Ling Shizhe and Angel, Adelson three came to the door of the headquarters building, there was already a factory battery car waiting there, the three of them got on the battery car and drove to the factory area, the factory covers a very wide area, the road between the plant and the plant is very wide, it is a standard eight-lane heavy road, from here it can be seen how rich the US government was at that time, such a factory road in the whole North America except Boeing, Lockheed, McDonnell Douglas and other aircraft companies, no company has such a big courage to build such a wide factory road.

and not producing airplanes and building such a wide road, Ling Shizhe couldn't answer Edson's question, don't say that he couldn't understand it, even the people in Hughes couldn't understand it; At that time, the factory road designed by Hughes Company only had four lanes, and as soon as Pentagon officials came, they asked them to build an eight-lane reloaded road, which was the result of Hughes's multi-party efforts, otherwise the width of the road you see now definitely does not refer to such a point, and even strategic transport planes can easily take off and land on this highway at that time.

When he heard Ling Shizhe tell him that this factory was originally used as a nuclear fuel processing base, Edson didn't say anything, he knew that it was better to keep his mouth shut when it came to the government, especially the military, and this was not something that a small person like him could mix. Edson didn't ask questions, Ling Shizhe wanted to be clean, the first two groups of reporters would ask him the same question when they visited the factory, and he didn't get tired of asking it, and finally Ling Shizhe said loudly: "Those roads are required by the Pentagon, as for why?" You go ask the Pentagon. The reporters just shut up. In addition, there is a special railway, which starts from the end of the factory and ranch warehouse and extends to a dedicated deep-water wharf more than 50 miles away, with two 10,000-ton container ships, which are packed with the factory and the ranch to Ambrera.

In addition to transporting goods from factories and pastures, the two freighters also undertook the task of transporting supplies to the community. The factory houses a freight train, a heavy-duty diesel locomotive made by General Electric and now the property of Ambrera, which at various intervals pulls the semiconductor chips that the factory produces and sends to the semiconductor chips piled up in the warehouse to a dedicated deep-water dock more than 50 miles away, where they are loaded onto ships around the world.

The car drove towards the nearest factory, Ederson looked at the surrounding factory scenery, the small bridge and flowing water, the courtyard corridor a typical ancient Chinese Tang Dynasty garden style, very shocked, said: "Mr. Jester, I feel that I have entered the Central Park instead of the factory, this place is so beautiful, who designed it?" And that neighborhood. ”

"Everyone who comes here will be deeply shocked just like you, and I was just as shocked as you when I first came," Ling Shizhe said slowly: "This was designed by a Japanese person named Master He Hongyi. ”

"Master Hongichi, Japanese? Isn't it designed by you Chinese? Hearing Edson's question, Ling Shizhe couldn't help blushing, eager to find a crack in the ground to get into, it was too embarrassing. When Ling Shizhe first arrived here, he didn't have any architectural art cells, and as soon as he saw these garden buildings, he knew that these gardens were definitely the essence of horticultural art in ancient China and the Tang Dynasty. I always thought that this building was designed by the Chinese, but unfortunately the reality is cruel, when Pichet said that this was the handiwork of Master Koichi of Japan, he never tasted it in his heart, and the Chinese threw away too many good things from their ancestors.

Seeing the embarrassment on Ling Shizhe's face, Edson realized something, changed the topic and said: "The style of your company's office building is completely different from other architectural styles around it, and the design is very post-modern, and the most important thing is that they don't have any sense of visual conflict together, but give people a very harmonious feeling, as if they were born to be together." Yes, it feels like that's it to me here, my feeling is not wrong~~~~ Okay, I'll shut up and stop talking. It's okay if he doesn't say it, the more he says about it, the more ugly Ling Shizhe's face becomes. The vast area and the later generations of the Water Cube is almost the same size full of post-modern style office building, if someone crosses here, will be shocked to drop their jaws, thinking that the Water Cube has also crossed, it is completely different from the surrounding Tang style buildings, a modern and an ancient, two completely contradictory products combined, the performance is very harmonious, without any sense of disobedience, the integration of ancient and modern art can be said to be to the peak of the extreme. This also belongs to the work of the Japanese monk.

