Just when Ling Shizhe was busy fighting for the semiconductor 9-micron process technology, there was already a commotion outside. The reason is that after the interviews with reporters from the three media outlets that interviewed Ling Shizhe, such as Science, World Photography News, and Computer News, Ling Shizhe learned some information about the second-generation computer camera and underwater camera, and the information released was not comprehensive. Even so, when the three newspapers published this information, the whole world attracted great attention, and there was a sensation, but it was not huge.

The first thing that caused a sensation was the underwater camera, and the current underwater cameras are all high-priced professional cameras, and there is no precedent for ordinary cameras to be made underwater cameras. Many people, including many media outlets, are speculating about the price and photographic quality of this camera. In the latest issue of the Wall Street Journal, a sales forecast for underwater computer cameras by three senior Wall Street economists was published.

According to the report; I've already learned the price of this underwater computer camera through some sources, it's $459, and at the moment there is only one model in several colors. According to an employee of Ambrera who did not want to be named, this camera is a three-proof fixed-focus camera, with a waterproof depth of 10 meters and a maximum depth of 15 meters; And the characteristics of underwater shooting have been optimized to obtain photos with natural colors and high definition. This is a good news for underwater photography enthusiasts, there are many underwater enthusiasts around the world, but there are very few people who can afford underwater cameras, because the underwater cameras on the market are extremely professional underwater cameras, expensive, except for those professional photography magazines, ordinary people simply can't afford it, if the shooting quality of this camera is really as Ambrera company advertises, then it will be welcomed by many underwater photography enthusiasts, with a certain market share.

In addition, this camera also has -10C cold resistance, and it can also avoid failures under low temperature conditions, I heard that this underwater camera solves the problem that ordinary cameras are difficult to operate normally at low temperatures, even if it is a photo of skiing on a snowy mountain at minus 10C, it is also easy to catch; In addition, in the environment of 40C high temperature, it will not be affected, helping you remember the precious moments!

Its third function is that it has a very excellent shockproof ability, it uses high-quality shockproof material polycarbonate as the shell, and the lens and internal structure of the camera are fully protected; The front and rear covers are edge-reinforced to effectively mitigate and absorb impacts from the front and sides. The shockproof performance reaches 2.0 meters, so that you can shoot safely in the harsh outdoor environment, not afraid of impacts!

Judging from the data obtained by Ambrera, it is clear that this camera is positioned in the camera segment, and its target customer group is obviously underwater and mountaineering enthusiasts. We know so much at the moment, and we don't know much more about it, and we'll only know everything when the camera goes on sale. However, the price of $459 is a good choice if it doesn't perform very badly.

After the article was published, many diving enthusiasts, mountaineers and polar exploration enthusiasts around the world showed great interest in this camera. In random interviews with reporters, they all said that if the camera's performance is passable, the price of $459 is completely acceptable. Industry insiders know at a glance that this article is an advertorial, this is one of Ling Shizhe's publicity strategies, seeing that the second generation of cameras began to be produced, in order to prevent accidents, Alison suggested to Ling Shizhe not to rush to launch the second generation of cameras, but to pry open the market of the second generation of cameras with underwater rugged cameras.

His suggestion is that because the computer chip used in this underwater camera is a second-generation chip, if it performs well in the market, then launch the second-generation computer camera in due course, so as not to have an impact on the first-generation camera, and now there are many third-party camera manufacturers still producing first-generation cameras, and if we rush to launch the second-generation camera, the result is that it is strongly resisted by third parties, which is not a good phenomenon. ・

Unexpectedly, these suggestions put forward by Alison, Ling Shizhe adopted them all, which was beyond his expectations, he thought that Ling Shizhe would not hesitate to sell the second-generation camera and the diving three-proof camera at the same time.

Ling Shizhe laughed when he heard what Alison was thinking, and said: "Alison, if we adopt such a sales method, it will not do us any good, and it will easily cause unimaginable devastating impact on the first generation of cameras at that time, and maybe there will be a market exclusion effect between the first generation and the second generation of cameras, and then it will be a disaster." This is a traditional sales method and is not suitable for consumer electronics goods. Ling Shizhe once again reiterated the difference between electronic consumer goods and ordinary goods.

There is no way, now consumer electronics products have just appeared, the current consumer electronics products on the market in addition to computer cameras, there is nothing else, now people treat consumer electronics this new thing or according to the old set of thinking to operate, that is, later generations are also experienced after the tragic war of consumer electronics, only to have a clear understanding, to know how to operate consumer electronic goods. But for Alison, who hasn't experienced the tragic war of consumer electronics, expecting them to have a clear understanding now is a fool's dream.

