Chapter 020: Talking Big

Seeing the three corpses, the white swordsman was not in the mood to come up and theorize, threw the watermelon skin, and fled the same way as a rabbit.

When he ran downstairs in a panic, he hadn't walked out of a few parts, but he heard a loud noise behind him. At this moment, the white swordsman turned his head very slowly, and the shock in his eyes could not be concealed.

At this time, the classic episode "Goodbye Police" in "Infernal Affairs" sounded.

As he turned his head slowly, as far as his eyes could see, Niu Yinan, who was bragging to his schoolgirl just now, had fallen on a bicycle. The desolate corpse, the surprised person, and the sad episode are the classic scenes that spoofed Huang Sir falling to his death in "Infernal Affairs".

It's just that the touching and shocking left in "Infernal Affairs", and what is left in "Science is Terrible" can only be funny.

At the end of the song, the camera flashes back to when the White Swordsman is running away.

A piece of watermelon rind was thrown by him on the roof of the building.

At this time, Niu Yinan was walking side by side with his younger sister, and said as a teacher: "Just now we have figured out this electricity problem, and we also know what conductors and insulators are." ”

"Hmm." The schoolgirl nodded adoringly.

Niu Yinan was very satisfied with the attitude of the senior sister, holding a hand behind his back, and looked at the senior sister in a daze: "Then tomorrow, I will give you an in-depth explanation of this inertia." ”

"Inertia? What is inertia? ”

"Inertia, for example, one? Root? Read? For example, someone stepped on a watermelon peel and slipped uncontrollably, this is inertia. Niu Yinan explained in simple terms, who knew that he didn't pay attention to his feet and stepped on the watermelon skin dropped by the white swordsman.

In the midst of the screams, he fell from the building and hit his bicycle.

So, with the White Swordsman turning his head, "Goodbye Police" debuted.

The sad episode was played again, and the white swordsman sighed and looked at the roof of the building, and then at Niu Yinan lying on the ground, he was deeply shocked, and couldn't help but say to himself with vicissitudes: "Science is terrible, I'd better go home and farm." ”

At this point, the episode is over.

……

"There aren't a lot of laughs in this episode, but it's really interesting, interlocking, and it's still quite exciting."

"The tragic Niu Yinan, the tragic red, white and blue, cherish life and stay away from science."

", how can it be inertia when you step on the watermelon skin? It's not very rigorous! ”

"Don't nitpick upstairs, it's just fun, not watching science fiction."

"Who is that woman, good-looking, pure."

"Laughing."

"Science is terrible, you better go home and farm, hahahaha, laugh to death."

"It's getting more and more 2b."

"That Niu Yinan fell down, and he couldn't stand up with laughter, such a classic movie, and the body that was spoofed is incomplete."

"It's called pretending to be struck by lightning!"

"Hahahaha."

Not surprisingly, "Happy Little 2b: Science is Scary" once again garnered a lot of praise, but of course mixed with some nitpicking. It was originally a self-made short film with almost zero cost, and compared with ordinary regular films, the production must be much shabby, and the story cannot be perfect.

As long as most people agree with it, it's a success.

Now the first episode of "Happy Little 2b" has accumulated 179,000 hits, and the second episode also has 134,000 hits. Joining the Toodou-ad program is a great idea.

"If the clicks of other websites can also be calculated in this way, it will be a good turn." Bai Yuhan looked at the background of the account, and the withdrawable amount displayed was both refreshing and tangled.

Cool is naturally to make money and make fame.

What is tangled is that many of his station clicks are wasted in vain, and there is no way to convert them into money. But if you don't publish it on other websites, you can't quickly become famous, which is a typical example of not having both fish and bear's paws.

"Fortunately, if the 7-Up order is won, the studio will be able to open up the situation in the advertising business.

Seven Joy is coming, are other customers still far away? ”

Stretching his waist, Bai Yuhan felt that deep in his heart, a raging flame was burning.

The future is so bright.

……

The bidding for 7-Up advertising waits, and the wait is a week.

Rao is Bai Yuhan has a strong self-confidence, and he has also become apprehensive, it goes without saying that the plan he submitted is excellent, but if the other party's reviewer has no vision, then he will be aggrieved.

Fortunately, it didn't make him worry for long, on June 18th, 7UP China Company replied, inviting the person in charge of the White Swordsman Studio to go to the advertising part of the 7UP Advertising Company of Pepsi (China) Investment Company in the magic capital, and the most advertising bidding for further cooperation negotiations.

After receiving the reply, Bai Yuhan immediately flew to the magic capital with Zhao Dafei.

The moment they stepped into the headquarters of PepsiCo, both Bai Yuhan and Zhao Dafei had a feeling of unreality. What was originally a small studio turned out to be cooperating with such a large company in the advertising business. Not to mention one step to the sky, it is also famous in one fell swoop.

"Da Fei, wait a minute, I'll come to the problem of advertising creation, and you can come to the problem of cooperation method, didn't you ask?" Bai Yuhan tightened his tie, a little cramped, but he couldn't suppress his excitement.

