After two days of careful consideration, Mak Ka Shang decided to get involved in the graphics card business, because he is the first graphics card cooperation enterprise from Hong Kong, Ling Shizhe also gave Mak Ka Shang certain discounts, and also promised that Jia Shang Electronics can use the computer and electrical retail company to sell graphics cards, cases, digital power supplies and CPU fans to the global market.

This is completely beneficial for Ling Shizhe, the computer appliance retail company itself sells computer-related goods, the product line of Jiashang Electronics Company into Ambrera's sales system, not only to improve and enrich the retail company's electronic product categories, but also to strengthen the relationship between third-party licensees, improve the company's influence on them, those third-party licensees can also sell their products to the world through Ambrella's retail stores all over the world, and they can also grow up quickly, Become an important helper for the Ambrera standard.

At the same time, they can also establish business relationships with other licensees through Ambrera as an intermediary.

When Ling Shizhe showed the graphics card to Mai Jia, Mai Jiashang observed the fan on the graphics card, which made him understand that not only the CPU and computer power supply need fans, but the graphics card is also inseparable from the fan.

A low-end graphics card is equipped with one fan, the mid-range graphics card is two fans, the mid-to-high-end graphics card is three fans, although the high-end graphics card has only one fan, but this can no longer be regarded as a fan, it should be called the graphics card cooling system, which makes Mak Jiashang realize for the first time that the original fan can still be designed in this way, and the fan can also be repositioned by liquid cooling.

He felt that this visit to Ambrera was too opportune, and that he had a new orientation for the design of the fan.

After returning to the company, it only took a few days to design several cooling system solutions, including CPU cooling systems, graphics card cooling systems, and computer power supplies, as well as computer case cooling solutions.

At the same time, Mak also used his special understanding of aesthetics to cleverly combine them to design more cool and beautiful cases, graphics cards, computer power supplies, and new and more beautiful looking CPU fan systems.

With several form factors of his newly designed fans, through Ambrera's matchmaking, he soon signed a contract with two graphics card companies, ASUS and Gigabyte in Taiwan/Bay, to supply graphics card fans with them, which made Jiashang Electronics' graphics cards not yet available on the market. The scope of its business has already doubled.

It must be said that Mak Ka Shang is a very exquisite businessman, and he can always seize the fleeting opportunities around him.

Ling Shizhe is also happy to do this, and from Mak Jiashang, he seems to see the future of Logitech.

Logitech is the world's most famous supplier of computer peripherals, starting in Switzerland in 1982. By 2004, 55% of the 900 million personal desktop computers produced worldwide were equipped with Logitech mice, and the world's top 20 computer manufacturers were its customers.

In 2012, Logitech generated $1.8 billion in revenue for mice alone. And that's not even counting Logitech's revenue from other computer peripherals such as keyboards and computer gamepads.

In Ling Shizhe's view, as long as Mai Jiashang does not make two mistakes, he will definitely become Hong Kong Logitech, the world's famous computer equipment supplier in the future, but one starts with a mouse, the other starts with a computer case, and then supplies computer peripherals and computer parts to the market in an all-round way.

In Ling Shizhe's view, the development of Jiashang Electronics is much stronger than Logitech in history, and it depends on whether the bald head can come to this point, which is not a little stronger than what movies he made in his previous life.

this day. As soon as Ling Shizhe arrived at the company, he met Lin Wenlong and John, who had been waiting for a long time. Jim.

ON JANUARY 5, 77, AMBRERA'S APPLE HELD A NEW PRODUCT LAUNCH EVENT AT DISNEYLAND IN CALIFORNIA, USA.

The theme of the event was Ambrera's latest 8-bit home console, XBOX.

The press conference was held in the morning of the same day.

FROM THE MORNING, THERE ARE A SUCCESSION OF PEOPLE ARRIVING ONE AFTER ANOTHER, BEFORE THE PRESS CONFERENCE, APPLE FOR THE PRESS CONFERENCE OR THE GAME INDUSTRY COLLEAGUES, PREPARED A SUMPTUOUS BREAKFAST, AND EVEN A LIVE DJ BAND TO THE HAPPY ATMOSPHERE, AS LONG AS YOU RELY ON THE ADMISSION BADGE, YOU CAN HAVE A BEAUTIFUL BREAKFAST AT THE DINNER POINT PREPARED BY AMBRERA.

THE REASON WHY IT WAS CHOSEN TO HOLD THE LAUNCH OF THE FAMILY CONSOLE XBOX AT DISNEYLAND. The reason is that in the eyes of most Americans, the game consoles of this era are just children's toys; THEREFORE, CHOOSING THE LAUNCH OF THE FAMILY GAME CONSOLE IN THE DISNEY CHILDREN'S PARK IS CONDUCIVE TO THE PROMOTION OF XBOX.

Since seven o'clock, people have been entering the stadium one after another, in addition to colleagues in the American game industry and many journalists. A lot of parents came to the ready-made with their children at the launch.

Many people who came here couldn't understand why Ambrera's home console was not handed over to Ambrera Consoles, but to APPLE, which specializes in computer production.

In fact, this was also decided by Ling Shizhe after careful consideration.