Don't talk about them, even the current Japanese people don't recognize the characteristics of consumer electronics, and Ling Shizhe's only way is to take the trouble to popularize science on Alison. Alison has been the CEO of the company since the inception of Ambrera, he has done a good job and paid a lot of effort for the company, Ling Shizhe does not want him to leave, and hopes that he will continue to work for the company. So in addition to soaking in the factory and upgrading the equipment with the workers these days, he has been constantly working for Alison to make him accept Ling Shizhe's concept of consumer electronics management and sales, which is a truth that has been tested by later generations.

This truth is understood by any person in later generations, but Allison is not a traverser, and he has not experienced the tragic consumer electronics war in later generations, it is too difficult and difficult for him to understand this truth, Ling Shizhe can only keep instilling him theories, hoping that he can understand this as soon as possible. And this time Alison's suggestion was a bit unexpected by Ling Shizhe, and it actually implied a little bit of the concept of consumer electronics sales in the future, although it is not clear enough, but it is already remarkable now. You must know that now except for Ling Shizhe, a reborn person in the world, the rest of the people, including Alison, do not have a correct understanding of the emerging industry of consumer electronics, but this time his suggestions actually have a lot of correctness, which makes Ling Shizhe excited, and shouts in his heart that the brainwashing of these days has not been done in vain, continue to keep it, maybe in the end he will fully accept his concept and give up the idea of leaving the company.

"Alison, do you know what I'm going to do?" Ling Shizhe said all his plans to Alison in his heart, there is no need to hide it at all, these operations can't get around him, "I will first release the A10 camera (Ling Shizhe's name for the underwater camera) from the market, and wait until consumers fully accept it, we are actively persuading third-party manufacturers to accept the second-generation camera, let them take a shot, at present, there are seven third-party manufacturers cooperating with us to produce computer cameras, as long as one of them accepts the second-generation computer camera, then it is a victory." Yes, Alison, as long as one of them puts the second generation camera on the market, then the other manufacturers will follow suit, and if they don't follow suit, they will be left far behind by the first one. At that time, the computer camera market will be reshuffled, and if they don't keep up, they will face elimination. ”

The method that Ling Shizhe said is the method adopted by Intel to many PC compatible machine manufacturers in later generations. Intel is also the first company to recognize the characteristics of consumer electronics, the chips they produce are honestly not the best in the original market, but they recognize the characteristics of consumer electronics earlier than any company, and actively upgrade the semiconductor chips produced by their own company, and finally defeat all opponents to become a hegemon in the semiconductor industry.

And other manufacturers, there is no such understanding, such as the production of Z80 chips Zilog company, the original Z80 was born to Intel how much pressure on the company, his 8080 chip and 8088 chip there is not much market at all, almost all on the market are Z80 chips, but as a result, a few years later, Intel 80186, 80286, 80386 have changed several generations, Zilog company is still his Z80, the price is still so expensive, In the end, it was squeezed out of the microcomputer market, and it can only brush up on the presence of the single-chip microcomputer market.

"If they don't accept it, what do you do, on your own? You must know that after the design of the second-generation camera was finalized, we also found a lot of camera companies, but until now, except for the contract for the underwater camera, none of the rest has signed a supply contract with us, they are still using the first-generation chip, and there is no plan to upgrade, your idea may not come true. ”

Alison said that after the second-generation camera was finalized a few months ago, Ling Shizhe began to sell to those camera companies, but from the staff's feedback, the result was that none of the companies were willing to produce the second-generation camera now, and a lot of contracts were signed for underwater cameras. Again, Ambrera provided them with technical solutions, and they bought lenses and chips from Ambrera to produce their own computer cameras. At the moment, no company wants to produce a second generation camera because the first generation is still selling well, and now the second generation is being launched, and the first generation is only sold at a reduced price, and they think that it will cost them a lot. After hearing their reply, Ling Shizhe scolded them in his heart for being stupid, the advantages of the second-generation camera are so much better than the first-generation camera, and the launch will definitely be welcomed by the market, and there will be a bigger market waiting for them at that time, now it is because the first generation sells very well, they are unwilling to sell the second generation, and your stagnation does not mean that competitors will also stop, this is like a tortoise and rabbit race.

Thinking of this, Ling Shizhe shook his head, it was a little difficult to do, such a situation had been encountered by Intel at the beginning, and then Allison said: "Boss, no matter what, we can't rush to launch the second-generation camera now, even if we can't do it ourselves, in fact, since our company has opened up the relevant camera patent technology, we have been in a very delicate relationship with third-party manufacturers." We are different from other semiconductor companies, other semiconductor companies are a simple semiconductor supplier, not like us out of the production of semiconductor components and finished products, those third-party companies have signed contracts with us, but have been worried that the company is waiting for them to develop the market, we are leaving them to eat alone. ”

After Ling Shizhe heard Alison say this, his face couldn't help but turn red, and Allison was relieved when he saw his expression, and sure enough.

