"Give me two tickets for 2O12."

"A copy of "33 Days of Broken Love"."

"Five pictures of "33 Days of Broken Love", give us the seats in the middle, connected together."

&nb12", to be 3D. ”

"Hey, wife, what kind of movie are you watching?"

"Look at what's on the poster, it seems to be all "2o12" and "33 Days of Broken Love", otherwise watch "33 Days of Broken Love" first."

“……”

On November 13, "2O12" was released simultaneously around the world, and more than 6oo digital copies were released in Chinese mainland alone, most of which were 3D versions, but also ordinary digital copies.

Now in the cinema, two kinds of posters fill the entire hall, one is the red poster of "33 Days of Broken Love", and the other is the gray poster of "2O12". After the audience comes in, they basically choose one to watch in front of these two movies. As for the other films that have been released, almost no one cares.

I can't find the poster, and the audience doesn't even know the name, so naturally there is no way to pay for the ticket.

During this period, a small part of the domestic movie audience determined what to look like in advance, and more than half came in to see the poster, and which poster was conspicuous. "33 Days of Broken Love" is full of dark horse posture, and some theaters even print some posters by themselves to put them out, instead of putting up free posters of other movies.

The theater has the consideration of the theater, not that the filmmaker sends a poster, so it must be put out. In terms of film scheduling, they like to arrange popular movies, so that the attendance rate will be better. A theater can show so many movies in a day, of course, it is a movie with a good attendance rate to make money.

The film is rotten, not to be seated. The theater will be withdrawn directly, so as not to waste the show. This is also the reason why many domestic movies disappear as soon as they appear, and they can't pull the audience into the theater a few days ago, which means that the life of this movie is over. And once the early stage is on fire. is scolded for being a super bad movie, and the theater will still arrange a large number of shows, without him, it is good to have attendance.

"33 Days of Broken Love" is super good at both the box office and word of mouth, and the theater naturally has to make great arrangements. "2O12" has been a blockbuster film from the beginning, so it naturally has to be arranged hard. These two movies are pinched, and the other movies really have no way to live at all.

Theaters simply ignore other films, and audiences ignore other movies. Even the media has ignored other films.

Now in everyone's eyes, there are only two movies, two films that are about to fight.

"It was an unexpected encounter! A non-Chinese New Year, love. The regular schedule encounters of People's Day, May Day, summer files, and National Day files! It has been a long time since the Chinese film market has received such attention at the box office war outside the major schedules. "--New. Lang Entertainment.

……

The box office war is on the verge of breaking out!

This is also the busiest day for observers in the national film market, and major film and television companies have sent their own observers to carefully compare the release of the two films. The two films play each other for three days this week. It will be a vivid lesson for Chinese filmmakers.

The Film Funding Office, which has always been slow to act, is also the Office of the National Film Industry Development Special Fund Management Committee, whose main responsibility is to collect, use and manage the national film special funds. Establish, improve and manage a comprehensive national film ticketing information system.

It is very cooperative to declare that it is necessary to work overtime and strive to achieve the latest and most timely real-time box office data statistics.

In this situation, November 13 slowly became a thing of the past.

The next day, Saturday and Sunday.

The Film Funding Office gave statistics in the afternoon, and the total box office in the country on the 13th was 450,000. "2O12" won 23oo million, and "33 Days of Broken Love" 2o5o Wanjuya. Several other movies got a total of 15o yuan. In the collision of strong and strong, "33 Days of Broken Love", which has been released for the second week. It did not suffer a rout as expected.

"The dark horse of "33 Days of Broken Love" is as strong as ever!"

And soon, the weekend passed again.

The Film Funding Office quickly gave the statistical results. The total national box office on the 14th was 4800000, tying the single-day box office record, of which "2O12" got 26oo0000, and "33 Days of Broken Love" fell to 19500000. The total national box office on the 15th remained at 480,000, of which "2O12" got 27oo, and "33 Days of Broken Love" fell again to 18oo yuan.

In three days, "2O12" won 760,000, surpassing the 5.75O of "33 Days of Broken Love".

Driven by the two films, the market remained high, with a total box office of 225 million yuan in a single week, once again breaking the record of mainland film history.

Time.com has a detailed interpretation of this.

"Review of the key points of film and television in the week: 1. The box office of "2O12" was 760 million in three days over the weekend, and breaking through 200 million is a fait accompli that has not yet happened. 2, "33 Days of Broken Love" has a box office of 17.65O this week, with a total box office of 25.75O, breaking many records and being the biggest dark horse for domestic films. 3. The market size is 275 million, which has become the largest phenomenon in the market. 4. In late November, several films began to be released in batches, and the Chinese New Year file opened. ”

"From November 9th to 15th, only one new film was released last week. Emmerich's Hollywood blockbuster "2O12", but due to the turmoil of last week's box office dark horse "33 Days of Broken Love", the market has seen the strongest driving force, and with the reasonable promotion of two films, it has set market records one after another. ”

