In the editor-in-chief's opinion, Wen Xun is simply ...... It's crazy! Is this going to make a fuss like that? Is it to control the reader's emotions outside of the book's story? Wouldn't that be too much? You must know that the most that a good writer can do is to control the reader's emotions in the story of the book, and the most he can do is to make sure that the reader is involved in the story when reading the book, which is commonly known as entering the play. At such a time, the heart moves with the direction of the characters and the movement of the plot, and after reading the novel, you can feel a sense of loss or something, which is already quite good. After all, there are still a lot of people in the world who have published novels, which makes people feel nothing after reading them! For example, in the category of light novels for teenagers in Japan, there are as many as 2,000 new books published every year, but only 20 of them can impress people and become popular!

And Wen Xun's novels can actually be attributed to the category of light novels, and his "Fullmetal Alchemist" can become popular, which is already quite a difficult thing! And now I still want to play such a trick on "Sumiko's Melancholy", and I want to be able to sell well, which is really not something that can be done by a simple attempt! To know what a light novel is? In some ways, the space in which people live in the world is called three-dimensional, the print media such as animation and film are called two-dimensional, and the world composed of words belongs to one-dimensional. Then the light novel is a "one-point-and-five-dimensional" between the first and the second dimension. This is of course just a metaphor, but it also shows that light novels can neither be classified as animation, nor relative to traditional literature.

Why is light fiction relative to traditional literature? The main reason is that Japan is a country that has been deeply influenced by manga and animation. So light novels are such a genre for teenagers. That's a big move on to anime and manga in itself. On the one hand. Their writing language is heavily colloquial. The written language is relatively rarely used, and at the same time, the various plots are shallow, and to put it bluntly, they are deliberately written to be simple for teenagers to see. At the same time, in order to meet the preferences of teenagers, in order to make teenagers who often read all kinds of comics like it, this light novel also adds a lot of fantasy and surreal settings that are impossible to add in traditional orthodox literature. In some ways, traditional literature simply doesn't want to see light novels, which are specifically close to the teenage market!

Its themes are all-encompassing, including youth, campus, love, fantasy, science fiction, mystery, horror, history, reasoning, etc., and some of its works are adapted from video games, animation, and comics. The story is so diverse that it can't be covered in a single style. Therefore, to put it bluntly, this light novel is a novel packaged with a specific story depiction technique, and its technique is characterized by improving the efficiency of the story to be delivered to the reader. It is a genre in which teenage boys and girls who are middle school students, as well as anime lovers, are the main readers, and they mostly use anime-style drawings as illustrations. What does it mean to improve the efficiency of the story to the reader? You must know that traditional literature is a cow in the ability to speak. Maybe a sentence looks different to people of different ages. Teenage people may only look at what they say on the surface, while people in their thirties and forties may pay attention to the state of mind of such a character when he says this and why he says it. The perception between the two can be completely different!

And the so-called light novel wants to improve the transmission efficiency, which is good to say, and what is not good is to write simply, but there is nothing to study. It is to let the characters say what they are thinking, and let the reader read it at a glance. I can still read and understand! In such a situation, what operation does Wen Xun's novel suddenly have to do, saying that it is to increase the sales of the novel through operation, so can it really work? "Mr. Wen, why don't you think about it again? It's a bit ...... an idea," the editor-in-chief tried to be more tactful as much as possible according to Japanese custom. But who knows that Wen Xun at such a time doesn't know if he doesn't understand the reluctance behind others or if he understands, he just said directly: "Don't think about it, our contract says that you want to help me publish such a book, and then I will publish such a book." If you don't like what I'm writing, then print less and distribute less, but that's definitely the way it is, and I don't accept any changes other than typos and punctuation, understand? ”

As soon as he heard Jia Hongji's statement, the editor-in-chief at that time was directly speechless, okay! Japan is an island country, the scope of the country is limited, and there are many geological disasters such as volcanoes, earthquakes, typhoons, etc., so the residents of such an island have long been shaped into a national character by their environment - in order to survive under frequent geological disasters, everyone must become a collective creature like ants, and they must be very consistent with others, and they cannot be indiscriminately individualized, because in the previous environment of low productivity, even if everyone becomes a collective screw, When the disaster comes, many people will die, and if everyone is scattered and free, won't such a population be destroyed?

At the same time, because they have to be consistent with others in the collective, coupled with the small size of the country, it is difficult for their citizens to tear their faces with others, and they have to speak very """ very ambiguous! It is necessary to express their dissatisfaction in a more tactful way than the Chinese, because only in this way can everyone cooperate with each other for as long as possible! For example, if the Chinese do business with the Chinese, then if one provides the product performance or something the other is not satisfied, but can not directly refuse, to be tactful, that is, to find various objective reasons to refuse. That is to say, the euphemism of the Chinese, it is still necessary to refuse, just try to make the other party feel that it is not because of them that it is the reason that leads to the rejection. It's like a boy confessing to a girl, and the girl will say that the boy is a good person, but the two of them are not suitable. What's not suitable? In fact, it's just that girls don't like boys and think that men are not worthy of her! But it's too hurtful to say it so directly, and the euphemism is to say that good people say that everyone is not suitable to refuse.

