Chapter 171: It's on fire
The movie counting in this period has not yet entered the Internet era, and the box office data of various places can be counted on the same day, but the manual counting method is used, and the efficiency is much slower, and it was not until the morning of the third day that Ling Shizhe received the box office data on the premiere day.
Things are not good, and the opening day box office in North America is less than $10,000.
Wanda has nearly 300 multiplex theaters throughout North America, large and small, as early as the beginning of the release of "The Maiden Cixi", DreamWorks only lined up 60 theaters for "The Maiden Cixi" in order to be cautious, and then adjusted the film scheduling rate according to the box office results.
Now the first-day box office is less than $10,000, which can really be described as a low start and low walk.
To Ling Shizhe's surprise, Hollywood actually has a high opinion of this film, looking at the "Hollywood Times" in his hand, the film critics have all kinds of beautiful words about "The Girl Cixi", which makes Ling Shizhe strange, when the film was released, we didn't invite professional film critics from Hollywood, why did it go to the newspaper, and it was also a highly professional film newspaper.
With questions, a group of subordinates went to investigate, and the results surprised Ling Shizhe, it turned out that Hollywood had never shown original movies from other countries, and "The Maiden Cixi" was released in North America as the first Chinese soundtrack, attracting the interest of Hollywood reporters.
"The Girl Cixi" was not released in mainstream theaters, only in non-mainstream Asian theaters, and it took the reporter a long time to find it, so there was a review of the film.
After learning about this, Zhao Xiaoyun immediately flew to the United States, she wanted to meet with this reporter, the purpose does not need to be guessed, and the purpose is to know that Hollywood film critics and columnists have inexplicable various interests with film production companies, whether it is to praise the film or disparage, there is only one purpose: to create movie-related topics and attract audiences to the cinema.
Zhao Xiaoyun came back three days later, what they talked about, what did they reach, what shady deals were reached, Ling Shizhe didn't bother to ask, now he is most concerned about the box office of "The Girl Cixi" - start low and go high, the movie is popular.
The box office on the first day of the movie's release was very sluggish, but in the next two days, the box office began to rise, especially on the third day, the single-day box office actually reached 50,000 US dollars, 60 screening halls, and the venue was full, everyone knew that the movie was popular.
Increase theaters, increase film scheduling rates, and a week later, the North American box office of "The Maiden Cixi" is $670,000.
By the second week, the box office had topped $8 million.
The box office topped $15 million in the third week......
The film was released in North America for two months before it was painted, and the final North American box office was more than $65 million.
The production cost of the whole film is less than 2 million US dollars, and the distribution, copying and publicity are all added up to less than 4 million US dollars, and the box office of more than 65 million US dollars is definitely a big profit, which has not yet been released in Hong Kong, Southeast Asia, Japan and South Korea, if you add these regions, it is not impossible that the box office of "The Maiden Cixi" may exceed 100 million US dollars, and "The Maiden Cixi" has made DreamWorks profitable.
Of the $65 million at the box office, nearly $4 million was supplied by art theaters in North America.
Don't underestimate the art theaters in North America, the Chinese film "The Maiden Cixi" can be released there, which means that Hollywood recognizes the film, and it can also attract European film companies.
Europe is Hollywood's second largest box office, but it is very difficult for film companies to release their films in Europe, and usually, European studios want to bring in a film, they will look at its performance in North America, and if the North American box office performance is good, they will consider importing.
The North American box office of $65 million is absolutely in line with the standards of importation, and France, the United Kingdom, West Germany, Sweden, the Netherlands and other countries have come to DreamWorks to talk about the release of "The Maiden Empress" in Europe.
News of the huge success of "The Maiden Cixi" in North America soon spread back to Hong Kong, and it became a sensation in Hong Kong, and then in Southeast Asia.
Except for leftist newspapers, all newspapers in Hong Kong are making up reports that are full of praise, especially Li Hanxiang, as a director, who has been touted by the media as an international director and has become the number one Chinese director.
Taking advantage of this favorable opportunity, Chen Bosen fully released "The Girl Cixi" in Wanda Cinema in Hong Kong in the shortest possible time, and on the day of the premiere, the box office broke 1 million Hong Kong dollars, which once again caused the media to be amazed.
The movie "Girl Cixi" not only allowed Li Hanxiang to establish the status of an international director, but also the two heroines in the film: Lin Fengjiao who played Cixi and Lin Qingxia who played Ci'an also became popular and became an international star in the eyes of the media.
Under the deep digging of the media, the details of DreamWorks were presented to Hong Kong people without any obstacles: "Top Gun", "Transformers", "Detective Conan", "God of Kitchen", "Turtle Endure", "Star Wars", "Jurassic World", "Resident Evil", ...... and more than a dozen world-selling comics, all of which are from DreamWorks.
