Chapter 233: The Verge
"The phenomenal movie of the year, "33 Days of Broken Love", a single-day box office of 420,000, a record in film history!"
"A commercial work with full scores, a small cost game and a big box office, interpreting the 33 secrets of the success of "33 Days of Broken Love".
"The box office is out of control, and Bai Yuhan is a dark horse again."
"Will Singles' Day become another movie boom in China?"
"Bai Yuhan and Li Jinming, use the box office to heal the broken love."
"The rise of the domestic low-cost "33 Days of Broken Love" by the pure mainland team proves that the mainland market has returned to rationality from being lost, and domestic films are ushering in a recovery!"
"A ghost talent in the director's industry, an idol in the entertainment industry, Bai Yuhan's entertainment road."
"33 Days of Broken Love" exploded on Singles' Day, which frightened the media again. A movie that was not favored before the release actually set a new record in mainland film history with great fanfare, and the single-day box office of a single film is simply a bombardment.
Bai Yuhan's mobile phone didn't dare to turn on, the media called around the clock, and friends in the director's circle, distribution circle, and investment circle also called one after another to learn from him. Even Han Sanye of China Film Group wanted to invite Bai Yuhan to tea and talk about the market operation of domestic films.
Tong Gang, deputy director of the State Administration of Radio, Film and Television, even asked Bai Yuhan to attend the domestic film summary meeting at the end of this year and make a summary report to provide experience and guidance for the Chinese film industry.
If it was just a box office bombardment, maybe it wouldn't be such a sensation, the key is that it is accompanied by the box office, which is a very good reputation. Because in terms of box office alone, the box office of domestic blockbusters does not mean that there is no high box office, and "Hero" in O2 has already won a super box office of 250 million.
But these high-grossing films. Word-of-mouth is often not very good, and even scolded while taking the box office.
"33 Days of Broken Love" is not a classic, but after watching it, the audience doesn't think it's such an excellent movie, but when it comes to this movie. Most of the viewers after watching the movie nodded and praised, saying that this is a rare good movie. Among the domestic movies with a flood of bad movies, it can be regarded as a work of sincerity.
Taking Douban as an example, the most audience ratings are 4 stars, followed by 5 stars and 3 stars. 2 stars and 1 star are very rare. Basically, 3 stars is a passing grade, 4 stars is excellent, and 5 stars is a masterpiece that really impresses the audience. "33 Days of Broken Love" is excellent in the eyes of most people.
"Domestic film art movies and * movies, but this is a very good ordinary movie."
"Fucking thought it was nothing. But the stamina is so great. ”
"In this era when it is impossible to expect a domestic romance film to be made into a classic or a high-quality product, this film can be an indicator of domestic commercial comedy romance. Rush it down to earth and give 4 stars. ”
"Singles' Day is part of the reason, in line with the public psychology is a reason, but I think this is not a fabricated story is the most important reason, the screenwriter must be the same as everyone who has fallen out of love, but he is better at digging out what everyone wants to see, and many of the lines in it are absolutely amazing. This is not a truth that one person can tell. ps: The characters in this film are all suspected of pretending to be b. ”
"It's just that the lines are cheap."
"The front is too exciting, but the back is not good, the role of Bai Yuhan is really subversive. I also want to have a male girlfriend like Wang Xiaobei. ”
"The leftover woman with mean words + cold and poisonous tongue man + delicate and tender + ridiculous dialogue + sensational romance = interesting, Bai Yuhan's sissy Wang Xiaobei is a classic character, scolding his girlfriend's ex-boyfriend is super funny, Zhang Jia's translation of 'Love and Righteousness is invincible to the chest' is very realistic, and the memories of Haiqing at the end are very touching, but it creates a box office miracle. It's incredible. ”
"It's a bit messy, and the score is so high, it's all older leftover girls in YY. There are a few Wang Xiaobei in the damn world. It's all rubbish like Lu Ran, wake up! ”
"Domestic films. As long as it's not a piece of, thank goodness. Its biggest advantage is that there are enough people who have lost love. In essence, it is a sound, the director is illustrating the soundtrack, the actor is engaged in poetry recitation, and the plot depends on the heroine's broken thoughts, and the whole process is chanting. Bai Yuhan's role is good. It would be even more perfect if the movie could also press the fast-forward button. It's just that I don't agree with many people who say that it is literary and artistic, and not all blandness can be called small freshness. ”
"Watching the absolute heavy taste of domestic films."
"I cried when I saw Huang Xiaoxian chasing the car, coincidentally, my phone rang during this scene, and the ringtone was "So be it", which was too appropriate. Touched too much, 33 days is nothing, I've been out of love for more than 1ooo days, and I've lived a chic life. ”
"I'm going to shoot a "33 Days of Broken Love": the first day of broken love, annoying. Day 2, stuffy. On the third day, I thought. Day 4, masturbation. On the 5th day, masturbation. Day 6, masturbation. Day 7, masturbation. Day 8, masturbation. Day 9, masturbation. Day 1o, masturbation. Day 11, masturbation ...... On the 33rd day, he died ......"
In a 4-star review, the Douban score dropped slightly, down to 8.o. The rating of a movie will always decrease slowly, which is the general trend. 8.o score is already an enviable achievement for a domestic film. Of course, according to the law, this score will continue to decline after the end of the release, and may eventually stop at around 7.6 to 7.7 points.
