Chapter 093: I'll Prove I'm a Marketing Master
Zhang Yang's spirit was suddenly shocked, he knew that the investigation just now seemed to have touched a certain nerve of this woman, and if he didn't show himself well now, then his last glimmer of hope would also be shattered.
"H provincial capital pedestrian street is one of the largest commercial pedestrian streets in China, I calculate the flow of people per hour in the morning, the daily flow of people should be about 300,000 to 400,000 people, according to China's customs and some scientific analysis of marketing statistics, the peak of the holiday should be about three times, there are nearly 1.2 million or so people per day, of course, there are more leisure and entertainment, less than one-fifth of the real consumption, however, this is already a huge data, because, many people will spend many times when shopping, for example, buy shoes and buy clothes, cosmetics and other things......"
"Well, go ahead." Aunt Yan's face was expressionless.
"In the morning, I observed more than 100 well-known stores, of course, just to observe, to observe their approximate volume and foot traffic, and there are actually only about 20 of them that really come into my sight."
"Why?"
"Because I don't have much energy, however, the important reason is that many popular brands don't need too much investigation to know, because they are facing ordinary consumer groups, the pedestrian street has a very large flow of people, the transaction volume is also quite large, the decoration and staff of the store are just average, there is no marketing strategy at all, they have a set of fixed sales methods to cater to mass consumers, at best, they will say some flattering words, without professional training, of course, they don't need to!"
"Well, go ahead." Aunt Yan nodded.
"I looked at almost 20 stores, but in the end, I set my sights on four more stores, including three international brand stores and one in the Noble City."
"The three?"
"XX Clothing, XX Gongzi, NY Clothing Co., Ltd., these are three brand stores with a certain reputation in the world, but, unfortunately, two of these three are fake international brand ......"
"Ah...... You know that, too? The girl's watery eyes stared at Zhang Yang in surprise.
"Ahem...... I've only guessed from a few gadgets in the store, and I'm only 60 percent accurate. Zhang Yang said embarrassedly.
"Hehe, go on, Swallow, don't interrupt." Aunt Yan knocked the girl's head again, and the girl's mouth pursed up, and Lao Gao was very unhappy that her mother knocked her head.
"Of course, the authenticity of their brand has nothing to do with me, for me, who is looking for a job, the more fake the brand, the higher the commission, because, their profits are high, and the transaction volume is not bad, but unfortunately, because I don't have an ID card and a graduation certificate, they rejected me, and they lost a world-class marketing master!"
"The world's top marketing guru?!"
Hearing this, the young woman was surprised at first, and then the corners of her mouth showed a trace of disdain, and the good impression she began to establish for this boy suddenly disappeared invisibly, this sentence is too arrogant, so arrogant that you don't know how thick the sky is, there are only two kinds of people who dare to say this, one is a madman, the other is a genius, obviously, the flamboyant appearance does not belong to the latter.
"Yes, I'm the world's top marketing guru!"
Zhang Yang felt the disdain on Aunt Yan's expression, but he still nodded very seriously, when it came to marketing, the thinking and memory in his head did not allow him to be humble at all, this is a strong self-confidence, and this confidence comes from strength.
Everyone has a bottom line, and now Zhang Yang has a bottom line, because of the repeated blows at the beginning, which touched the arrogant nerve in his memory, yes, he is the world's top marketing master!
It's undeniable! It's not something he himself can deny!
If he were asked to give up this title, he would rather give up this job and the hard-won opportunity, and suddenly, Zhang Yang has a strong self-confidence, he believes that he can live in the city even if he is not looking for a job here, and even if he sells popsicles, he can make money.
A true marketing guru is not limited to one industry!
Man is a very strange and wonderful animal, Zhang Yang can be despised by others, can be insulted, and even can ask a stranger to borrow money without face, but he has his own very strange principles and dignity, such as, do not rob, do not rob taxis, etc. And now, there is one more piece of publicity, and you can't let the young woman in front of you look down on yourself, which is a subconscious behavior.
"Are you really sure you're the world's top marketing guru?" Looking at the child in front of her, Aunt Yan suddenly had an illusion, as if as soon as the word marketing master was mentioned just now, the child immediately transformed, from the beginning of immaturity to self-confidence, and this self-confidence even infected her.