"760000 in three days, the results of "2O12" did not surprise everyone, and it was a shot in the arm for the market. Because there is a Chinese plot in the movie, it has been talked about by the audience from the beginning. However, some viewers said after watching it that the theme of the movie is too depressing, and the negative emotions of the destruction of the world are too extreme, which is very harmful to young and child audiences. ”

At the same time, some people believe that "2O12" is a re-editing and patchwork of the stunt shots in "Titanic", "Poseidon", "Heaven and Earth Collision", "Heaven and Earth Cracking", "Living Fire Molten City", and "The Day After Tomorrow", and there are too many technical flaws. And the movie is also permeated with Americans' self-righteous political ideas and ideas, single-mindedly leading the world. ”

Of course, most viewers still gave "2O12" a positive review. believes that although the story of the movie is cliché, it has enough strength to attract the audience into the cinema to watch, huge special effects production, and many interesting concepts and packaging. A lot of goodwill was unleashed. ”

As for last week's dark horse "33 Days of Broken Love", this week was also crazy, and in the box office war rendered by the outside world, it was not defeated by "2O12", and the dark horse posture was black to the end, 5.75o million on Friday, Saturday, and Sunday. Compete with "2O12". Considering that "33 Days of Broken Love" is already in its second week, this result is even better than "2O12". ”

And the one-week results, "33 Days of Broken Love" is even more crazy, with 176.5 million yuan in a single week, becoming a new record in film history. So far. "33 Days of Broken Love" has won a number of film history records: a single-day box office record of 42oo, a single-week box office record of 17.65o (the second is "Transformers 2" 160 million in 5 days), the fastest to break 100 million (four days), the fastest to break 200 million. ”

"The little fresh storm of "33 Days of Broken Love" is destined to go down in film history."

“…… This week's mainland box office list: 1, "33 Days of Broken Love", 17.65O million. 2, "2O12", 7600000. 3, "Mystery Code", 6oo thousand. 4, "MJ: That's it". 4oo ...... This data is for reference only. ”

After this data came out, the whole country was sensational again.

&nb12" won the data, and "33 Days of Broken Love" did not lose either. All of them have achieved gratifying best results. The box office war of the two films did not end with killing a thousand enemies and losing eight hundred, but worked together to raise the market to the point of no return, creating a phenomenal event.

This time, let everyone see how dark "33 Days of Broken Love" is, and let everyone see the Chinese film market. Huge potential. It is true that there are only more than 4,700 screens in China now. It can't be compared with the United States, but there are more Chinese. As long as there are good movies, it's not worth the fuss about refreshing the heights again and again.

The phenomenon is out, and all that remains is to marvel.

The amazing report doesn't need to be mentioned, anyway, it's the praise of "33 Days of Broken Love" and Bai Yuhan. It seems that Bai Yuhan has become the No.1 of Chinese commercial directors, and Shenma Zhang Yimou and Shenma Feng Xiaogang have all been trampled underfoot.

Beyond the amazement, there is the analysis.

People from all walks of life jumped out one after another, opening their brains and analyzing the reasons for this win-win box office war.

One of the most recognized analyses is the "dual-core theory" of Wang Fei, a publisher manager in the south. Wang Fei believes that this time "2O12" and "33 Days of Broken Love" both achieved good results, and the reason is very simple, it is the transfer effect of the crowd.

"33 Days of Broken Love" relied on early network marketing and good quality to pull most of the audience into the theater. "2O12" relied on the appeal of Hollywood blockbusters to attract a large number of audiences into the theater. It is impossible for these audiences to watch only one movie, there will definitely be a large number of viewers who will choose to watch another after watching one.

As a result, the audience of "33 Days of Broken Love" contributed to the box office of "2O12", and the audience of "2O12" contributed to the box office of "33 Days of Broken Love". In addition, the genres of each other are diametrically opposed, and there is no genre conflict, which makes it easier for moviegoers to transfer to each other.

This is known as the dual-nucleus theory.

The dual-core theory indicates that domestic films do not need to be afraid of Hollywood blockbusters, and they can achieve a win-win situation. The box office significance of "33 Days of Broken Love" is not just a phenomenon, but also an inevitability. It means that in the future, we can compete with Hollywood blockbusters, even if it is only a small cost, and grasp the taste of the audience, and the movie will be successful. ”

……

The success of the film reached the point of being out of control.

As a director, Bai Yuhan has become a cutting-edge director comparable to a big director.

In the eyes of ordinary fans, Bai Yuhan, who plays Wang Xiaobei, and Li Jinming, who plays Huang Xiaoxian, have also become super idols for young people. Bai Yuhan himself is no longer just a star on the Internet, but a real idol-level star. Advertising endorsements, magazine photos, program interviews, and film invitations have been continuously gathered.

"Dude is really on fire!"

When night fell, Bai Yuhan hugged Tong Liya, who had just returned from filming in Hengdian, and couldn't sleep with excitement, and galloped into the night. (To be continued)