"Where the new company is built, who is in charge?" Splitting the camera division from Ambrera and forming a new company, Allison thought about it, and it would be a good idea.

"The newly established company is called Apple, and the company's office is located in this office building, and many places in this building are still empty, as for the person in charge of the company, Alison, what do you think of Jim?"

"Jim is not bad, he should have enough experience in managing such a new company, not to mention us, there will be no chaos then, but boss, how do you plan for this new company?"

“…… Alison, do you have any ideas? Ling Shizhe has his plan for the new company, which is to follow the development route of Apple in the future and take the road of fashion consumer electronics, but now that Alison mentioned it, he asked Alison what he thought by the way.

Alison didn't talk nonsense, and said directly: "Boss, it's better to attribute the calculator department to Apple, since we launched the scientific function calculator and opened the relevant patents, Texas Instruments and Casio, which signed contracts with us, have a slight complaint, and they have been saying that since our company has moved to semiconductors, it should not be involved in the field of electronic consumer products." Take this opportunity to simply merge it into Apple, and in the future, I will use the Apple brand, and no longer use the brand of Ambrera. In the future, all the company's electronic products will be produced by Apple, and the company will only provide technical solutions for electronic products and the supply of related chips as before. By the way, boss, let's hand over the blade computer we are developing to Apple, and the technology patent of the blade is still placed in the parent company, and the relevant patents will be opened at that time. It's a good thing to be independent, but do you have any plans for Apple's future market positioning? Since we are independent, we do not need to maintain our own electronic production at a very low level in order to maintain third-party relationships. Now, as long as the apples can be eaten, they can be released for production. ”

Ling Shizhe nodded, basically as he thought, and then he made a phone call to the secretary outside to call Jim to his office, Jim will be the person in charge of Apple in the future, and now it is impossible to discuss the development of the newly established Apple company without Jim, and ask him to come over to discuss the most suitable together.

While waiting for Jim, Ling Shizhe said: "Jim has always been dissatisfied with the company's efforts to reduce the production of his company's electronic products in order to maintain the relationship between third-party manufacturers, and thinks that the company has lost a lot of opportunities to make money. ”

Alison smiled, he agreed with Ling Shizhe's words very much, after the company opened the relevant patents, those third-party manufacturers have been criticizing Ambrera as both a semiconductor supplier and an electronic goods supplier, in order to reassure them that Ling Shizhe and Alison spent a lot of effort to appease, assuring them that the purpose of the company's production of electronic goods is to test whether the market accepts these goods, once accepted, we will open the relevant patents of the product, Instead of increasing production to compete with them, Ambrera will overpower the production of electronic goods to ensure the interests of third parties.

After a while, Jim came to the office, Ling Shizhe asked him to find a chair to sit down, and then handed them a file bag, Alison took the file and opened it and found that it was the registration information of the Apple company and trademark, the legal person was Ling Shizhe, the icon was an apple with a missing mouthful, and the registration time was 1968. The following information is Ling Shizhe's positioning for the future of the company, high-end fashion consumer electronics route, focusing on the user experience and fashion appearance of the design of the product, and various electronic goods including computers that are mainly convenient for users in product functions.

After reading it, Alison handed it to Jim, and after he finished reading it all, Ling Shizhe said, "You have all read these materials, tell me what you think." ”

Jim looked at Ling Shizhe and Alison, and said first: "Boss, this information should have been taken out a day earlier, and if it was taken out earlier, we wouldn't need to try to reduce our output in order to maintain their relationship." ”

"Jim, judging from the situation at that time, it was not very useful for the company to take it out a day earlier, and at that time the company should concentrate on the production and supply of semiconductors, and only when this went up, we could say anything else." Alison replied.

Ling Shizhe nodded, agreeing with Alison's statement, after opening up the camera technology, a total of 9 companies signed camera licensing contracts with Ambrera, and the company provided them with chips, at that time, Ling Shizhe did not have his own chip factory, all of them were looking for people to OEM, and later bought Hughes's chip factory to have his own chip factory, this factory with an annual output of 10 million was full of capacity, the supply was still insufficient, on the one hand, the factory continued to expand, and on the other hand, it continued to find more foundries for OEM production, The supply of chips has kept up with the demand and is not out of stock.