"Yes, I can prove it to you in three days, I can bring this lifeless shop back to life, and even make the sales here increase several times on the original grassroots level, and finally dozens of times!" The corners of Zhang Yang's mouth flashed with a confident smile, Zhang Yang at this time is no longer Zhang Yang, he wears a huge halo on his head: the world's top marketing master!
"Do you know what a master is?" Aunt Yan said coldly.
"A person who has a deep attainment in learning or art, and is respected by everyone."
"Well, it's good to understand, tell me about the situation in the noble city, and see how your investigation goes." Aunt Yan's face eased slightly, at least, this arrogant child knows what a master is.
"First of all, if you don't talk about the brand, just the price, then, the noble city is worthy of the real luxury store of the entire pedestrian street, but unfortunately, because it is a luxury product, it has certain limitations, after all, in China's consumption concept, most of the luxury goods are in the shopping mall, such as the more famous Spring Department Store, Seibu Department Store, Yandong East Xintiandi, Shanghai Henglong Plaza, Changchun Zhuozhan Department Store, these shopping malls provide 90% of the luxury supply in Chinese mainland, This has also formed the consumption habits and consumption concepts of the luxury consumer group......"
"Well, go on!"
"Of course, it can't be said that this pedestrian street can not survive a luxury store, from the flow of people to analyze, there will always be luxury consumers come in to see, if you really want to stand here, to establish a fixed source of customers, it takes a long time, of course, not only time, but also need to have first-class staff quality, first-class after-sales service department, first-class management model!"
"I observed for a few hours, the traffic of the noble city is obviously much smaller, and the transaction volume is terrifyingly low, a whole morning, actually only sold a piece of clothing, I assume that today's business is the worst day, and also assume that the total price of that dress is about fifteen thousand, according to the high profit of luxury goods, this dress can earn about 12,000, but the expenditure of the entire store should not be less than forty thousand, then, the noble city should be in a serious state of loss......"
"Wow...... Arrogant brother is really powerful, Mommy said, this store loses about one million a month......" The girl looked at Zhang Yang in surprise with an unbelievable expression.
"More than a million...... How long has it been open? The expression on Zhang Yang's face froze.
"It's been more than a year." Aunt Yan smiled faintly.
"Ah...... Ahem...... That's not a loss of more than 10 million ......"
"To be precise, it should be a loss of 21 million yuan."
“……”
Zhang Yang was dumbfounded, Zhang Yang is still Zhang Yang, no matter how strong those thinking is, Zhang Yang's thinking is always dominant, in addition to touching the dignity of memory in the head will produce a strong self-confidence, Zhang Yang is still Zhang Yang, for Zhang Yang, it is inconceivable that a clothing store loses more than 20 million yuan a year.
"Okay, you go to work first, and you can make an exception for you to settle every day." Aunt Yan nodded and said, "In addition, you register your name and address at the bar, and you have to handle some documents as soon as possible, if necessary, you can ask for leave to go back to apply for documents." ”
"Thank you, Aunt Yan, Aunt Yan, I want to ask a question......"
"Well, say!"
"Are you the boss here?" Zhang Yang asked cautiously.
"Hehe, it's not."
"Ah......" Zhang Yang couldn't help but be stunned, his speculation was completely wrong, according to Aunt Yan's tone and temperament, it should be the boss, otherwise, she would not have decided so casually, and even decided to keep him without saying hello to anyone.
"I'm not, she is." Aunt Yan knocked on the head of the girl next to her, with a look of affection.
“……”
Zhang Yang looked at the girl's two dimples, her mouth opened wide, this luxurious store was actually this girl, and she lost more than 10 million yuan a year.
"Hmph, I'm not allowed to be the boss?!" The girl seemed to be very dissatisfied with Zhang Yang's expression and said: "Tell you, from now on, I will be your big boss, I will make an appointment with you for three chapters first, and if I am late, I will deduct the money." Chat when you go to work, deduct money, leave early, deduct money, deduct money for untidy appearance, well, you are groomed now, deduct a bonus of 100 ......"
"Ahem......" Zhang Yang's head was sweating, he hadn't gone to work yet, and he was deducted 100 without getting his salary, what kind of world is this!
