"Did you see the 7-Up ad today?"

Since the launch of 7UP's creative advertisements "Through the Ancients" and "Through the Modern", a round of discussion frenzy has been set off on the Internet, and this limelight has quickly occupied the focus of discussion among netizens in a short period of time. Then it was noticed by the media and reprinted the evaluation.

There are even some such as the new. Waves, searches. Fox and net. Easy such a portal has opened a new column.

This new column is called "7-Up Creativity vs. Yahoo Creative".

At the beginning of this year, Alibaba Group won part of CCTV's 2006 prime advertising slot at a price of 80 million yuan.

Soon after, Yahoo China, a subsidiary of Alibaba, invested 30 million yuan and joined hands with Huayi Brothers Media Group to invite Chen Kaige, Feng Xiaogang, and Zhang Jizhong, three famous domestic directors, to create a video advertising short film with a duration of no less than 2 minutes around the theme of "Yahoo Search".

These three advertisements will be broadcast on CCTV prime time and major local TV stations.

In July, "The Kneeling Chapter" directed by Feng Xiaogang, starring Fan Wei, and starring Zhao Liying, "A Tiger Chapter" directed by Chen Kaige and starring Fan Bingbing, and "Past and Present Life" directed by Zhang Jizhong, starring Huang Xiaoming, He Zhuoyan, and Luo Haiqiong, were launched one by one.

After it was launched, the response was mixed, but in general, it was still somewhat praised.

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However, since the release of the 7-Up creative advertisement, the wind direction on the Internet has suddenly changed, and they have compared Yahoo search creative ads with 7-Up creative ads. "Confession of Love" has a novel point of view and strong feelings, "Through the Ancients" has a fast pace and a bizarre story, and "Through the Modern" has ingenious shots and great contrasts.

"7-Up Ads Spike Yahoo Ads." It has become what the majority of netizens think.

The biggest hit is "The Kneeling Clan" directed by Feng Xiaogang, there is no way, whoever calls it "The Kneeling Clan" is also taking the funny route. Compared with the Seven Joys advertisement against the sky, the Feng humor of "The Kneeling Clan" is really vulnerable. In fact, in the previous three advertisements, the highest evaluation was "Kneeling Chapter".

"The Kneeling Clan" was defeated, and "A Tiger Chapter" and "Past and Present Life" could be any better.

New. Lang.com's "7-Up Creativity VS Yahoo Creativity" concentrates a large part, the evaluation of professionals, and the views of netizens.

"Undoubtedly, in terms of production, Yahoo's three advertisements are more sophisticated, and the famous director's lens use is nothing to say. However, in terms of audience acceptance, as well as creativity and effect, 7UP advertising is undoubtedly a complete victory. The White Swordsman Studio can be called a lesser victory this time, and it is well deserved. Chu Qi, a well-known columnist, commented.

"Director Feng focuses on the search itself, Director Chen focuses on the story, and Director Zhang is more refined. But if I want to say that I like to take an advertisement, it must be a 7-up creative advertisement, two crossings can amuse the dead, and the love confession reminds me of my school days. Cultural scholar Qian Keyong said in a blog.

"I like the 7-Up advertisement, so I went to buy two bottles of 7-Up soda, and sure enough, another bottle, haha." Xu Jinglei, the queen of blogs, updated her blog.

"Mr. Feng's "Kneeling Chapter" is elegant and vulgar, which is a grade higher than the time-traveling film of Qixi." Body Artist Tongali.

"There are talented people in the country, and several short films from the White Swordsman Studio let people see the infinite possibilities of the story." Sanshan, deputy editor-in-chief of Culture Weekly.

"The broadcast platform is different, the way of telling the story is also different, 7UP has to be placed on the Internet, so the advertising is younger, more fashionable, and more grassroots. Yahoo Search has been a big deal from the very beginning, and in terms of overall connotation, it wants to surpass the vulgarity of 7-Up. "Director Cheng Qingsong.

"The style of the 7-Up ad is very strong, the shots are short and concise, trying to tell more in the shortest possible time. For the increasingly fast-paced present, it surpasses the old-fashioned lens in detail and is more suitable for advertising communication. "Zeng Zihang, emotional writer and host.

"It's not once or twice that a famous director makes a bad movie, and now the more grassroots it is, the better it looks, and I don't know if Chen Kaige, Feng Xiaogang, and Zhang Jizhong will blush after watching the 7-Up advertisement." Song Zude, the first big mouth in the rivers and lakes, said.

In the public opinion of celebrities, 7-Up advertising has the advantage.

The views of netizens are even more one-sided.

"Yahoo is doing a lot of work, the 30 million commercials are not as good as the hundreds of thousands of 7-up."

"The steamed bun case at the beginning of the year made me see clearly, these big directors can also shoot a fart, Hu Ge has fallen, the white swordsman has stood up, and there is never a shortage of cow characters at the grassroots!"

"The advertising of 7-Up is simply against the sky, and the advertising of Yahoo is too decent, and the judgment is high."

"Since Little 2b, I have supported the White Swordsman Studio, and in the Seven Joy advertisement, the two people who drank soda with the protagonist were the protagonists of the first four episodes of Little 2b, one Zhao Dafei and one Bai Yuhan. Bai Yuhan, also known as Bai Swordsman, is a director and a super talent. "A netizen brought his own hundred. Encyclopedia features.

