With the news of the creative advertising auction on the popular film and television side, the media, advertising practitioners, or the public, all exclaimed, the era of creativity is king!

Of course, because the specific content of several advertisements has not yet been disclosed, the outside world only knows that these creative advertisements are all sky-high prices!

Subsequently, another 'insider' revealed that these advertisements have a common feature, that is, the cost, except for the one with Dong Bingbing's participation, other advertisements, and even, purely from the shooting cost, do not exceed one million!

So why is this advertisement, which costs only a few hundred thousand, finally able to shoot a sky-high price that exceeds itself by ten times, or even a hundred times? There's only one reason, and that's creativity!

Because after the auction, it is also necessary to re-shoot and re-edit some advertisements according to the successful bidders, so these advertisements were not released immediately, but the sky-high price of more than 200 million yuan is enough to make these advertisements the focus of public attention!

People can't help but speculate what kind of creativity and what kind of advertising film can get the sky-high competition of so many companies!

Media reporters don't want to be able to get some information from Fengxing, or to be able to interview Tang Feng, but Tang Feng has always been the only one who takes the initiative to be interviewed, otherwise, it will be difficult for reporters to interview him, and this time, Tang Feng obviously feels that the limelight has been enough, and there is no need to do more, so those business executives who have participated in this auction have become the focus of media interviews!

Of course, it's still the same sentence, when the forest is big, there are all kinds of birds, no matter what it is, some people like it, and some people don't like it. Even nasty!

For this reason, many people believe that these companies have made a big mistake, even if the creativity is good, it is definitely not worth such a price! What's more, only dark speculation. Is this another hype!

At the creative advertising auction, it is no secret which companies finally bid for the advertisement, so these companies that bid for creative advertising films at sky-high prices have naturally become the objects of media interviews!

For example, Qiu Tianzhou, the first Dongsheng Digital to eat crabs!

After the news came out, these companies naturally would not miss such an opportunity to advertise and spread attention to themselves!

"Mr. Qiu, Dongsheng Digital took the lead in winning an advertising film without any star participation at an unprecedented price of more than 10 million this time, is it true? There are rumors in the outside world that this is a hype carried out by joint businesses in popular film and television. Is fifteen million really just the price of a commercial film? A reporter asked during an interview.

"I can tell you very responsibly, fifteen million is the price of a commercial film, as for the hype, hehe, I hope so, then I don't have to spend so much money!"

"Moreover, I can also tell you that we Dongsheng Digital won this commercial. Not only did there not have any celebrities involved, but. There is no dialogue in the whole commercial, but the first moment I watched it, I felt that this film was exactly what we had always wanted to see. As for what kind of film it is, I believe you will be able to see it soon, I can say that this advertisement is different from our previous advertisements in Dongsheng, this is an advertisement that can resonate with many people. Or maybe it's a micro-movie! ”

Zhang Yueguo, President of Tianzong Automobile: "This is an advertisement full of feelings, and it can also be regarded as a corporate history of our Tianzong Automobile!" What I can tell you is that this advertising film is a film full of our Chinese characteristics, and it interprets our Tianzong development business philosophy in a special way, how many hearts, how many hearts! 50 million, in everyone's opinion, is sky-high, but in my opinion, in the eyes of Tianzong people, it is worth the money! ”

Lan Dongxin, the person in charge of Huaguo PICC: "This is a very simple and touching feature film, an optimistic and strong life, this is a very healing film, and it is also full of positive energy advertising, which can make you look at the advertising film that laughs and cries, it interprets from another angle, what is a valuable life, just as we have been doing in Huaguo PICC, witnessing the value of every life!" ”

Finally, Yang Peng, the CEO of Baoli (Huaguo), commented on this Biaowang advertisement in an exclusive interview: "Advertising, once hated by everyone, once someone described the movie like this: a bad movie, just like a boring advertising film, yes, for a long time, advertising films, often are labeled as boring, boring, I admit, most of the time, advertising is true!" ”

"However, with the development of the times, advertising has also been developing and evolving, those boring and boring advertising films, sometimes even have the opposite effect, but now it is different, a well-made advertising film, I dare to say more exciting than the movie. Even to put it mildly, no matter how good a movie is, due to its length, there will inevitably be some flaws. The purpose of the production and delivery of advertising films is to attract the greatest amount of attention and recognition in the shortest time, and often the highlights are pressed to a few minutes, tens of seconds or even seconds, and even can be perfect and unforgettable. ”

"In my personal opinion, a good advertisement can also be pleasing to the eye, it can also rise to the height of art, it can make you fall deeply, provoke thinking, and forget the fact that it is an advertising film! And this short film, in my personal opinion, successfully conquered me, so that I was willing to pay a sky-high price to buy it, because it is unique and unattainable! ”

"This is true of advertising, and the same is true of being a person, doing things, and making products!"

Later, some corporate executives who failed to participate in the competition also gave these advertising videos a very high evaluation when they were interviewed! Finally, he also expressed his hope that Tang Feng would not just treat advertising as a part-time job, because although they missed it this time, they hoped that they could get their wish next time!

The remarks of these people have once again pushed these creative advertising films with sky-high prices to a higher height! Let countless people be curious!

And those who say sourly that people are stupid and come quickly can only say one or two cool words at this time, because their remarks are not tenable at all!

The public is not stupid, these entrepreneurs, business executives are even less likely to be stupid, on the contrary, their shrewdness is well known, and these films can conquer them, then it is enough to see that these ideas are not bad!

In contrast, this creative advertising auction has had a great impact on the entire advertising industry, in the past, it is not that they don't want to pay attention to creativity, but sometimes, good ideas are not worth a small star! However, Tang Feng told them with practical actions that creativity has always been the soul of advertising!

Countless advertising industry practitioners are running to tell each other, and the spring of creativity is coming! (To be continued.) )