Ling Shizhe was not embarrassed for long, and soon came to the door of the factory, after the three of them got out of the car, Edson saw a construction site in the distance, which was a newly built semiconductor factory, and after the construction site was completed, the annual output of chips would reach a total of 20 million. This is only the first phase of the project, Ling Shizhe and Alison discussed the plan is that the final output of this factory park will reach 100 million chips, the whole project is a fifteen to twenty years plan, according to the actual operation of the company to build, the situation is good to complete in advance, bad situation will be postponed or canceled.

The three of them went to the changing room to change into dust-proof overalls and entered the factory, a modern high-dust-free production factory, and walking in it was like coming to a futuristic factory.

Ling Shizhe said as he walked: "Mr. Edson, what you see now is the semiconductor production factory. Semiconductors are materials between conductors and insulators, such as germanium, silicon, gallium arsenide, etc. are semiconductor materials, semiconductors have a wide range of applications in the computer industry, semiconductors have pressure sensitivity and heat sensitivity, so the entire production process is produced in an ultra-clean workshop. The production process is divided into a series of complex processes such as crystal making, slicing, lithography, etching, hybridization, ion implantation, diffusion, precipitation, and encapsulation. What you see now is the final production process package .................. of semiconductors," Ling Shizhe was talking about his profession, and his expression was extremely focused.

Edson didn't look at all the factories, just a few of them, and left. He was holding the relevant information of the second-generation computer camera, including the data of the underwater camera, which showed that he could take pictures normally at a depth of 10 meters. Looking at these materials, Edson said in his heart: If it is really like what the information says, it is a big blessing for diving enthusiasts, the current diving camera is too expensive, I don't know how much the price of this diving camera is, if the price is not too high, I will also buy one.

One of the factories on the precinct is currently undergoing an upgrade that will produce 9-micron process chips and also use copper interconnect technology. All of these factories have to be upgraded, and there is only one way for a semiconductor company to ensure competitiveness, and there is only one way to improve the integration of semiconductors, such as 9-micron process, CMOS process, copper interconnection technology, etc., which is only aimed at improving integration, and if you don't work hard to improve integration, you will be eliminated. If you want to survive in the field of semiconductors, you can only keep running on the road to a higher level of integration, never stop, either keep up or eliminate. Just like the wildebeest herds and bison herds in Africa, they have been migrating all their lives in pursuit of abundant water and grass until the end of their lives. If you don't have the spirit of wildebeest, then your best bet is to leave the semiconductor industry, which is not yours.

All the factories Ling Shizhe requires that all the renovations must be completed by the end of the year, and all the chips produced at this stage will not be produced, and the production of its second-generation upgraded versions---- ARM+2 and DigiID+2, including RPM+2 CPU chips. These chips have already been designed, and both the integration and performance have been more than doubled. When Ling Shizhe made this decision, he was almost opposed by the whole company, especially Alison, who believes that now the two processors of arm+1 and digid are selling very well, and there is no need to launch the second generation of products now, the most important thing is that according to the rules of Moore's law, the number of transistors that can be accommodated on an integrated circuit will double every 18 months, and the performance will also be doubled, when the price remains the same; In other words, every dollar that can buy a computer will more than triple every 18 months.

According to this principle, the original semiconductor chip price remains the same, the performance remains the same, the manufacturing cost will be reduced by less than double, our profits will be more than doubled, and now the second generation of chips will be launched, then these profits are gone, not to mention, you have to spend a lot of money to upgrade the production equipment, after the success we can not immediately improve the yield rate, but also endure more than one to two months of low yield of the poor situation, which will greatly increase the company's production costs, profits fell a lot, Lost a lot of money. Not only that, but if you don't do it well, you will lose all the company, and the company will be abandoned by the whole market.

