The copyright of the movie has been sold, and even if the box office is one billion, it has nothing to do with him, but seeing Zhao Linlin's smile on his face, Cheng Peng flashed a clue in his heart and said, "You don't want to use this to hype, right?" ”

Zhao Linlin smiled and nodded: "Of course, we should hold a celebration banquet!" ”

Zhang Meng was very puzzled and said: "We have sold the copyright to myself, and the movie has nothing to do with us, what kind of celebration banquet do we have?" ”

Zhao Linlin retorted disdainfully: "Why doesn't it matter, the movie was made by us, and our movie is a big hit overseas, why can't we celebrate?" Our movie didn't have any selling points in the first place, but now that the overseas box office is good, we just hype it up and increase exposure. ”

Just like Zhao Linlin said, "The Two of Us" has no selling point at all, it is difficult for literary films to sell high box office, and literary films that can sell high box office are nothing more than two situations, one is that there are big stars, such as Andy Lau in "Sister Peach", and Fan Bingbing in "Guanyin Mountain"; The other is hype passion plays, such as "Lust and Caution" and "White Deer Plain".

And these two selling points, "The Two of Us" does not have any, although Cheng Peng and Tong Liyu have some fame, their fame is mainly concentrated in the Internet, and it is difficult to convert Internet popularity into box office.

In fact, the box office of "The Two of Us" was able to achieve a box office of 2.05 million in the first week, which lies in the accurate grasp of the schedule. The release time of "The Two of Us" was two weeks after the release of "Ambush on All Sides", and at this time, "Ambush on All Sides" was seriously lacking in stamina because of its bad reputation. But other movies did not dare to be released because they were afraid of "Ambush on All Sides", and there were very few movies released in cinemas at this time, only "Spider-Man 2", which had been released for a month, and the main theme movie "Xiaoping 1928".

For the audience, there are not too many choices, "Spider-Man 2" has already been watched, and if you don't want to watch "Ambush on All Sides", you can only watch "The Two of Us" or "Xiaoping 1928". I can't say that there is no one who spends money to see the main theme, but it is very rare, so this week's box office is "Ambush on All Sides" to eat meat, and "The Two of Us" to drink soup.

However, this situation can only last for two weeks, and "Shrek 2" will be released next weekend, leaving "The Two of Us" with extremely limited room to survive.

Cheng Peng originally planned to run around the country this week, put on some programs, and increase some exposure, and after the Venice Film Festival announced the list next week, he could hype it up again and continue to be exposed, and now it seems that there is a better opportunity for exposure: "Tell me what you think!" ”

"Our film has been released in several countries, let's sort out the data, announce it at the celebration banquet, and create the effect of the movie causing a sensation overseas, and then we can ask some people to post on the Internet to promote this matter, netizens are mainly young people, and hearing that there are domestic films that are famous overseas can stimulate their interest!"

Cheng Peng thinks this idea is good, "That Mountain, That Man and That Dog" achieved a box office of 400 million in Yueben, and the Chinese people talked about it for a long time, nodded, and said: "This alone is not enough, we should be a little more high-profile!" ”

"What's a high-profile approach?"

"Announcing the Olympics!"

On August 4th, the crew of "The Two of Us" held a huge celebration banquet at the Beijing Hotel.

Several of the main creators picked up hammers and smashed the ice sculpture with the number 30 million written on it. The flashing lights below suddenly seemed to be a supernova explosion, overwhelming the sky, countless microphones stretched out, and reporters asked questions frantically.

"May I ask Director Cheng, the box office of "The Two of Us" is only 2.05 million, why is 30 million written on the ice sculpture?"

"Director, does your hosting of this celebration banquet mean that you are satisfied with the box office of the movie?"

Zhao Linlin looked at the noisy reporters, took the microphone with a smile and said: "Let me explain, our 30 million does not refer to the domestic box office, but the entire box office, "The Two of Us" was released for two weeks, and the box office was 100 million yuan, equivalent to 6.8 million yuan; It has been offline in France, with a total of 110,000 people, equivalent to a box office of 7 million; ...... in Italy"

Zhao Linlin's calculations from country to country turned out to be 30 million in the end, although the media has never seen anyone celebrating the overseas box office, but it is understandable to think about it, after all, the movie is made by others, and being able to succeed overseas can be regarded as winning glory for the country.

"Will it be released in North America?"

Zhao Linlin put away her smile and said seriously: "After discussing with Sony Classics, we set the schedule for North America in December, December is the Olympic season in North America, and we plan to hit the Oscars!" ”

In fact, Zhao Linlin's words were completely foolish, but the media in the audience was shocked, and their eyes flashed with excitement, there was big news now.

The reporters all pointed the microphone at Cheng Peng: "Director Cheng, director Zhang Yimou's "Ambush on All Sides" is scheduled to be released in July to prepare for the Olympics, are you sure to defeat "Ambush on All Sides" and let the General Administration send your movie?" ”

"Director, what do you think of "Ambush on All Sides"?"

