As we approach noon, there is only one feeling left at home or outside: heat.

The green trees on both sides of the street, the holly and the leaves drooping sickly, the black asphalt road seems to be hot in the sun, and it is a bit hot to walk on it softly, from the street to the end of the street, there are pedestrians wearing parasols and sunhats everywhere, and occasionally the light reflected back by the glass walls of skyscrapers is so dazzling, which adds a bit of irritation.

Hot! It's muggy! For Zhongzhou, which has a population of more than 7 million, the most difficult time of the year is about to begin.

Northern suburbs, close to the highway intersection, the end of Ruida Road, several big characters of Feipeng beverage industry erected in the most conspicuous place on the side of the road, the vehicles coming and going can be seen clearly every kilometer, the word is very large, a little domineering, but it is also very able to highlight the momentum of this beverage company, located under the golden signboard is more than 30 acres of company site, the ten-storey headquarters building and twelve warehouses in the center are enough to overwhelm the leaders of the beverage industry in Zhongzhou City, in fact, the business here has long been not limited to the scope of Zhongzhou City, there are eight cities in the province, Hundreds of dealers come from here.

Near noon, there are constantly all kinds of cars into the company, men and women who come alone or in groups from the car, most of the men, few women, most of the middle-aged people, at a glance are basically successful people with family business, most of them have a Zhongzhou accent, Ms. Qin Ran, the assistant manager of Feipeng company, took a group of salesmen to greet these people in the foyer, and arranged for subordinates to take the upper ten floors of the conference hall, all of which are wholesalers from Zhongzhou City, price adjustments, and preferential policies will be solved in a package at the meeting. Although the relationship between the company and the wholesaler is loose, there is no distributor because Zhongzhou is directly supplied by Feipeng, and the wholesaler has nearly one-third of the total cargo volume per year, which has virtually raised its own value. A large number of merchants here even exceeds the volume of goods distributed by the small city, which cannot be underestimated.

According to the list, there are twenty-four people, most of them are old customers who have been in business for several years, and they are very familiar with Qin Ran, and even Qin Ran saw that some of the wholesalers in the middle changed from Alto to Poussin, and then from Poussin to Bentian, and the best one who came today has already driven a BMW, almost witnessing the history of these people's fortunes.

Entering the door and greeting them one by one, the last new wholesaler named Wang Zhanqiang from the Dongxin Development Zone, a man in his thirties, drove a Fukang car, got out of the car and shook hands with Qin Ran and asked, "Assistant Qin, what is this meeting for?" Is the price going to be adjusted again? ”

"Hehe, not only the price adjustment, Boss Wang, you only joined last year and don't understand the situation, there is such a marketing meeting every year, and there is nothing to do, that is, Mr. Lin and everyone will meet, please have a meal and strengthen the relationship...... Please ......"

Qin Ran stretched out his hand to invite this Boss Wang, entered the elevator, pressed the floor number, and turned around and gave the stunned Boss Wang a smile with a professional surname, this is a newcomer who participated in the marketing meeting for the first time, but it occupies the prime position of the wholesale market in the East New Development Zone, and after the sales increased sharply, he inadvertently entered the ranks of wholesalers, until he received the invitation, he didn't know how he was upgraded, as soon as he heard Assistant Qin say this, Boss Wang smiled and said politely: "I'm a big family, and there are a few schools around us that have a little light...... Hey, Assistant Qin, I heard that we have also taken down the fruit vinegar series agent. ”

"Right...... Thanks to the blessing of megranamine, the original agent operated this Boiling company also operated dairy products, Sanlu had an accident, the agent and distributor smashed millions of goods in their hands, could not be sold, could not be returned, and went out of business overnight, our industry is fast to do, pour up faster...... I can't count how many brands have fallen in the past ten years. Qin Ran smiled and explained.

Boss Wang's face was a little unnatural, and he was thinking about what to do if this business was to book the source of goods, as Assistant Qin said, it was done quickly, and it was poured faster, and in the past few years, wholesale could also be shipped on credit from the agent to reduce some financial pressure, and now most of the business has become a model of double payment and non-refund, especially in the peak season, it is a source of goods, and it is a small matter to lose money a little bit.

Each with a small abacus, on the tenth floor, respectfully invited this Wang boss, Qin Ran beckoned the company staff to distribute information to everyone at the venue, and after a while Mr. Lin came in accompanied by the secretary, and all the CEOs with a net worth of tens of millions are not much different, slightly blessed figure, full of smiling fat faces, and the wholesalers Lao Li, Lao Wang, Lao Chen greeted each other, cordial, this newcomer from the East New District Wang Zhanqiang Qin assistant introduced, did not feel that it was a newcomer to the new team, Mr. Lin shook hands Wang Boss, Boss Wang was noisy for a while, making Wang Zhanqiang seem to be the agent, and he was really flattered.

