"Okay, let's change to a mid-range graphics card." Ling Shizhe waved his hand to let the employees not continue, and the group moved to another computer next to it.

The rest of the configuration of this computer is exactly the same as the previous one, and it is equipped with low-end discrete graphics cards.

Ambrera's staff opened the case and replaced the low-end graphics card on the motherboard, and then replaced the terminal graphics card.

After changing, I started the computer, and then I looked at the mid-range graphics card, "Let's try to change the prince just now!" Mak Jiashang said on the side.

This mid-range graphics card is the main product that Ambrera sells to authorized third parties, and the people of Jiashang Electronics Company are extremely concerned about its effect.

The technician dragged the mouse and double-clicked on the small icon of Prince of Persia to run, because the default color/color is mono/color, so he needs to reset it. When he selected the resolution mode as medium resolution, 256 colors, as soon as he finished adjusting, there was an exclamation behind him.

"Oh my God, this is the game just now, the graphics are so exquisite, and the colors are suddenly plump, it looks like a color cartoon......"

"It's amazing, I can't help but want to play two rounds......"

Mai Jiashang's sexy female secretary ran to the previous computer to take a look, then ran back, compared back and forth a few times, and then said excitedly: "It's the same, it's the same as the effect of the computer just now, it's very beautiful!" The graphics card is so amazing that in monochrome, the game looks like a black and white comic. But after switching to 32 colors, it's so beautiful, oh my God, it's like an animated story that is controlled and interpreted by yourself. Even I, who doesn't like to play games much, was tempted......"

"yes, yes, I used to think so stupid when I watched other people play games. But now you see, it's like you're participating in a fairy tale, and the sense of participation is too strong. Sure enough, you still need the support of color! It's just that with 256 colors, it feels like you're facing two different games, and the graphics card is so powerful! An engineer at Jiashang Electronics said.

Mak Ka Shang was already smiling from ear to ear at the moment. He couldn't be happier with the card. With 256 colors and a medium resolution, it's simply the best match. Whether it's the delicacy of the resolution, or the color tone. All of them have achieved an effect acceptable to the user. Of course, he knows that this color is still a little dull, but for ordinary users, it is enough to meet all their requirements for text work and games.

After changing to a static picture, the display of the picture is much better than just now, and the 256 colors are still slightly lacking. But the basic colors/colors have been separated, and the picture looks much fuller, with a bit of an oil painting feeling.

It's definitely enough to meet the general work and play requirements.

After reading the effect of the first two graphics cards, the enthusiasm of a group of people was completely stimulated, some were evaluated from the artistic direction, some were commented from the user's point of view, and some were analyzed from the market direction.

The employees of Jiashang Electronics all believe that these two graphics cards are very clear about the user base and should have good performance.

They are now full of interest in the last type of graphics card, which is the best. Of course, it will also be the most expensive, and I don't know what kind of surprise it will bring them.

The on-site staff got busy again, opened the case, replaced the mid-range graphics card, and installed the high-end graphics card. Then do the same thing, double-click the mouse, go to the game menu, set the resolution to the highest, confirm, and the screen flashes. Without waiting for the onlookers behind him to react, Mak Ka Shang himself gasped first.

"It's so beautiful!" The sexy female secretary covered her mouth and exclaimed.

It's really beautiful, and if the effect of the previous graphics card is not satisfactory, it makes this game look like a colored cartoon animation. But at the moment, it is supported by a high-end graphics card with 256k video memory. Displayed in 1,024 colors, he felt like a beautiful still photograph.

The finesse and color of the pictures are impeccable!

Behind him, everyone was amazed by the beautiful picture. They knew before that this high-end graphics card could display 1024 colors at medium resolution. But it's one thing to know the numbers, it's another to see the actual results.

This kind of beauty, so beautiful that it is suffocating.

It is only with this ultra-high number of color displays that the true meaning of the game is fully revealed.

When Mak starts operating the game, slashing enemies on the map, the employees around him shout loudly in excitement to give him advice.

The charm of movement can only be perfectly played with the support of enough color!

For people who are accustomed to monotonous screens, a screen full of color brings them not only visual stimulation, but also a spiritual impact.

It turns out that on a computer, you can still have such a rich color ......

At the end of the game, everyone was still unsatisfied, but the work was still important, and the previous fruit picture was also called. In an instant, they felt as if their hearts had been pounded violently. On the screen, a crystal plate contains a bunch of purple grapes, which have probably just been soaked and fished out of the water, and there are still water droplets on the surface, reflecting the bright light in the bright sunlight.

Everyone's breathing stopped.

Watching them shouting, Ambrella's employees all showed satisfied smiles, Ling Shizhe secretly said in his heart, this is just the picture effect of the 16-bit computer, you are screaming so loudly, and after a few years after the 32-bit computer comes out, the 2D picture will be pushed to the extreme, and when 3D appears, you are not scared and fainted?

This is the charm of the graphics card, the charm of the GPU, if there is no graphics card, the personal computer will never enter thousands of households in the future, just a cold machine in the scientific research units of enterprises and institutions.

