Chapter 55 Cooperation Intent

The sharp-eyed Mu Wanjin quickly judged that the woman in front of him must be a figure in the neon company from the extraordinary temperament that floated by, and Mu Wanjin walked a few steps and stopped Liu Hui, who had already stepped into the company's door.

Mu Wanjin had a signature smile on his face, neither humble nor arrogant, tepid.

"I'm sorry, I'm taking the liberty of bothering, I'm Mu Wanjin of Wanli Real Estate Company, and I want to communicate with your company about some business matters."

Mu Wanjin said, took out a business card from his leather bag and handed it to Liu Hui.

Liu Hui's smile is also very signature, and the smile is full of welcome, but there is no expression of invitation on his body.

"Let's sit down and have a good conversation, shall we?" Mu Wanjin's meaning is obviously to take a look in the company.

Liu Hui pointed to a nearby café.

Although he was a little reluctant, Mu Wanjin still followed Liu Hui into the café.

After sitting down, Mu Wanjin got straight to the point: "To be honest, a week ago, I didn't know that there was an advertising company called Neon in our city. ”

The implication of Mou Wanjin's words is obviously that Neon Advertising is not a particularly well-known company. The reason why he said this is that there is a little element of venting his personal anger in it, after so many years of running into the mall, no company dares to let him shut up.

The more important factor is that Mu Wanjin wants to fight for chips in the next negotiations, businessmen are like this, the first thing they have to consider is to always put themselves in a favorable position, although until now Mu Wanjin still doesn't know if he can persuade Liu Hui to cooperate with Wanli.

Liu Hui stirred the coffee, looked at Mu Wanjin opposite with a pleasant expression, and listened patiently.

"This week, I have carefully studied the development trajectory and business status of your company, and to be honest, there are some things in favor and some people who disdain them."

Liu Hui raised his eyebrows and said with a smile: "Then tell me what aspects of our company's business strategy are successful." ”

Mu Wanjin took a sip of coffee and said unhurriedly: "At the beginning of your company's establishment, it played the banner of rejecting men, which seems to be risky, but it shows your spirit, and it is easy to resonate in the circle of strong women." ”

Mu Wanjin took another sip of coffee and continued: "Strong women are often accompanied by men's contempt while being strong, and they want to express the resistance in their bones and implement it into concrete actions, that is, they are disdainful of men, so they choose to cooperate with you." ”

Liu Hui thinks so, it can be said that in a sense, the success of Neon Company is somewhat opportunistic, if it must be said that this is a strategic success, it can only be said to be a clever use of the emotions of collaborators.

"But the foundation of your cooperation is not solid, their cooperation with you is only to vent their emotions, not to express their feelings, once they find the sustenance of their feelings, they will no longer vent their emotions, and you will lose the reliance on cooperation."

On the surface, although the company's performance has not decreased, but specific to a certain company, neon's market share in them is obviously declining.

In other words, the advertising investment increased by the partner company due to its own development is all occupied by other advertising companies.

In other words, relative to the strong development of partner companies, Neon Company is stagnant, or regressive.

Liu Hui held the spoon in her hand tightly, the frequency of stirring the coffee was accelerating, and her mood was like the coffee in the cup, which was stirred up.

Mu Wanjin obviously noticed the change in Liu Hui's heart, and continued: "You also know in your hearts that the foundation of Neon's cooperation with other companies is not stable, and it will completely collapse if you are not careful, but you are reluctant to cut off the foundation, because then you have to start from scratch. ”

Mu Wanjin's words hit Liu Hui like a heavy hammer, and the current state of neon is indeed like a crumbling dangerous building, as long as a straw is added to it, the dangerous building will collapse at any time.

And the straw that crushes the dangerous building is the knot in the hearts of those strong women to men.

As they grow older, strong women gradually transform their resentment towards men into tolerance, and once this tolerance is sublimated into emotion, the cooperation between Neon and them has no reliance.

Mu Wanjin took out a pile of materials from his purse, took out the top ones, and sent the rest to Liu Hui's hands.

"These are the advertising plans of your company that I have collected, and it can be said that your plans are very average."

Mu Wanjin said that very word very seriously, so that Liu Huijue could find out the contempt in his words, and he was using a method to strengthen the tone to hint at the bad degree of the neon advertising agency's advertising plan.

Liu Hui also had to admit that in the past few years, Neon Company did not have a decent advertising case that could cause repercussions in the industry, but this state has been completely changed, and the response of several recent planning projects in the industry can be described as shocking.

Liu Hui was about to speak, but Mu Wanjin raised several other materials in his hand, and said in front of Liu Hui:

"This is a few advertising cases of your company in the last six months, compared with the previous cases, the creativity of these planning cases can be said to be subversive, each case, and the psychology of the audience is so compatible, it can be said that your change has infected many people, which is the fundamental reason why I am sitting here today to talk to you."

Liu Hui took the materials from Mu Wanjin, glanced at them hurriedly, and instantly showed a proud expression between his eyebrows, these cases were all planned by Hua Qing, and each case caused a strong shock in the industry.

Mu Wanjin took out a pile of materials from his leather bag again, and said to Liu Hui with a pleasant face: "This is a letter of intent for cooperation with your company drafted by our company, you can refer to it, if there is no problem, I hope to reach cooperation with your company as soon as possible." ”

Liu Hui carefully read the content of the letter of intent, the expression on his face was extremely complicated, there is no doubt that this is a very tempting cooperation plan, if the cooperation with Wanli can be reached, Neon advertising company will have a qualitative leap.

However, if Neon cooperates with Wanli, it will break the original rules, and it can even be said that it has completely overthrown itself, whether this subversive change is reborn from the fire, or playing with fire**, Liu Hui has no idea in his heart.

Mu Wanjin obviously saw Liu Hui's worries, he stood up and said: "Finally, I would like to advise you a few words, a dangerous building that is about to collapse, even if it looks very beautiful on the outside, once it collapses, people can only see rolling dust. ”

"And if you push it down, it will be the exact opposite, and what people will see will be a spirit of rebirth."

Mu Wanjin raised the letter of intent for cooperation in his hand and continued: "This letter of intent cannot be said to be a guarantee for you to rebuild the high-rise building, at least it can be used as the cornerstone of the new building. ”