Allison is right, Ling Shizhe does have this plan, when Ling Shizhe invented the computer camera, he established a lot of patent barriers, it is very difficult for other camera manufacturers to bypass it, and it is very difficult for other camera manufacturers to bypass it. Look at the original Luckfeller, Carnegie, Morgan and others who were not like this, monopolizing and eating alone. At the beginning, he opened the relevant patents of the camera, and he was forced to be a semiconductor supplier, but now that this crisis has passed, Ling Shizhe is red-eyed when he sees those camera manufacturers producing his authorized computer cameras in the market.

It's a pity that he forgot, if there were no these third-party manufacturers desperately to sell his computer cameras, would he be able to make the camera such a big market in a short period of time by himself? Can Ambrera become the world's largest supplier of semiconductors so quickly? The answer is no. Ling Shizhe understands this truth, but he just looks red-eyed, originally if things continue like this, Ling Shizhe can only admit it, but when he sells the second-generation camera to those third-party manufacturers unsuccessfully, his mind is active, and he wants to take this opportunity to completely abandon the third party, and eat alone when the time comes.

Seeing Ling Shizhe's expression, now Alison completely understood Ling Shizhe's thoughts, when he left the conference room and returned to his own office, he was very surprised why Ling Shizhe insisted on upgrading the factory so arbitrarily, he was not like this before, in the past, even if he was right, he would not make arbitrary decisions when everyone objected, he would take the trouble to explain his ideas to everyone in detail, and then let everyone discuss and improve his ideas, but it has never been so arbitrary as now.

After going back, Alison thought about it for several days, but he couldn't get the point, although Ling Shizhe later instilled the concept of crazy upgrades in the consumer electronics field and the semiconductor industry to him and the whole company in order to survive, I have to admit that he did fool many people in the company, but this method is a bit not enough in front of Alison, the old fox in the shopping mall, he feels as if he has ignored something, what is hidden behind all this Ling Shizhe? Puzzled, he later had a casual chat with O'Nelson of the Economic and Market Research Department, and talked about Ling Shizhe's reluctance to open the camera patent to the blockage of promoting the second-generation camera, and finally the arbitrary and arbitrary need to forcibly launch the second-generation camera, the two old foxes flashed in their hearts, and guessed what Ling Shizhe was going to do.

Ling Shizhe's ultimate plan is to take advantage of the excellent opportunity of camera upgrades, completely throw out those third-party manufacturers, monopolize the market by himself, and use underwater cameras and second-generation cameras to open up new markets and prepare for the launch of third-generation cameras, and then use the characteristics of consumer electronics to upgrade every year and continue the cycle repeatedly, and finally dominate the consumer electronics market. This is Ling Shizhe's ultimate plan, anyway, no one now realizes that consumer electronics must be continuously upgraded in order to finally survive this key point, taking advantage of the time they have not yet realized, completely seize the market, and when others wake up, the consumer electronics market has no place for them, only gloomy out.

After Allison knew Ling Shizhe's final plan, she couldn't calm down for a long time, crazy, too crazy.

Alison took a long time to calm herself down and said, "Boss, have you ever thought about antitrust law?" ”

"I thought about it, so I decided to separate the camera department and become a separate company like those third-party manufacturers, and I had already thought of a name, which was called Apple." Ling Shizhe knew what Alison was talking about, that is, the anti-monopoly bill in the United States, and it was the birth of this anti-monopoly bill that completely ended the glory of those monopoly oligopolies.

In order to avoid the monopoly prosecution of the Ministry of Justice, he came up with a trick, which is to make the company's camera department completely separated into a new company, and at the same time, Ambrera Company has completely become a semiconductor supplier, and continues to open the relevant patents to third-party manufacturers, if those third-party manufacturers do not follow in his footsteps, He will not hesitate to let the company he controls, Apple, rush forward vigorously, leaving them far behind, and when they are eliminated, it will be none of Ling Shizhe's business.

You see, I don't have a monopoly on the market, it's you yourself who haven't kept up and stopped and haven't kept up, it's none of my business, our company has given up on the consumer electronics market, and Apple has seized the opportunity to become the boss of the market. Even if those manufacturers wake up and continue to follow up, Apple is already the boss with the largest market share, and they can only occupy a small head. The largest market and the fattest piece were all eaten by Ling Shizhe.

And there is no need to worry about being sued by the monopoly at all, rather than being split by others at that time, it is better to take advantage of the present to split yourself.