Remembering the interview, this is the first time Bai Yuhan has experienced, so he seems to be very attentive. deliberately stopped the crew to rest, personally led the reporters, and went to the lounge next door to blow the air conditioner.

"Bai Dao is young and promising." The reporter's surname is Li, he is about 30 years old, wears a pair of gold-rimmed glasses, and looks polite.

Shen Cong took over two bottles of 7-Up drinks, and Bai Yuhan handed a bottle to Reporter Li: "Because 7-Up has sponsorship in the crew, we didn't prepare tea, we all drank 7-Up, I'm sorry." ”

"Thank you. It's okay, I'm not thirsty. Reporter Li took Qixi, put it aside, and took out his interview script, "You are filming, and I don't want to waste time." Director Bai, let's start the interview now. ”

“ok。”

"Recently, the 7-Up advertisement has been very popular, and many netizens have reported that the advertisement you shoot is unique. These advertisements were all shot in the name of the White Swordsman Studio, were they all directed by Bai Dao? ”

"Yes."

"Who came up with the idea to shoot such an interesting story?"

Bai Yuhan smiled: "I myself am a screenwriter, and it is actually very simple to shoot these stories, because our advertising targets are netizens and college students, and they always have to shoot some novel and cool themes that they like in order to attract people." ”

"Advertising fire, are you surprised?"

"How to say it, I once thought it would be popular, but it's really popular + one + book + read + novel xstxt, I'm still a little excited."

"As far as I know, you weren't born in a professional class?"

"Yes, I used to be a photographer for wedding and art photos."

"Can you tell us about your life before you started in the industry?"

Bai Yuhan nodded: "Actually, there is nothing to say." After graduating from university, I took over my family's photo studio, which I turned into a photo studio. In the past two years, the studio business has been good, and I am a little dissatisfied, so I began to pick up those ideas from my childhood and decided to shoot something. Nowadays, photography equipment is becoming more and more popular, which provides great convenience for those of us who have not undergone formal education. ”

"Are you from Luzhou? How does it feel to come to the magic capital to shoot a film? Do you have a feeling of 'drifting'? ”

"You mean the drift of the North Drift? Actually, no, our White Swordsman Studio is located in Luzhou now, and I'm used to running around outside. In the past, when I was doing a photo studio, I would often shoot exterior scenes in various scenic spots in Baiwan Province. Now it's just a little farther away. ”

"You don't come from a professional background, do you think it's hard to be a director?"

"It's so-so, because it's all small scenes that are being filmed now, and if I move my mouth, the rest of the crew can help you do it. Anyway, now I'm also learning all over the place. finally has some experience of being a director, unlike at the beginning, when I was blind. ”

Reporter Li flipped through the interview script: "Just a few years ago, Hu Ge took the lead in spoofing very well, and now many netizens feel that you have opened a new theme, and it is no longer a simple spoof of the original film and television drama, but an original way to reflect the humor of the grassroots." ”

"I don't dare to say that I want to create a new theme, at most, I will entertain myself at the grassroots level, and I will be slightly in line with mainstream films. The films that everyone can watch now are either movies and TV series, or spoofs. In fact, there can be one more option, like I am trying now, groping for some very short films, it may only take three or five minutes to watch it, and there is no need to chase it every day, and it is not a pity to have time to watch it. ”

"So what are you filming now, and I read "All in All" before I walked in the door?"

"Oh, the current crew is an online ultra-short drama "All in All" filmed in cooperation with Youku. The studio also collaborated with Tudou on a new film "Hip Hop Quartet". ”

"Can you tell us about these two films?"

"All in all" is ...... "Hip Hop Quartet" is ......"

"Is there anything else besides these two shows? Now many netizens are asking, do you still continue to shoot the sequel to the 7UP commercial? ”

Bai Yuhan nodded: "Now PepsiCo has an intention, maybe we will cooperate to shoot more creative advertisements, because it is still in the contact stage, and the specific is still uncertain." ”

“…… Let's get back to the main topic of today's interview, because lately more and more people have been comparing 7Up's creative ads to Yahoo Search's creative ads. Bai Dao: Have you seen Yahoo's three commercials? ”

"Yes."

"What do you think?"

"Not bad."

"How does it compare to your 7-Up commercial? Who do you think is better at these advertisements? ”

"Haha, this answer only counts when the audience says it."

"Director Bai's answer is very ingenious, okay, that's all for today's interview, don't disturb Director Bai's filming, thank you very much Director Bai for accepting the interview."

……

In the next two or three days, many reporters came to interview, which made Bai Yuhan completely addicted to celebrities. However, it also delayed a lot of filming time, so I had to work overtime to shoot until night every day.

During this period, Bai Yuhan and Wu Wenbin had a meal and decided to take over the filming of the 7-Up advertisement.

The specific advertising fee is negotiated by Zhao Dafei and PepsiCo.

In the end, after the public relations of the wine table, coupled with the good effect of the first three advertisements, PepsiCo bleed. The White Swordsman Studio will shoot four commercials for 7-Up, one in January, to cooperate with 7-Up's promotional activities this year. The price of an advertisement has increased by leaps and bounds from 100,000 yuan at the beginning to 1.1 million yuan, and all expenses are borne by 7up.

The cost of the first advertisement has been received.

At present, Bai Yuhan's work has a new advertisement for 7-up. The first season of "All in All" is planned to shoot 26 episodes, two episodes a week, and at the current shooting speed, it can only barely be maintained, and then it is a little difficult to be distracted from filming the new commercial of 7UP.

