7UP China invited White Swordsman Studio to participate in the advertising bidding, which really surprised Zhao Dafei, Wang Yingying and others.

It's impossible to say how much confidence they had in the studio before that. Especially Zhao Dafei, who drank a few glasses of wine with Bai Yuhan and immediately agreed to start a business together, but during this time, when he went outside to pull advertisements, he knew that it was easy to say that it was difficult to do.

It's a small studio, and few people really look at it.

Zhao Dafei almost lost confidence and continued to live the previous days of eating, drinking and having fun.

As a result, today there is a large company that contacts their studio to participate in the advertising tender. It was as if Brother Chun appeared, instantly resurrecting him with full blood on the spot, and re-filled with the spirit of struggle.

"Grandma's, swordsman, hurry up and think of a good plan, this advertisement, our studio must follow! 7UP, when we get the advertisement for 7UP, the fame of our studio is completely out! It's not a piece of cake to pull ads in the future! ”

Wang Yingying also said with a smile: "Xiaobai, this opportunity must be seized." ”

Bai Yuhan scratched the corners of his eyebrows, and said in a tone of inadequacy: "With me out of the horse, what advertising is not easy to catch, don't worry, I have already come up with the idea of advertising." Now, I will work with Li Yumin to write out the script copy of this advertisement, and you, especially Dafei, are ready to prepare and determine how to bargain with 7UP Company. ”

"You don't have to worry about my work, I don't have talent for creation and the like, I'm good at talking about business!" Zhao Dafei patted his chest and said confidently.

"That's good."

As soon as the news was announced, Bai Yuhan immediately pulled Li Yumin and hid in the office to study the copywriting of this advertisement.

7UP China previously issued a brand request, which is to interpret their brand core values, relaxed, humorous, casual, uninhibited, positive and optimistic attitude towards life. It also shows that the consumer object of 7-Up beverage is mainly positioned among college students, and the creation of advertisements cannot deviate from this standard.

At the same time, 7UP's online advertising needs to cooperate with 7UP's winning rate publicity, as well as various Qixi confessions and Christmas tree wishing activities, and 7UP will also invite celebrities to participate in advertising shooting, and the current spokesperson of 7UP is Wu Kequn.

"Li Yumin, this bid, we need a formal and rigorous script, I'm not very familiar with this, wait a minute, I'll tell the whole story, including what kind of shots should be used, you sort it out."

"I see, director."

"Then let's get started."

"At present, I will mention two scripts first, one is to cooperate with the Qixi confession activity of Qixi. This is relatively simple, it doesn't require an actor to appear, it's just a student's desk, and students write different words on it at different times. For example, someone writes 'Bai Yuhan, you are so handsome', and someone writes 'Li Yumin, if you see this sentence, we are together'...... We can design it this way and incorporate the confession into it...... Finally, put the 7-Up drink on the table again, start subtitles, 7-Up helps you make bold confessions, etc., what do you think of this? ”

The advertisement that Bai Yuhan said is "Seven Joy Creative Advertisement, Love Confession", all the stories come from a desk, although it is simple, but it contains a lot of feelings in it, and the creativity is absolutely amazing. Who hasn't had the years of studying, who hasn't written and painted on the desk, who hasn't dared to love and dare not confess.

This advertisement is a direct attack on this feeling, inspirational, touching and nostalgic.

"Director, this is a good idea." Li Yumin's eyes lit up and she was amazed.

Bai Yuhan showed a smile that he thought was handsome: "It's just a simple idea, I have a lot of ideas in my head, I'll listen to one more for you." ”

"Okay."

"This is a time travel drama, I have watched "Xun Qin Ji", this time travel is in conjunction with the annual Christmas tree wishing activity of Qixi. It is said that there is a person who won the lottery by drinking Qixi, and making a wish is to travel to ancient times. As a result, he really traveled to ancient times and married Ruhua as his wife. In order to save his life, he asked his family to write a family heirloom letter to remind his future self not to make a wish. ”

"And then?"

"Don't worry, listen to me slowly."

Bai Yuhan squinted his eyes, this advertisement is "Seven Joys Christmas Wishing Activity Advertisement", which is divided into two parts. Of course, the heroine in the play is Xiao Yueyue played by a man, as for who Xiao Yueyue is, Bai Yuhan doesn't know, so she can only replace it with Ruhua.

The future self didn't believe it, and still made a wish, so he went back to ancient times, this time becoming two people. The two of them combined, and they had to write a reminder, but this time, in addition to reminding, they also asked their future selves to bring a little toilet paper...... Later, the future self continued to travel to ancient times, and the number of reminders increased. Eventually, one time, my future self got bored and didn't make a wish. The people who can't save their lives are making a wish for a flower, and a wish for a flower to travel to the modern age. ”

This is the first part, and the second part is like a flower in the life of modern society.

After saying the whole idea, Bai Yuhan enjoyed Li Yumin's adoring eyes as he wished.

Needless to say, the creativity of the 7-Up advertisement is absolutely first-class.

After the creative process, the next step is to write the script. In two days, Bai Yuhan and Li Yumin finally wrote both scripts and passed them on to 7UP China.

The rest of the time is to wait for the results of the tender.