"Also, remember, if you don't listen to me, you will have to deduct money, for example, when I ask you to call Sister Yan, you must shout, you are not allowed to call me, I hate this name, and I will deduct money if I shout...... Well, that's all for now, and I'll tell you when I remember. The girl crossed her waist and said.
"Just listen to her, she is the boss here, I can't help it, even if I have to ask her opinion here." Aunt Yan touched the girl's head and said to Zhang Yang apologetically.
"Well, Aunt Yan don't worry, Sister Yan asked me to go east, I will definitely not go west, Sister Yan let me jump, I will definitely not go ......"
"Hee-hee...... That's pretty much it, okay, you can get to work now! The girl took Mommy's hand and went inside.
"Well, Sister Yan, I want to ask you something, you see that I am like this, my appearance is not neat, can you borrow me a set of clothes and shoes in this store first? I'll take good care of it, and when I make money, I'll dry clean it and hang it up again, so I can make sure it's exactly the same and won't be damaged! Zhang Yang smirked.
"Yes, you can choose it yourself, ah......" The girl's eyes suddenly widened and looked at Zhang Yang's face.
"What's wrong?" Zhang Yang was stared at by the girl in the face, he felt uncomfortable, and he couldn't help touching his face, was there something dirty on his face?
"You...... How have you changed? The girl looked at Zhang Yang's sneering and obsceneness, obviously she was the world's top marketing master with a confident face at the beginning, why did she suddenly become so obscene?
"Change what?" Zhang Yang was inexplicably accompanied by a smiling face.
"Alright, alright, I hate to see you like this." The girl pulled Aunt Yan with a wry smile angrily.
"Congratulations, you are already a member of the noble city, and you are the only employee with a male surname here, oh, I forgot to introduce myself, my surname is Liu, my name is dark, I am called Xiaoyanagi, or Sister Liu, I am the manager and foreman here."
"The willows are dark and the flowers are bright, Sister Liu has a good name."
When the girl and Aunt Yan went upstairs, the girl who started talking to Zhang Yang came over, with a sweet smile on her face, and Zhang Yang was fascinated for a while, grandma's, this girl is definitely a fox spirit reincarnation, Zhang Yang held the willow dark and soft wattle, and couldn't help but pinch it gently, and immediately regretted it after pinching it.
"Our boss has already agreed, you better change your clothes first." Liu Yan couldn't help frowning, and immediately withdrew his hand.
"Uh-huh......"
Zhang Yang's cheekiness was exerted to the extreme, pretending that nothing had happened, and hurriedly ran around to pick out clothes, when Zhang Yang turned around in it, he found that this aristocratic Cheng was far bigger than he imagined, most of the general specialty stores were more than 100 square meters, which was already large, and the aristocratic Cheng had more than 300 square meters of space downstairs alone, which was almost the same as some small supermarkets.
In view of the aesthetic standards of the Department of Fine Arts, the decoration of the aristocratic city is almost perfect, every detail, every embellishment, and even a switch plug are very particular, the design of the lighting is even more gorgeous, and the Zhang Yang who has been walking for more than a day can be sure that the noble city is the most high-grade clothing store in the decoration of the entire provincial capital, and even, to surpass the five-star hotel, at least, a lot of valuable materials are five-star hotels will not be used.
On the side of the shoe display case, there is a pair of crystal shoes, and a crystal box, from the point of view of the manufacturing process, it is a person who knows that it is worth a lot, if by analogy according to this price, the oil paintings and other works of art hanging on the wall are definitely not priceless, and they are definitely not bargains.
This is an extremely luxurious clothing store, Zhang Yang is secretly shocked.
Of course, what shocked Zhang Yang was only the beginning, when he started to come in, he only glanced at the prices outside, and when he saw the prices of some clothes now, he finally understood why these clothes couldn't be sold, a suit was more than 100,000 yuan, a shirt was more than 7,000 yuan, a pair of leather shoes was more than 10,000 yuan, a tie was 20,000 yuan, the cheapest socks were hundreds of pairs, and a belt was more than 10,000 yuan......
These are some of the top international brands, and Zhang Yang can be sure that in China, most people don't know about these brands at all, and even most of Zhang Yang himself can't figure it out, and the world's top marketing gurus are not obliged to remember all the famous brands in the world.
