Then there is the picture of Ah Duo's mother going to the police station to pick up Ah Dong, and then Ah Duo's mother and polio patient Xiaomi on the street!

Millet, who was polio, walked on crutches, and with the encouragement of Ah Duo, he threw away his crutches and ran to Ah Duo! The two hugged each other tightly!

Narrator: "She told her children that a worthwhile life is not about having money, fame, or longevity! ”

"A truly valuable life is one in which we are a valuable person and make someone else's life worthwhile!"

In the picture, Ah Duo is playing the guitar and singing cheerful songs with the children in the ward! Their joy infects the others, and the sleeping female patient also subconsciously follows the beat!

Witness the value of every life!

The commercial video is over!

After a short silence, the business executives on the scene stood up and applauded, perhaps for the excellence of this commercial, or for the commercial, Ah Duo's mother, or to pay tribute to the valuable life! Whatever the reason, at least, it proves that this short film is excellent!

This short film, from beginning to end, does not appear anything related to business, nor does it appear any brand products, there is no huge scene, there are no big-name stars, it can be described as simple and simple! But what is expressed is enough to move people and resonate with people!

Its moral is very simple, I believe that anyone who has seen it can understand it! But because of this, it is precious, and it is really wonderful to see in the ordinary!

Life is a heavy topic, and yet, here, everything seems so simple. So simple!

This short film may seem like a public service advertisement, but corporate executives are keenly aware that this advertisement can also be an advertising film that interprets the brand!

Especially those executives in the insurance industry are all fighting like chickens, because. They're already thinking of branding the commercial as their company!

Especially the last sentence of the advertising slogan, witnessing the value of every life, isn't this exactly the purpose of the insurance company has always been advertised?

"What is this film, I believe that after watching it, everyone has their own judgment in their hearts! The auction starts now, with a reserve price of 10 million! ”

"Twenty million!" Before Li Meng's words were finished, the person in charge of the publicity department of Huaguo Insurance giant Huamin Insurance couldn't wait to stand up and directly add 10 million!

"Twenty-five million!" Another insurance giant, China People's Insurance Co., Ltd., was not to be outdone, and quoted a new price without any hesitation! And OnePlus is five million!

"Thirty million!" A voice stunned the executives of other insurance companies who were about to make a move!

Because the person who is bidding is not their peer. On the contrary, it was shouted by the people of the international medical group Boai Medical Group!

Many people are also wondering, this advertising film is obviously more suitable for these insurance companies, what kind of fun are you from a medical group!

Yan Yi, the regional vice president of Boai Medical Group, seemed to guess everyone's doubts, and said unhurriedly: "Witnessing the value of every life, although it is more suitable for your insurance industry, it is also closely related to our medical industry. In this short film, there are many scenes of hospitals, and the theme is the value of life. The value of life is also suitable for our fraternity medical care! ”

The giants of the insurance industry suddenly seem to be like this!

However, although the medical group has a lot of money, the insurance giants are not far behind!

"Thirty-one million!" Soon there will be an offer from the insurance giants!

"Thirty-two million!"

“”

This "Witness to a Valuable Life" commercial. The advertisement of Thai Life, which was originally the world where Tang Feng was located, was appreciated by countless people at the beginning! Rated as one of the top 10 classic advertisements!

However, the medical group also came to join in the fun, which Tang Feng did not expect! But think about it, it seems, in a way. It is not unreasonable for the vice president of Boai Medical to say a word!

Prices come and go, although this advertisement is not the finale advertisement prepared by Tang Feng, but it is also second only to the finale advertisement, so it is naturally highly expected by Tang Feng, but such fierce competition is still a little unexpected by Tang Feng!

In this commercial, there are no big-name stars, or even stars, but look at the current price far more than the commercials shot by those stars!

In the end, it was the Huaguo insurance giant Huaguo PICC that won the advertisement at a sky-high price of 52 million!

The record of 50 million was broken all at once!

In this regard, Zhang Yueguo could only sigh with a wry smile: "Those who do insurance are really wealthy!" ”

He didn't expect that 50 million would not be able to become tonight's bid king, 52 million, although there was only a difference of 2 million, but the result was far from the same, and the gimmick of a bid king alone was definitely more than 2 million! He even regretted a little that he had made a low offer before!

If you let people outside know what Zhang Yueguo is thinking at the moment, I am afraid that they will definitely scold, people are stupid and have a lot of money! Nima, 50 million to buy a commercial is enough luxury, you still think the price is low! Let no one else live!

And as the dust settles on this third commercial, it's nothing inside the theater, but it's a sensation outside the theater!

Just three creative advertisements have already sold more than 100 million Chinese dollars! Tang Feng can no longer be described as a demon, the speed of making money is faster than that of a money printing machine!

However, what makes media reporters depressed is that they can't see what kind of advertising film can be sold at such a sky-high price!

And the more time-sensitive network has already detonated!

"Two creative advertisements sold for a sky-high price of more than 100 million Chinese dollars! Tang Feng should put a label on this creative advertising auction, here people are stupid and have a lot of money, come quickly! ”

"What's special, it's okay to sell more than 100 million yuan for three creative advertisements, but Tang Feng is still a part-time job! Professional advertising agencies should buy a piece of tofu and kill it! ”

"It's still an old saying, Tang Feng, can you still be against the sky? What else would you not? ”

"What kind of advertisement can sell for such a high price? I'm really looking forward to it! ”

Such news is tantamount to a major earthquake for the entire advertising industry in China!

Creativity, creativity, and creativity! Only creative advertising can achieve such ungodly results, and Tang Feng's success in creative advertising has undoubtedly injected a large dose of excitement into the advertising industry in China. Spice! Especially after a so-called inside word came out! It also makes countless small advertising agencies excited!

In the creative advertising auction held by Popular Film and Television, the three short films that have appeared are all without exception, and none of the big-name stars have joined, in other words, the cost is definitely not high!

This highlights the importance of creativity even more! Otherwise, why is there no star, but companies are willing to pay sky-high prices to buy? (To be continued.) )