This advertisement can be said to not only play the brand management philosophy of Tianzong Automobile, this advertisement in the world where Tang Feng is located is the advertisement of Volkswagen of Germany in China, and this advertisement has caused a lot of impact at the beginning!

In this world, although Tianzong Automobile is also a joint venture, it is different from the previous life, this is a real Huaguo automobile company!

And the way of this advertisement is more clever and ingenious, using the change of words, as the world's oldest and most complex Chinese language, it does have infinite magical charm. And these charms are perfectly reflected in this commercial.

Through the word "heart", more than a dozen Chinese characters are conjured up in the commercial, and each of them has a radical of "heart". Then, through these words, the different characteristics of the various models sold since the establishment of Tianzong Automobile are reflected. I believe that when people watch this commercial, they will not only sigh at the magic of Chinese characters, but also feel that in the commercial, Tianzong Automobile has changed from a stiff machine to a product with spirituality and temperament.

It can be said that the entire advertisement almost includes a series of models released in the history of Tianzhong, it is conceivable that if this advertisement is recognized, then Tianzong can re-play the nostalgic card, and even directly name those models with one word, and the effect will not be too bad!

This point, many people have thought of it, I can only say that this advertisement is really wonderful, and the previous "Image Retains Memory" is different, this advertisement, it seems that its commercial taste is stronger, but the use of text changes to interpret the model, but it dilutes this, it can be said that the choice of text changes as a medium is indeed a good move!

At the same time as promoting the model. It also renders the feelings of the brand of Tianzong Automobile to the extreme, how many hearts, how many hearts, this sentence, combined with the previous models with different performance in different periods, shows the sincerity of Tianzong Automobile!

Of course. This ad is also limited, it can be used in other areas like "Image Retained Memory", but this ad is only available in China, but it is enough!

After this round of competition, the atmosphere of the scene has also been driven, the CEOs of brand enterprises are eager to try, many times, enterprises are not without money to advertise, but good advertising is too rare. The executives present are all well-known enterprise executives, the vision naturally needs not be said, a creative is good, or can be seen, the first two advertisements have such a level, for the later advertisements, everyone is looking forward to it!

Clearly, the best is yet to come. Of course, it doesn't mean that the later advertisements can be filmed like "Huaguo Road". The sky-high price of "Heavenly Indulgence", after all, this advertisement is really special!

As early as when the first advertisement sold for a high price of 15 million, outside reporters got the news through some channels!

At that moment, the shock of the reporters who learned the news was self-evident, fifteen million, although for those top brands. This number is actually not big, but it is definitely not small, there are countless advertisements every year, but there are only so many that can exceed this number in the cost of advertising production!

And when the second commercial was sold for a sky-high price of 50 million, the media reporters were messy. But then I got excited, the headlines on the front page have fallen, Tang Feng is Tang Feng, wherever he is the center of the news, yes, in the eyes of media reporters, the center of the news still falls on Tang Feng, even if Tianzong won the advertisement at a sky-high price of 50 million, but don't forget, this is a creative idea from Tang Feng!

After today, I'm afraid there will be another storm, can the champion of the creative advertising contest be sold at such a sky-high price? At least so far, no one thinks so!

And now the focus of the media is not on the 50 million, but on how big a record can be created in today's unique creative advertising auction! At least in their eyes, 50 million is by no means the end!

To be honest, although the second advertisement is indeed a bit aimed at Tianzong, Tang Feng didn't expect that Tianzong actually had such a big determination, 50 million, can make several small-cost movies, and this is just the price of an advertising film!

The third commercial is here as scheduled!

The first thing that appears in the picture is an elderly man in a wheelchair in the aisle of the hospital!

The voiceover sounds: "Have you ever asked yourself, what is a worthwhile life?" Suddenly, a somewhat funny voice came out, making the originally somewhat solemn picture look a little funny!

The old man looked up at the ceiling in amazement! In the picture, a young man with a little bit of hanging drips appeared, playing the guitar unpassionately, and it turned out that the funny sound just now was made by the guitar!

Seeing this, many CEOs couldn't help but be amused!

The voiceover sounded again: "This woman's name is Ah Duo, she is poor and abandoned by her husband!" ”

The next moment, the picture turned again, and a very happy little girl with a smile appeared in the picture!

Voiceover: "This is Kitty, her parents are divorced!" The camera changes just right, the little girl curls up and crosses her legs and cries in the corner!

The image changed again, it was still in the hospital, and this time it was a little boy sitting on a hospital bed holding a football and smiling happily!

The next moment, the opposite picture of laughter appeared, but it was the little boy sitting alone on the side of the road begging!

Voiceover: "This is millet, poliomyelitis!" ”

Later, another picture of a little boy being chased by the police, voiceover: "This is Adong, who is a thief!" ”

"These kids all have the same mother! - Mother Aduo! People who adopted them from the streets! ”

The screen switches back to the woman who forgot to play the guitar in the hospital! Ah Duo!

Then there are scenes of interesting stories about the life of Ah Duo and these children, there are episodes of Ah Duo cooking frizzyly, there are clips of Ah Duo and the children eating together, and Ah Duo with polio, Ah Dong, catching the ball and so on!

Without exception, the background in these images undoubtedly shows that Ah Duo is not rich, or even poor!

Seeing this, the whole theater was silent for a while! Everyone was fascinated by the images on the big screen!

So far, there has been nothing commercially related to this commercial, it's like telling a story! However, no one cares about this anymore, they just want to see what happens next!

In the picture, Ah Duo took these children to the beach, and all the children's faces showed surprised expressions, and then they shouted together and ran to the beach! Have fun playing ball with the kids!

At this time, the voiceover sounded again: "Mother Aduo, she is terminally ill!" There are less than two years left in life! ”

At this time, Ah Duo appeared in the picture patting the doctor's shoulder with a big grin and saying something!

Voiceover: "But she said she was lucky! How much can be done in two years! ”

The camera switched and returned, when the little girl Kitty was squatting in the corner crying, Mother Ah Duo appeared, she sat opposite the little girl, said something, and then the little girl threw herself into the arms of Mother Ah Duo!

Everyone can see that this is the process of Aduo's mother adopting a little girl! (To be continued......)