Wanhe Tianyi is on fire, and the hand of advertising is weak.

And Bai Yuhan is undoubtedly on fire, if he said that when he went out before, he could hide it by wearing rimless glasses. Now as soon as I got out of the door of Sinosteel International Building, there were passers-by and fans, who came around, and then pointed at him and said, "Wang Dazhui!" ”

Then he asked Bai Yuhan for an autograph and a group photo.

It was so bad that he didn't dare to see Tong Liya openly now, so he could only turn around and make sure that he was not followed and recognized, so he secretly called Tong Liya and opened a room to call. Cannon.

And with the popularity of "Never Expected", Bai Yuhan, as the protagonist and director, is also constantly announced, and many media magazines want to do an exclusive interview with Bai Yuhan.

In this regard, Bai Yuhan, who is not very keen on interviews, picked and chose several media magazines for interviews.

The first one I chose was the magazine "China Entrepreneur".

Founded in 1985 and sponsored by the Economic Daily Newspaper Group, it mainly records the growth of entrepreneurs, claiming to only influence those who are influenced. In other words, the readers of "Chinese Entrepreneur" are all people with entrepreneurial backgrounds and those who plan to start a business.

Promote the successful experience of others to them, build the will of the Chinese entrepreneur class, and strive to make entrepreneurs the most respected mainstream group in China.

With the idea of promoting the micro-concept, Bai Yuhan was interviewed by a reporter from the magazine "Chinese Entrepreneur" in the office of Wanhe Tianyi.

About three days later, the interview was organized in the form of an oral account of the interview. Published in Issue 298.

"Chinese Entrepreneur": "First, are you an entrepreneur? ”

"I never thought I'd be an entrepreneur. Until now, I still think of myself as an actor, a director who looks for myself to film because no one asks me to film. I make comedies because I'm a fan of Stephen Chow, and I like to interpret things in a funny way. I also have a side that is not funny, but laughter is the most cost-effective. ”

"In fact, before the establishment of Wanhe Tianyi. We didn't know how to do the company, and our first group of entrepreneurs were a very grassroots group of people. At that time, it was based on one of my beliefs. Shoot some films online, you can definitely make money, and we set up a studio. ”

"For most of 2006, we walked from Luzhou to the magic capital. He moved from the magic capital to the capital. We've explored a lot on the road to commercialization. Later, many newcomers joined our team, and General Manager Wang Ziwen is a strong woman with a lot of business acumen. I put the company in her hands, I left the content creation to myself, and I always considered me a creator. ”

"The project "Wan Wan" sprouted at the end of last year, and in fact, the theme song was also launched last year. However, because we had an exploration in the traditional film and television field "Love Apartment" halfway through, many short film plans were postponed. Now "Wan Wan" has aired three episodes. Clicking is crazy, like an accumulation of thick and thin. We spent a year promoting the brand of White Swordsman, and then harvested it with a domineering comedy! ”

"Specifically, our thinking about the audience is overwhelming, and we understand what the audience wants to see, so we control them wildly with rhythm. I've always been very domineering in my comedies, in the words of many defenders, vulgar and vulgar, other people's comedies are itching through the boots, and the comedies I shoot must be a punch, I need this effect. Or, if you do a miniseries, you need this effect, because you condense the plot of a movie, you can't condense the effect, your effect must be doubled. ”

"Chinese Entrepreneur": "Second, how does Wanhe Tianyi make money? ”

"My ambition is to make more money with cheap productions and expensive brains."

"After "Wan Wan" became popular, many friends asked me, how much has your advertising fee increased. I said that it has risen a lot, ten times, in the past we were at the level of 10,000 and 100,000, and now it is at the level of million, an advertising space for an episode. From the very beginning, my proposition was to reduce the explicit cost and increase the implicit cost. ”

"In the past, everyone's thinking in advertising was to be high, fight production, team, and star, and most customers needed to see these before they were willing to pay money. I want to change this perception, I tell them that I don't shoot tall things, or I rarely shoot now, we fight for brainpower, creativity. ”

"We're going to have a few days of meetings to talk about what it looks like because of a one-minute commercial. We just want to use this very cheap cost, add a very powerful idea, let customers pay money, we just want others to spend a lower cost and make more money. ”

"Now we are still focusing on advertising and marketing, and since we established Wanhe Tianyi in the studio, our direction is to be a content producer. We want to do our own film and television business, and then develop derivative products to move closer to a broader film and television company. ”

