When the clicks on the first day of "Never Expected" came out, Wanhe Tianyi urgently stopped all the negotiations for follow-up advertisements and waited for the price to rise. Because, the number of clicks in the first two hours of the first day immediately created the highest number of video clicks since the Internet spread, except for live broadcasts.

And at the end of the first day, "Never Expected" also created the most luxurious click data in the history of the Internet.

The 5.07 million hits in a single day are just the hits on Youku.com, which has reached an almost impossible height of 5.07 million. And Shanda, the first to negotiate advertising, "Running Kart", laughed crookedly, because they only spent 700,000 yuan to get the sponsorship position at the beginning of the film.

From the second episode onwards, Wanhe Tianyi did not hesitate to terminate the negotiations with the advertisers who were in negotiation before. Zhao Dafei has been advertising for more than a year, and he knows that the current "Never Expected" is so crazy, and it is time for the lion to open his mouth and start to increase the price.

As for how much it should rise, don't be in a hurry for the time being, look at the next performance of "Never Expected", if it is as crazy as ever, then ......

Accompanied by the crazy data of the first day, it was the media, the collective praise of the media who attended the premiere that day.

"If it is said that now that Xingye's works are declining year by year, who can still carry the banner of the comedy industry, it is undoubtedly Bai Yuhan. This 24-year-old young man born in 83 uses another unique way to interpret the meaning of comedy. Yesterday, Bai Yuhan's self-reading >novel YBDU wrote, directed and acted in the miniseries "Never Expected" premiered in the whole universe, and the first episode was played at the premiere site, which was only five minutes long. But it was these five minutes, when the laughter of the entire auditorium was barely interrupted. Even when the audience left, the laughter continued. "--New. Lang Entertainment headlines.

"Following "All in All", Bai Yuhan has once again innovated a new way of entertainment, "Never Expected" is definitely an unexpectedly wonderful comedy, five minutes of time, bring you a smile all day long." -- China Film News.

"Wanhe Tianyi launched a micro-concept, and "Never Expected" perfectly interprets the concept of mini-series. How to fight for people's fragmented time. -- Information Times.

"The director who created the miracle of the Internet, Bai Yuhan." -- Bailongjiang Morning Post.

"The must-miss mini-series "Never Expected" this summer vacation, accompany you to spend the summer vacation with a smile!" -- Jianghuai Morning Post.

"A new case for the rise of Internet video. "Never Expected" is bound to become an iconic work. -- Tencent News homepage.

"Young directors have grown up, and I watched "Never Expected" yesterday, and I feel that we, the older generation of directors, can retire peacefully." ――Director Xie Fei was interviewed by reporters. Call.

"This morning I attended a premiere held by Wanhe Tianyi. watched a miniseries called "Never Expected", directed by Bai Yuhan. Some very boring ideas, if the fifth-generation directors strive to make blockbusters, we unformed sixth-generation directors talk about the trend of thought, and there are new generation directors such as Ning Hao who start to go into business, so what should Bai Yuhan call these young directors, from players to professionals? -- The sixth generation director Wang Xiaoshuai's blog update article.

"Yesterday Wanhe Tianyi press conference. It was also the premiere of "Never Expected", and everyone had dinner together at noon. I chatted with the white swordsman for a while, and the swordsman deserved to be the wind. A cow who has been in a mess for a whole year, and there are too many things in the brain. I also talked about some collaborations, and I really hope to work with a creative team like White Swordsman Studio. In addition, I forgot to get to the point, I recommend everyone to watch "Never Expected", it's so hilarious, haha, I'm still laughing now. - Xu Jinglei, the blogging queen directed by the four little flowers.

The media and celebrities have stood up for "Never Expected".

The result did not disappoint them, "Never Expected" rushed to 5.07 million hits on the first day, and on the second day, it slowed down, but it still broke through the 9 million mark in total hits, nine million in two days, even after 2010, there are almost no works that can be so fierce.

I have to say that the current network is not as developed as it will be in the future, but the resistance of netizens to mini-series is not at all dedicated. Coupled with more than a year of word-of-mouth accumulation, the drama "Never Expected" finally broke out with the same charm at different times. And it's an undeniable charm.

Because the original "Never Expected" draws on the strengths of others, the transition form borrows from "BREF All in All", the narrative rhythm borrows from "Funny Day and Comics", the complaining method borrows from "Gintama", and the laughter mode borrows from "The-onion Onion News".

Although the script as a whole is original and the style is called Beast Yi Xiaoxing, it has still been complained by some people, thinking that there is a suspicion of plagiarism.

And now, "All in all" is Bai Yuhan's own, "Funny Day and Comics" and "Ghost" have just started to make animated videos, and the style has not yet taken shape. It is difficult to say whether the joke setting of "Onion News" is borrowed or not, so "Never Expected" has become Bai Yuhan's outright original.

Create a style of originality!

……

A week passed quickly, and on July 17, the second episode of "Never Expected" was launched again in anticipation.

This episode is divided into two short stories, the first one is the job hunting chapter.

Wang Dazhui's classic quote, a strong attack: "It won't be long before I will be promoted and raised, become the general manager, become the CEO, marry Bai Fumei, and walk to the peak of life, think about it and be a little excited!" ”

The second little story is to joke about the Three Kingdoms, Liu Bei who attacked. Liu Bei always buys people's hearts by throwing Adou, and also says that this is the law of nature, once he hears bad news, Adou will be sucked into his arms and then fall down hard. In the end, Adou broke the laws of nature, and Liu Bei could no longer fall on him because he died.

