Chapter 092: Marketing Master

Finally, the day was completely dawn, and some of the people who were exercising in the park dispersed and began their busy day.

Most of the people who wander around the park are the elderly, the sick, the disabled, or tourists, and finally couples, and few of them run to the park in the morning.

Zhang Yang saw that Liu Biao was still sleeping soundly, and he didn't bother to greet him, so he stuffed a ten-yuan bill into Liu Biao's trouser pocket and left.

It was another prosperous day, and in the warm sunshine, the whole city was full of life and busyness, and the streets were full of passers-by who seemed to have no connection with each other except that they were the same racial characteristic of human beings.

Zhang Yang chose the most prosperous pedestrian street in the provincial capital, where almost all the brands with a little bit of fame in China can be found, and many international brands also have image stores here.

Zhang Yang first observed one by one, observing the flow of people, observing the transaction volume, observing the customer level of each brand, and even Zhang Yang also scored the service attitude of the staff in many stores to see how many points they could achieve.

This is a tedious and complicated job, and Zhang Yang has been doing these boring and tedious tasks almost all morning.

However, Zhang Yang was very patient, and he knew that if he wanted to really find a job here for a short period of time to earn enough money for travel and living expenses, he would have to do these things.

Marketing is a very complex and extensive discipline, and if you want to become an excellent marketing master, the first thing to do is a complete market research, a complete market data, and plan for the surname through some data obtained.

There is no accident in success, only inevitable, many people lament their bad luck, saying who has a relationship, who meets the noble person to help, in fact, this is completely complaining, God is fair, a person's life, there will be countless opportunities, it depends on whether you can grasp every opportunity.

In this world, there is no such thing as unearned gain, even if it is those who inherit hundreds of billions of prodigal sons, strictly speaking, they are not unearned, because, their elders have paid, and their elders have used a lifetime of hard work to condense hundreds of millions of family wealth for their descendants to squander, from this theory, this is not considered unearned, and the harvest of prodigal sons is because someone has already paid for them.

Zhang Yang investigated for a whole morning, observed more than 100 brands, and he found a problem, that is, many brands because of the popularity of the pedestrian street, there is no need for any formal training of sales staff to achieve a prosperous business, the staff in the store can go to work immediately after a little training in etiquette, they are not actually learning marketing, more learning to pat and politeness.

If you want to make a short amount of money in these stores, it is simply impossible, according to common sense, the better the business of the store, the smaller the commission.

In the end, Zhang Yang targeted several large high-end brand clothing stores.

This is the result of Zhang Yang's observation, the flow of people in these high-end clothing stores is also quite large, but it may be the price of clothes, the transaction volume is very small, and many times a hundred people cannot reach a deal.

The most important thing is that the employees of these stores also seem to have a kind of arrogance, a kind of arrogance in the bones, obviously, these are several big brands, with a fixed source of customers, and the profits are quite high, and the consumption in these stores is either rich or expensive, which also develops the staff in the store to look above the top, although it looks very polite and thoughtful, but the pride in the bones can not be concealed.

Of course, this kind of pride also has many benefits, and it is easy to cause the rebellious psychology of those consumers, who are not ready to consume will also consume, and there is a kind of pride when it really faces those powerful people, and it will become a kind of flattery.

Not only these clothing stores, but also in many industries, especially some international old brands, will have some pride of the aristocratic gang, whether it is decoration or employees are more or less with such characteristics and habits.

Zhang Yang straightened his inferior clothes, took a slight break in his hair, not long ago, Zhang Yang deliberately went to the public bathroom to wash his body briefly, he hadn't taken a bath for a few days, and there was a strange smell all over his body, how much can he improve a little bit by washing it......

After the goal was determined, Zhang Yang rested again on the side of a stainless steel pillar, an excellent marketing master, first of all, to pay attention to his own dress and appearance to gain the trust of others, but unfortunately, Zhang Yang is more than 100 yuan up and down, a pair of leather shoes or artificial leather.

"Miss, can I see your boss?"