How to say this, in fact, the rich people who have reached a high position are not as fond of showing off their wealth and arrogance as they say in the legend, most of them are very humble and polite, especially those who have started from the bottom, have suffered hardships and suffered crimes, and they have this kind of characteristic.

The meeting opened, the agenda is very simple, to book the supply of three months in the peak season, Assistant Qin introduced the brand that has just signed a contract from the sugar and wine non-staple food order meeting in the five provinces of North China, and a rough look at the brochure introduction, carbonic acid, drinking water, fruits and vegetables, solids, functional categories, coffee containing milk and protein, fruit pulp have more than a dozen series of more than 70 varieties, and the laughter of Mr. Lin is introducing several new brand agents from other provinces, and the distributors are discussing the market prospects. Some people ask questions about the price of the proposal, which is nothing more than trying to get some rebates; Some of them put forward some opinions on the recovery of the payment, which is nothing more than to delay the payment time, and Assistant Qin seems to be familiar with dealing with this kind of dealer, and he smiles at the topic, or comes to the sentence "Feipeng's pick-up price is the lowest in the province", and the others are blocked back.

The atmosphere is not so warm, but there is no cold field, Wang Zhanqiang and his peers around him bit their ears quietly, only to know that in fact, from agency to distribution, from distribution to wholesale to the terminal market, a very fixed model has basically been formed and a solid market, some very well-known brands are already quite well-known in the user group, no need to make great efforts to promote, although the profit is thin per bottle, but the amount is not large, in fact, this will be, mainly to explore the hole cards of the wholesalers, roughly estimate the inventory.

Wang Zhanqiang's interest in this legendary Mr. Lin is still quite large, it is said that Mr. Lin 20 years ago was still the owner of pushing a bicycle on the street to sell popsicles, selling popsicles for a few years and pulling a group of people to make drinks, the kind of three cents a bag of 239 sugary drinks, several cities in this province and even neighboring provinces have the development of Mr. Lin downline, taking advantage of the lax market supervision at that time to make the first pot of gold, a few years later, when fakes were rampant and counterfeits were rampant, Mr. Lin came to a big turnaround, abandoning the small factory and small brand beverage products that can still make money, Specializing in the agent of well-known brands at home and abroad, it has returned to the right path from stragglers. In a few years, when small factories and small brands have closed down, Feipeng has made a fresh move, eaten all over the world, and the marketing channels that have been quietly built up seem to be a piece of the pie from the profit plates of major manufacturers.

At this time, looking at the kind-faced Mr. Lin, Wang Zhanqiang felt that the rumor was quite reasonable, it is said that it is possible to achieve the goal by having the eyesight, financial resources, ability and courage to make a fortune at the same time, and the one in front of him is undoubtedly the best among them.

The meeting will be very simple, when it comes to publishing the estimated number of orders, Wang Zhanqiang consciously considered it for a while, did not dare to report more, the throughput of the new development zone in the east will definitely slide when it encounters school holidays, and now the wholesaler market area is strictly controlled, and if you want to flee the goods, you are afraid that people will return to the headquarters to complain and make your face ugly, fill out the form, and think it is over, but Assistant Qin is holding a stack of materials again, distributing it to the wholesalers present, a look, a stunned, and then a look, all stunned, stunned, stunned, Many people hehehaha covered their mouths and laughed quietly, this information is very fun...... What's the big deal, just smiled and the secretary came directly to get the real thing, at this time Mr. Lin was not so kind-hearted, a bunch of drink bottles were put away, looking at everyone's sneering look, Mr. Lin smiled bitterly and said: "Add a content today, the exhibition of fakes...... It is said that the wisdom of the people is endless, and from this above, we can't accept it......"

As he spoke, he picked up a drink bottle: "Look...... Coca-Cola, don't do it here, make it Coke, you say this person has to be creative to think of it? ”

Ha ha...... The group in the lower seat laughed, this bottle was exactly the same as Coca-Cola, except for the inconspicuous and many horizontal, the careless point could not be found at all.

