At the same time that more than 20 large and medium-sized theaters of Golden Harvest played the trailer, hundreds of beautiful posters were also distributed to various places in Hong Kong, wonderful trailers, exquisite posters, so that more Hong Kong citizens know that "Righteous Heroes Bravely Brave on the Beach" will be released on April 7.

Almost everyone who has seen the trailer will recommend this film to friends and family around them, so at that time, it set off a craze for the whole family to go to the theater to watch the trailer, which once made the theater overcrowded, and the theater owners who were still complaining were even more depressed, because according to the company's requirements, the trailer is not charged, and the main number of people is full of one-third, even if there is no film playing, they must play the trailer without conditions.

Many theater owners feel that their end is coming, because there has never been such a situation in the history of Hong Kong cinema for decades, showing movies to the public for free, and they have to pay for it out of their own pockets, don't they have to pay for electricity, and they don't have to pay projectionists' salaries? In short, they hate the guy named Wang Xiaohu now, but they dare not speak out, for fear that Golden Harvest Company will divide the box office and exploit it again.

Hong Kong reporters recorded the scene with cameras and audio recordings.

"Is your family here to see the trailer?" Zhang Meijuan stopped a person who came out of the theater and asked.

The man smiled and said: "Yes, my friends have been recommending this film to me these days, I feel that if I don't go to the theater to see it, I'm afraid I won't have a common language with them, not to mention that the trailer is still free, of course I will take a family to see it." ”

"And how do you feel about the trailer?" Zhang Meijuan continued to ask questions after finishing the record.

"Very good, I've watched it more than a dozen times, and I feel that this should be a very good film, although there are still two days to be released, but I feel like a year, I really hope she can be screened soon!" The man said anxiously.

"Thank you for your cooperation." After Zhang Meijuan's interview, she looked at the crowd coming in and out of the theater with some emotion, it turned out that the young director had done so successfully, but she didn't go to the theater to watch the trailer to see those fight scenes, she mainly watched the heroine

All the promotional activities reached an unprecedented level of popularity on April 6, and many people who had seen the trailer and those who had not seen it were seduced and couldn't bear the itch, and among these citizens who were looking forward to it were two professional groups that could not be ignored: police officers and doctors.

One is a political axe agency that protects social stability and unity, and the other is a political axe organization that saves lives and helps the wounded, and the reason why these two institutions have become the most eager to see the release of "Righteous Heroes" is very simple, because this is a small trick played by Wang Xiaohu.

In the original trailer, there was actually no close-up of the last few occupations, but many memorable things happened during the filming, such as the Temple Street incident, such as hospitalization, and filming in the hospital, etc., which made him think of these two potential consumer groups, especially the little nurses he met when he was filming in the hospital, Wang Xiaohu unceremoniously seduced their consumption**.

Especially the two little nurses who stood at the door of the operating room with their bodies in the face of the axe gang stand-in, Wang Xiaohu made a very detailed close-up of their expressions, causing the two little nurses to suddenly become celebrities in the Elizabeth Hospital, and they will receive a 100% return rate wherever they go, not to mention the high-profile sense of superiority, the two little nurses are even more upright, and they feel light when they walk, and all of this is thanks to the somewhat handsome young director.

As the saying goes, some people are happy and some people are worried, and Jiahe suddenly made such a clever move, which made the Shaw Brothers suddenly feel a lot of pressure. In the past few days, the owners of their cinemas have also frequently called to complain, because their cinemas have audiences from time to time to inquire and ask them if they will release the movie "Righteous Heroes on the Beach" on April 7, and the bosses of these cinemas naturally said that it will not be released, who knows that those fans are not satisfied on the spot: Please, you still have to introduce this film, the movie tickets for the past few days are no longer available!

Introduce? That's not to think about! The theater boss on the Shaw Brothers side naturally has a hard time, do you tell these people that we are Shaw Brothers, not the damn Golden Harvest Cinemas, our cinemas can only show Shaw Brothers movies, and will not introduce the films of the rival Golden Harvest!

But the audience doesn't understand this, they just feel that if your cinema doesn't show other people's films, it must be that your interpersonal relationships are not in place, since you don't show it, forget it, let's continue to inquire in other theaters.

