The box office of "The Two of Us" shattered the glasses of the media and filmmakers, which is not scientific, "Shrek 2" has more than 30% of the film schedule, and it is only 5 million at the box office, and "The Two of Us" has 15% of the film schedule of 4.47 million.

Of course, the performance of the animated films introduced in the past two years has not been very good, and it is normal for "Shrek 2" to perform poorly, but the box office is similar to the small-budget literary film "The Two of Us", which is still too unexpected!

However, the media and film critics are still pessimistic about the next trend of "The Two of Us", because there is a big production this week, "A Thousand Machines 2" landed in major theaters.

"A Thousand Changes" is a film launched by the Eagle Emperor in 2003, with a production cost of 50 million Hong Kong dollars, and it is unprecedented, inviting international action superstars Jackie Chan and Zhen Zidan to work together, plus many stars, Zheng Yijian, Twins, Chen Guanxi, He Chaoyi, etc., co-performing, and the box office has achieved unprecedented success.

"A Thousand Machines 2" is a sequel created by the Eagle Emperor, with an investment of up to 80 million yuan, in addition to the original main actors Jackie Chan, twins, Chen Guanxi, Jackie Chan's sons Fang Zuming, Chen Bolin, Liang Jiahui, Zhen Zidan, and mainland actresses Qu Ying and Fan Binbin have also joined, the stars are shining, and the plastic surgery is very powerful.

In order to build momentum for the film, the distributor of "A Thousand Machines 2" specially held an anti-piracy pledge meeting of "1,000 dealers and 10,000 lawyers", at which Yu Dong, president of Bona, announced in a high-profile manner that the goal of the film was 200 million yuan.

Although the slogan of 200 million is exaggerated, the media generally believes that on the basis of the success of the first part, there are many stars joining, and there is absolutely no problem with the box office reaching 60 million.

In the face of the strong "Thousand Machines 2", the underperforming "Shrek 2" will definitely significantly reduce the film schedule, and "The Two of Us" will also reduce the number of films, which will be a heavy blow to "The Two of Us", which was originally only 15% of the film schedule. The box office of "The Two of Us" will definitely decline sharply this week, and the final box office will be about 10 million.

The box office of 10 million is definitely a jubilant achievement for the small-budget literary film "The Two of Us", this box office is adding DVDs, plus audio and video copyrights, plus the cost of selling to movie channels, etc., and it can make money in China alone.

No, Cheng Peng has the aura of a genius director, and has just rewritten the history of the Venice Film Festival, in the eyes of people, he is a young man who creates miracles, and his expectations are naturally relatively high.

Many media are sighing, Cheng Peng, a genius director, can't change the fate of the box office failure of literary films, it's a pity!

On Thursday, the day of the release of "A Thousand Machines 2", the schedule of "The Two of Us" was reduced from 15% to 10%, and the media's prediction looked like it was about to come true.

However, four days later, when the box office of the fourth week of "The Two of Us" came out, both the media and film critics were shocked.

In the fourth week, the box office rose again to 4.7 million, with a cumulative box office of 12.25 million.

The box office has risen for three consecutive weeks, and the box office has fallen for three consecutive weeks!

The media and film critics were dumbfounded, what the hell is going on? Obviously, the film schedule has decreased by five percentage points, and there are blockbusters like "Thousand Machines 2", why is the box office still rising, this makes no sense!

The normal curve of domestic movies should be like this, the premiere of the movie premiere is generally held on Thursday and Friday, of course, there are also Tuesdays, that is to say, the first week of the movie's release is not seven days, only four or five days, or even three days, so only in the case of a particularly good reputation, the box office in the second week may be higher than the first week, achieving a reverse decline. However, the third week is the same as the second week, and the movie has been released for ten days, the box office will inevitably fall, and the box office in the third week will definitely be lower than the second week, and then the box office will be less than the week by week, and the movie will be released in the eighth week.

And the box office curve of "The Two of Us" is too weird, 2.05 million in the first week, 3.38 million in the second week, 4.47 million in the third week, and 4.7 million in the fourth week, which is higher than the week of the week, and the reverse decline for three consecutive weeks, especially in the fourth week, when the film schedule is reduced, this phenomenon has not yet appeared in China, which completely subverts the cognition of the media and film critics.

It's an absolute miracle!

So people are asking, what the hell is going on? This is not scientific!

The media couldn't understand what was going on at all, so they attributed all the credit to Cheng Peng, and the newspapers were full of reports from him.

"Cheng Peng created a miracle, and the box office of "The Two of Us" fell for three consecutive weeks!"

"The most powerful domestic film in history was released, and the box office of "The Two of Us" exceeded 10 million!"

"The miracle of the dark horse at the box office has reappeared, and Cheng Peng has created a miracle!"

"The Two of Us repelled Shrek, and a small cost can create miracles!"

was able to achieve a three-week reversal, even Cheng Peng himself didn't expect that in his memory, the only domestic film that came out of this weird curve was the 2011 movie "Yang Shanzhou", but that film was the main theme movie, relying on large-scale chartering by enterprises and institutions, and "The Two of Us" completely relied on word-of-mouth and marketing.

In fact, the success of "The Two of Us" first lies in the accurate grasp of the schedule, other movies were frightened by "Ambush on All Sides", in order to avoid proving conflicts with "Ambush on All Sides", they have adjusted the schedule and arranged the movie four or five weeks after the release of "Ambush on All Sides".

