Chapter Fifty-Six: Sit and Wait to Die
The small conference room of the neon advertising agency was filled with a strong smell of gunpowder, and for the first time, the three of them had a serious disagreement on the future direction of the company.
Liu Hui's opinion is to start cooperating with Wanli Real Estate Company as soon as possible, and Wanli Real Estate Company's annual advertising expenses are 38 million, which is almost the sum of Neon's annual advertising revenue.
"Since Wanli Company took the initiative to come to the door and ask to cooperate with us, why didn't we seize this opportunity?"
Li Sha has been standing with Liu Hui on her back, she really doesn't want to see Liu Hui's mercenary businessman's face, Liu Hui's suggestion finally made her unbearable, and turned around to a fierce artillery fire.
"Director Liu, you are willing to hold a white flag and surrender to the stinky men, I have no right to interfere, but you don't drag the whole company into the quagmire, don't forget, the purpose of our company is to refuse all men, let alone have any business dealings with them."
Liu Hui was not frightened by Li Sha's arrogance, she felt that Li Sha's excitement was completely an irrational impulse, and the choice made in such a state would eventually make the company fall into a predicament from which it could not extricate itself.
"Why can't we work with men?" Liu Hui asked why she chose to work only with women back then.
"Why? The decision back then was made by you, me and Sun Ni and the three of us, and you don't know why? Li Sha was obviously in a state of extreme excitement, and did not understand the purpose of Liu Hui's question.
Liu Hui said: "Then let me tell you why, back then, you and Sun Ni were in a period of emotional confusion at the same time, and we hated men to the core, and it was in this situation that we swore never to have anything to do with men." ”
Liu Hui stroked his hair and continued: "Although we made the decision in an extremely impulsive situation, our brains were clear, at that time, we were facing very tragic market competition pressure, only by playing the banner of rejecting men, it is possible to win the trust of strong women, in other words, we are using our hatred of men to accurately grasp the hatred of those strong women against men." ”
Li Sha followed Liu Hui's meaning and said: "Since we have taken advantage of the psychology of our fellow victims, if we are treacherous at this time, how will our partners view us?" Can our cooperation continue? ”
Liu Hui sneered and said, "Do you think that if we don't change our original intentions, we can maintain the cooperative relationship between us?" ”
Liu Hui took out a stack of financial statements, as the company's financial director, Liu Hui's best thing is to use data to speak, she wants to use data to persuade Li Sha and Sun Ni.
"This is a statement of the advertising expenses of the companies we work with, which records the advertising expenses of the companies we work with in the past five years."
Liu Hui handed a copy of the report to Sun Ni and Li Sha respectively, and continued:
"I'll take Tianxian Company as an example, five years ago, Tianxian Company's advertising expenses were 1.2 million, and all the 1.2 million was given to our company. Four years ago, their advertising expenses were 2.7 million, and our company still got 1.2 million, three years ago it was 6 million, and we got 1.3 million, and two years ago it was 9 million, and we got 1.2 million. Last year it was 13 million, but we only got 1 million. ”
After reading the report, Liu Hui glanced at Sun Ni and Li Sha with a heavy heart, and added:
"The advertising expenses of other companies we work with are similar to those of Tianxian Company, and our company's advertising cost share has dropped from 100% to less than 10% at the beginning."
Sun Ni was really shocked, although she had heard of the phenomenon of various cooperative companies transferring advertising management rights, but such a big change, she heard it for the first time, which means that the company that cooperates with Neon has lost confidence in Neon.
If it continues to develop like this, it won't be long before the neon company may suffer the fate of total annihilation, Sun Ni sweated, she wiped the beads of sweat on her face, and asked eagerly:
"Have you investigated what exactly is causing this situation?"
Sun Ni set his eyes on Liu Hui, but Liu Hui stared at Li Sha deadly, market research was originally the job responsibility of the marketing department, and if such a big change happened, if you don't know anything about it as the director of the marketing department, it is a serious dereliction of duty.
Li Sha lowered her head and didn't say a word, her psychology was very conflicted, the reason for this situation was of course directly related to the change in the emotions of those strong women, but if you admit this, it is equivalent to admitting that the foundation with the cooperative company is not solid.
In other words, they admit that the purpose of their company is no longer suitable for the needs of the current situation.
Li Sha said that she would not admit this anything, and she had to carry the banner of rejecting men all the time.
Liu Hui obviously saw through Li Sha's thoughts, she couldn't hold it back anymore, and said very angrily: "If we can't correct our business strategy in time, it will be a dead end." ”
Liu Hui said, glanced at Li Sha, who bowed her head and was silent, and then looked at Sun Ni and said:
"In fact, Director Li should know better than anyone else about the hidden problems in this, let's take Tianxian Company as an example, when Li Tianxian cooperated with us, he once swore that he would resolutely part ways with men in this life, which shows how much she was hurt by men at that time."
Sun Ni recalled that Li Tianxian took the initiative to come to the door to cooperate with Neon, and Sun Ni still clearly remembered that Li Tianxian threw the contract on the table at that time, panting like an old cow and said:
"As long as Neon keeps its promise and does not cooperate with any man, Tenxian will be a partner of Neon from today on, and always will be."
Now that I think about it, the basis of the cooperation between them back then was really the same deep hatred for men, so they were able to hit it off.
"But now, Li Tianxian has transformed into a stunner in a man's arms, so there is no eternity between us."
Liu Hui said, shaking the report in his hand again, "The reason why I left us such a pitiful charity is probably because I am embarrassed to face the original promise." ”
Li Sha finally raised her head and said confidently:
"Since Party A can take care of the situation and refuse to tear up the promise of the year, we, as Party B, should not break our promises, if we deviate from the original intention, it just gives them the truth, and they can abandon us with confidence."
Liu Hui said: "The so-called success is also Xiao He and defeat is also Xiao He, when we held the banner of rejecting men, it did bring us an opportunity for development, but time has passed, yesterday's motivation has become today's obstacles, in this case, why can't we carry out a thorough change?" ”
Li Sha said: "If we accept the cooperation with Wanli Company, it is equivalent to completely giving up our original intention, and the withdrawal of the company that cooperated with us before will be the inevitable result, so that we put our eggs in one basket, if Wanli changes, we will be wiped out." ”
Liu Hui said: "According to what you mean, we have to sit and wait for this way?" ”
Li Sha said: "It depends on how we understand to sit still, like Li Tianxian and others, they may have a short period of warmth with men, but in the end they will still kick men away, she can't stand too strong men, and she can't look down on too cowardly men, so in the end she will choose to huddle with us for warmth." ”
When Li Sha said these words, there was a little smugness, a little arrogance, and a little hatred in her eyes, Sun Ni knew in her heart that Li Sha's emotions were the complete exposure of her heart knot to Mao Feng, and her character was that she would rather gamble and lose than admit defeat.
Liu Hui, on the other hand, thinks more about the future of Neon Company, but Liu Hui's idea is too risky, just like Li Sha said, eggs can't be put in one basket.
Sun Ni's biggest concern is integrity, since she raised the banner of rejecting men back then, she can't defect before the responder, if that's the case, what will be lost is not the market, but credibility.
So Sun Ni would rather choose to be passive.
After much deliberation, Sun Ni finally decided to temporarily base himself on the current status quo and see how the situation develops.