Under the expectation of everyone, the five creative advertising films that have finally sold sky-high prices in popular film and television have revealed the true face of Lushan on Shenzhou Video Network at the same time!

So another discussion about creative advertising has unfolded!

Several major creative advertising companies have also spared a lot of money and began to buy advertising slots on major star TV stations! Let these short films fully land on major platforms!

While attracting countless audiences to watch, the advertising effect it triggered also made these manufacturers smile!

With the development of the economy, the people's income is also increasing, so in order to meet the material needs at the same time, but also to leave a spare money, as the saying goes, reading thousands of books is not as good as traveling thousands of miles, travel has become a good choice for these families!

Bai Yunfei is an ordinary office worker, although he has worked for many years and has little savings, his parents are honest workers, and it is extremely difficult for him to graduate from college!

Last year, he just married his girlfriend who has been in love for many years, and in order to give his girlfriend and parents a home, he took out his savings for many years and made a down payment for a house, but for this, he emptied his savings!

The wife is also just an office clerk, and her income is not high! When he got married last year, because he bought a house and emptied his savings, even the two of them even had a honeymoon, although his wife didn't say anything about it, but Bai Yunfei felt that he owed his wife!

Therefore, since he got married last year, he has been saving money to make up for his wife's honeymoon!

He and his wife have already planned to travel together on May Day this year!

"Husband, what are you doing? Come out to eat! The meal was ready, but Bai Yunfei was still locked in the room and didn't know what to do, so his wife ran to call him to eat!

"It's not about traveling. This camera seems to be broken, it won't turn on, I'll see if it can be repaired here! "Bai Yunfei is tinkering with an old digital camera!

"This seems like the camera we bought when we first met, right? It's been a few years, and now I'm afraid that even the mobile phone is better to take pictures than this, and if it's broken, it's broken, anyway, there is a mobile phone. It's the same! Bai Yunfei's wife couldn't help but say when she looked at the old digital camera.

"Well, it seems to be too! However, the mobile phone photo effect is not very good! Why don't we buy a new one? Bai Yunfei put down the camera and looked up and said!

"Buying a camera? No, a similar one costs thousands! Anyway, it's not commonly used, and the phone will do! Bai Yunfei's wife was a little distressed!

"Eh" Bai Yunfei wanted to buy it, but his wife said so, so he no longer insisted!

"Alright, let's come out and eat!" Bai Yunfei's wife said!

The family eats together, turns on the TV, and chats about traveling!

It was quick to talk about the camera. The parents didn't have any concept of this, but Bai Yunfei's wife felt that it was too wasteful to spend thousands of dollars but only use it a few times!

Bai Yunfei didn't say anything more! At this time, the commercial of "Image Keeps Memory" was being broadcast on TV!

"I heard that this film seems to have sold more than 10 million, tsk! That Tang Feng is too powerful! Just one idea and yet so much sold! Bai Yunfei sighed!

"More than 10 million? So much? This looks like an advertisement, right? Father Bai asked in disbelief!

"Yes, it's an advertisement, but this is a creative advertisement, and this is not the highest. The highest is the advertisement for Panting shampoo, which seems to be almost 100 million! Bai Yunfei said on the side!

The white father and white mother looked shocked. Shaking his head, obviously still a little incredulous!

Bai Yunfei's wife said, "Then you have to take a good look!" There are more than 10 million advertisements, and there are no stars! ”

The eyes of the family are all staring at the TV screen, and they all want to see what kind of advertisement can sell for more than 10 million yuan!

At first, the family didn't feel anything, gradually. The family was a little stupid, although it was only a short moment, but the story inside made Bai Yunfei's family fall into it!

When they saw the old man crying while rubbing the photo of his wife when he was young, Bai Yunfei's parents and Bai Yunfei couldn't help but glance at each other.

When "Dongsheng." Keep your memories alive with images! When the advertising slogan appeared, Bai Yunfei's family was silent!

"Husband, it's really not as good as a camera to take pictures with a mobile phone, otherwise, just buy one, just buy a Dongsheng one!" Bai Yunfei's wife suddenly said to Bai Yunfei!

"Well, buy!" Bai Yunfei nodded heavily!

And Bai Yunfei's parents also glanced at each other, and they both saw something in their eyes! Some things are very simple, but they are very effective, such as the story of each other in this commercial, in fact, it is very simple, but few people can think of using this to advertise! Perhaps this is the ordinaryness and extraordinaryness of creativity!

Such a similar scene happened in many families, this advertisement, it can be said, the commercial taste is very light, but the love story in it has aroused countless resonances, and the image retains good memories, just with this sentence, countless people have chosen Dongsheng digital camera!

And, after the Huaguo Road of Tianzong Automobile, after the advertisement of Tianzong came out, Tianzong also launched a set of supporting promotional activities offline!

On the one hand, the words in the advertising film are used to promote the models, and on the other hand, the targeted promotion is also carried out according to the description and positioning of different models in the advertisement! Let many people think of a certain word, and they will think of the models of those models of Tianzhong!

For example, if someone wants to buy a car for his girlfriend or for his wife's lover, the salesperson will recommend the "loyalty" car and the "love" car! The effect is still very good, especially for those customers who have seen the advertisement of "Huaguo Road, Tian Zongxin" and were attracted, this trick has been tried and tried!

There is another very interesting thing here, that is, the car with the word "provoke" in the film has actually become an exclusive model for many gifts to the junior! Of course, that's for another time!

Of course, the best effect is still the new brand "Pan Ting" launched by Baoli, with the popularity of the advertising film, although "Pan Ting" is a new brand, but because of this advertisement and successfully entered people's attention, and, because of the advertisement, people seem to have a special love for this brand, many stores even "Pan Ting" shampoo sold out of stock as soon as it was put on the shelves! The effect is visible!

And these creative advertisements, once launched, have become demonstration advertisements and research objects of major advertising companies!

Affected by these advertisements, for a while, there were many fewer advertisements that only played star cards, and all kinds of creative advertisements sprung up like mushrooms after a rain!

The most direct impact is that many manufacturers no longer ignore creativity as in the past, but begin to focus on the creativity of advertising, and directly tell the advertising production that as long as the creativity is good, money is not a problem, which is completely caused by the effect of these creative advertisements! (To be continued.) )