Therefore, after accepting an interview for a few days, Bai Yuhan decisively refused the reporter's interview request on the grounds that he was busy with work.

Concentrate on two points and one line, on the set, in the nest.

As for the crew of the new advertisement, Bai Yuhan didn't plan to start anew and directly let the crew of "All in Any" shoot. When Bai Yuhan agreed to let the cast and crew receive double salaries, no one immediately said anything.

In a blink of an eye, August 22 arrived.

The homepage of Youku's website has opened up a new section - Youku Production.

China's first online self-made drama, the first episode of "All in All" will be launched on time this Tuesday, at 12 noon. In order to cooperate with the promotion of "All in All", the banner advertising space on the homepage of Youku was given up and changed to the stills poster of "All in Short".

A black banner with a white header in English and Chinese on the left.

"All in all."

“bref。”

On the right, Bai Yuhan is wearing a black shirt and pants, which blends in with the banner, with his hands in his pants pockets, looking up at the sky.

Click on the banner, or click on Youku, and the page that pops up is the same.

The page was empty, with only a huge banner poster, and underneath the poster, a video called "All in All Pilots Trailer".

The poster as a whole has a gray background, and on the left, Bai Yuhan is sitting on the sofa, his hands are supported on his knees, his fingers are crossed into fists, his head is lowered, and his eyes are looking ahead. Deliberately mousse's hair, shiny. The facial features, which are already very handsome, appear more three-dimensional because of the relationship between light and shadow.

If the perfect score for handsome is 100 points, this can score about 98 points, of course, when Bai Yuhan himself designed this poster, he thought it could score 101 points.

On the right side of the poster, there is a large text description.

"The first self-made drama on the Chinese Internet, produced by Youku, produced by White Swordsman Studio, written, acted and directed by cutting-edge director Bai Yuhan, the first season of "All in All".

"Bai Yuhan, Li Jinming, Chen Yawen starring."

"Following "Happy Little 2B" and "Seven Joy Creative Advertising", Bai Yuhan once again performed a grassroots counterattack."

"2006.08.22, Youku's annual offer."

This explanation is not unpopular, and even Bai Yuhan is a little embarrassed to see it, but Youku needs to create some gimmicks in order to attract people.

All in all, the poster is very stylish.

The pilot trailer isn't bad either.

I uploaded it a week ago, and the number of hits at this time has been more than 50,000. At the bottom of the video, there are a lot of netizen messages, basically the date of the message is in the last few days. Because of recent media reports, Bai Yuhan's fame has increased greatly, and he has done a lot of publicity for "All in All" for free.

It attracted a large number of people to watch.

The pilot trailer is only 56 seconds, and there are no implanted ads on Youku at present, which is very clean.

Bang dang! A butterfly made of color film flew, its wings folded, and the Youku logo appeared.

"Produced by Youku."

Bang dang! A black-and-white animated swordsman, quickly drawing his sword, slicing through the black screen, and a line of text appears.

"Produced by the White Swordsman Studio."

Bang dang!

The picture is lit up, and the protagonist played by Bai Yuhan, Chi. With his upper body naked and his lower body only wearing boxers, he had a lot of money and got up from the bed.

The narrator read it out quickly, speaking so fast that you would never understand it after listening to it once: "My name is White Swordsman, my name is just a code name, you can simply call me brother." ”

The camera is as fast as the narration, as if you had pressed fast forward.

The white swordsman put on his pants and jerked off at the poster on the wall that seemed to be Chi Ling's sister.

Narrator: "The world created Brother so that we can worship and respect better and more, and at the same time create a beautiful yearning for everyone. ”

The white swordsman went into the toilet to wash his face and brush his teeth.

Narrator: "It is often said that with hope, life has a head start, and life is more meaningful. If it is the other way around, the existence of the elder brother can only be a scourge. ”

The white swordsman walked out of the toilet and vigorously tapped the door of the next room.

Narrator: "Friends, if that's the case, my brother will be upset!" ”

The white swordsman knocked on the door, pulled out his crumpled shirt from the closet, and put it on.

Narrator: "For the sake of the happiness of human families and the bright future of the earth, don't lose yourself, let alone blindly obsess. ”

The white swordsman got dressed and sprayed mousse in the mirror and perfume on his armpits.

Narrator: "It's more about understanding and respecting others, so that we don't live up to the beautiful feelings that my brother brought to you." ”

The white swordsman put on his shoes, put on his shoulder bag, and opened the door.

turned his head and spoke in person: "All in all, don't be obsessed with brother, brother is just a legend!" ”

Go out, close the door, and the camera is dark.

"August 22nd."

"All in all."

"See you or leave you."

"Director Bai Yuhan, Assistant Director Wang Tao ......"

A large number of subtitles appeared, all of which were the list of cast and crew, and after about half a second, the subtitles faded, and there was no clear meaning for the audience to see.

Immediately after, the dynamic soundtrack sounds, and the camera lights up again.

The white swordsman with a white shirt, black trousers, sandals, and a leather bag on his back walked towards a Mercedes Benz with a confident smile on his face. The camera followed him until he walked to the Mercedes...... Next to it, a dilapidated bicycle is parked.

Riding on the bicycle, the white swordsman gradually drifted away.

"Forehead ......"

With a sigh, the narrator reappeared: "Brother is no longer in the rivers and lakes, but there is a legend of my brother in the rivers and lakes." ”

At this point, the 56-second trailer came to an abrupt end.

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Thank you Zhang Qing 710 for your tip, please recommend tickets and collect clicks!