"Well, "Righteous Heroes Bravely Entering the Beach" will definitely not be able to be played now, why don't you take a look at Shaw Brothers' recently released "Water Margin", there is Jiang David in that film, it is definitely worth watching." Some Shaw Brothers theater owners will promote their own line films at this time, who knows that the audience immediately showed disdainful eyes: "Just that film, watching it once is enough, who will watch it a second time?" ”

When the Shaw brothers, the heads of the Shaw Brothers, heard the news, they were stunned on the spot, what happened, why did this happen, why did a film that was not favored by people at a small cost win such a good reputation, and it caused such a huge sensation before it was released! The Shaw Brothers executives sniffed out the crisis and immediately convened an emergency meeting to negotiate a solution to the current unfavorable situation. At the same time, a group of people pretended to be the audience to go to Golden Harvest Cinema to learn from experience, and strive to get a little experience from it.

Run Run Shaw proposed in his recollections: If anyone dares to introduce this film in the cinema chain under Shaw Brothers, I will fire their squid and terminate the cooperative relationship with them forever.

Uncle Shao Liu spoke, and one by one there were no complaints, and he left the Shaw Company in silence. However, those theater owners with a little capital still have a small abacus in their hearts, it doesn't matter if the cinemas affiliated to the Shaw Brothers can't be played, don't we still have some small "mini" theaters, let the "mini" theaters introduce the film "Righteous Heroes Bravely Entering the Beach" to play, you Uncle Shao Liu will never manage it, even if you want to manage it, but can you manage it?

So these theater owners began to secretly contact Concord Film Company and called Wang Xiaohu's home.

"Ah, it's Boss Lei, what are you looking for me? Oh, yes, you're very interested in my new film, and you want to talk to me about the introduction of the release, it sounds good, I don't know how big your theater is at the moment, oh, less than 100 seats, a little less, but it doesn't matter if the first cooperation is of course sincere, but I don't agree with the profit share you proposed, Boss Lei, I must get 75% of the profit in the first week, otherwise we don't have to talk about it"

This is the fifth call from the owner of a "mini" theater that Wang Xiaohu received today, and it can be said that Wang Xiaohu was very surprised and happy to a large extent. In order to take care of Bruce Lee's face, he had to endure it temporarily, and had to give up 40% of the profit in the first week, for which he was distressed for a long time. But now it's okay, those small cinemas crossed the Golden Harvest side and found themselves directly, he knows very well the power of the current propaganda methods, these bosses are willing to call, it must be the conclusion that they came to after thinking about it, it is rare for businessmen not to seek profits, and now he has considerable confidence to bargain with these old fritters, you don't agree to my conditions, anyway, there are many small theaters that want to sign a contract with me.

Wang Xiaohu didn't make too many excessive demands, he always wanted people to make some profits, he didn't do it just for money, but he valued the potential value of these small theaters. After all, it is still dominated by Shaw Brothers and Golden Harvest, and the living space of these small theater chains is gradually being challenged, and they can only survive between the two kings, and they have to curry favor with both sides if they want to maintain the development of theaters.

"Well, connect with them first, let them taste some sweetness, if the conditions are ripe, we must gather these small theaters and buy them, so as not to look good at people's faces in the future!" When Wang Xiaohu was thinking like this, another phone call came in, this time it was still about introducing the film, after many experiences, Wang Xiaohu became more proficient this time, every time he finished doing business, he would record the name of the other party's theater, the name of the boss and contact information in his notebook, these are his future connections, to accumulate.

To put it more bluntly, Wang Xiaohu now wants to build a cinema line of his own, he wants to emulate the new art city in the 80s, and secretly unite with the small cinema chain to become a gradually stronger and more readable cinema that belongs to him Wang Xiaohu's own cinema, after all, the separation of production and distribution is definitely not a good note, and there are many unreasonable places in the current Hong Kong film company system, it is no wonder that Bruce Lee always complains about the backwardness of the system when he returns to Hong Kong, but there is no way, who makes Hong Kong a more complicated place, It is not possible to solve and reverse the backward situation by relying on individual ability.

Wang Xiaohu is now very aware of this phenomenon, although the future Hong Kong film system is also moving towards Hollywood, but it is not completely cloned, but gradually formed a pseudo-sound system that adapts to local development, of course, this is not to say that this system is bad, but it greatly restricts the pace of Hong Kong films going international.

However, all this will never be put into action before Wang Xiaohu has a firm foothold, he has to complete this work step by step, secretly enter the village, and don't shoot guns, which is the true portrayal of him now.

(To be continued)