"And this, there are already three popular versions this year...... "Mr. Lin has three bottles in a row, which are Sprite bottles, oh, and it's not Sprite, so I heard Mr. Lin grit his teeth and say: "Look at these words, Leibi, Yubi, Shuangbi...... It's all like Sprite, listen, it's not disgusting. ”

These two are the company's main agent brands, how can they not let Mr. Lin grit his teeth, the laughter below expanded a few points, and even Mr. Lin's assistant and secretary couldn't help but say, you say something infuriating, this kind of occasion is discharged, they are all people in the beverage industry, how to look at it and think it is ridiculous.

"And this, wahaha changed to wow chacha...... When the manufacturer came to see me, I said as a joke that I didn't have the face to see people. "Another bottle, another joke.

"Look at this again, the pulse has been changed to a chant...... Jianlibao was changed to Jianweibao...... These are not the most ruthless, last month the Nancheng District Industrial and Commercial Bureau checked a counterfeit Coca-Cola, using recycled bottles and trademarks, don't think it's ridiculous, you know how much of our market and how much profit these fake and shoddy eats up, close to 10 million...... Guangzhong City ......" Mr. Lin shook his finger and said an amazing word, and now the smile under him was exhausted, and he said in his ear, indifferent, and one of them said loudly: "Mr. Lin, we can't do anything about these things, they are all tricycles, small cargo compartments are running around the streets, secretly trading, we can't control people?" ”

"Yes, there are many such dens, and now there are fake filling lines, can't you stop it?" Another lady chimed in.

"I've seen this kind of coke, the wholesale price is only one dollar, cheap is the last word, as long as it's cheap, someone wants it."

"And that pure water, a dollar is everywhere, I haven't heard of the brand, the Nongfu Spring we represent can't be sold at all, in fact, it's only five cents away......"

"Mr. Lin, if these fakes don't make trouble, it's easy for our sales to increase by three or two percent......"

"Isn't it possible to think about good things, maybe not to make trouble? We can't supply the goods, and there will be no shortage of fakes......"

This has pushed the atmosphere of the venue to a warm one, you say a word and I express my opinions, but most of them hold on to the attitude of resignation and helplessness, it seems that after leaving the deep hatred is this attitude, there seems to be no way, when the great cottage culture invades all aspects of life, it is commonplace for a long time and it is numb, really to say it deeply, maybe there is still a sense of identity in the bones, after all, these wholesalers who grew up from small households, even including Feipeng Beverages, have been involved in counterfeiting and shoddy.

"Quiet and quiet...... Be quiet......"

Mr. Lin knocked lightly on the table to signal quiet, and gradually when the voices stopped and the eyes were focused on Mr. Lin, Mr. Lin said earnestly: "I know that everyone hates counterfeiting and shoddy, but there is nothing to be done about the rampant copycats...... But the darkness is temporary, the light is eternal, to tell you the truth, I also made drinks, twenty years ago, the products we processed at that time can also be classified as counterfeit and shoddy, and some of you who are a little older have drunk the 239 bags of drinks I made...... (Laughter, very good-natured laughter) but this will not be the right way after all, relying on the pit to be abducted sooner or later will capsize the ship, now the food safety problem has been very serious, whether it is the official or the people to pay more and more attention to this matter, take advantage of this great opportunity we all take action to purify the market, for the long-term development of our company and even everyone's fortune is a hundred benefits and no harm...... I won't talk much about the big truth, and the company has another important initiative to inform you here this summer......"

After a pause, the curiosity of the crowd came, and after a while, Mr. Lin, who was helpless, came to a willow and a bright flower, and the hole cards were revealed, and he listened to the sonorous and powerful wholesalers to cheer up; “…… This is a great news, between the special situation of the Zhongzhou market, this summer Feipeng company and several manufacturers set up a million reward funds, specifically for cracking down on counterfeit and shoddy beverage products, the company and the city, district industry and commerce, quality inspection has reached a consensus, as long as we find suspected products, dens, once reported, will not be tolerated, privately to everyone to reveal ah, report a production line, reward 100,000; Report a den, a reward of 50,000; Report a person who sells fake drinks, and a reward of 10,000 yuan; I found a bottle of counterfeit drink and I recalled it at the market price...... I'm going to give this money to all of you, and I'm going to let everyone drive back an Audi this summer. ”

As soon as the words of ambition fell, the wholesalers present must have been in full swing to save this must be a matter that has been finalized in full swing, maybe it has been passed through in the official face, and then think about the impact that such a major measure will bring to sales, it is impossible to clean up, but there is a big momentum, as long as the uniformed person comes forward to intervene, then the sales will undoubtedly increase sharply, and the direct result is the real money in the hand...... After a moment of silence, I don't know who applauded excitedly, one, two...... More than two dozen people applauded at the same time, looking full of confidence...... The volume of goods booked has increased by three percent, and when the wholesaler team came down from the company's headquarters building to prepare for the banquet, facing the scorching sun at noon, Mr. Lin Feipeng was also full of confidence.