Looking at the shocking price, Zhang Yang was a little overwhelmed, and let him choose a set of clothes at these prices There was a feeling of a dog biting a hedgehog and he couldn't swallow it.
Even Zhang Yang never thought of wearing such extravagant clothes when he was dreaming.
Don't care so much, grandma's!
Looking at the shabby clothes on his body, the flamboyant Ah Q spirit exploded, anyway, it's not his own clothes, just wear it, it won't die, it's a big deal to make money and take it off.
At one end, Zhang Yang immediately hugged a set of beige suits and shirts and leather shoes and ran to the bathroom, which he had already looked for.
"Zhang Yang, what are you?" Liu Dian saw that Zhang Yang was holding his clothes and not going to the locker room, but to the bathroom, and couldn't help but ask curiously.
"Bathing ......"
“……”
Liu Yan couldn't help but be dumbfounded.
Zhang Yang can't help it, this outfit is as high as 150,000, if you don't take a bath, I'm really sorry for this set of clothes, besides, he really needs to take a shower, otherwise, the snow-white shirt is estimated to leave a black circle just on his neck, and if the dry cleaning can't be cleaned, it will be troublesome, thinking of the colorful hair, Zhang Yang can't help but have a cold war, a good girl, ruined by the hair, hey......
Well, it's still more beautiful and beautiful, with a sweet smile, and soft and soft hands.
Soon, under the flamboyant meal, at least half a catty of dust had been wiped off his body, and the unpleasant smell disappeared, replaced by a faint fragrance......
Is this the Zhang Yang who came to look for a job with a lewd face and a dirty body?
Liu Dian couldn't help but light up his eyes.
Zhang Yang's hair is still a little wet, the beige suit on Zhang Yang's body seems to be specially cut for him, setting off Zhang Yang's slender figure, the snow-white shirt makes Zhang Yang look radiant, and the tie decorated with small white flowers plays the finishing touch, needless to say, the leather shoes are new, brand new and shiny, and you can see the figure......
The Buddha wants gold, and people want clothes! There is never anything wrong with this statement, a person's spiritual temperament must be expressed through clothes many times.
"Sister Liu Yan, can I go to work?"
Zhang Yang smiled slightly, walked to Liu Yan's side, the action was full of mystery and elegance, and there was a kind of calmness in the faintness, as if a real nobleman, this is what Zhang Yang learned from Li Bo, since he wore this set of clothes, he must be worthy of this set of clothes, life, isn't it acting?
This is a noble city, since it is a noble city, there should be nobles, let me be the only noble, hehe, so many beauties, just a nobleman with a male surname!
Thinking of Li Bo, Zhang Yang couldn't help but smile proudly, Li Bo, I want to surpass you, but unfortunately, it was his smug smile that immediately betrayed his soul.
"Hmph, wearing a dragon robe doesn't look like a prince." Liu Yan saw Zhang Yang's obscene smile, and couldn't help but cover his mouth and snicker, and several girls who were watching from a distance were also amazed at Zhang Yang's transformation, and when they saw Zhang Yang's obscene smile, they couldn't help laughing.
"Ahem......" Zhang Yang suddenly touched his head in embarrassment, and his aristocratic temperament was immediately abandoned
"Well, it's very fragrant, what do you use to take a bath? It doesn't seem like there's anything like that in the bathroom......," Liu shrugged his small, delicate nose and sniffed.
"It's not a ...... with hand sanitizer"
“……”
……
started to work, Zhang Yang stood at the door with his backs and hands, to the surprise of Liu Di and some employees, Zhang Yang never moved, just observed the flow of people in and out with a pair of eyes, as if he didn't think of getting a commission immediately.
In fact, most of the employees in the aristocratic city are now looking forward to Zhang Yang's performance, because it is too arrogant to start publicizing, and Zhang Yang's arrogance is tantamount to belittling their abilities.
For more than an hour, there were hundreds of people coming in and out, Zhang Yang was unmoved, still standing at the door and observing carefully, he was looking for prey, he was waiting for his first prey, he needed to build confidence in himself, and he also needed to establish his own image in the store, and the success rate of the first customer would affect his reputation as a marketing master.
(To be continued)