The contracts of those foundries will expire in the second half of next year, and they do not plan to renew their contracts with Ambrera, and everything will depend on the company itself. Now the first phase of the expansion and transformation of the factory has come to an end, and the second phase of the project has begun, and after the completion of the two phases of the project, the production capacity of the factory will reach an annual production capacity of 50 million pieces, whether it is their own or a third party can fully meet. The goal of this factory in the future is not 100 million pieces as Alison said, but an annual output of one billion pieces. One billion seems like a lot, but think about the annual output of chips in later generations is tens of billions, and the output of one billion is just a drop in the bucket.

"Jim, I discussed it with Alison, and I think that you will be in charge of this new company, and the positioning of the product will be as I said above, do you have any questions?"

"Boss, rest assured, I will definitely run this new company, boss, your positioning of the future market of Apple company, take the route of fashion electronics, I think it is very good, since our company opened the camera patent, the same technology to win the favor of consumers, in addition to the product design and the marginalization of the technology for in-depth development, so that there are more functions and those functions more in line with the humanization, in my inference there is no other more effective way."

Ling Shizhe deeply agrees with the problem that Jim said, in the case of the same technology, the product sells design, and the functional technology is not complicated, but it must be humanized; Exquisite, fashionable, humanized is the invincible weapon of electronic products, when this sentence came out of Ling Shizhe's mouth, it defined Apple, and his target customer group is the same as Apple's later generations, the company's white-collar workers.

Jim saw Ling Shizhe's eyes looking at him firmly, and said, "Boss, don't worry, I know how to do it." Sophisticated, stylish, beautiful, digital, human. Target white-collar middle and upper middle class. Seeing that he understood what he meant, Ling Shizhe was also relieved, and said, "Is there anything else you want to say?" ”

"Boss, can I produce anything other than electronics?" Jim didn't let Ling Shizhe wait and said, "I think in addition to electronic goods and computers, can I let the company produce some small household appliances and the like?" ”

"As long as it meets the requirements that I said are exquisite, fashionable, beautiful, digital, and humanized." Ling Shizhe thought for a while and said, and reiterated the company's product positioning, and then he took out a very thick data bag from the drawer of his desk, handed the data bag to Jim, and said: "This is usually some design sketches on the appearance and function of some electronic products and some of my ideas, you take them to the company's design department and technical application development department for reference."

Jim opened the bag and took out a few drawings to look at, these drawings are all designed by Ling Shizhe according to the classic electronic products of later generations, and there are a lot of camera parts alone, such as mirrorless cameras, sports, single electric, three-proof cameras and so on. In particular, the interchangeable lenses of action cameras designed by Olympus have a certain small SLR function, as well as the mount design of later Canon DSLR cameras. Now this bayonet Canon company has not been designed, Ling Shizhe preemptively designed him, these designs have been patented, and in the future, this Canon bayonet will belong to Ling Shizhe's own, Canon Company, he is designing one himself.

Alison and Jim saw the design plan of the mirrorless and asked in unison, "Boss, are you going to go to the SLR?" ”

"It's not a SLR, it's a mirrorless, a miniature pseudo-SLR camera is SLR-like, not a single-lensreflexcamera, understand, this kind of camera has a certain function of a SLR camera, there are several lenses that can be interchanged, it is cheaper than a professional SLR camera, the imaging quality is not as good as a general computer camera, but it is not as good as a professional camera, understand? As for SLR cameras, we won't do it in the film era, but we'll be on it after the advent of the digital camera era. ”

The two of them understood what Ling Shizhe meant by digital cameras, since the company made computer cameras, it didn't take long to get a sample of digital cameras, and the digital photos taken were 80*45 imaging black and white blurred photos are very primitive, this is because of the current hardware technical conditions, and the digital camera will be launched after the conditions are met. Now the computer camera launched by Ling Shizhe is between a point-and-shoot and a digital camera, it is a semi-digital camera, it can be said that the film of the camera is removed and the CMOS image sensor is installed, and it is a living digital camera.

"Let's merge the lens division into Apple, I've already gotten the word that the third-party manufacturers are going to make their own camera lenses." Alison added.

"How do they solve the problem with lens and lens technology?"

