing, and the application software must also be modified, so the PC computer that was supposed to be listed in May was delayed until this time.
The computer is also equipped with the Ethernet management technology of the 3rd company, and multiple PCs can be combined with the newly developed tower server and switch to form a local area network.
In addition to tower servers, PCs can also be connected to blade servers, so that multiple PCs can be added to form a relatively large local area network.
A blade server cabinet can allow up to 1,000 computers to be connected, and if you want to connect more computers, you must build a standardized large central computer room.
Finally, with Apple's newly developed nine-needle printer, hehe, a proper paperless office system.
Blade servers, network switches, printers, PC computers, optical fibers, this series of product combinations, what kind of computers Ling Shizhe is operating there, it is clear that he is operating the Internet, and his ambitions are already obvious.
Ling Shizhe did not spend a lot of money on advertising as before, because every time he spent money on advertising, he didn't achieve the pre-effective effect, so he simply didn't do it, but adopted another way of publicity:
In North America, 10 first-line hypermarkets of Ambrera were selected, and each store opened up a place as an experience area for the paperless office system, so that guests who come here can experience the convenience of paperless office under the leadership of shopping guides.
There are 20 computers in each experience area, and it caused a huge sensation on the day of the launch, and everyone was deeply shocked by this paperless office system.
Many of the people who came were senior executives of large international companies, they personally participated in the experience, and tried all kinds of software, guided the purchase and asked the price, and placed an order on the spot: 100 units, 200 units, 500 units, and received orders for more than 3,000 PC computers throughout North America in one day, and other orders for paving equipment such as tower servers, switches, and nine-needle printers have also received a lot.
The news reached the headquarters of Ambrera, the company was all excited, they had no reason to be unhappy, the idea of paperless office was put forward and won the favor of the market, an idea and led to a series of product sales, which contains how much business opportunities, with toes can also be calculated.
Even happier are the third-party vendors, who have joined the blade server camp, and the PC computer can be connected to the blade server to form a large area of office network, which means that the use of the blade server has been greatly broadened, and it will not be limited to the single purpose of supercomputers, but will attract a broader business market.
Large companies with strong financial resources use expensive blade servers to build large area networks, and small and medium-sized companies with insufficient financial resources use tower servers to build small networks.
Everyone can see that this is a huge market, so when Ambrera announced to the world that the technology and standards of PC computers were made public, many third-party manufacturers, computer accessories manufacturers and external equipment manufacturers rushed to Canada and signed a PC computer technology licensing agreement with Ambrera for the first time.
For a nominal fee of $10,000, you can get the full PC technology, or the same as before, as long as you buy the CPU and chipset produced by Ambrera, you don't need to pay any royalties, otherwise you will have to pay Ambrera $600 for every PC you sell.
It makes no sense for everyone to do this, people spend a lot of money to get something, they don't charge patent fees, they will definitely have requirements, open technology to sell chips, and people's requirements are completely reasonable.
In order to circumvent the anti-monopoly investigation brought about by the monopoly sales of the CPU, the second production authorization was opened to a company, which is the international intelligent company.
In 1968, when Ling Shizhe first arrived in Canada, he preemptively registered the name of Intel, which made Intel's original founders, Robert Noyce and Gordon Moore, have to rename their company, and the international intelligent company has become the alternative name of Intel in the previous life.
With the exception of Andy Grove, who joined Ambrera, the renamed International Intelligence Company produced register chips, just like the original historical Intre company.
Originally, their business was doing very well, but since Ling Shizhe announced the solid-state drive and flash memory chips related to hard disks, the register chip business of international intelligent companies began to plummet, because the memory they produced could only read and not write, and naturally there was no resistance in the face of rewritable flash chips.
At first, they came to Ambrera, hoping to obtain the production authorization of flash chips, for which they could pay an objective patent fee, but Ling Shizhe refused, after a while, Ling Shizhe brought Robert Noyce again, and told him that the company launched a new processor called Povos, and wanted them to be the second authorized manufacturer, if they agreed, Ling Shizhe could open the technology licensing of .org server memory chips to them, and only charged a very low patent fee.
Seeing that there was such a good thing, Robert Noyce didn't think long before agreeing.
Why did Ling Shizhe want them to open the authorization of the .org server chip? Naturally, he has his own considerations, once the PC computer is recognized by the market, Ambrera will face the risk of being investigated by the anti-monopoly caused by the monopoly operation of the POVOS processor, so once the PC computer market is opened, Ling Shizhe must choose a company to release the POVOS technology regardless of whether he is happy or not, otherwise he will face the danger of being prosecuted by the Ministry of Justice.
However, it is worth thinking about which company to choose as its second licensor, if the authorized company is too strong in technology, it is likely to threaten itself in the future; If the other party is too weak and does not pose a threat to itself, it will also attract an anti-monopoly investigation by the Ministry of Justice.
Which company to choose, National Semiconductor? No, Ling Shizhe has opened up the flash chip technology to them, and can no longer give Povos to him, although he is friends with Spot, but National Semiconductor has always been a state-owned enterprise in the United States, and Povos technology has been given to it.
Spot is fine, but what if he's gone? At that time, the national semiconductor, which is too powerful, will inevitably backfire on him.
AMD? No, after the blade server was announced, the amazing excellent performance of the RMP processor also aroused the idea of the United States, in order to avoid unnecessary trouble in the future, the basic technology of the RMP processor was opened to it, so AMD is not good.
In the end, Robert Noyce's international intelligent company is the best choice, first of all, the strength of the international intelligent company is not weak, don't worry that he will not be able to occupy the market in the future; Second, historically, Robert Noyce and others have been focusing on the register market, and they entered the CPU field because Japan's cheap registers hit them too hard, so they had to change to the CPU field.
But in this life, the advent of flash chips has changed everything in history, registers have been eliminated, and flash chips Ling Shizhe will not be open to the Japanese, he has already reached a secret agreement with the national semiconductor - to monopolize the global market of flash memory chips.
In this way, without the interference of the Japanese, Ling Shizhe handed over the .org server memory to Robert Noyce, will he be forced to change careers in the future?
No, he will continue to regard memory chips as the company's first business business, Povos has to be aggrieved, you can only be ranked second, in this way, even if the CPU of the international intelligent company is listed, it will not occupy much of the market, the real market overlord, or he Ling Shizhe, even if they reflect it in the future, the market pattern has already been formed at that time, but how the international intelligent company jumps, it can't make much waves, just like AMD in history, no matter how it jumps, It can't do the intle, and the reverse is the same.
PC computers have been a great success, under the strong impetus of the three major software, the first month of the PC listing, more than 5,000 computers were sold, the second month sold more than 7,000 units, the third month sold more than 8,000 units, and then the market began to stabilize, and then transferred to more than 7,500 units per month.
Ling Shizhe understands very well that this is just the beginning, and now everyone has not fully realized the benefits of paperless office, let alone the efficiency and cost benefits brought by spreadsheets, WPS word processing software and PC databases, once they realize this, PC personal computers will usher in a real golden age, and at that time, it is not a dream to produce and sell tens of millions of units a year