After the issue of the cinema chain was negotiated, Wang Xiaohu immediately launched the publicity work of "Righteous Heroes", the publicity work in the past few years was relatively boring, that is, inviting media reporters to hold a press conference and printing hundreds of film posters, which was N grades worse than the overwhelming publicity method that Wang Xiaohu had seen in his previous life.

Even with so many disagreements, Wang Xiaohu still used the resources at hand to promote it fiercely.

Movie posters are a must, according to Wang Xiaohu's conception, the length of the poster should try to show the direct content of the film, this time he didn't bother to think much, because when clarifying the Temple Street incident, a small part of Wang Xiaohu's flowers have been exposed, and some pictures have been published in the newspaper for circulation, so one-third of the poster content is copied from the pictures in the newspaper, such as Wang Xiaohu's body guarding the door of the alley with a single stick, these are good themes.

Wang Xiaohu's second publicity plan is to invite the main executives of Golden Harvest to the temporary screening room, Zou Wenhuai, He Guanchang, Yuan Xihua, Bruce Lee and others looked at Wang Xiaohu who was tinkering with the projector with some curiosity, and did not know what kind of medicine he was selling in his gourd.

Just when everyone was waiting impatiently, Wang Xiaohu raised his head and said with a smile: "It's done." Don't worry, I'm going to show you a wonderful trailer. ”

"What's the trailer?" Everyone, you look at me, I look at you, my eyes are full of doubt.

Wang Xiaohu saw it in his eyes, the corners of his mouth curled slightly, and he said that the trailer was this thing, hehe, I'm afraid that even Hollywood has never used this kind of propaganda technique, it's good, our debut will be the first person to eat crabs.

"The trailer, as the name suggests, is the essence of the whole film, telling fans about the film in the form of a short film that can be as short as two minutes and as long as three or five minutes." Wang Xiaohu walked back and forth in the aisle with his hands behind his back, like a school teacher, and explained.

Zou Wenhuai frowned, feeling that Wang Xiaohu was messing around with the pot, and couldn't help but say with some worry: "Xiaohu, wouldn't this expose the content of the film in advance, if the audience has a general understanding of the content of the film, who will spend money to watch it in the theater?" ”

"Hehe, maybe you high-level people don't know, I was at the press conference to clarify the Temple Street incident, a lot of the content was known to them in advance, instead of hiding it and making them wonder, it is better to make this trailer generously."

Wang Xiaohu said this, and his face showed a bit of irony, which made the senior executives of Jiahe present feel embarrassed, especially Zou Wenhuai, Sammo Hung called him for help at the beginning, and begged him to let Jiahe come forward to deal with the later matters, but he chose to refuse. Now hearing Wang Xiaohu say this, his old face suddenly became hot, because he knew that Bruce Lee valued this brother very much, and he did not hesitate to give up filming in Rome and rush back to Hong Kong. But since the thing has been done, Zou Daheng is a little suspicious of what he is saying at this time, and he coughed a few times at the moment, and pushed the frame on the bridge of his nose with his hand without expressing any opinion.

However, Bruce Lee felt a little uncomfortable, stood up and explained: "Xiaohu, I apologize again for this matter"

"It's none of Brother Xiaolong's business, let alone that so much time has passed." Wang Xiaohu smiled and walked to Zou Wenhuai's side and said: "Boss Zou, I have already said before, my new film is to sound the horn of confrontation with the Shaw Brothers, to put it mildly, if I don't use some extraordinary means in the production of a small cost and all newcomers, I'm afraid the audience will not be interested in coming to the theater to come to my new film." ”

After Wang Xiaohu finished speaking, he walked to the front, spread his hands and continued: "The reason why I use this way of exposure to promote is not to make the audience lose any interest, on the contrary, I want to lure them to go to the theater to pay for tickets." ”

"Hmph~" Zou Wenhuai snorted disdainfully, exposed all the films, and said that if he was interested, what kind of international jokes would be made, it would be good if the attendance rate of the theater could reach 20%!

Wang Xiaohu seemed to be oblivious to Zou Daheng's disdainful expression, he walked quickly to the projector and twisted the play button, and said: "The audience's interest and curiosity have nothing to do with the quality of the trailer, but directly related to the quality of the film. ”

In order to do a good job of the first trailer in Hong Kong, Wang Xiaohu racked his brains, and it took him a day and a night to finally outline a general plot from all aspects such as characters, lines, and actions: the menacing Axe Gang, the heroic and righteous Tangshan, the impulsive Liu Guobang, the cold-blooded Yu Laoqi, the sinister Yankees, the tense and exciting fight scenes, the imminent gunpowder dialogue, and the poignant and lingering love story; Of course, there are several close-ups of characters, such as Tangshan with a white coat and a smile, Xiaoqian with a smile, a police officer who has a deep headache and helplessness about social security, and a little nurse who bravely defends his post with his body in the face of the underworld.