It's a pity that no matter what reasons they have, Ling Shizhe is unmoved, and there is only one sentence over and over again: "If we don't run forward, the final result is to be eliminated, and the new computer camera has been designed, the new computer camera is more powerful, the new generation of computer cameras will no longer use the ARM series chip, with the progress of semiconductor technology, the new generation of computer cameras no longer need ARM series processors to calculate image data, Only the digid2 image processor is enough, and the calculation of those image data is enough to do it, and the calculation is faster. Combined with the power supply IC chips produced by Kookmin Semiconductor and our own integrated power management technology solutions and embedded system design technology, the computer board of the new second-generation computer camera has been greatly streamlined, and the power consumption problem will no longer be a problem. When this kind of camera is launched on the market, the market opened up by the first-generation camera will definitely attract more consumers to buy, and maybe consumers who have bought the first-generation camera before will also buy the new second-generation computer camera. This will greatly expand the camera market, the current computer camera market has reached 10 million units, how much is the future, we have to develop our own, the market is not waiting. My goal is to expand the market for computer cameras to more than 50 million units next year, 1971. ”

When Ling Shizhe said this goal, everyone was in an uproar. "50 million units, this is simply impossible, we have to develop 50 million users, God, I can't imagine, this is a task that I can't accomplish." Someone said in despair.

Ling Shizhe smiled and said: "We don't need to develop 50 million, we only need to develop 30 million, and it's not that we go to develop it, just hand it over to them as a third party, we just need to launch the second-generation computer camera, and the rest doesn't need us to do anything, they (the third party) will be eager to open up the market, when the second-generation computer camera appears, it is a moment of reshuffling for those third-party companies, if they don't keep up, they will be eliminated, I told you that the semiconductor industry is an industry that is constantly moving forward, and every year we have to launch a new generation of products, so that more consumers can buy our products, so that the chips we produce can be sold in a steady stream, otherwise who will buy our chips?

And now you think that the current chips are selling well and you can sit back and relax for the time being, you are too naïve, those international camera giants they have also begun to enter the semiconductor industry, they are ready to start launching their own computer camera chips, as far as I know, their newly developed chips are better than our own, if we can't launch a new generation of computer cameras or a new generation of camera chips - ARM+2 and DigiID2 image processors before them, then we will have only a dead road. Take a good look. As he spoke, Ling Shizhe put the investigation materials in his hand on the conference table.

There was a rush in the conference room, and everyone went to pick up the materials that Ling Shizhe threw on the table and looked through them in a hurry.

"But in this way, we have to spend a lot of money to upgrade the equipment, and the new generation of cameras does not need ARM series chips, who will buy ARM+2 at that time?" Ollie, who was not software, asked.

"Don't worry, although the ARM series chip computer camera is not used, but Wang An's word processor is still needed, his company is currently competing with IBM for the electronic typewriter market, and now he urgently needs a more advanced word processor to compete with IBM in the market." Ling Shizhe said unhurriedly: "At present, the price of computers is still very high, many small and medium-sized companies can not afford to use computers, there are many companies to use the function calculator developed by our company as a computer temporarily, the price of the function counter is a little cheaper than the computer camera, in addition to enterprise use, many schools and students are its consumers, its market is definitely greater than the camera market, the use of arm+2CPU of the new generation of function calculator, can carry out more and more complex functions and algebra calculations." It will be welcomed by more markets. The sales of the ARM+2 series chips will not be affected in the slightest, and it will sell more than before. ”

At present, Ambrera has sold more than 30 million chips, except for 10 million pieces produced by the factory itself, the rest are found foundries, of which the largest sales volume is arm+1, its sales volume alone has more than 20 million, accounting for more than two-thirds of the entire output, in addition to supplying camera companies to produce computer cameras, Texas Instruments, Casio and NEC companies also use it to make multi-function calculators, It is a calculator that can perform simple functions and algebraic operations in addition to simple addition, subtraction, multiplication, and division. This kind of calculator is also Ling Shizhe's "invention", take the route of Casio in later generations, after the invention of Ambrera company only produced a small part of the market, this product has been put into the market has caused a sensation, the function calculator is in short supply, Ling Shizhe set the standard is that the annual output does not exceed 100,000 units, and open the relevant patents to third-party companies to produce, they only provide arm+1 processors, This business model of inventing new electronic products that are popular in the market and then opening up the relevant technology to license the sale of semiconductor chips has become the practice of Ambrera.