Cheng Peng said lightly: ""Ambush on All Sides" was scolded so badly, the surname of the Oscar may not be big, I have confidence in my movie!" ”

On the same day, all major media reported on the front page, and the headlines were almost the same: Cheng Peng bombarded "Ambush on All Sides", preparing to hit the Oscars!

Zhang Weiping, the producer of "Ambush on All Sides", did not get angry after seeing the media report, but laughed loudly, "Ambush on All Sides" was released for two weeks, and the stamina was obviously insufficient, he was looking for something to create a little topic to increase exposure, but he didn't expect Cheng Peng to send it to the door himself.

When he was interviewed by the media, he fired directly at Cheng Peng: "I don't even bother to deal with him, isn't Cheng Peng's film just to take two silver bears, we take the rest, and if you have the ability to take a gold, take a look." I don't even go to watch his movies, he just does what kind of good movies he can make! ”

Cheng Peng didn't expect Zhang Weiping to jump out, but his high-profile announcement that the Olympics was originally hype, and now someone accompanied him to fry it, and immediately counterattacked: "I'm a trick, but I'm also a person in the film circle, and Zhang Weiping is a person who sells aviation lunches, he can be a producer, why can't I be a director?" Director Zhang Yimou is a director I respect very much, how good are his original movies, "Red Sorghum", "The Red Lantern Hangs High", and "Qiu Ju's Lawsuit" are all masterpieces, but what about the current movies? Zhang Weiping is destroying a master! ”

Zhang Weiping almost vomited blood: "Don't talk nonsense, if you have the ability, let the audience watch his movies." Cheng Peng is Fan Jinzhongju, he doesn't know what his surname is after winning two silver awards, he just wants to hype up "Ambush on All Sides"! ”

……

For a while, the scolding battle between Cheng Peng and Zhang Weiping became the hottest topic in the entertainment industry, and both occupied the headlines of the entertainment version for several days in a row.

In the midst of the scolding, a week passed, and the China Film Distribution and Projection Association announced last week's box office data, "The Two of Us" had a box office of 3.38 million in the second week, with a total of 5.43 million.

The box office of 5.43 million is already a good result for a literary film, Zhang Yimou's "Happy Times" is only 5 million, and "My Father and Mother", which also won Silver Bear, is only 8 million.

However, the scolding war cannot be carried out for a long time, otherwise it will trigger a backlash of public sentiment, even if it is a good movie, he will say that it is a bad movie, and the next exposure can only rely on the Venice Film Festival to announce the list.

The Venice Film Festival announced the list on Friday, but on Tuesday, Cheng Peng suddenly received a call from the filmmaker.

"Mr. Cheng, the shortlist for the film festival is out, congratulations on being shortlisted!"

"Thanks, I don't know which unit?"

"Main Competition!"

"Ah, no, wouldn't it?" Cheng Peng was taken aback, this is impossible, it turned out to be the main competition unit!

"What, isn't it good to be shortlisted for the main competition unit?" The filmmaker laughed.

"I really didn't expect it, it's incredible, my movie is a horror movie, I didn't expect to be shortlisted for the main competition unit!" Cheng Peng was a little excited, he knew he had made history.

"Yes, there was a lot of debate when choosing films, and the supporters and opponents were on par, and the last one of your films to be shortlisted was made by Mr. Mark Mueller, who said that we should not stick to the form and genre, the film is the movie, as long as it is a good movie, it should be shortlisted!"

Only then did Cheng Peng know why the filmmaker had not revealed the news to him, and it turned out that he had only decided which unit his film to go to until now: "Thank you, and thank you, Mr. Mark Mueller!" ”

Mark Müller is a Chinese expert, studied in China in the 70s, met many Chinese filmmakers, and has been the Asian filmmaker of the Venice Film Festival since 86. The first film in Chinese mainland to participate in a large-scale foreign film festival "The Wilderness", and the first Chinese mainland film to win an award at the Venice Film Festival "The Red Lantern Hangs High" were all recommended by him. He began his four-year tenure as president of the Venice Film Festival this year.

Cheng Peng knows that during the eight years that Mark Müller served as the chairman of the festival, Venice became a blessed land for Chinese-language films, creating the glory of the Golden Lion three times in a row. So much so that when Mark Mueller stepped down in 2011, the domestic media lamented, how could I live without you!

Three days later, the Venice Film Festival officially announced the list of shortlists, and "Invasion of Darkness" was shortlisted for the main competition unit, which attracted huge media attention, and the domestic media was even more boiling.

It was the first horror film to be selected for the main competition since the Venice Film Festival began, a record that has stood for 61 years and has now been rewritten by a Chinese director.

"A genius director creates a miracle, and the first horror film is shortlisted in Venice!"

"The first horror film to participate in a lion hunt since the establishment of the Venice Film Festival!"

"It's incredible, Cheng Peng rewrote the history of Venice!"

Countless halos were worn on Cheng Peng's body, and he once again became the focus of media attention, and the entertainment pages of major media were all reported by him.

Taking advantage of this shareholder trend, the box office of "The Two of Us" continued to rise in the third week, reaching 4.47 million, with a total box office of 7.85 million, out of an extremely weird box office curve.