Then it was discovered that anime alone and various peripherals bring billions of dollars in revenue to DreamWorks every year...... It was only then that everyone knew that DreamWorks was by no means an inconspicuous small film company in Hong Kong, but a well-deserved film and television giant, and his Wanda cinema chain was actually all over North America...... A film and television giant lurks in Hong Kong, but Hong Kong citizens still don't know it? made the Hong Kong citizens simply overwhelmed, and then the Hong Kong citizens burst out with the greatest enthusiasm, what Shaw Brothers, what Golden Harvest, fortunately, I have the face to say that I am a film and television giant in Hong Kong, look at DreamWorks, he is the real Hong Kong film giant, and everyone has opened theaters in North America, you guys, is there a theater in North America?
Overnight, Hong Kong's film landscape was completely reversed, and DreamWorks is the well-deserved boss in the hearts of Hong Kong people.
Hong Kong's well-known stars have come to the Hong Kong DreamWorks headquarters to promote themselves, hoping to win the favor of DreamWorks in order to become international superstars like Lin Fengjiao and Lin Qingxia.
In addition, the major ** film companies have also changed their previous neglect of DreamWorks, and have come to promote their own films, hoping that their films can be sold around the world like "The Girl Cixi", who are Golden Harvest and Shaw Brothers, they have long been left behind, people have theaters in North America, what do you two have? is such a big international giant, you still want to ban people by controlling the source of the film, and you don't look at who DreamWorks is, have you blocked it, I can't say that your movie is going to be released in North America, and it can't do without the support of others.
With the support of Zhao Xiaoyun, Chen Bosen took the opportunity to sign several powerful and promising excellent directors and actors, as well as various excellent behind-the-scenes talents, and also received a lot of excellent movie scripts.
After Zhao Xiaoyun received these scripts, she discussed them with Ling Shizhe, and then informed Chen Bosen and said: "These films can be invested in DreamWorks, but there is a requirement, all of them must follow the rules of DreamWorks." ”
What else can DreamWorks do, Hollywood's rules! This is the first reaction of the filmmakers and the heads of various small and medium-sized film companies after receiving the notice sent by DreamWorks, when Wanda canceled various unreasonable charges such as the theater guarantee, it stands to reason that they will take the film to Wanda Cinemas for release or find their own scripts to invest in DreamWorks, but because DreamWorks has to operate their films according to the damn Hollywood system, they have left one after another.
Now that DreamWorks has made this request, it didn't take long to think about it, and they agreed one after another.
Things went unexpectedly smoothly, which made Ling Shizhe puzzled, and after inquiring, he learned that the reason why they agreed was that in addition to the factors of DreamWorks itself that made them have to bow their heads, the more important thing is that they had already inquired clearly that the reason why "The Maiden Cixi" was so successful was entirely because of the involvement of Hollywood filmmakers, which made them understand a truth, if they wanted their films to be released in North America, they must act in accordance with Hollywood rules.
In the past, they scoffed at DreamWorks' approach, but seeing Li Hanxiang's success, in the face of huge interests, everyone disarmed and surrendered.
Taking advantage of the rebirth, Ling Shizhe selected 5 movie scripts from these scripts, and the rest were beaten back by him, and then asked Chen Bosen to inform them: For all scripts selected by DreamWorks, the film director and original screenwriter must dare to go to Raccoon Town, Canada within the specified time of 5 days, and work with the screenwriters of DreamWorks to improve the original script.
After receiving the notice, those ** film directors and screenwriters cheered happily, packed up one after another, and flew to Canada as soon as possible......
For a while, Hong Kong filmmakers have defected, so that Run Run Shaw and Wrinkle Huai can only knock out their teeth and swallow blood, in addition to bitterness or bitterness in their hearts, they faintly feel that Hong Kong is about to change, and the future Hong Kong film industry will be the world of DreamWorks, a Hong Kong film full of Hollywood production models, and it will be possible to completely replace the current Hong Kong film in the future.
In fact, Hong Kong filmmakers have not learned Hollywood, on the contrary, they have been actively learning Hollywood, but because of the narrowness of the Hong Kong market and their own reasons, they have always learned the essence of Hollywood, and they have not learned the essence of Hollywood at all, only DreamWorks has learned the essence of Hollywood.
Ling Shizhe's opening up a new market in North America unexpectedly opened the deadlock in the future of Hong Kong films, what will happen to Hong Kong films in the future, and will they continue to follow the old path according to the inertia of history? No one can say well, Ling Shizhe himself can't say well, history has been changed at this moment, maybe one day in the future, when people look back at this history, everyone may be surprised to find that the movie "The Maiden Cixi" is actually a turning point in the history of Hong Kong film, her success changed Hong Kong's previous film production system, but also changed Hong Kong's history......