Seeing that Ling Shizhe has already thought about it, everyone knows that he can't change his decision, the only thing is to follow him forward, after the meeting, the whole company began to make all the preparations for the second generation of cameras and computer chips, no one knows whether this decision is wrong or right, but they all know that this decision will be related to the future of the company, related to all the future of everyone, only keep rushing forward, only to win or lose, or win or completely fail, There is no third way.

After everyone immediately meeting the room, Alison did not leave immediately, he looked at Ling Shizhe and said: "Do you know boss, you are making a big bet, an unprecedented bet, the chip is the entire Ambrera company, it is undeniable that it is your company, you are the founder of this company and the only boss of this company, but the company can have today condensed the efforts of all the people in the company, Ambrera is like my child, I saw her born with my own eyes, from a toddler baby step by step to today, In just three years since she was born in '68, she has become a large company with annual sales of more than $2.5 billion, and the whole world, including IBM, Texas Instruments, Siemens, Philips, GE and many other giant companies, have not dared to despise Ambrera. And today, you have to break all the traditional rules of all the companies before, take everything in the company, all your hard work, and use her as a bargaining chip to make an unprecedented big bet. Boss, there is no such thing as running a company, never, you are the first in history. ”

After speaking, Alison walked out of the conference room without looking back, Ling Shizhe saw his back, he knew that his fate with Alison was over, this year would be his last shift, after this year, he would hand in his resignation and leave Ambrella's company. He knows what Alison means by breaking the traditional rules, as long as the products launched by the previous companies do not encounter competition or fierce market competition, they will squeeze the residual value of the existing products before launching a new generation of products, which is an unwritten rule for all companies in the world, including IBM and Texas Instruments; But as for him, Ling Shizhe, when he hasn't met a strong competitor, he can't wait to upgrade his technology and launch new products. This is what a mature business owner should do, and the company will fall into the vortex of endless rapid or ultra-fast infinite self-upgrading, so that the end result is to blow itself up.

It's true that traditional companies won't do this, such as DuPont Chemical, Boeing, and those traditional companies in the petrochemical field won't do this, because they have huge investments in these industries, and if they do this, they will be able to recover the costs before they come, and they will be completely dragged down by the huge costs caused by endless crazy technology upgrades and product upgrades. As for the semiconductor industry, his investment is also not small, even more than the investment in many traditional heavy industries and heavy chemical industries in the automobile industry, but Ling Shizhe uses this way to run the company, isn't this looking for his own death, Alison is very disappointed, he thinks that Ling Shizhe has achieved such a huge success at a young age, he has been carried away by the huge success, and made a mediocre decision to drag the company into the abyss.

Ling Shizhe returned to his office, he lit a cigarette and shook his head with a wry smile, the current people have not really touched the core of the field of consumer electronics and semiconductors, and they don't know what kind of monster this is. Although Allison and they began to contact semiconductors and consumer electronics, they have not really recognized it, and still look at this emerging industry with traditional thinking, which is destined to be eliminated in the future. Isn't the lesson of later generations already clear, the United States was the first to enter the consumer electronics market, but what was the final result, except for the IT field, everything else was lost. There is not only a labor cost factor here, but also their thinking that has not kept up with the development of consumer electronics.

The Japanese saw this clearly, although at the beginning their products were not as good as the United States, but they relied on cheap prices and every year to push out new and upgraded new products, and soon squeezed the Americans out of the market, occupy the world, for a long time in the future the market is full of Japanese electronic products, American electronic products are not visible at all, can only be in the IT field, if not later out of a Qiao gang, consumer electronics, Americans to hell with it.