Just when Zou Wenhuai, Bruce Lee and others were attracted by these shots and couldn't extricate themselves, the screen suddenly switched again, Tangshan and many Axe Gang disciples fought together, the second master of the Axe Gang grabbed the axe and slashed towards Tangshan, Xiaoqian stepped forward, the camera stopped and changed to black, and then left a big subtitle: Are you ready, on the night of April 7th, "Righteous Heroes Bravely Hit the Beach", see you or leave!

Astound! Shocked like never before, everyone was still immersed in the visual feast, they didn't believe that a short film that was only two and a half minutes would surprise them so much, yes, they were completely drawn in, they couldn't wait to see it.

"Xiaohu, where is the hair film of "Righteous Hero"? I'm going to see it now! Bruce Lee was the first to react after the trailer was played, and he said with excitement on his face: "Hurry up and take it out, I want to see it!" ”

The four high-level executives of Golden Harvest finally couldn't hold their breath anymore, they were aroused by Wang Xiaohu's short film**, Yuan Xihua also came over and asked anxiously: "What happened to that girl in the end?" Did the two of them escape the Axe Gang? ”

Wang Xiaohu shrugged his shoulders very hatefully and said: "Let's wait for April 7 to talk about everything, these are all secrets!" ”

"Damn! I'm going to see the mastering. Bruce Lee gritted his teeth and said.

"The master tape has been sent for copying, and more than 20 copies will be copied to be released at the same time in Golden Harvest Cinemas, so I don't have it in stock now, I'm sorry."

"Do you want to kill us?" Zou Wenhuai said a little depressedly: "Okay, I admit that your publicity plan is successful, you don't need to say it, I'll call the theater now, and let them insert this trailer in the gap between each film from now on." ”

"In fact, it would be better if we could cooperate with Shaw Brothers, and using their TVB for publicity is the best effect." Wang Xiaohu pursed his lips and thought so. In the absence of the Internet foundation, television is the best way and carrier of publicity

Since April 3, more than 20 large and medium-sized theaters under Golden Harvest have been playing the trailer of "Righteous Heroes Bravely Entering the Beach" almost all day long, at the beginning and end of other films, and even on the way to change the film, they did not forget to insert it once, at the beginning, the audience in the theater expressed strong dissatisfaction with this behavior, because the movie tickets in their hands and the posters at the door of the theater, telling them that what was playing today was not this film, and after two and a half minutes, they found that they were completely attracted by this film, But another movie started playing.

The audience quit this time, and they quarreled with the theater staff.

"We're going to see this film! Play it for us! ”

"Hurry up, or we'll tear down your theater!"

"Everyone, everyone, it's not this film that is going to be shown today, everyone is waiting for 4 days, and it will be released on April 7!" The owner of the theater had to come forward to explain, but how could the already crazy audience care about this, "Don't let it go, then give us a refund!" "You guys are cheating, I'm going to the newspaper to complain about your theater!"

This kind of thing happened in every theater of the Golden Harvest Cinema Line, and it was staged five or six times a day, and the bosses of more than 20 theaters who made trouble directly came to Zou Wenhuai angrily to reason.

"Boss Zou, my theater was almost demolished today." "Other companies' films can't be screened here, they are all clamoring to watch "Righteous Heroes", Boss Zou, I beg you to release it quickly!" "The film and television company approached us to claim damages"

In the face of the scratches and complaints of his employees, Zou Wenhuai could only persuade them one by one with a smile on his face, telling them to hold on and hold on for a few more days.

This answer made all the theater owners vomit blood on the spot, but since the big boss spoke, they had to go back to deal with it with a bitter face.

Such a phenomenon may be bad news for theater owners, but for the initiator Wang Xiaohu, this is great news, proving that many fans have begun to pay attention to this film, and his concentrated bombing propaganda role has been fully implemented. At the same time, this publicity method has also been listed by the senior management of Golden Harvest as an indispensable part of the future release of the film.

In less than two days, most of the Hong Kong citizens knew that a wonderful film was going to be released on April 7, and the media reporters also rushed to the theater to watch the news, and then conducted detailed interviews with the audience in the theater.

(To be continued)