Zhang Yang walked straight to the bar, with a humble and not arrogant expression, this plus store is an old American brand, with a history of hundreds of years, the store decoration is atmospheric and dignified, began to Zhang Yang to walk around inside, the clothes inside are mainly male surnames, the price is very high, of course, the most important thing is that the popularity of this store is very strong, but the volume is quite small, which is the main reason why Zhang Yang chose this store in the first place.

"Is there anything you can do, sir?" The lady at the bar is very polite, with a sweet smile on her face, very friendly, obviously, it should have taken a lot of effort for the owner of this store to choose such a person, and many times, the bar counter in a store represents the image of the store.

"Can you put me in touch with your boss?" I have something very important. Zhang Yang looked at the smile of the professional surname, and knew that things were in trouble, obviously, it was difficult for him to see the boss, at least, it was very difficult for this girl who seemed to be very friendly.

Really!

"I'm sorry sir, we only care about the affairs in the store, and we don't have the right to inquire about the whereabouts of the boss, I'm very sorry." The barmaid was still smiling, but her eyes were looking at Zhang Yang's body, intentionally or unintentionally.

"Excuse me, are you hiring people here?" Zhang Yang still does not give up.

"Recruitment." The young lady laughed.

"Ah...... Really, that's great......"

"Sir, please leave a copy of your academic qualifications, ID card, well, and a photo."

"Ah......h

……

Zhang Yang walked out of this luxuriously decorated clothing store, he actually thought of these things of graduation certificate and ID card, and even, he also thought of the psoriasis advertisements on the telephone poles, and all kinds of advertisements for fake certificates were overwhelming, but if you want to get these, you must first have money, and Zhang Yang's most critical thing now is the economic problem, naturally, even if you think of it, there is no way.

Zhang Yang's biggest hope is to meet the boss directly, hoping that he can convince that many times, it is the imp who is really difficult, not the boss.

The second goal, this is a Hong Kong brand-name clothing, which has a great reputation in the mainland, even if many people do not wear it, but almost all of them know this brand.

Zhang Yang tidied up again, and even washed the cracked leather shoes with water in the bathroom, this time it was a little different from the last time Zhang Yang's mood, after the first failure, Zhang Yang is now a little nervous.

Hard, hard!

Zhang Yang clenched his fists, secretly cheered himself up and walked into this beautifully decorated store, as soon as he entered the door, there were two beautiful girls wearing well-cut professional clothes to greet Zhang Yang, which made Zhang Yang feel very cramped, he was not here to consume, he was here to find a job.

"Miss, can I see your foreman?"

"Absolutely!" The young lady did not refuse because of Zhang Yang's shabbyness, and enthusiastically brought Zhang Yang to a middle-aged woman wearing a black professional suit.

"Hello, is there anything you can help with?" The foreman was obviously also well-trained, and gently shook Zhang Yang's hand, with a professional smile in it.

"I want to apply for your position, I don't have a diploma, I don't have an ID card, I don't have a photo, of course, the key is, I don't have any money, but I have first-class marketing skills, and I can even train your employees and improve their quality!" Zhang Yang doesn't want to be verbose, generally recruiting employees will ask for ID cards and other documents, and he may have a glimmer of hope just now.

“…… Ah......h

The foreman was stunned for a while, and obviously, she hadn't reacted yet.

"I hope you will consider it, it's one o'clock in the afternoon, you can give me a chance to work, and see if what I said is true or false. What do you think? Zhang Yang stared into the foreman's eyes.

"Ahem...... No ID card, no graduation certificate...... ...... with top-notch marketing skills"

The professional smile on the foreman's face slowly melted, and the inside of his eyes slowly turned into a smile that wanted to be presumptuous.

"Well, no need to laugh, you've lost a good marketing guru!" Zhang Yang strode away, he was a little annoyed, he understood that he had failed again, and he had no way to gain the trust of these employees.

"Marketing masters, if marketing masters are like this, then wouldn't we have become marketing gods...... Haha......"

