Chapter Eighty-Eight: Multiplex Cinema

Ling Shizhe was about to explain what a multiplex theater was, but when he saw Zhao Xiaoyun walk in, he said to the two: "Dinner has been prepared, you guys are chatting slowly after eating." ”

Ling Shizhe stood up and said, "Second brother, let's eat first." ”

"Lao Qi, now that the delicacies of the mountains and seas are placed in front of me, I can't even eat them, you tell me first, what is there to do to reverse this situation of not dying or living, Lao Qi knows, your brother and I can't hold on."

Ling Shizhe smiled, this second brother is really funny sometimes, just now he was still a decay that was about to die, and he kept saying that he wanted to sell the theater, but as soon as he heard that there was a way to bring the theater back to life, he immediately wanted to know the way, he was anxious like a child, smiled and patted him on the shoulder, and comforted him: "Don't worry, second brother, you have lasted for so many years, and you still care about such a little time, anyway, your theater is not going to sell immediately, you can't hold on, how can it be?" Don't forget, behind you is the entire Ling family, I will let you down? ”

As soon as he said this, Ling Shirong knew that he was in a hurry, so he didn't continue. Several people came to the restaurant, the two brothers sat down opposite each other, Zhao Xiaoyun sat on Ling Shizhe's right hand, nodded to the housekeeper on the side, the housekeeper greeted, and the maid brought the dishes.

There are three dishes in total, the first dish is braised lamb ribs, which is a famous dish in Zigong, the material is the whole rib of Zigong black goat, stewed in marinade for two hours, it tastes fragrant and delicious. This dish seems simple, but it is a great test of the chef's skills, and the key is whether he can deal with the smell of sheep, which is delicious if it is handled well, and if it is not handled well, it is a waste of ingredients; The second course is the usual mutton soup; The third dish is vegetarian, and the cold salad is the root of the ear.

Zhao Xiaoyun opened a bottle of Shaoxing rice wine, first filled the wine glass in front of Ling Shirong, and then filled it to Ling Shizhe.

Ling Shizhe raised his glass and said, "Come second brother, our brothers have a drink." ”

Ling Shirong picked up the wine glass and touched it with Ling Shizhe, and the two of them killed it in one gulp.

After the wine was freshly filled, Ling Shirong still couldn't let go of the theater, and said: "Old Seven, let's talk while eating, what is going on in this multiplex theater?" ”

Ling Shizhe sandwiched a piece of pork ribs and put it into Ling Shirong's bowl, and said, "This multiplex theater, as the name suggests, is a movie theater with several screening halls. However, each screening hall is not large, generally only 100 seats, and the largest main hall has only 200 seats, so that although the number of moviegoers is still small, each screening hall can be filled. ”

The multiplex cinema that Ling Shizhe said is completely different from the current multiplex cinema in the United States, and he talked to Ling Shirong about the idea of a modern multiplex cinema that matured in the future, and the United States at this time was still in the early stage of exploration of multiplex cinemas.

Since the end of World War II in the United States, with the popularization of television and the enrichment of the content of television programs, most Americans would rather watch television at home, and the number of times they enter the movie theater is getting less and less.

In the mid-60s, the American Dewarder Company (the predecessor of AMC) put forward the idea of multiplex cinema and built the world's first four-hall cinema, which achieved unprecedented market effect, and multiplex cinema has become the mainstream of American cinema chain since then.

At this time, the multiplex cinema was only a simple renovation of the old cinema, and the modern multiplex cinema in later generations was very different, and in the seventies and eighties, the multiplex cinema was no longer a simple transformation of the old cinema, but a bold breakthrough, the construction of 8 or more cinema halls in a cinema. Even more than 10 multiplexes are emerging, so there is no standard for defining multiplexes in terms of quantity alone, according to the advice of most industry insiders, it can be defined as follows: four or more auditoriums can be called multiplexes.

It can be said that the multiplex theater is not an invention, but a change in business philosophy, and a concrete embodiment of the spirit of "people-oriented" in the film projection industry. Compared with single-hall cinemas, multiplexes have the following obvious advantages:

First of all, from the layout to the environment, the multiplex theater tends to be a place of entertainment and leisure rather than a place of education. Multiplex cinemas can bring pleasing psychological feelings and visual impact to the audience.

Thirdly, the films shown in multiplex theaters have advantages in quantity, level, subject matter, etc. Due to the large number of halls, key films can be screened in multiple halls at the same time, with 50-60 screenings per day to achieve the effect of taking the lead. Usually, more films with different themes and different types are screened to give the audience more choice.

Third, multiplex theaters have the advantage of unlimited showtime and on-the-go audiences. Since watching a movie itself is a kind of entertainment consumption, and entertainment is more casual in time, when you think of watching a movie, you go to the theater, and there will be no time limit. Multiplex cinemas can meet this demand, and can achieve 10-30 minutes between screenings for the audience to choose freely.

Fourth, multiplexes are generally newly built or completely remodeled, and rarely remodeled, so they are more in line with the requirements of modern cinema comfort. This is reflected in the layout is more reasonable and smooth, unlike those renovated multiplex theaters, each hall is like a maze, "tunnel war"; Each hall is of different sizes and environments, giving audiences with different preferences to choose from; More attention is paid to the design of the cinema technology, the sound and light quality has been significantly improved, the comfort of watching the movie has been improved, and the width of the seat and the distance between the rows have increased.

Fifth, multiplexes are easier to manage. Generally, as long as the layout is reasonable, the admission of each theater and the projector room of each hall are connected. Unified deployment of field staff, projectionists, etc., and stringing can be completed in-house.

