At this time, Li Jinming, who was holding a notebook at home and watching "QQ Stars Face to Face".

I heard Bai Yuhan say unashamedly: "Single, waiting to be rescued, begging to hook up." ”

picked up the pillow angrily, and punched it hard, as if he regarded the pillow as Bai Yuhan. Although it has been agreed to be conservative with. The secret of love, but when he heard Bai Yuhan say chic, Li Jinming was still angry, and his mouth pouted.

However, when he heard Bai Yuhan say that the girl he liked was "cute and good at cooking, with long hair and small dimples", he grinned happily again.

Then, he touched his arm again: "How can I be so thin, am I good to have meat, hum, my breasts are not small...... Filial piety, virtuous, of course I am filial and virtuous. ”

Thinking of the happy place, Li Jinming immediately hugged the pillow tightly in his arms and smirked at the laptop screen.

Until the end of this issue of "QQ Stars Face to Face", she was still happy alone.

Bai Yuhan, who was thousands of miles away, would not know what Li Jinming was happy about, and after leaving the Tencent live broadcast room, he took a taxi back to the hotel. Then with Zhao Dafei and Wang Yingying, he took a car to Yangcheng. I found a hotel and stayed for one night, and the next day I arrived at P&G's China headquarters to discuss advertising cooperation.

Liu Zhanpeng, director of the Propaganda Department, received Bai Yuhan and the three of them in the office.

"Bai Dao, young and promising! "Acting for Yourself *One* Book* Reading *Small* Speaking YBDU Words" is very good, with a degree of relaxation and a clear theme, which is a rare excellent work in the Chinese advertising industry. ”

"Thanks for the compliment."

"You three, please take a seat, I'm sorry to trouble you to come over in person."

"Mr. Liu is too polite."

After the politeness is completed, the topic gets to the point. Liu Zhanpeng said: "Director Bai, this time our Pantene brand will release a big advertising plan. We have contacted several large planning companies to tailor a complete set of advertising and publicity plans for our Pantene. However, what we lack most now is a few infectious and influential advertisements that can represent Pantene's image. ”

Bai Yuhan smiled slightly: "This is exactly what our White Swordsman Studio is good at. ”

White Swordsman Studio is not a professional advertising company, but only involves the production of advertising films, and specific advertising and outdoor advertising work still need to be arranged by a professional planning company. Bai Yuhan does not and does not plan to make the studio into an advertising planning company, film and television production is what he wants to do most.

P&G China has its own advertising planning company, which is responsible for shooting daily TV commercials to introduce the advantages and disadvantages of a certain type of shampoo. What is needed now is the White Swordsman Studio, or what Bai Yuhan needs to shoot, is the overall promotion of the brand Pantene.

Just like "Speak for Yourself", you don't do product content, only brand placement.

"Mr. Liu, ladies and gentlemen, before I came, I made a detailed idea of how to shoot the Pantene advertisement. Pantene is a big brand with a history of 60 years, and it has been in China for 15 years. But to be honest, the current market share of Pantene is worse than that of Procter & Gamble's Reojoice and Head & Shoulders. A large part of the willingness, is that Pantene's advertising positioning is too vague. ”

Moving to the conference room, facing many managers of the Procter & Gamble China Propaganda Department, Bai Yuhan talked eloquently: "Pantene's sales target is women, but she has not succeeded in capturing the minds of women, or she has not grasped it deeply enough. Especially in China, women suffer a lot of discrimination in the workplace and society, Pantene used to advertise always saying that Pantene was so beautiful and beautiful, and then shook off her long black and shiny hair, which is not enough to provoke women's hearts, because other shampoo advertisements are also advertised like this! ”

"Therefore, if you want to promote the brand Pantene, then you must firmly grasp the female thinking, consider for them, and go to the heart! Now that China's economy is developing greatly and competition is intensifying, it is also the beginning of women beginning to show their charm, and more women are getting rid of family shackles and beginning to enter the workplace. They are a huge potential customer for Pantene's high-end shampoo, so Pantene needs an advertisement aimed at working women! ”

As he spoke, Bai Yuhan pointed to his head: "The plan, I have already conceived it!" Let's leave that aside for a moment, let's talk about another point! In addition to targeting women in the workplace, Pantene also implants the brand Pantene into the hearts of the audience. What kind of implants are most effective? Tearjerker! ”

"What does tearjerk mean? It is a poignant love, a difficult life experience, this is tear-jerking! However, Pantene has been creating a positive and healthy image, and I am more inclined to use inspirational to tear up! So, Pantene needs a, inspirational advertising! ”

As he spoke, Bai Yuhan pointed to his head again: "This plan is already in my mind!" If Procter & Gamble China hands over Pantene's advertisement to our White Swordsman Studio, I will clearly tell you these two plans, and you will definitely not be disappointed! ”

It's not that Bai Yuhan is shady, before signing the contract, Bai Yuhan is absolutely reluctant to take out Pantene's classic advertisement, because it's too classic, in case the idea is finished, Procter & Gamble will find another team to shoot Pantene's advertisement in a blink of an eye, wouldn't it be a loss.

Therefore, after signing the confidentiality agreement, Bai Yuhan said the idea of the two advertisements.

“…… Don't let other people's opinions of you obscure your light...... Firmness makes you shine more...... This is an advertisement against sexism in the workplace, what do you think? ”

……

Two ads, all passed!