From the history of video games, games and movies have never been separated, and good games have been adapted into movies, animations, and novels. For example, "Tomb Raider" and "Resident Evil" are typical representatives.

And the good movie will also launch the corresponding game. For example, "Harry Potter" and "The Lord of the Rings" were released when the movie was released. Various versions of the game of the same name will be launched simultaneously.

Games are closely linked to movies, comics, and novels, and they are an indispensable part of the film entertainment industry, otherwise Warner Inc. in the United States would not have spent a lot of money to acquire Atari Games.

IN VIEW OF THIS, LING SHIZHE DECIDED TO HAND OVER THE XBOX HOME GAME CONSOLE TO APPLE, AND AMBRERA GAMES WILL BE RENAMED DREAMWORKS GAME PRODUCTION IN THE FUTURE, AS FOR THE DREAMWORKS GROUP, IT WILL BE RESPONSIBLE FOR THE PRODUCTION OF GAMES, AND THEN ADAPT THESE GAMES INTO COMICS, NOVELS AND MOVIES TO COMPLETE THE DREAMWORKS PRODUCT LINE.

IN THIS WAY, APPLE WILL BE RESPONSIBLE FOR THE GAME CONSOLE HARDWARE, AND THE GAME SOFTWARE WILL BE HANDLED BY DREAMWORKS, AND WILL BE EXTENDED TO HANDHELD AND PC PLATFORMS, SO AS TO MEET THE REQUIREMENTS OF THE FUTURE DEVELOPMENT OF ELECTRONIC ENTERTAINMENT.

And there's an even bigger benefit to that. It was to promote the early birth of the game rating system.

Atari did not have any restraint on third-party game companies, and some intermediate game companies began to launch some games with restrictions on Atari's game consoles for the sake of profit, which made Ling Shizhe feel worried. If this continues, the U.S. game industry will collapse sooner or later, and no one will be able to please at that time.

Didn't it happen once in history? That game market crash, the time happened in that year, Ling Shizhe can't remember it. But he knew that the game crash had prompted the rise of Japanese consoles.

If this is the case, it will be a disaster for Ling Shizhe, the market is full of Japanese game consoles, how dark Nintendo's royalty system is, Ling Shizhe is very clear, so the game hardware and software are separated, and two different companies are responsible, once the big crash occurs, the impact on Ambrera can be minimized.

Someone asked about it then. Who screwed up the gaming market? THE ANSWER IS, NOT APPLE, BECAUSE THEY DON'T MAKE GAMES, THEY JUST MAKE CONSOLES.

It's not DreamWorks either, because the games they make are all boutiques.

It's those unrestrained third parties who are the garbage games they make that ruined the market.

One can't blame Ambrera on the head, and one can't blame DreamWorks on the head.

In this way, the Ambrera game console can also recover quickly from this crash, occupy the market, and become the mainstream of the world's game consoles.

And DreamWorks can also take advantage of this game crash and join forces with other game companies to form the "North American Video Game Association". Bringing the game rating system to life early to regulate the North American video game market.

When the press conference was about to begin, the venue was already full.

Disney is very well prepared for this press conference. The venue was decorated with great luxury, and the overall traditional oriental red hue made the participants very comfortable to see.

At half past nine, all the lights in the venue were dimmed, and a few bright lights shone on the rostrum. Everyone knows that Ambrera's press conference is about to begin.

Some of the participants were full of excitement and some were worried.

Ambrera is the absolute leader in the field of arcade games, almost every arcade game developed by Ambrera Games is a high-quality game, and some can even be described as textbooks, and these games are very durable.

And now that Ambrera has begun to attack the field of home game consoles, the bitterness in the hearts of Atari's representatives can be imagined, they came this time to see what level Ambrera launched this time is the home game console, and what kind of games will be launched on XBOX? Is it a port of the arcade game, or is it a completely new game?

They just want to give a truthful reaction to the situation they saw this time to the headquarters, so that Atari can take measures in advance.

And the people with excited expressions, needless to say, must be those arcade players, for them, the war of game console manufacturers has nothing to do with them, they only have to do with the release of the XBOX home console, does it mean that the arcade can move home?

In addition to these two kinds of people at the press conference, there were many parents who came with their children, and their performance was much more indifferent. It's just a kid's toy, if Ambrera's console is ok and the price isn't very high, they don't mind buying one for their kids.

The much-anticipated Jester. Ling finally took the stage.

And with Ling Shizhe's appearance, everyone's eyes were also focused on him, and there were many people in the venue with extremely expectant looks.

Ling Shizhe didn't say any nonsense, and as soon as he came up, he said a fluttering sentence to the people present: "Are you ready?" ”

Then, the venue was all dark, and I saw a beam of light coming from a distance, hitting the movie screen behind Ling Shizhe, and a video began to play.

This is an advertising video, on the screen, a black box from far and near, slowly enlarged on the screen, the graphics are getting clearer and clearer, and finally people see its true face, this is a red and white box, this should be a game console.

There is an opening on it to insert the game cartridge, and a wire sticks out on each side of the back of the box, which is connected to a small square box, although I don't know what these two small boxes are, but see the various buttons above, you should be able to guess, this should be a game controller.

Then a line of words appeared under the game console - XBOX. (To be continued.) )