The reputation is definitely good!
……
After the Singles' Day explosion, the box office trend of "33 Days of Broken Love" declined slightly. On November 12, it maintained a relatively stable result, with a single-day box office of about 260 million yuan and a total box office of 1.98 million yuan, one step away from breaking 200 million.
And this day has passed, and the prime time of "33 Days of Broken Love" to be a strong box office is gone.
Because, the master of disaster movies, Roland. Emmerich, following the frozen "The Day After Tomorrow", the world-destroying "2o12" was released simultaneously around the world, and Chinese mainland was also released simultaneously on November 13. This blockbuster is an incomparable heavyweight film both in terms of publicity and scale.
It is one of the few Hollywood blockbusters with a total investment cost of more than $200 million in recent years.
According to the previous arrangement, more than half of the films scheduled for "2O12" will definitely be scheduled, but this time it met the dark horse of "33 Days of Broken Love". The theater side naturally won't let the hot "33 Days of Broken Love" cut the film schedule like this, but it can't let the pre-scheduled "2O12" drastically cut the film schedule.
Therefore. In the end, the scheduling of the two films was divided into courts, accounting for 45% each, and the remaining 1o% was reserved for other films, barely surviving.
"The head snake "33 Days of Broken Love". Cross Jianglong "2O12", who will kill the deer! ”
"The good luck of "33 Days of Broken Love" ended, and "2O12" landed in the mainland this week."
Will the release of "&nb12" directly kill the hot momentum of "33 Days of Broken Love"? ”
"An unexpected rise, an inescapable ending, how short life "33 Days of Broken Love" is!"
For such a scene of Chinese and foreign movies competing for hegemony. The media has made all sorts of thriller headlines. Some media do not comment on who will win and who will lose, and only care about creating an atmosphere of war between China and foreign countries. The other part of the media accounts for the vast majority, and this part of the media is not optimistic that "33 Days of Broken Love" can withstand the impact of "2O12".
these years. If it weren't for the intervention of radio and television, Hollywood blockbusters would definitely be able to kill the vast majority of domestic films, and the fear of Hollywood blockbusters cannot be expelled in a few words.
"33 Days of Broken Love" is indeed a dark horse, but filmmakers unanimously believe that the film marketing efforts are done well, and the slogan of Singles' Day is shouted well. Coupled with a good story, this miracle was achieved. Compared with hard sci-fi special effects blockbusters like "2O12", it is really lacking in confidence.
One is an investment of $200 million. It is equivalent to 1.4 billion yuan.
One is an investment of 9oo yuan, which is equivalent to less than 15o US dollars.
One is a blockbuster that pays global attention and relies on the end of the 2O12 world as a gimmick and overwhelming publicity.
One is a diary serialized on Douban, which touched several young people, and it was so fresh that it was similar to a small TV series.
"Horizontal and vertical contrast. "33 Days of Broken Love" is going to suffer! "Station B Weibo" Filmmakers in the circle complained about the vest", and couldn't help but post another Weibo. Sigh and sing.
In this regard, Wanhe Tianyi, who has earned a soft hand. In fact, it doesn't matter if it's reduced to a background board next. 198 million yuan, that is to say, the cost of 9oo yuan, in exchange for a box office of more than 200 million, has already made a lot of money. The next thing is that there is no box office, so what.
"33 Days of Broken Love" is still a successful domestic film that can no longer be successful, and it is Wanhe Tianyi's most successful investment this year.
Since it has been successful, there is no need to be discouraged, so the official Weibo of "33 Days of Broken Love" fought back angrily against the decline of the media industry: "If the box office of a movie can be known just by looking at the investment, then the cost of the movie has already broken through the sky, "2O12" may be very strong, "33 Days of Broken Love" is not weak, as long as there is audience support, we will not lose!" And we all believe that there are many, many people who like "33 Days of Broken Love"! It was released for a week, with a box office of almost 200 million, and your support moved our producers beyond measure, we don't have much else to say, what we can return is to continue to make better domestic movies! ”
Bai Yuhan himself also posted on Weibo: "We have no intention of comparing with others, whether it is a small cost or a blockbuster, make a movie with sincerity, and make a movie that the audience likes to watch, that's all!" A Wanhe Tianyi, a White Swordsman Film and Television. ”
After the Weibo battle began, fans also began to push the top.
"Support "33 Days of Broken Love", support White Swordsman, favorite Chinese director, one is Xing Ye, the other is White Swordsman, and now the most anticipated is "Chinese Partner".
"I will go to watch "2O12", but I will also take my wife to watch "33 Days of Broken Love".
"I've booked a ticket for the 13th to support the swordsman!"
"The swordsman said it well, there is no need to compare the suburbs, as long as there are good films, we will support them, whether it is "33 Days of Broken Love" or "2O12".
"Swordsman, don't worry, our dormitory will collectively go to "33 Days of Broken Love" tomorrow."
The smoke-filled war of mouth cannons made the encounter between "33 Days of Broken Love" and "2O12" another topic of discussion in November.
Whether "33 Days of Broken Love" was beaten and died halfway through "2O12", or whether "2O12" was broken by "33 Days of Broken Love", just wait for time to verify! (To be continued)