……

When Zhang Yang left, the store burst into laughter, and Zhang Yang felt for the first time that it turned out that the rampant laughter of girls was much more terrifying than that of men.

The two failures were a heavy blow to Zhang Yang, and the confidence that began to be a hundredfold has disappeared invisibly.

The dog said, the last time, if it doesn't work, I can only rob Liu Biao, I damn it!

Zhang Yang went directly to the fourth goal, ignoring the three goals, the fourth goal is what Zhang Yang does not want to choose, because the fourth target is not a specialty store, it is the largest store in the whole street except for the supermarket, there are no specific brands of goods in it, there are men's clothing, women's clothing, shoes, and even the second floor.

It's not that this store is equal to a supermarket, if compared with other stores, the expensive clothes in this store make Zhang Yang have a feeling of dumbfounding, you know, through a morning of observation, he has a rough understanding of the price of the whole street, although he wears cheaply, but there is still no such shock for the price.

The name of the store is "Noble City", and this store is indeed worthy of the word "noble", not only the price of the clothes is expensive, but the decoration is also first-class, completely in accordance with the standards of a five-star hotel, pure natural marble floors, European-style wooden stairs, gilded huge crystal chandeliers, and the kind of huge sofa that can only be seen in international conferences in the news network, and on the floor of the sofa, there is a pure wool carpet.

Zhang Yang is from the Department of Fine Arts, although he does not have much contact with decoration, but he knows a little about the price of wool carpets, and the value of this five-meter-long wool carpet alone is as high as tens of thousands of yuan.

This store is also the place where Zhang Yang spent the least effort, just went in to look at the price, and then sat opposite for a while, analyzing the transaction volume through the flow of customers in and out and the bags in the hands of the guests when they came out, what shocked Zhang Yang was that he was observing the flow of people in other stores for three hours, this store actually did not sell a single thing.

Zhang Yang couldn't figure it out, if calculated according to this kind of trading volume, how could such a huge store support?

With such a big shop and so many employees, this is definitely a huge expense.

"Hello, I'm Zhang Yang, calling me Xiao Zhang is ......" Zhang Yang plucked up his courage and strode into the store with a righteous attitude, and walked directly to a girl wearing a black suit and a work card hanging on her chest.

"Arrogant?" The girl's eyes widened.

"Ahem...... It is a small size of the small ...... of the bow long stretch"

"Hee-hee...... Do you have anything to do with introducing yourself so seriously? Arrogant classmates. The girl looked at Zhang Yang with an embarrassed face and smiled.

"Oh...... I'm here to apply for a job......" Zhang Yang looked at this girl with a smile, and couldn't help but feel a flutter, and hurriedly controlled his mind and said seriously.

"Recruitment!?" The girl was stunned for a moment, and her amorous face immediately turned into a smile with a professional surname: "Hehe, sir, I'm sorry, we only recruit female employees here, in addition, our store is not short of manpower for the time being, I'm very sorry, of course, you can leave your phone number, if our store needs an employee with a male surname, we will be the first to call you......"

"Ah...... This...... This...... Forget it......"

Zhang Yang couldn't help but sigh, he was completely dead, obviously, his dream of getting a sum of money through the marketing knowledge in his head in the pedestrian street had been shattered.

"Huh......"

"Hehe, it's you!"

Just when Zhang Yang just turned around to leave, two women walked in outside, one was the young woman in white sportswear that Zhang Yang met in the park, of course, now the young woman is not wearing sportswear, wearing a water-red dress, which sets off the skin very much, looks very young, and has an elegant temperament.

Standing next to her was an eighteen or nineteen-year-old girl, cutting a colorful explosive head, which looked terrifying, but her facial features were watery, a pair of big eyes were like a pool of autumn water, and what Zhang Yang wanted to see the most was the two small dimples, which were extremely cute, and Zhang Yang had an urge to twist the girl's face with her hands.

"What do you see? Do you want to twist my face? When the girl saw Zhang Yang looking at her, her eyes glared fiercely.

"Ah......" Zhang Yang couldn't close his mouth in surprise.