Zhao Dafei was also eager to try: "Don't worry, today, is the beginning of my Zhao Dafei's fame!" ”

"It's good if you have faith, it's the same old saying, we can lower our posture, but we must get this advertisement. Only by winning this advertisement can we use it as a springboard to fully launch the advertising cooperation business. ”

"No problem, I have to think for a few hours every night these days, and I have collected a lot of information about Qixi, and I know how to deal with it."

As they spoke, the two were taken to the office by the staff, and Wu Wenbin, the person in charge of 7-Up Advertising, received them.

"The two of you are the head of the White Swordsman Studio? You're the two actors in the film, aren't you? "Wu Wenbin is about forty years old and very capable.

"Hello Mr. Wu, my name is Bai Yuhan, I am the director of the White Swordsman Studio, and his name is Zhao Dafei, and I am the account manager." Bai Yuhan held Wu Wenbin's hand and shook it vigorously.

Zhao Dafei also hurriedly stretched out his hand.

After meeting and being polite for a while, Wu Wenbin called several subordinates who were in charge of 7UP advertising over and discussed them in the office.

"This time, we at 7UP have contacted a lot of powerful advertising agencies and film and television studios, and to be honest, you are not the best choice because your qualifications are too shallow. But I appreciate your creativity and style, and the script you submitted was appreciated by many of us. Now, Director Bai, can you give us a specific explanation of your script and why it is suitable for 7UP? ”

Bai Yuhan had already prepared, and handed over a few materials that had been prepared in Luzhou to everyone present.

Only then did he slowly speak: "Mr. Wu, everyone, to be honest and honest, our White Swordsman Studio is indeed shallow, and we do not deny this." We still have the courage to stand here today, because seniority aside, our preparation and creativity are what we rely on. ”

Smiling confidently, Bai Yuhan suppressed a little nervousness in his heart, how to say that he has also been the boss for two years, and this determination is still there.

"Through the marketing and brand management of 7UP, I found that 7UP, as a beverage, not only hopes to bring taste refreshment and thirst quenching to young people, but also hopes that young people will face life with a unique, intelligent and positive attitude! A good brand is not only a logo, but also a philosophy of life and an attitude towards life. Confidently, self-containedly, and with your own understanding to face the world, that is what 7UP itself is doing. ”

Wu Wenbin and others listened quietly and quietly.

Bai Yuhan continued to say with high spirits: "At the same time, 7UP, as a brand of Pepsi, is facing great pressure in the competition of Sprite and Coca-Cola, and there is a strong opponent in China, Wahaha, and the market prospect is not optimistic. Another point, because many people say that drinking carbonated drinks affects the body, girls especially dislike it, which limits the female consumer group of 7up. Based on my current observation, the main consumer target of 7UP is college students. ”

"I have to say that 7Up's relaxed, humorous, casual, uninhibited, positive and optimistic attitude to life is very in line with the concept of current college students, and the lemon-flavored taste is also very attractive. So the question is, what kind of advertising should 7UP do, in order to accurately target the publicity to this group of college students, and to pull the consumer group with half the effort? ”

"This extends to our negotiation and cooperation, the Internet, and now China's economic development is very rapid, and GDP is growing at a rate of more than 10% every year. The huge population base and more and more popular education have led to a surge in college students, and more and more rapid economic development has made Internet cafes mushroom, and college students have begun to like Internet surfing. Internet advertising has become a powerful supplement to expand the popularity of 7UP. ”

"So, back to the question just now, what kind of advertising should 7-Up do to attract this group of college students?"

Seeing the focused expressions of Wu Wenbin and others, Bai Yuhan smiled, knowing that his preparation was not useless: "Now there are two ways of online advertising, one is the so-called 'advertising'. It can be pop-ups, in-roll videos, web page implants, and so on. ”

"But this way, I have to say that the effect is very good, no one likes to browse the website, suddenly pop up an advertising window. No one likes it, waiting for dozens of seconds of ads before you can see the video. Most of these advertisements will be directly ignored or even cause disgust. ”

"If 7Up wants to build a healthy brand, it naturally disdains to use this kind of advertising method. Therefore, the advertisement of 7-Up is an advertising drama, which is a new form of advertising strategy. We don't advertise, we make short films, we shoot stories, we shoot stories that belong to 7UP. ”

"I previously provided two scripts, one is a confession on the desk and the other is a time-traveling story. A feeling close to the university, who has not had a first love in high school and junior high school, who knows where their first love lives and how is their life? The confession on the desk is definitely very attractive to college students. And crossing is a very hot topic at the moment, there are a lot of travel books at the starting point, the clicks are very high, and a large number of time travel has also appeared in TV dramas, from the earliest "Xun Qin Ji", to "Love Through Time and Space" and so on, a lot of time travel dramas. ”

"Speaking of feelings and keeping up with fashion, these two advertising dramas can not be successful. What do you think? ”

After saying so much in one breath, Bai Yuhan bowed, sat down, and slowly opened a bottle of Qixi to moisten his throat.

More than ten seconds later, Wu Wenbin took the lead in applauding: "Director Bai, it seems that you are really prepared, and I also agree with what Director Bai said." Next, let's talk about how to work together and whether you have the ability to cooperate! ”

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ps: Something is delayed, it's a little late, and there's another chapter in the evening.