Chapter 291: Kung Fu Panda

Before the subtitles disappeared, a child and an adult appeared on the screen, and the two of them each picked up the game controller and started playing.

In a flash, a TV appears on the screen, showing the game, and the protagonist of the game is actually a panda.

If someone who has used QQ on the scene will definitely find that this panda is exactly the same as the panda on Panda QQ.

That's right, these two pandas are the same, this is the side-scrolling action game "KungFuPanda" (Kung Fu Panda) developed by Ling Shizhe specifically for XBOX, also known as "Panda Po", which is actually the Chinese version of the "Mario" game.

When Mario was first developed, Ling Shizhe added many classic game characters from the same type of games. For example, Sonic and Crash Bandicoot, among others.

When you add all of these characters, the game developers feel that something is wrong, why? The style of play is not right!

Mario and Sonico and Crash Bandicoot are the same genre, but their styles are very different.

Compared with other games, Mario is a little younger, and the pace of the game is slower than the other two games, but it is more about selling cute and pretending to be cute, which is not much different from Japanese moe manga.

What about Sonic games? It's fast-paced, and it's the originator of the rush genre of later generations.

"Crash Bandicoot" is more action-oriented, because Europeans and Americans prefer action games and sports games.

When three different styles of the game are kneaded together, it will naturally look out of place, so in order to make the game style consistent, Mario will have to change, otherwise players will feel awkward.

The reason why Ling Shizhe integrated these classic game characters into one game was to launch an all-round and full series of games centered on "Mario".

But now the game style is inconsistent, which makes him embarrassed, how to change it? Or go back to the original trajectory of history and remove the likes of Sonic and Crash Bandicoot from the game. Or delete Mario and redesign a new game character.

After thinking about it, in the end, Ling Shizhe chose the latter. The reason is. The Mario brothers are human, and Sonic and Crash Bandicoot are both anthropomorphic animals, so delete the Mario brothers and design an anthropomorphic animal as the protagonist of the game, so that. Players won't feel awkward when playing the game, at least.

But what kind of animal to choose for anthropomorphism made Ling Shizhe think for a long time and didn't come up with a clue, looking through the memories of his previous life, all the classic anthropomorphic animations seemed to have only one black cat sheriff.

Sun Wukong is also one, and by the way, there is Zhu Bajie.

But two are mythical characters, and one is the protagonist of detective animation, which is not in tune with the style of this game, and at most you can only show your face in it and hit a dozen soy sauces. As the protagonist of the game? Forget it, it's a big deal to open a separate game for them in the future.

Monkey King and Zhu Bajie, in addition to several classic arcade games in later generations, it is also very appropriate to make them a mythical version of Mario.

What about Sheriff Black Cat? You can take a look at "Sheriff Balotelli" from the book "Game Development Giant", holding a gun and killing all the criminals; It can even be transformed into a detective game. For example, "Reversal Referee" can use Sheriff Black Cat as the protagonist.

But in this game, they better forget it!

Thinking of Sun Wukong and Sheriff Black Cat, he also reminded Ling Shizhe. No matter how classic Mario is, it's also a Japanese game, and the whole game is full of Japanese style.

As a Chinese, Ling Shizhe is his first family game. You have to have Chinese characteristics, you honestly go to make a game full of Japanese and American characteristics, what's the matter?

Games have to have a Chinese twist, and Ling Shizhe set the basic tone for his first family game!

The first arcade game "Contra" is full of American style, and no matter how you say it, the family game must have Chinese characteristics and Chinese culture.

That animal best represents the image of China, so that Westerners can see him as soon as they see it. Will China be remembered? No need to ask, of course it's a giant panda.

Of course, the Chinese dragon is also counted, but the dragon is a symbol of evil in the eyes of Westerners, they can't understand the Chinese dragon culture and dragon totem, if the Chinese dragon is forced as the protagonist of the game, maybe it will have the opposite effect.

Westerners will definitely say, look, the Chinese are all evil, they worship evil dragons! The fact that the Chinese worship evil dragons so much shows that they are very aggressive, and they are dangerous elements!

See, as long as the Western media instigate this, the Chinese will leave a very bad image to the world, which is also extremely unfavorable to the Chinese who are working hard overseas.