"Corning in the United States provides them with the lens glass required for the camera, which is the professional camera lens glass technology in the twenties, after so many years, this technology has been very mature and the price is not expensive, and then the German Zeiss company provides lens architecture technology, and those third-party camera factories take it and produce their own camera lenses, and they only need to pay the patent fee of the lens. I did the math, and the whole thing was a bit cheaper than the lens I bought from our company. ”

"Wow, that's not a good thing that our camera lenses won't sell," Jim was surprised, thought for a moment and said, "Alison, will they still buy our chips?" It would be bad if they didn't even buy our chips. ”

"You don't have to worry about this, you must know that the patent for the computer camera is ours, and they must obtain our authorization to produce our computer camera, and we did not charge their patent fees, in fact, the patent fees are added to the chip price, if they don't buy our chips, the cameras they produce are infringing. This time they wanted to make their own camera lenses because we only asked them to buy our chips in the contract, but we didn't require them to use the lenses made by our company. ”

Ling Shizhe picked up the phone and called the secretary to call Olsen from the legal department to come over, looked at Alison and said, "When did you get the news?" ”

"An hour ago, Boss, I came to your office to say this."

"How many companies have signed contracts with them?"

"At present, three companies have signed contracts of intent with them, and one has signed a formal contract, which is the British company Weil."

Ling Shizhe nodded, and after Olsen arrived, Allison told Olsen about the situation, and Ling Shizhe said: "Olsen, I don't care if they decide to produce their own lenses, there is a contract there and it is not mandatory to use our lenses, but what I am worried about is that they have joined forces with those camera giants to boycott the company's chips, such as appealing to the Ministry of Justice and deciding that they are illegal to use our chips or something." Is this possible? ”

"Boss, I need to check if there are any loopholes in the contract."

"Check it quickly, you can check it here, and tell me when you find out."

"Okay boss, I'll call those guys right now and bring the contract." As he spoke, Olson called and told someone from the legal department to bring the contract over to check.

After watching the people from the legal department come over, they hurriedly checked the contract information, and Ling Shizhe instructed the people in the secretariat to make a cup of coffee with each of them and give each person a pack of cigarettes, and then he lit a cigarette in the chair and waited for their results.

Alison and Jim did not leave, but lit the cigarette like Ling Shizhe, Alison comforted Ling Shizhe and said: "Don't worry, boss, those camera giants have no plans to produce their own chips, and these chips are designed by ourselves, they don't have talent in this area, they can't design them, I don't think it's a big problem." ”

"Yes BOSS, these chips belong to the RISC system, although BOSS expounded the idea of RISC in Science magazine, but did not elaborate on the theory of RISC processors, Science magazine is not a pure science magazine, he is just a popular science magazine. They want to design RISC processors without detailed theoretical guidance can not be designed at all, and we still have RISC complete patents, they can't make waves, now Ambrera is not a new brother in the semiconductor industry, is a large company with annual sales of nearly 3 billion US dollars, not at all worse than IBM and Texas Instruments and Hughes, they can't use extra-rule means to deal with us, rest assured boss, it will be fine. Jim comforted.

Hearing their comfort, Ling Shizhe's heart was a little better, the current Ling Shizhe is not last year's time, the company has exceeded $2.6 billion in sales in the past October, and the total sales of chips have exceeded 36 million It is a strong large company, and it will sell more next year, and no one dares to hit his idea casually now.

Watching Olsen and the people from the legal department flip through the documents, call the lawyers of FOMO Law Firm from time to time, time passed little by little, and after five hours, I finally saw Olsen close the folder and nodded to Ling Shizhe and said: "There is no problem with the boss, Pete suggested that in order to prevent accidents, add a few supplementary terms when signing a formal contract with a third party for underwater cameras." ”

Pitt is a senior lawyer at FOMO, and when the Kodak incident occurred, he saw that Ling Shizhe urgently needed to set up a stall, so he prescribed a sky-high legal fee of 30 million. After Ling Shizhe bought FOMO, Pete thought he would get out, but Ling Shizhe did not let him go, but talked to him in the office for three hours, appointed him as FOMO's chief lawyer, and gave him 0.3% of the shares as a reward, and Pete has become his loyal lackey since then.

Nodding, Ling Shizhe said, "Okay, I'll leave it to your legal department to be in charge, and cooperate well with FOMO." He looked at Allison and Jim and said: "In December, the company will start selling his first underwater camera, I have informed the Hong Kong factory to use the Apple trademark, not the trademark of Ambrera, all electronic products will use the Apple trademark in the future, Jim, you have to set up Apple as soon as possible, don't delay the sales plan in December." ”

"In addition, Apple should have its own sales channels, its own flagship stores, and the flagship stores of the parent company will turn them into hypermarkets for electronic products, and those stores are also selling electronic products from other companies anyway."

"Okay boss." After Ling Shizhe finished speaking, everyone dispersed, looked at the time, it was already more than nine o'clock in the night, and began to pack up and get off work. When he opened the office door and went out, he found Li Li standing at the door, looking at him with a grin.