"Hehe, ignore her, child, it's always like this." The young woman was stunned when she saw Zhang Yang and smiled, "What are you doing here?" Shopping for clothes?

"Hello eldest sister, isn't it...... My ...... looking for a job"

"Hey, hey, hey...... What are you shouting? Eldest sister? If you call my mother and eldest sister, then don't I call you uncle? Before the young woman could speak, the girl was suddenly furious, and jumped in front of Zhang Yang and stared at Zhang Yang, with a fierce look, Zhang Yang smelled the faint body fragrance emanating from the girl.

"What...... Are you mother and daughter? Zhang Yang was stunned again, he always thought that these two should be sisters, but he didn't expect that they were mother and daughter.

"Hehe, just call me Aunt Yan, otherwise, this little guy won't give up."

The young woman looked at the girl with a doting face, and the girl seemed to have won and said, "Hmph! He said, "Call Sister Yan!" ”

"Oh, Sister Yan...... Call me Xiao Zhang...... Aunt Yan, I'll go first......"

Zhang Yang is still interested in entangled with this nervous girl, and walked forward with a sad face, although this girl is very beautiful, but at least you have to solve the problem of food and clothing before you can consider these problems, that is, the ancients said that you can only think about silver after being warm.

"Arrogant...... Haha......" The girl laughed, revealing a row of white teeth, this girl's smile is not like other girls to cover her mouth and smile, or open her mouth to laugh presumptuously, however, Zhang Yang thinks that it does not damage the girl's beauty, of course, Zhang Yang still hates that colorful hair, it looks too disgusting.

"Xiao Zhang, wait, what job do you want to find?" Aunt Yan knocked on the girl's head and asked, and the girl looked at her mother with a resentful expression, it seems that she is often treated like this.

"Aunt Yan, do you work here?" Zhang Yang's eyes lit up.

"Hehe, sort of, tell me, what can you do?" Aunt Yan said with a smile.

"Aunt Yan, I just arrived in the provincial capital, I only came on the first day when you saw me that day, and as soon as I came, my wallet and some documents were stolen, because I didn't have documents, I couldn't find a job, and my partner and I have been sleeping in the park for two days...... Oh...... I can buy clothes, I studied marketing. ”

"Ah...... Sleep in the park! Mommy, it's so pitiful, you have a job for him. When the girl heard Zhang Yang say about sleeping in the park, she was stunned with an expression of disbelief, as if sleeping in the park was such a cruel thing, obviously, it was a flower in a greenhouse.

The young woman who "...... without documents" obviously has much richer life experience, and after a little thought, she said: "There is no problem in arranging a job, but I can't provide accommodation without documents, and besides, you have to reissue all the documents within ten days, can you do it?" ”

"Yes, yes, but I want to settle the commission bonus for buying clothes every day, Aunt Yan, is it okay?"

"This, it's a bit out of order, if you have a life problem, I can borrow you for emergency first."

"No, no, I just want to be self-reliant, if Aunt Yan can help be accommodating, it's best to be accommodating, anyway, it's for me, it's just in advance, and I just get the commission first, and I don't have to take the salary first." Zhang Yang said again and again, he didn't want to owe favors anymore, not to mention, he and this woman were one-sided friends, and it was already very good to be able to introduce the job.

"Hehe, that's fine, but I want to tell you first, you can't buy a few clothes here all day and night, and don't blame me for not telling you if you can't get a commission."

"Rest assured, the average foot traffic in this store is about 210 people per hour, as long as I can achieve 1% of sales, according to the store's commission of 5 to 10 percent, I only need to buy two clothes a day......

"Have you investigated?" Aunt Yan's face suddenly turned to the side, and her attitude became completely different from the beginning.

"No, no...... Today, in order to find a job, I investigated almost all the well-known shops on this street...... "It's not good to be public, it's not good to be secret, and this kind of investigation is generally popular with stores, after all, it's also a trade secret."

"Really? Tell us about your findings. The young woman looked indifferent.

(To be continued)