Moreover, the dragon was a symbol of the emperor in ancient China, and the emperor represented feudalism, and whether it was the Communist Party/Party, or the National/People's Party, although their ideals were different, they were all firmly anti-feudal.

Therefore, in this sense, the Chinese dragon is really not the best choice.

Pandas are different, only China has pandas in the world, other countries do not, when people mention pandas, they will naturally think of China.

In addition, the panda looks cute and cute, and it appears as an image of China, Westerners will not have any disgust, but also feel very kind, through the image Chinese of the panda, you can give Westerners a very cute impression in their minds.

Speaking of which, it is impossible not to mention the moe culture of Japan. How did Japanese moe culture come about? To put it bluntly, it didn't appear to change the image of the Japanese.

During World War II, Japan brazenly launched a war of aggression, causing great disasters to China and Southeast Asian countries. After the end of World War II, the Japanese government tried its best to reverse their image as an aggressor in the eyes of the world, and it was against this background that Japan's moe culture was born and developed.

Look, how cute our Bikachu, our Pocksky, our Kafi cats are, how can we be aggressors? That's slander!

Look, in order to cover up their crimes of aggression, the Japanese devils can dress themselves up so cute without any discipline, why can't we Chinese as victims?

Isn't it just selling cuteness, isn't it just pretending to be cute? Who wouldn't!!

Since it is to sell cute, pandas are China's best image publicity tools, if it were not for the giant panda is unique to China, the Japanese devils would have used it as their country's business card, then there would be something for us Chinese.

Choosing Panda has another benefit, it can be linked to the current instant chat software Panda QQ, people see Panda Bao, they will think of Ambrera's chat software QQ, through the way of games, for their own QQ advertising, through chat QQ, and for their own game advertising.

Tie QQ chat software and Panda Bao together, the two sides cooperate with each other, and they can achieve the publicity effect that no matter how much money you spend, it can't be achieved, and it is also a free publicity effect.

Also, there is a deeper purpose in choosing the panda Ling Shizhe, what is this purpose? Looking at the world, American cartoons have Mickey Mouse, Japan has Mario, so what does China have?

DreamWorks, like Disney, both animate, but Disney's Mickey Mouse is a cultural symbol of the United States.

Ambrera and Nintendo also make games, but Uncle Mario has become a cultural card of Japan in later generations.

But what does China have? China's 5,000-year-old history, 5,000-year-old civilization, but there is not even a business card, it cannot but be said that this is a sadness of Chinese culture, therefore, in Ling Shizhe's heart, Panda Poco is not only limited to a corner of the game, it should become a symbol of modern Chinese, as for the Chinese dragon, it still continues to be its totem.

The Chinese dragon represents imperial power, feudalism, and China's past and history, while the panda Po represents China's present and even the future.

Why is it named Po, this has to mention the famous 3D animated movie "Kung Fu Panda" in later generations, although the image of Kung Fu Panda in the movie is too American, but it does not prevent Ling Shizhe from using it.

Change the image of Panda Po, don't be so American, be more Chinese, a little more international, and show the world an enlightened image of Chinese.

Isn't the mainland about to reform and open up now? Connect Panda Bao with the general trend of reform and opening up, and with the help of the spring breeze of reform, let Panda Bao go out of China and go to the world.

Therefore, in order to better show Chinese culture to the world, just like the movie, Po the panda in the game is also good at kung fu.

Such a simple design makes the game different in no time.

First of all, Panda Po knows kung fu, although it is a side-scrolling game like Mario, but a panda who knows kung fu makes the whole game have action elements, making the game suitable for all ages at the same time, it is also more in line with the preferences of Europeans and Americans for action games.

Secondly, the panda knows kung fu, the game has a bit of action elements, and it is an anthropomorphic protagonist, which makes the game style harmonious, you know, Sonic and Crash Bandicoot are also anthropomorphic characters.

Third, of course, it is movies and anime, you must know that Japan's "Pokemon" developed like this, and it brought Nintendo's global operating income of more than $1 billion every year, and it was only by virtue of "Pokemon" that Nintendo finally came back to life and launched wave after wave of impact on Sony.

Fourth...... Fifth...... In short, there are too many benefits of using Panda Bao, so many that you can count them, I didn't find it before, I don't know it, but now I know, if Ling Shizhe doesn't make the most of it, it will be a big sin. (To be continued.) )