"Because if you're going to make a derivative, you need a very popular brand, and we're going to build that brand and then explore its derivative value. In the past, we co-produced with video websites, but now we want to retain the copyright, we want to make our own IP, and then develop it. In fact, now the script of the first season of "Wanwan" is basically completed, and the second season has begun to brainstorm. In addition, we have already been invited by TV stations to launch a TV version, and then big movie projects are also on the agenda, games, books, costumes, etc., are all planned. ”

"Chinese Entrepreneur": "Third, how to deal with the conflict between the identity of the director and the entrepreneur? ”

"I think I'm pretty business-minded and I'm pretty good at convincing people that I have what it takes. Because from the very beginning, we were all about advertising to make money, and we had a lot of advertising ideas in mind. It's a very funny state where you have to create things and be a director on the one hand, and you have to make money with what you create, you have to be a businessman. ”

"It's a state of unity of opposites, we try to combine advertising and art, we don't shoot ads alone, we use art to package it. Maybe it's just a fig leaf, I'm actually afraid of what people say. Hey, Bai Yuhan, you did a good job in this advertisement. I want to hear it first and foremost, when someone else says. Hey, Bai Yuhan, you did a good job in this film. I wanted the work to come out and the first thing that attracted people was the story, not the advertisement. ”

"I'm not a businessman, I'm never going to be a businessman, I can't do that kind of company management. I was on the set and I was free to put on a show, because for a reason, I said I was responsible for the art. It's ridiculous, but it exists, and that's my feeling. I can't be the boss, I'm embarrassed to discipline others. Because money is involved. I think the boss and the employee are equal, and my employees can also fire your boss's squid. ”

"As a boss, I can't afford to take this shelf, our company's system is the same, the boss and the employee are parallel, I can scold the employee, the employee can also scold me, we joke with each other. There is no distinction between dignity and inferiority. I can't accept it because you're the one who gives the money. He's the one who gets the money, and he's a little lower in front of you, and that feeling makes me uncomfortable. ”

"Maybe because I was an unknown person since I was a child, I always felt so small in front of those influential people. I want to change that mindset, and I don't want me to forget because I'm standing in high places, those people who are standing in low places. So after the studio expanded into a company, I told Wang Ziwen that we promoted employees from within, and I hope that the original people are still those people, and we are still the same as we were back then. ”

"Maybe it's this kind of ideological baggage, or feelings, that I know that I am not suitable to be a businessman or a company leader, because I can't make all kinds of judgments rationally. I let Wang Ziwen manage the company, I let her take a stake in Wanhe Tianyi, and I wanted her to take on the part that I didn't dare to bear. ”

"This may be to learn from each other's strengths, Wang Ziwen is a strong woman, she is suitable for leadership positions. I have feelings, dreams, romantic and naïve inspiration, I am suitable to be a creator, a performer, a person who weaves dreams, a person who uses the lens to build a colorful world. ”

"I wish I was that person."

"Chinese Entrepreneur": "Fourth, what do you think of the proposal of micro-concept? ”

“……”

"Chinese Entrepreneur": "Fifth, what is your outlook on life? ”

"I'm a pessimistic person, and I rarely talk about it to others. In private, I am the same as on the screen, funny and funny, and many people who have come into contact with me say that Bai Yuhan is cheap, bad, handsome, cool and improper. But I'm not an optimistic person, I always have some very negative thoughts, and then I just burst out with something sad from time to time. ”

"I sometimes get high-spirited to call friends and say, "We're entertainment moguls together." I said, I have a dream, I want to be the king of the world, I want everyone to see my work. I want Bai Yuhan's three words to be known, remembered, and remembered by everyone. ”

"Sometimes I think, I wish I was a lonely traveler, and that there would be many, many passers-by in my life, and just passers-by. We walked together for a while, then separated, then met new people, and it was a new journey, arriving at the station, getting off the bus, and no one remembered whom. ”

"I sometimes think, I may one day, everyone will leave me, hate me, hate me, I live, just to see one day, a person comes up and says, Hey, Bai Yuhan, you're not dead yet! And then I'll say, aren't you dead either? ”

"But I'm also a person who knows how to restrain myself, and whenever I have these negative thoughts, I always change the subject myself. I'm afraid I'll be able to get out of it. So I'm always in life, I'm crazy, I'm in the crew, scolding the actors loudly, after work, I joke with them like no one. ”

"Sometimes I don't need others to say, I think to myself, Bai Yuhan, are you a psychopath. But in fact, I am a very normal person, I am like every ordinary person, there are joys and sorrows, loneliness and happiness, I am not the grassroots white swordsman, nor is it the sad Wang Dazhu. ”

"I am Bai Yuhan, like you and him, like the weeds and wild flowers."

"Desperate and longing, crying and laughing, ordinary."

"Well, I've always had these sassy thoughts, haha!" (To be continued......)