………………………………………………………………………… Another corner of Zhongzhou, another inconspicuous corner, along the vegetable garden road to the south, after the famous auto parts city and then three kilometers, has been to the suburbs, in the private house, the old street, the greenhouses are connected to the place, handsome light car familiar to here, it is not easy, take the 39 bus to the 16 minibus, the auto parts city has to walk one kilometer to this place.

Snakes have snake roads, turtles have turtle roads, what kind of goods go what way, know the old skin of this small factory drink is also through the relationship of the big cow, the original old skin and the distribution of the big cow often have business dealings, when I went to college, I inevitably pulled Shuai Lang to help, after graduation temporarily homeless and unemployed in the poor time, Shuai Lang inevitably thought of this temporary shelter, that autumn combined with Cheng Gui, Da Niu, wordy and so on a bunch of railway children, the South Railway Station railway merchants and vendors all stuffed with the goods of the old skin, Almost swept the tail goods of the old skin, since then, Shuai Lang in the eyes of the old leather gold medal beckoning boy status can not be replaced, a summer, a to Zhongzhou, the first to find is Shuai Lang. Shuai Lang has a lot of ghost eyes, and he has never disappointed Lao Pi.

Walk along the road of the small street, here is called Huazhai Village, a few years ago it was famous for the production of auto trade accessories, as large as BMW Audi, as small as walk-behind tractors, you can find accessories here, it was a family factory, every household was busy with business, but then it landslided, the auto trade city was completed and several large private factories moved in, the big waves of the market eliminated a lot of small factories of the year, leaving only mottled compounds and high walls, and still vaguely able to see some relics.

By the way, one of them is the permanent place where Lao Pi is sold from Jiyuan to Zhongzhou.

The iron door is rusty, you can't knock or shoot, you touch the rust with one hand, Shuai Lang raised his leg and kicked a few feet, clang, shouted inside, came, the footsteps of the lala, Shuai Lang smiled and waited, it was Lao Pi's broken gong voice, this place is very familiar, there are several acres of land in size, close to the suburbs, it is suitable for mobile operations, Lao Pi's subordinates are five or six, all idle people, etc.; The car is seven or eight, all pedaled three wheels, just by playing guerrilla with the industrial and commercial city management is to make a small fortune, this time is different from the past, there is actually a Chang'an van parked at the door, it seems that the shotgun is going to be a big job.

When the door came to the hole, a man with a stubble on his face, big eyebrows and a wide mouth stood in the door, hugged Shuai Lang, and shouted with joy: "...... Yo yo, but I'm looking forward to you, what did I say you did? I've been here for two weeks and I can't find anyone, and no one knows who I ask...... I can't find you anymore, I'm going to be blind this summer......"

"Come on, old skin, don't be numb, I said that you are also in your forties, so you can't stop a little, can you earn enough money?" Shuai Lang pushed the old guy, this morning is this goods is earnest, begging grandpa to tell grandma that he has to see Shuai Lang, at this time he is naturally overjoyed, and his attitude towards Shuai Lang is very accommodating. Haha smiled and said, "Can you earn enough money?" How far from earning enough? ”

"How much are you going to earn this year?"

"That's up to you."

"Huh...... To be honest, I really don't want to do this business, and I'm worried about making some money......"

"Don't mind, we're not counterfeit and shoddy, although the goods of a small factory are profitable?"

"Pull it down, your goods are not as good as fake and shoddy, the year before last was Odys, last year it was Odili...... Change a brand in a year, no matter how big the profit is, you can't sell more? ”

"That's better than the whole Leibi, Shuangbi, and Coke, right? Going out to deliver goods is like being a thief...... No matter how we do this, it's a legitimate business. ”

"You don't know if it's legal? Is it legal to start production now? ”

"Huh...... Our own family, why are you exposing this ugliness......"

The old skin smiled and said with a face, this is also the reason why Shuai Lang likes to be with this half-old man, he will always be a surname with a dead face, and the delivery of a round younger than him is not big or small, there is no shelf at all, and people are quite interesting. After a few nonsense into the yard, there was a box of goods parked in the yard, the two warehouses that were closed, it is estimated that they were already in place, and the place where they lived was also a warehouse, opened the curtain and entered the door, smiled and greeted several delivery people they knew, five or six people gathered at the big table at the door of the warehouse, this is the team of Lao Pi, there are only five people at a glance, Shuai Lang asked in surprise, only then did he know that this year plus Lao Pi only came to a total of five people, everyone's face is not very good, and how much Shuai Lang muttered in his heart, Theoretically, the weather shouldn't be like this, and the hotter the drinker, the happier it is.