"The 7-Up I've been drinking this summer is just watching "Love Confession", and now I've decided to drink 7-Up all year round today."

……

The 7-Up ad caught up with the good time, and was compared with Yahoo search ads by the media, which instantly expanded its popularity, and the advertisement was indeed shot very well, and its popularity continued to rise. Sellers around the world have reported that since the launch of the advertisement, the sales volume of 7UP has increased significantly.

In this regard, Wu Wenbin, who was originally in charge of 7-Up advertising, was promoted to deputy head of the advertising department by PepsiCo, in charge of most of PepsiCo's advertising business in China.

After Wu Wenbin was promoted, he called Bai Yuhan as soon as possible: "Director Bai, you're busy." ”

"Mr. Wu? Mr. Wu is good, why did you call me suddenly? ”

"Haha, what other reason can I give you good news, the Seven Joy advertisement is now on fire, and your White Swordsman Studio is also on fire. Now there is an overwhelming discussion on the Internet, you don't know yet, do you? ”

Bai Yuhan was in the Water Conservancy Garden Community at the moment, watching TV with Li Jinming in his arms, and laughed when he heard this: "I won't tell you, a reporter is already coming to interview me today. Wave net and search. Fox.com, as well as Tianya Forum, and the Beijing News. I thought I was a star. ”

"You are now a star, a big star, a famous director." Wu Wenbin joked in a good mood, paused, and said, "Xiaobai, my brother is now promoted, in charge of all film and television media advertising of PepsiCo." ”

"Oh, yes, then congratulations to Mr. Wu, you have to treat yourself for a promotion and salary increase."

"Naturally, I want to have a treat, you see how the day after tomorrow, you and Da Fei will come to my house for a meal, and then, I have already prepared, and I plan to invite you again to help shoot a few commercials, take advantage of the victory, and play the brand of 7-up. Strive to increase sales by two more points! ”

"Ok, no problem, I'm here to help."

Hanging up the phone, Bai Yuhan changed his posture comfortably, wrapped his hands around Li Jinming's chest, and played happily.

Li Jin's name made his face flush and he tasted it for the first time. As a result, some of them are unbearable to flirt. Biting his lip, he diverted his attention with the topic: "Who called?" ”

"Wu Wenbin, the director in charge of 7-up advertising at PepsiCo, is now promoted and is in charge of all the film and television media advertisements in PepsiCo China."

"What did he call for?"

"What's the matter, seeing the film I made, I'm going to shoot a few more."

"You promised?"

"Of course, big business comes to the door, why should I refuse. It just so happens that I only asked for 250,000 for the first three films, and for the later films, I don't give 1 million for one film, don't want me to take over. Bai Yuhan said with a big mouth.

At the beginning, he was unknown, and in order to win the Seven Joy advertisement, one hundred thousand was next.

Nowadays, with the popularity of the two sets of advertisements for 7-up and Yahoo, the name of the White Swordsman Studio is getting louder and louder, as a director, his value will naturally rise, and the price of advertising will inevitably rise. The advertising industry is a profiteering industry, because most of the advertisements are bought and sold without capital.

A few seconds of advertising may cost tens of millions, and if a star appears, tens of millions are not impossible.

Although celebrities take the majority of the money and advertising companies account for the small amount, this small amount is not a small amount.

Some advertising companies may run a good business, which is enough to eat for a year and a half.

Seeing Bai Yuhan's domineering, Li Jinming was also happy, and the little bird curled up in Bai Yuhan's arms, and kept looking at him with his eyes: "I knew that you would definitely succeed." ”

"What is this, now I make commercials, I make short dramas, and in the future I will definitely make TV series and movies. Not to mention the international famous director for the time being, in the domestic director circle, I Bai Yuhan is still afraid of who can't do it! ”

"It's so handsome." Lee Giggled.

"No way, handsome is synonymous with you and me." Bai Yuhan said, picking up her chin with her hand, looking at Li Jinmingyu's begging appearance, how could she still hold back her anger, and kiss her head down.

Red lips are soft and relish. Liquid sweet.

The temperature lowered by the air conditioner is also rising during the strenuous exercise.

Sweat also converged with the entangled bodies, spilling on the inside and outside of the sofa.

……

The next day, Wenhui Building, the crew of "All in a Short".

Bai Yuhan, who was directing the staff to set up the venue, received a message from his assistant Shen Cong: "Director, it's new outside. The reporter from Langwang is here and wants to interview you. ”

"Hurry up and bring him in." Bai Yuhan said, tidied up his clothes, and asked Wang Tao on the side, "Lao Wang, look at my image, is it okay?" ”

Wang Tao took a cigarette in his mouth and asked incomprehensibly: "You didn't say new. Is today's interview a text report? What do you care so much about your image? ”

"You don't understand, text interviews should also be accompanied by pictures, and they will definitely have to be photographed when the time comes."

"It's not like you haven't shown up, they just find a few stills from these films from Little 2B, there's no need to take another photo now."

"Hey, you're right." Bai Yuhan groaned for a moment and nodded, feeling a little disappointed in his heart.

Sure enough, when the reporter came in, Bai Yuhan saw that the reporter only brought a transparent folder containing the interview script and tape recorder, and no camera.

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