This is the difference between social/social/istocratic/righteous and capitalism, in the eyes of the socialist bureaucracy, the personal computer is a useless machine; In the eyes of capitalists, computers are things that everyone can't live without, it can change people's lives, improve the work efficiency of factories and enterprises, and it is also a toy for people's leisure and entertainment.

Without a graphics card, our lives would be overshadowed......

"Boss Mai, how is it, our company's graphics card is great!" Mark. When Saini saw them coming, he smiled at them with a confident face.

"Mr. Ling, after I have just seen the performance of these graphics cards, I admit that your company has indeed achieved a lot of results in graphics display. I congratulate you on that. Don't look at how much Mak Jiashang shouted just now, but when it came to business, he immediately adjusted his mentality and began to show the shrewdness of a businessman.

Ling Shizhe nodded. I thought to myself, this kind of person can cooperate for a long time.

"We are willing to be a display manufacturer, but I don't know what price we have to pay to cooperate with your company? First of all, our company has limited strength and cannot afford to pay expensive patent fees. "Mak has been in the United States for many years. Knowing that one company wants to acquire technology from another company, the high royalties alone can intimidate many companies.

Although Ambrera has a lot to develop in patents, Mai Jiashang also has to take a preventive shot in advance, and indirectly told Ling Shizhe that our company has a small profit, if you want to kill us, no matter how good the graphics card is, the old man will not want it.

Ling Shizhe smiled and said, "Don't worry." I'm not so black, as long as Jiashang Electronics buys our company's GPU chips, we won't charge you any royalties. ”

"Understood, the patent fee is not not collected, but transferred to the price of the chip, right?"

"If you understand it that way, it will be done. You know, in order to develop these three graphics cards, we have invested a lot in them. Ling Shizhe did not deny it, and generously admitted.

Mak Ka Shang said: "How much do you want to charge for each graphics processor?" ”

Ling Shizhe said: "We have developed a total of two graphics processors, one is a complete version and the other is an incomplete version. We have used these two graphics processors to make three different discrete graphics cards: high, medium and low, in addition to these three graphics cards, we also have professional graphics solutions specifically for graphics workstations. I would also like to remind you that we also use parallel processing on our graphics processors. That is to say, more than two GPUs can be concentrated for parallel computing to process the graphics better. Of course, this will be very expensive, but you can use this technology to launch graphics cards at different price points to better meet the different needs of the market.

Boss Mai. This is the relevant information of the graphics card, taking the low-end graphics card as an example, the most valuable thing above him is a graphics processor and two memory with a capacity of 32K and a cache, the price of each memory is 14 US dollars, the manufacturing cost of the peripheral components and circuits of the board is about 13 US dollars, the cost of a graphics processor is 42 US dollars, the promotion and marketing expenses of a product, almost accounting for 20% ~ 30% of its price, by the way, there are also packaging and transportation costs. Add to that the 20% profit left for the seller, so the cost of a low-end graphics card is about $241.3.

This is the price of a low-end graphics card, if the mid-range graphics card, its price is about 590 US dollars, the price of high-end graphics cards is even higher, about 1600 US dollars, more than 10,000 Hong Kong dollars, if it is a professional graphics workstation graphics card, the cost is more than 3500 US dollars, of course, you can use a high-end graphics card to replace the professional graphics card, but this requires a few more pieces, and the price is not much different from a professional graphics card.

Although the price is high in our developing countries, but in developed countries in Europe and the United States, such a price is nothing, they are completely consumed, so you don't have to worry about the graphics card made by no one to sell, plus Moore's law, the price of chips is also falling every year, and the cost of graphics cards will also go down, in this way, the demand for graphics cards in the market will also be increasing, although the profit of a single graphics card is not high, but once the amount is done, the profit does not need to be said, you should also understand. ”

"What if you don't lower the price of chips in 18 months?" Said the sexy female secretary.

Ling Shizhe shook his head and smiled: "How is this possible, what determines the price of the chip is its manufacturing and R&D costs, according to the development law of semiconductors, after 18 months, the manufacturing cost of chips will be reduced by more than half, if we don't reduce the price of chips, so many chips are piled up in the warehouse, how should we deal with them?" ”

This female secretary obviously doesn't know anything about semiconductors, and Ling Shizhe doesn't mind giving her a science popularization.

The sales cycle of a chip is about five years, a newly developed chip from the day it is put on the market, its price is the highest at that time, so the output is also the least, after the yield rate of the chip is improved, the output will also follow, and the manufacturing cost will also be reduced, when it comes to large-scale mass production, the R&D investment in the early stage of the chip has already been recovered, although the selling price of the chip is much lower, but because the early cost has been recovered, it is to sell one to earn one, until five years later, The chip supplier will completely stop the production of this chip and replace it with a chip with a higher degree of integration and better performance.

Five years is the sales limit of the chip, in fact, before it has reached five years, this chip has been discontinued, and what is sold is only inventory.

If you don't stop production and continue to sell it, no one in the market will buy it, and people will buy chips with higher integration and better performance. (To be continued.) )