This is a decision made by Bai Yuhan on the spot after he said the idea, and the Propaganda Department of Procter & Gamble China. As for the price, it was still handed over to Zhao Dafei for public relations negotiation, but Bai Yuhan gave the bottom limit before leaving, less than three million, no shooting! And all the production costs, including the cost of inviting celebrities, are paid by P&G China.

In other words, Bai Yuhan just came up with a creative and producing, and he had to make a huge profit of more than six million.

In fact, this price is not very prominent, in terms of the classic degree of Pantene advertising, 10 million Procter & Gamble China is willing to pay, but it is equivalent to the price of inviting two stars. But Bai Yuhan knew that he would not come to such a high price at all, because before the advertisement came out, he was powerless to convince others that this advertisement would cause a sensation around the world.

If you want to ask for money, Procter & Gamble China will definitely change people immediately and stop looking for him to shoot advertisements.

Fortunately, Bai Yuhan can see it, what he wants is not this little money, but fame! With fame, if you take over commercials in the future, my director fee alone is probably sky-high! For example, this year's Yahoo creative search ads, Feng Xiaogang, Zhang Jizhong, and Chen Kaige, who doesn't take a multi-million director fee.

"There is still a long way to go to become famous!"

The plane roared in the blue sky and white clouds, and Bai Yuhan's heart fluctuated, just like the white clouds rolling outside the window.

In just half a month, the situation has changed and too many things have happened.

went to drama classes, suffered bombardment, filmed "Speak for Yourself", appeared on the show, took over commercials, and filmed the entry "Tuner".

One after another, and he didn't have time to catch his breath. But Bai Yuhan enjoyed it, which was another kind of busyness that he couldn't experience when he ran a photo studio in Luzhou before. In the past, busyness was to make hard-earned money, but now busyness is the practice of ideals and a vision for the future.

People will always pursue life in addition to survival.

"Huhu, it's going to be busy for a while! Pantene's advertising is not in a hurry, it can be filmed at the end of the year, Gionee's advertising and 7-Up's advertising should be started as soon as possible, and the filming of "Tuner" cannot be delayed any longer! In this way, the matter of going to Youku to work, as well as going to the drama to study for graduate school, will be postponed again! ”

"Busy! It's so busy! ”

"I can't even squeeze out the time to soak girls, it's not good!"

"Very bad!"

"Uncle Lei Feng told us that time is like a woman's breasts. ditch, squeeze there will always be...... Well, time is like nailing, we must carry forward the drilling and squeezing strength, and carry forward the spirit of nails! ”

"A beautiful life beckons to me, how can I live up to the mission entrusted to me by my youth! If we don't go crazy, we'll be old! Within 10 years, I will complete the 1,000-person beheading! Ahh ”

……

Not to mention Bai Yuhan's daydreams in the sky.

On the morning of September 30th, the students of the School of Advertising, Communication University of China, in the brand communication professional class, ushered in a very fresh topic.

Tutor Zhang Shutang played an advertisement on the big screen.

Then he said: "Students, today we are going to study a new advertisement, I believe you have all paid attention to it, this advertisement is now very popular on the Internet "Speak for Yourself". Let's look at the advertisement first, read it carefully, and then we will analyze the advantages and disadvantages of this advertisement in brand communication in detail. ”

Dangdang!

The advertisement was playing, and Li Jinming, who was wearing a white uniform, walked through the office beautifully with a document in his hand.

"You only smell my perfume."

In the electric classroom, the students are watching carefully.

At the same time, thousands of miles away, Egret Island (Xia. In a professional course of advertising design in the Department of Advertising of the School of Journalism and Communication of the University, the tutor played the advertising film "Speak for Yourself" in the electronic classroom, and asked the students to study it.

The Department of Advertising of Ludao University is the earliest advertising major established in China, and the School of Advertising of Communication University is the advertising major with the most award-winning works in China.

The two bases for advertising talents also chose to study "Speak for Yourself" as an advertising example.

Dangdang!

In the passionate music, Bai Yuhan's chic and lonely background went away step by step.

"I'm Bai Yuhan."

"I speak for myself!"

"White Swordsman Studio."

"Fly your dreams, light up your hopes!"

This advertising video was not only played in the classrooms of the School of Advertising of Communication University of China and the School of Journalism and Communication of Ludao University. It is not only netizens who also broadcast, but also many advertising companies.

"! Sick of it! The plan was called back by the boss again, and the boss just said one sentence and carefully studied "Speak for Yourself"! Why, I've watched "Speak for Myself" no less than a hundred times, a hundred times! ”

The copywriter of an advertising company posted a complaint on a forum in the advertising circle.

It immediately attracted countless followers.

"Yes, I've been watching "Speak for Myself" every day recently, and when I saw the end, I wanted to vomit when I saw Bai Yuhan!"

"People are more popular than people, why can't I think of such a good advertisement!"

"The boss is like a crazy demon, forcing us to watch "Speak for Myself" every day!"

"I feel speechless, I have planned advertisements for so many years, and I am not as good as an amateur novice."

"It's the same trouble!"

"If Bai Yuhan were standing in front of me, I would definitely give him a punch, fuck it!"

――――――――――――――

Thanks to the prodigal son Yan Qing for his reward, at 2 o'clock in the afternoon, Lao Bai was going to Sanjiang. Please brothers, when the time comes, you can get a Sanjiang ticket, support Lao Bai, the first time to go to Sanjiang, I am very excited!