Continuing the strength of the first episode, the second episode unsurprisingly set a new record, reaching 3.2 million views within an hour of its premiere. The entire series, in eight days, reached 32 million views. is about to surpass the previous holder of the first place in online video clicks, "All in all".

The effect of the two episodes is out, and the advertising fee can also be discussed. The ad is divided into three positions. The funny sponsorship at the beginning, the soft product placement ad at the show, and the hard product placement ad at the end. The lowest price code. They are 3 million, 5 million and 2 million, which can be said to be a crazy general price code.

It's just product placement, no big scenes, no professional publicity, only funny creativity, and strong click-through support.

After the meeting of Wanhe Tianyi to study. It was brought up like this, and then scared away a bunch of sponsors. However, there is still a large number of sponsors. Queue up at the outer door, wait for the program production team, think of implants, and then join the play.

"Nima. I knew that "I Never Expected" would be so profitable. I'm still distressed about the fart "Love Apartment", the production cost of four million makes me feel distressed, and it's not promising! In Wang Ziwen's office, seeing the full application for sponsor cooperation, Bai Yuhan was infinitely emotional.

In the past, for the short dramas prepared by Wanhe Tianyi, one sponsor could get a sponsorship position for tens of thousands, hundreds of thousands. and even the sponsorship position of the whole show. After a drama, the sponsorship is only on the scale of millions. He directed "All in All" because the clicks were good. The price is a little higher, and I don't make too much money, after all, not every episode has the opportunity to place ads.

The short drama is more of an expansion of the company's content, and the main business is still several commercials directed by Bai Yuhan, as well as subsequent commercials directed by other directors. Therefore, the company is very enthusiastic about preparing for "Love Apartment" and hopes to expand its business to satellite TV channels.

Now, a "Never Expected" has changed its status in an instant, and one episode can reach tens of millions of dollars, and such episodes can almost support most of Wanhetianyi's marketing revenue.

It's crazy!

Wanhe Tianyi has taken the lead in entering the era of crazy profits of micro-concepts!

……

Zhang San, a student of a high school in a certain city, as usual, as soon as Zhang San got out of school, he called his friend Li Si and ran to the Internet café.

seized the position and turned on the phone, Zhang San immediately opened the private server of "Legend of Blood": "Quick, go to the corpse brushing king!" ”

"Don't worry, I'll look at something." Li Si slowly opened the webpage, typed in the words "never expected", and then clicked enter.

Zhang San was impatient: "Look at the yarn, hurry up, I'll go and brush the random first." Then buried himself in the private service of "Legend of Blood".

Because the source code of "Legend of Blood" leaked out early, many Internet cafes on the market set up their own servers, and then asked someone to make their own legendary games according to the source code of "Legend of Blood".

Genuine brush half-day monsters, you may not be able to upgrade to one level, and the private server may be dozens of levels as soon as you enter, and then give you the artifact of slaying the dragon and the horse. Therefore, the private server diverted too many players of "Legend of Blood", and also caused the madness of "Legend of Blood" in China, at this time, if you say that you have not played Legend, others will laugh at you.

However, Zhang San played for a while, and didn't see Li Si come in, so he took off his headphones and prepared to pull him in.

Who knew that as soon as he took off his mobile phone, he heard Li Si laughing very obscene and lewd. Pool.

"it, don't you get into the game yet?" Zhang San asked dissatisfiedly.

Li Sitou didn't reply: "I watched "Never Expected", Nima, I laughed to death, I have started watching it a second time now, haha." ”

"What's that? Movie? ”

"Miniseries."

"What's the miniseries?"

"You don't understand, play your legend and go."

"Damn, you!" Zhang San was angry, so he quit the game directly, opened the website, and searched for "Never Expected".

It's okay not to look at it, but I can't stop when I see it, and the laughter is more obscene and lewd than Li Si. Pool.

"Haha, Wang Dazhui is so funny, brother laughed!"

"I rubbed, promoted and raised, became the general manager, became the CEO, and married Bai Fumei...... Haha, this "Never Expected" is so funny. ”

At this moment, Zhang San also forgot to play the legend and only cared about watching the video. The video is very short, only two episodes, and if you count the commercials, it adds up to only fifteen minutes in length.

After watching two episodes, Zhang San immediately patted Li Si on the shoulder and asked, "Hey, what about the rest of the episodes, why are there only two episodes?" ”

"You are stupid, this is a new drama just released by the White Swordsman, one episode a week, a total of two episodes."

"Damn, it's only been two episodes."

"If you like to watch it, I recommend you to watch other videos taken by White Swordsman, although they are not as funny as "Never Expected", but they are all handsome. "It's You", "All in All", "Grassroots Men" are all yes, as well as "Best Lady", "Waste Wood Brothers", "Hip Hop Quartet", oh yes, and "Runaway Event" and "Liu Yanlai Message" are also good, but they are entertainment programs. Li Si said as a few treasures.

At that moment, Zhang San began to look at other works produced by Wanhe Tianyi one by one, completely forgetting that he ran over as soon as he got out of school in order to play the legendary practice.

In fact, there are not a few people like Zhang San in Internet cafes, all of whom see others watching "Never Expected", or can't help but be curious, or are recommended by friends, and are attracted little by little. Looking around, half of the people are playing games and chatting QQ, and half of them are watching works like "Never Expected".

Wanhe Tianyi, completely on fire. (To be continued......)

ps: I went out to collect materials today, and I didn't have time to code words, so tomorrow's update may be unstable!

Possible!