But in Japan, it's different, and it's the same Chinese and Japanese who do business. Chinese, for example, provide product performance or something Japanese manufacturers are not satisfied. But dissatisfied people will not say the word "dissatisfied"! I won't even find all sorts of euphemistic reasons. The Japanese chose to do that, that is, to give the Chinese face very much, say that the product is good, the technology is good, and then let the Chinese feel that the business is going to become, and the Japanese say go back and consider something. As a result, after I went back, there was no follow-up! This may also make Chinese manufacturers feel strange, don't they think they have seen our products before and said they were very good, why did they go back and suddenly there was no follow-up? Was this a truncation or something? But there is really no truncation, in fact, the Japanese euphemism is more tactful than the Chinese's euphemism, and people will not even say inappropriate words in front of people when they don't want to look at it. They will say that such a thing is really good, but it has to be considered, but once you think about it, it will be fruitless, because people don't want it at all!

So in a country like Japan, there are very few people like Wen Xun who are direct, and few people will express their opinions so strongly! In the same way, there are very few people who ignore the words of others. Generally speaking, if such an editor-in-chief says something to a reporter: "a little ......" or something like that, if the author is Japanese, he will definitely know that the other party is not happy, so he will either compromise or run over to kneel down and beg for accommodation. Then the editor-in-chief saw the author running over and knelt down, please. It will also say, "If you do this, it will bother us a lot...... and this kind of "trouble" is a rather "direct" refusal from Japan! Because according to the nature of the Japanese people, people should never cause trouble to other people! Because if one person causes trouble to others. Then he is dragging the collective back, and in ancient times, he would have died together with the entire collective!

But for Wen Xun, he doesn't care about this! He is Chinese, but not Japanese, what does he think about the Japanese? What is his habit of using the Japanese? Besides, this matter was originally written on the contract, what's the matter? It seems that Wen Xun is begging Kadokawa Bookstore to publish his book, and Kadokawa Bookstore has the ability not to give it to him! If you don't publish a book, you will wait to pay Wen Xun money! Look at the high liquidated damages or the high losses from the issuance of such a book? Of course, the liquidated damages are high! That's why Wen Xun has no fear! And besides, he has already given people faces. Originally, the contract stipulated that he would publish a book, and it was originally an opportunity for him to play willfully. How he wants to write is his business, we want to try to have fun, why can't we? Take 10,000 steps back and say that even if he deliberately writes to make people lose, even if it is a bit unauthentic, but this is stipulated in the contract, how can it be dropped? And his "Fullmetal Alchemist" was still making money all the way to Kadokawa Bookstore! He can make a lot of money for Kadokawa Bookstore, so why can't he play a little here?

And under Wen Xun's strong request, the editor-in-chief had no choice, so in the end he could only pinch his nose and endure it, and in the end he could only issue such a set of books to Wen Xun. And because now everyone is in the same boat, everyone is a grasshopper on a rope, since it is definitely going to come out, then we have to find ways not to lose money. And if you don't lose money, you can only see if the method Wen Xun said before is useful! How else could it be? Now it's purely a dead horse as a live horse doctor, hoping for a good result! The people at the Kadokawa bookstore quickly began to prepare for the so-called viral marketing according to Wen Xun's design. How to prepare for viral marketing? Generally speaking, the traditional marketing method is to pay attention to a bipolar diffusion of information, or more like "human words", that is, to find an influencer, and then let such an influential person spread the information. Because the traditional theory has always been that humans are more likely to believe what influential people such as elders say! This is actually a basis for finding celebrities to endorse and advertise.

But after so many years of advertising bombardment, in fact, ordinary people will also have an advertising antibody coming out. No matter how good the advertisement is, it may not necessarily be useful, because everyone knows what the stars in the advertisement say, and it is because they have received money! Where are any celebrities who really use a lot of products and sincerely help promote them? There are economic interests behind this, so of course I can't believe it! Relatively speaking, modern ordinary people or potential consumers, compared to what others or ordinary people say, there is no resistance! Because in everyone's cognition, advertising will not find ordinary people to advertise! And such a message that can attract ordinary people to help spread it must really be an attractive message, and this ordinary person to spread it certainly means that the person being spread is also very interested!

Just like a dog biting a man is not news, a man biting a dog is news. If there is news that a person bites a dog, don't the people say it by word of mouth? As a result, when I talk about this, isn't that tantamount to helping spread such a news? And people who hear such news from relatives and friends will think that relatives and friends are helping to spread such news for free? They are just surprised and curious to hear from their relatives and friends! Such an interest is the key to viral marketing, and such a thing as a man biting a dog is absolutely bizarre, and it is against common sense to not see it in daily life, so this will make everyone feel interested and curious! This is the so-called virus, and this is the atomic explosion point in viral marketing!

As long as we find such a point, it is easy to drive potential consumers to take the initiative to spread the message we want them to spread. And after such a message is spread, it becomes an advertisement that is not an advertisement, and without spending much money, the information to be advertised can be spread everywhere! And Wen Xun is going to do it this time! Under his guidance, the people of the Kadokawa bookstore quickly prepared. Many employees of Kadokawa Bookstore are lurking in the website of the gathering place for online anime lovers here in Japan, first familiarize themselves with the environment, first make their accounts not look so new, first mix up and become mature faces, and then the next is marketing! (To be continued, please search, the novel is better and updated faster!)