Ling Shizhe knows it clearly as a traverser, in the field of electronic consumption and semiconductors, if he wants more people to buy his electronic consumer products and sell more semiconductor chips, and wants to survive in this industry, he can only keep running forward, not stopping to say, let alone squeezing the existing products clean and then launching new products. Regardless of whether there are competitors or not, whether you encounter fierce competition or not, you must run forward without hesitation, rush forward, do not look back, do not stop, and move forward on the road of higher, faster and stronger integrated circuits.

In the case of the consumer electronics industry, every year you have to launch a new generation of products, create new gimmicks to attract more consumers to buy your products, if you don't do it, others will do it, and then you will be ruthlessly eliminated. For example, the Motorola mobile phone of later generations is the best column, it is the first company to launch an analog cellular mobile phone, that is, we often say big brother, but when the era of digital communication comes, he still always insists on the analog mobile communication system, he does not have his own digital mobile communication system? Yes, there is no doubt about it, but it is a pity that they stubbornly believe that the potential of analog mobile communication systems has not been exhausted, and they are slow to launch their own digital systems. It's a pity that they are completely against the trend of the times, Ericsson seized the opportunity to take the lead in launching its own digital communication system, that is, the later mobile phone, the final result needless to say, Motorola's big brother was eliminated, although later they were forced to launch their own mobile phones under market pressure, but lost the market opportunity, the market boss became Ericsson.

After Ericsson's success, it also made the mistake of Motorola, and did not upgrade the upgrading and miniaturization of mobile phones faster, more convenient, more fashionable, and more user-friendly, but hoped to squeeze out the potential of previous mobile phones before launching newer products. The market reacted too slowly, and eventually Ericsson was acquired by Sony. Later, it was eliminated by Apple, and later Jokia sold his mobile phone communications division to Microsoft.

Coincidentally, the PC field agreed to this, IBM first launched the 286 computer, when the 80386 CPU appeared, he did not launch the 386 computer in real time, and was very stubborn in the 286 computer, as a result, as soon as the 386 computer came out, the market almost instantly eliminated the 286 computer, IBM A large number of 286 computers were unsalable, and the market was suddenly occupied by Compaq Company to occupy the largest share of the market; And what about the 486 era? It was another time between Compaq and Dell, and Dell became the world's largest PC manufacturer. Michael Dell, the founder of Dell Computer Company, made it clear to him through the 386 and 486 computer upgrade and reshuffle incident that computers, like semiconductor chips, must be continuously upgraded in order to be produced in this market, and if they want to cover the existing advantages, they must continue to upgrade the products produced by their own companies, otherwise they will be eliminated. Since then, Dell has been constantly upgrading its products, and finally became the largest computer manufacturer in the mid-to-late nineties, and he has been the world's largest computer manufacturer until Ling Shizhe crossed.

Microsoft's Bill is also well aware, often telling his employees at company meetings: "Don't look good now, we're only 18 months away from being phased out." The answer to why he said that there are only 18 months before the elimination and what is the basis for this data is Moore's Law: when the price remains the same, the number of transistors that can fit on an integrated circuit will double about every 18 months, and the performance will also double. In other words, the performance of a computer that can be bought for every dollar will more than triple every 18 months. This law reveals the speed at which information technology is advancing.

Ling Shizhe was smoking a cigarette sullenly in his office lounge, what Alison said to him today, it had a great impact on him, he even wondered if he had done it too much, now the integrated circuit was born and it has only been 10 years since it was full, and he feels that he doesn't need to fight so hard for future generations, but he feels that he is right, isn't this how the future generations are developing? Could it be that his pace is too big and too fast, and it is not enough in the current era, and he has to slow down? Thinking about him, he couldn't help but fall into a contradiction.