……

After handling the advertising bidding, Bai Yuhan continued to shoot "Happy Little 2B: Blind Date to Win the Future".

At the same time, on June 11, "Happy Little 2B: Science is Scary" was launched as scheduled.

The audience accumulated in the first two episodes landed on major video websites for the first time, such as Li Lei, Lin Shuhua and others, not only watched it themselves, but also notified many friends to share the excitement of the short film together.

"I am, happy, small, 2b......"

After a dozen seconds of advertising, as soon as the three-second beginning passes, it immediately enters the story.

"Happy Little 2b, Episode 3, Science is Scary."

The subtitles faded, the picture lit up, and under a small building, the protagonist appeared brightly.

"My name is White Swordsman, and my dream is to be a scientist, and I have been fighting for it for twenty-four years."

After a narration, the White Musketeer said to himself: "When an apple fell on Newton's head, Newton discovered gravity, if there was an apple now and it fell on my head, what would I find?" ”

Just then, an apple slammed into his head.

Before he could find anything, another watermelon slammed into his head with a clatter.

When he raised his head and looked at the roof of the building, he was suddenly frightened, and then after the watermelon, he turned his head and smashed it down. If he hadn't dodged in time, he would have died now. Looking at the apples, rotten watermelons, and broken bricks on the ground, the white swordsman raised his head angrily, just in time to see that on the roof of the building, there were three people who retracted their heads as thieves.

"Damn, you guys!"

The white swordsman was so angry that he wanted to rush up to theorize, walked a few steps, turned back, picked up a piece of watermelon from the ground that was still clean, and rushed upstairs while eating.

Swish!

The camera cuts to the roof of the building.

"Galileo said that if three objects are thrown at the same time, according to the inference of gravitational acceleration, they must have landed at the same time." A young man in a red shirt swore that he was holding an apple in his hand.

"What did he say, you think I don't know, isn't it the Leaning Tower of Pizza! He's the Pizza Hut Tower, and he's! Another young man in a blue shirt retorted, holding a watermelon in his hand.

The third young man was holding a brick and wearing a white shirt: "Besides, you are an apple, whether an apple understands or not, how can you compare it with my brick." ”

Blue shirt: "It must be the watermelon in my hand that hit the ground first, do you understand?" I'm a big one and a lot of density, so it's definitely me first. ”

"Have you figured out my gravity problem?"

"But I'm bricks made of sand, sand, sand."

"Gravity has nothing to do with volume, buoyancy does, buoyancy can increase falling time!"

"No way, I threw the brick down, the resistance is not big, it's big, but I just hit the ground first, because it's the heaviest!"

"My watermelon landed first, how many times have I said it, I'm the biggest, it must land first!"

The three young people quarreled on the roof of the building, especially the blue shirt and the white shirt were the most fierce, and the red shirt with the apple in his hand couldn't quarrel with them, so in a fit of anger, he yelled "my first" and threw the apple downstairs directly.

When the blue shirt saw it, he was not to be left behind, and threw the watermelon down.

Then the white shirt reacted and threw the brick down.

So the camera cuts back to just now, and there is the beginning of the plot, where the white swordsman hits an apple on his head, then a watermelon, and finally almost hits a brick. Then he angrily nibbled on the watermelon and climbed up from the patio.

However, when he crawled out of the patio and had just taken two steps, he saw that the three people just now were all scorched black and fell to the ground.

The white swordsman was stunned.

The camera switches back to just now, after the three young men in red, white and blue, throw things down.

The blue shirt looked proud: "I said, is it the fastest watermelon." ”

The red shirt was a little worried: "Hit someone." ”

The white shirt doesn't matter: "It's okay, you can't die." ”

Then the three of them diverted the topic, each holding on to the lightning net on the railing, chatting nonsense.

Blue Shirt: "My dad made me a physicist since I was a child, and today, I proved that I have this talent!" As he spoke, he stretched out his hand and pointed handsomely into the distance.

The camera follows his finger and spends time on the other side of the building.

Zhao Dafei is a senior at the moment, holding a drink bottle with a torn package in one hand and a wire in the other, like a magic stick, to the school girl played by Qian Yunyun. Sao: "Today I will give you an outdoor practical lesson, talk about this problem of electricity, electricity is propagated by conductors, and cannot be propagated in insulators. So what is an insulator? ”

"What is an insulator? Niu Yinan's brother. The younger sister asked stupidly and innocently, which was quite a taste of pity for me.

"Insulator, see no, this drink bottle in my hand is an insulator, which cannot conduct electricity."

Niu Yinan poked the drink bottle with a wire, "Look, there is no problem, it is not conductive." ”

"So what is a conductor?"

"What about conductors, look at this." Niu Yinan said, putting the wire on the lightning protection net on the roof of the building.

The rudimentary electric spark special effect, along the lightning net, crackled.

"Oh, this is a conductor." The schoolgirl stretched out her hand curiously.

"Hey, don't move, put your hands on it, and you'll be dead." Niu Yinan said faintly.

As soon as he finished speaking, the electric spark stretched all the way along the lightning protection net to the other side of the roof of the building. The three young men in red, white and blue are still talking energetically.

The next moment, they were all beaten by electricity and fell to the ground trembling.

So, there was a scene before the white swordsman saw three scorched men.

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