Chapter 155: Business Negotiations
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Among the three people, Ling Shizhe is most interested in Don Estlic, who is known as the "father of PC". โ top novel,
When it comes to the history of personal computers, it is impossible not to mention two people, one is Steve Jobs, who pioneered the modern personal computer.
The other was the one sitting in front of him, Don Estlic. Like Steve Jobs, he is a charismatic person, and it is because of him that the personal computer has entered the open era.
Everyone looked at each other for a long time, and Lierson broke the silence first and said, "Mr. Jester, first of all, on behalf of IBM, I would like to congratulate you on inventing a great machine that can perform more than 100 billion operations per second. โ
"Thank you." Ling Shizhe replied nonchalantly.
Lelson continued: "More than two months ago, on October 20, you told all the media that you were going to open up the technology of supercomputers, and you weren't going to get involved, what was that for? โ
Ling Shizhe replied: "Mr. Lierson, you must know that Ambrera is a company engaged in semiconductors, and our company is not committed to the business of electronic products. Now that we have succeeded in developing it, it is time to make this technology public, so that more people in the world can enjoy the benefits of scientific and technological progress. โ
"So what is Apple?" Lierson asked rhetorically, apparently not believing what Ling Shizhe had said.
"Apple is a company that is independent of the Ambrera system, it is a company that specializes in consumer electronics, and he is facing the average consumer. The blade server is facing enterprise customers, this product is not suitable for him, these are two different business philosophy, he will not do. โ
The three of them looked at each other a few times and nodded, which was over.
"So let's get to the point, if we want to be authorized, what conditions do you have?"
"The conditions are very simple, there is only one, and that is to buy our chips, and you know that we are a company that has been engaged in chip production."
"What about patent fees, how to calculate them?" Cali said.
"Pay $10,000 as a franchise fee, you need to sign a licensing contract, there is no patent fee, or just now, we only sell chips." Blade servers are specially designed for special application industries and high-density computer environments, the market capacity is quite limited, no matter how you collect royalties, you can't collect much, rather than this, it is better to be generous, do not have a penny, focus on the sales of CPU chips and software, but more practical.
Ling Shizhe designed this kind of blade server, each blade is actually a system motherboard, similar to an independent server.
There are more than 50 CPU slots on a system master, and users can decide the number of CPUs on the master according to their own needs. If all the CPUs on a master are full, how many CPUs does a cabinet need, and how many CPUs does a group of parallel computing cabinets need? Anything is afraid of the upper volume, as long as the quantity is up, the profit will roll in. The law of production cost, the larger the output, the lower the cost.
This is also Ling Shizhe's purpose to open up, taking computer cameras as an example, if the related technology of computer cameras was not opened at the beginning, Ambrera would not have today's achievements, and computer cameras would not have such a large popularity.
Let Ambrera sell it by herself, give Ling Shizhe 10 years, and he can't achieve 10 million annual sales.
But as soon as he let go of the technology, the market was instantly magnified to dozens, or even hundreds of times, because there are many third parties who will fight hard to open up the market for profit, which is the power of the collective and the power of the team.
How many cameras does Apple sell each year right now? It's barely a million units, but the annual sales of DigiC image processors, highly sensitive photoelectric glass sensors, and various models of camera lenses are tens of millions of shipments every year, and within a few years, Ambrera is one of the members of the 10 billion dollar club.
This is the 10 billion club in the era of the golden dollar, although it is a terminal period, but it is also very remarkable, this production and sales data, even in the 21st century, is still quite a terrifying number.
It's no wonder that later generations of Intel always shouted that they should open up technology. As long as the core is mastered and the standards are mastered, the profits brought by the opening of technology are many times higher than those of drug trafficking and arms smuggling, and the money grabbing is not so fast.
Lierson asked, "Are hard disk and disk array technology also open?" โ
"Of course, let's put it this way, Lierson, not only servers, but also SSDs, disk arrays, floppy drives, masters, and even memory technology. I'm still saying the same thing, we only sell chips! Ling Shizhe shouted loudly, his heart full of excitement.
A server needs a lot of CPUs, a server, in addition to the CPU, also needs memory modules, a memory module has 5 memory chips on one side, 10 on both sides, and there are 26 memory inserts on a master, how many memory chips do you need to plug them all in? How many memory chips are needed for a cabinet is simply incalculable.
In addition, there are solid-state drives, which also require a large number of memory chips, plus the north-south bridge chipset, and some other functional chips, all of which add up, and the number of chips needed for a server is simply incalculable.
There is also a floppy drive, just the profit from storing floppy disks can support a Sony company, and Ling Shizhe will not open it if he is sick.
"What kind of operating system do you use? Is it also open? โ
Ling Shizhe replied: "Linux, we use Linux, we developed it ourselves, and we have obtained the authorization of AT&T. This is only partially opened, in order to allow more third-party software vendors to join, the pre-installation fee is, 600 US dollars per machine, as for the application software, what software customers need in the future can be bought on the market, of course, you can also develop various application software yourself. โ
Lierson smiled and said, "Make a good calculation, sell chips with one hand and software with the other." And we can only sell the price of the machine. โ
"No, as I said, we welcome third parties to develop software for him, and you can also develop software yourself to sell to customers, as well as after-sales service and maintenance, and you also have a lot of money to make in this area." Ling Shizhe said confrontedly.
The manufacturer of this kind of machine must give the customer a lifetime warranty, but the free warranty is time-limited.
The United States is generally three years, after these three years, maintenance and repair is to pay, this piece alone is enough for him to eat, blade servers are expensive, customers do not need to buy a complete scrap, generally will not buy a new machine, the so-called a machine for life, this is the case.
What if the customer has not used the scrap and needs to replace the machine with a new one? That's better, sell your new machine to customers, like this kind of enterprise-level customer, choose a certain brand of machine, as long as there are no problems in use, basically become his loyal customers, have been using this company's brand.
IBM is a large company and has a good reputation in the mainframe market, and the vast majority of enterprises will choose IBM, and the after-sales service can make him a big fat.
"This is the sales price of our company's various chips, as well as the preferential price, you can take a look." Alison saw that Ling Shizhe was a little excited, and hurriedly took out the price list.
He knew Ling Shizhe too well, and he was a little overjoyed when he knew that he was being put in front of him with huge chip sales, which was not a good phenomenon, and this would suffer in business negotiations.
Sure enough, Lierson began to make moves, and cut the price of the chip on the price list by half.
Of course, Alison, Foster and others can't rely on IBM's temperament, and they have joined the war group and fought with each other on price...... (My novel "The Struggle of Rebirth in Xiangjiang" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! )