This is the peculiar affliction of the reborn, who come from the afterlife to know the direction of the future development, and after being reborn, they involuntarily move towards the path of development in the future, because they are all valuable experiences that have been proven countless times by the history of later generations, and they are experiences that no one in this era has. But the problem is that the reborn is too aware of the lessons of later generations, and everything is based on the successful experience of later generations to develop themselves, so that they can avoid many detours and achieve success at the lowest cost and the fastest speed, but he cannot do without a basic premise, that is, he cannot go beyond the pace of development of this era. As the saying goes, one step forward is a genius, two steps forward is a madman, and ten steps forward is an idiot. Is it running too fast and out of the times?

Ling Shizhe smoked cigarettes one after another, unconsciously the ashtray was full of cigarette butts, and when he went to get the cigarettes, he found that the cigarettes were empty, and he smoked two packs of cigarettes unconsciously. Ling Shizhe said in his heart: You can't smoke like this, otherwise your body will collapse. I got up and poured the ashes from the ashtray into the trash, and then made myself a cup of milk tea. After taking a sip, anyone who sat back in the chair and thought about the future generations of IBM, Motorola, Compaq, Dell, etc., suddenly became clear in his heart, his choice was right, which was summed up by later generations with countless lessons and lessons, and it was still used in this era, from the birth of semiconductor chips to the present ten years.

Since the invention of the first integrated circuit by Fairchild, the integrated circuit has only entered the 10-micron era last year, and almost all semiconductor companies have entered the 10-micron process era this year, and some relatively strong semiconductor companies such as Texas and IBM, including his Ambrera company, have begun to attack the 9-micron process, which is a phenomenon that cannot be ignored. If he doesn't follow suit, then he will be eliminated. Entering the 9-micron era, the original production of those 10-micron process chips, must not be in production, can only produce a new generation of chips with 9-micron process, so whether you want to or not, it has caused the actual technical upgrade of consumer electronics, even if the electronic product shell is still the previous shell, but the semiconductor components inside have been upgraded, this electronic product is not the previous one, it is the upgraded electronic product.

After thinking about it, Ling Shizhe entered the design and transformation of production equipment without hesitation, and he hoped to produce the first batch of production 9-micron ARM+2 and DigiD image processors as soon as possible, so that the second-generation computer camera could be put on sale as soon as possible.

In terms of price, he will take the approach of future generations, the price of the new generation of cameras will be slightly increased, and the price of the old generation of cameras will be reduced a little. At the end of the year, after all the equipment in the factory is upgraded, the old generation of cameras will no longer be produced, and the price of the old generation of computer cameras will be reduced step by step according to the time line, so as to empty the inventory, and at the same time open the related technology of the second generation camera.

Opened up the relevant technologies of electronic products, and then sold integrated circuits, Ling Shizhe found that the money he made by selling chips alone was much more than selling finished electronic products. First of all, this approach allows the company to focus on semiconductors; Second, although just selling integrated circuits is not higher than selling cameras directly, and making more money, but he can't help but have a large amount, if all of them are produced by themselves, to dominate the whole industry, the construction cost, management cost, labor cost and market development cost will be very high, not counting the lot of time spent, and it will definitely not take only one year to develop the market of computer cameras to more than 10 million units as it is now. The speed of capital flow alone kills everything. You must know that the faster the circulation speed of a company's capital flow, the more money it will make in the same unit of time; It's like a whirlpool, the faster it turns, the more money you suck in.

In August, the transformation of the first production line was completed, and trial production began, the yield rate was 65%, which was too low and could only be accepted, and the yield increased to 80% after half a month, and the Hong Kong camera factory began to produce the second generation of cameras.

In September, the transformation of the second production line was completed, the finished product rate of the first production line reached 99.99%, and the finished product rate of the second production line reached 80, which made a lot of progress.

In mid-September, the two-day production line entered the transformation at the same time.

In November, the first second-generation cameras began to be shipped to various flagship stores and were ready for sale.

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That's all for today, Kavin, it's normal. Every author comes across it, and I did it today.