"What's wrong, Pip? Old leather deduction your salary? Shuai Lang asked a boy with a sharp beak and monkey cheeks, the nephew of the old skin. The kid shook his head, didn't say a word, and in the blink of an eye, Lao Pi came to the table with a stack of things and put it in Shuai Lang's hand: "Look, business license, quality inspection report, enterprise code certificate, health license...... It took me half a year just to get the certificate......"

"Yo!? You've really become a law-abiding citizen, that's rare. Shuai Lang smiled and looked at it, this was asked on the phone, I didn't want to do it, but when I heard Lao Pi say that all the documents have been done, I thought about it again, and it was really all about it when I took a closer look, and when I said that Lao Pi was law-abiding, Lao Pi didn't feel glorious at all, and pouted and said: "If you don't obey the law, you can't do it?" Now that the investigation is too tight, it's not a matter of fighting guerrillas? So this year, we will become a legal enterprise with formal regulations, and I have registered the Caiyuan Road Industrial and Commercial Office, and I am ready to set up a sales agency here......"

"Gotta gotcha, don't blow the bull away, return the institution!?" Shuai Lang said with a smile, flipped through the copy of the copy of the business license, and his eyes instantly widened when he saw the product introduction column, and he read in surprise: "Why did you come up with this name?" ”

"Vorma...... Isn't that good? Lao Pi was stunned.

"Okay? Why don't you call Volvo, both of them have water......" Shuai Lang said with a smile.

"Volvo is not bad, no infringement."

"Wolma is not infringing, right? Sounds and metamorphoses are suspicious, which are contrary to trademark law. ”

"Let's not fight about this, okay, what about the name, I don't count, everything is made and can't be changed, right?"

"Take it out and I'll take a look at ......"

Shuai Lang said, Lao Pi was busy beckoning people to move drinks, blinking and pulling out a few bottles from the warehouse, Xiao Pi hugged a bunch and put them back on the table, quite complete, two kinds of Woolma carbonated series, two kinds of milk, four kinds of fruits and vegetables, and six kinds of fruit juices, but I was a little stunned, and from time to time I changed the angle to look at the drinks on the table, and occasionally took a breath and didn't know what to think, which was not easy.

Why? In the past, they used to use similar packaging bottles as Sprite, Coke, and Wahaha, which was a game of friction and convenient counterfeiting. And now the packaging has changed beyond recognition, and it has become a wide-mouthed hexagonal bottle, and I dare to create my own brand. This kind of brand, which has no market foundation at all, may be more difficult than selling fakes.

His face was embarrassed, and Lao Pi hurriedly sold himself and boasted: "...... This year, our town-run beverage factory hired several technicians to join in with high salaries, and developed six series of more than a dozen varieties of beverages, followed by pear juice, fruit vinegar, mulberry drinks, and also spent a lot of effort on sales...... Our factory director knows that I have many friends and a wide range of roads, and he gave me the agent of Zhongzhou Provincial Capital, how about starting a business with my brother? In the future, at least it can be made into a national industry and a local brand, and when the time comes, we will all be veterans together...... Isn't it, brothers, ......"

Blowing and asking everyone, but it was the result of the cold field, the reaction was not enthusiastic at all, humming and chirping a few times, Shuai Lang looked at the powerful and powerless delivery people, eighty percent has already tasted the difficulties of new product promotion, Lao Pi's excessive care and enthusiasm, nothing more than a rush to find an errand like himself with geographical advantages, anyway, wages and sales are linked, inside and outside can not be lost.

In fact, there are many door-to-door delivery and wholesale jobs like this kind of beverage in the summer, and there are hundreds of beverage wholesalers in Zhongzhou, which are under the banner of more than a dozen beverage agents...... Shuai Lang looked at a few old people who were dressed like the countryside and entered the city, and then looked at this warehouse used as a temporary residence, a table with missing legs, and a simple bed stacked with wooden planks and bricks...... By the way, the supply is sufficient, and when I just picked up the goods, the two large warehouses were full.

Dry? Or don't do it?

Shuai Lang hesitated, he didn't expect this copycat team to take the right path, but this right way is so Cangsang, can it work? I had to make Shuai Lang hesitate a little......

(To be continued)