Sixth, multiplex cinemas, due to their large-scale operation, have a warm atmosphere and are often located in shopping malls, supermarkets and places where people are distributed, which can attract more popularity.

After explaining the idea of a modern multiplex cinema, Ling Shirong fell into deep thought, Ling Shizhe did not disturb him, and gave him time to digest slowly, and drink and eat by himself.

After a long time, Ling Shirong asked: "Old Seven, you said that you want to build a theater in a prosperous area or a place where people are concentrated, there is no problem with this, most of my theaters are good locations." There is a question I would like to ask, what if a film is shown in only one theater, and this theater is full, then the other theaters are still empty? ”

"It's easy to do, a screening hall is full, which means that the market potential of this film is more than one theater, then row up a few more theaters, reduce the number of moviegoers if the number of moviegoers is insufficient, add more, and put other films on the film if no one watches it, it's very simple. And you don't need to worry about no one watching the movie in other theaters, you can also show other types of movies in other theaters. ”

"I understand, the solution is a good way, but in this way, there is a lot of demand for films, you must know that Run Run Shaw has coveted my theater for a long time, so it is impossible for Shaw Brothers Film Company to show me films, and the movies currently produced by Golden Harvest are not comparable to Shaw Brothers movies in terms of quality or quantity, and the number of films is seriously insufficient, or it is not good; And that Jiahe's wrinkled Huai He Guanchang is not a good bird, and they are also beating the idea of my theater. ”

"Haha...... Second brother, what are you afraid of? Haven't you heard the Russian Maozi in the north say that in the face of absolute strength, any plan is a pile of air. Ling Shizhe took the wine glass and toasted to Ling Shirong, put down the wine glass and continued: "Whether it is the Shaw Brothers or Jiahe, in my eyes they are just ants, I want them to be born, I want them to die in the third watch, I will never leave them until the fifth watch, if you want to take advantage of our Ling family, you must be prepared to be broken by the Ling family." ”

Ling Shizhe said very domineeringly, in Hong Kong he now has this confidence, not only in Hong Kong but even in Europe and the United States He is also full of confidence, after several years of painstaking development, Ling Shizhe has become a wing, there is no need to look at anyone's face at all, he himself is a terrifying international crocodile, only others are afraid of him, not he is afraid of others, he has now tasted the benefits of international predators for the first time.

Ling Shirong laughed twice, and said a little flatteringly: "The seventh brother is the pride of our Ling family, you have the confidence to do so, but your second brother and I are not enough." ”

"How can it be insufficient, isn't my confidence the confidence of the second brother?"

Ling Shirong was stunned for a moment, looked at Ling Shizhe seriously, and said, "Seventh, thank you, I still think about my second brother in my heart." ”

"What the family says, come and our brothers are having a drink."

Ling Shizhe had no other thoughts, he really wanted to help his second brother, he used to have a plan for the Ling family's big tree forest system, and wanted to turn several brothers and sisters of the Ling family into a big tree, but later because his brothers and sisters were angry, he gave up this plan, but if he had the opportunity to help, he would help; Although they can't become a big tree in the sky, a few of them can grow a little stronger, which is only good for Ling Shizhe himself.

After each drank a glass of wine and refilled it, Ling Shizhe said: "Although the quality of the films of Golden Harvest and those independent producers is not as good as that of Shaw Brothers, we can reduce the loss by teaching the low number of films, and we are a small hall, maybe there will be no loss, the key is that the number of films is seriously insufficient to make it very tricky, second brother, I want to ask, no one watches the films in Europe, America and Japan at all?" ”

Ling Shirong thought for a while and said: "Europe is all art films, except for winning awards, there are no audiences watching them at all, Europeans themselves don't watch it much, most of them watch Hollywood movies." Hollywood films are commercial enough for many people to watch, but because of the cultural differences between the East and the West, Hollywood films can only be shown in Japan, Taiwan, and the Philippines, but not in Hong Kong, Malaysia, Indonesia, and Singapore; People in these places mainly watch Hong Kong films, what about Japan, due to World War II, Southeast Asian countries do not allow Japanese movies to come in, even if they come in, no one watches them, the Japanese did too many sins back then, they hate the Japanese to death, and the Japanese performance in the film looks really awkward, very unnatural, it is simply a drama on the big screen, how strange it is. ”

Ling Shizhe smiled, he very much agreed with the words of the second brother, Japanese movies are indeed very weird, the Japanese actors on the screen somehow, the performances are quite exaggerated and unnatural, just like acting in a drama, if it is a drama, it is nothing, but on the screen, how to look at it is awkward, and later Japan entered the era of animation films, and the performances of Japanese actors are even more speechless, and they have to imitate the characters in the comics everywhere, so that people look like a live-action cartoon, I really don't know what they think.

"The quality doesn't matter for the time being, we don't have any choice, as long as there is a film to release, the key is that we can't just rely on Golden Harvest, it's not wise to put all the emphasis on him, Dianmao is a lesson, if the second brother cooperated with Dianmao at the same time and supported those small independent film companies, it would not have fallen into today's situation, now the second brother's top priority is to vigorously support independent filmmakers, only those independent filmmakers are our hope, does the second brother know that Bruce Lee wants to break away from Golden Harvest and build his own film company?"

"Is there such a thing?" Ling Shirong was surprised, he always thought that Bruce Lee had cooperated very well with Golden Harvest since "Big Brother Tangshan", and never noticed that Bruce Lee and Wrinkles had begun to look good since "Big Brother Tangshan", Bruce Lee came to Hong Kong to make movies but a roundabout route, first made films in Hong Kong to become famous, and then sold his films to Hollywood, in a word, Hollywood is his goal, now Bruce Lee has become famous and does not want to commit to Golden Harvest, he wants to march to Hollywood.