But Cheng Peng knew that the reputation of "Ambush on All Sides" was very poor, and the performance in the first two weeks was very vigorous and fierce, and in the third week, it was in decline, so that "The Two of Us" got a blank period of two weeks without too many competitors.

This kind of schedule selection for blockbusters, blockbusters with small films, will become a very popular model in a few years, eating meat in large slices and drinking soup in small slices. Of course, it is also very risky to do this, and if you are not careful, you may become cannon fodder, and no one else dares to do this, but Cheng Peng did it and did it.

Of course, it is impossible to achieve a three-week reverse decline by relying on the schedule alone, and the success of "The Two of Us" lies in the use of the two-week blank schedule to form a word-of-mouth effect, and this is entirely due to the success of the box office. "The Two of Us" has no selling point, and there is no good publicity point, but the success of the box office made Cheng Peng and them successfully find a publicity point.

They aimed their marketing at the Internet, the online world is dominated by young people, young people are more enthusiastic and patriotic, and they will have a sense of pride when they hear that domestic films have succeeded overseas, especially the success of this book. Cheng Peng took advantage of this and found a lot of water armies to post, the titles are basically "Chinese movie Yangwei Yueben", "Cheng Peng Yangwei overseas", "Goddess Tong Liyu conquers Yueben" and the like, of course, after the post, add a sentence "Not turning is not Chinese".

After two weeks of fermentation, the Internet is overwhelmed with posts from Cheng Peng and "The Two of Us", as if you don't talk about Cheng Peng and "The Two of Us" will be outdated. Many people are also "The Two of Us" on QQ signatures and MSN signatures, and these affect their QQ friends and MSN friends, forming a huge effect of word-of-mouth communication.

Of course, network marketing alone is not enough, Cheng Peng and they conducted free screenings in five cities, which most directly created word-of-mouth and increased the popularity of the film.

In addition, Cheng Peng also has to thank Mark Muller, because "Invasion of Darkness" was shortlisted for the main competition unit, Cheng Peng became a person who rewrote the history of the Venice Film Festival, and greatly increased the exposure of "The Two of Us".

When the news spread that "Dark Invasion" was shortlisted for the main competition unit, several heroines of "Dark Invasion" stood up and spontaneously cheered for "The Two of Us".

Li Binbin was the first to stand up, because of the schedule problem, she caused a lot of trouble to the crew, so that the movie almost couldn't catch up with the Venice Film Festival, she must perform well to save her ** impression in Cheng Peng's heart; Xu Jinglei, the queen of blogs, wrote a long film review on her blog and shouted for "The Two of Us"; And Zhang Ziyi and Fan Binbin also sang praises to "The Two of Us" when they were interviewed by the media.

Other stars who have not been in contact with Cheng Peng have also shown favor to Cheng Peng: "I have already watched "The Two of Us", it is very touching, I hope to cooperate with director Cheng Peng!" ”

"I love this movie, it's so good!"

In this case, although the schedule of "The Two of Us" in the fourth week has decreased, the box office continues to be strong, and it is not surprising that it has achieved a reverse decline.

"Xiaopeng, do you think the box office will reach 5 million this week?" In the office of the signal flag, Zhang Meng asked, holding a newspaper. In the newspaper, the red headline reads, how long will the miracle of "The Two of Us" last?

Cheng Peng knows that "The Two of Us" is only a small-budget literary film after all, this trend cannot last for a few days, and the miracle cannot last: "How is it possible, it is very difficult to have a box office of 4 million this week!" ”

"No, our film schedule is back to 15%, and the list of nominees for the Golden Rooster Awards will be announced this week, it should be 5 million!"

"The influence of the Golden Rooster Award is too small, and the potential of the film is almost exhausted, unless it is an Oscar, it is difficult to arouse the enthusiasm of the audience. Don't think about the box office anymore, let's think about the Venice Film Festival, it's only a few days away! ”

"Can we win a prize in Venice this time?" Zhang Meng's eyes were full of anticipation.

"Didn't you look at the shortlist? Michael Lee, Alessandro Amamba, Wim Wenders, etc., are all masters, much better than their opponents in Berlin, and our film is horror again, don't dream about it! Cheng Peng shook his head with a smile.

"What if, what if we become dark horses!"

"Stop dreaming!"

On August 26th, the list of nominees for the 24th Golden Rooster Awards was announced on the spot, "Beautiful Shanghai" starring Wang Zuxian won six nominations, "Ambush on All Sides" won four nominations, and "The Two of Us" also won six nominations, becoming the most dazzling place on the entire list.

However, as Cheng Peng predicted, the potential of the film has been exhausted, and the six nominations for the Golden Rooster Award have not been able to save the box office from falling, with a box office of 3.4 million in the fifth week.

In the next six weeks, the box office of "The Two of Us" was only 1.9 million, with a cumulative total of 17.55 million.

The box office trend of "The Two of Us" has been very obvious, and the final box office is about 20 million. In 2003, this achievement ranked fifth in the annual box office, comparable to Gong Li's movie "Zhou Yu's Train", which is a complete miracle for a small-budget literary film.

However, Cheng Peng didn't have time to cheer for the box office, and on the day of the box office release in the sixth week, he led all the creators of "Invasion of Darkness" to board the plane to Venice.

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